ABACUS Commercial Property Insurance Magazine

June 2018

Commercial Property Owners Insurance (Including Unoccupied Commercial Property)

magazine

The Specialists in the Let and Unoccupied Property Market

Welcome Why ABACUS Commercial Property Owners (including Unoccupied Commercial Property) insurance?

Brokers and our Commercial Occupied / Unoccupied Property Owners insurance Marketing ideas and articles ‌ Online Marketing Ideas Blogging Groups Free tool: Sample Social Media Updates

Welcome!

At ABACUS we are committed to our broker members by offering what we believe are desirable, cost-effective products that provide marketleading benefits for your customers.

We also strive to provide the best marketing support for our brokers, by offering motivational material and tools.

Commercial Property Owners (incl. Unoccupied) insurance product We have created this magazine to explain everything you need to know about our Commercial Property Owners (including Unoccupied Commercial Property) insurance product; the benefits to both you and your customers of the product; plus some marketing tips and ideas to get you started.

We hope you enjoy this magazine and it helps with your marketing efforts. If you have any questions or queries in relation to this or any other product, or with getting a property insurance quote, please do not hesitate to contact our Sales & Marketing Team on 01702 606 312 or email: agency@sabacus.co.uk. They will be more than happy to help.

Alternatively, if you have any feedback on this magazine or would like us to focus on another of our products, please contact us.

Richard ABACUS will be sponsoring the Marketing & Customer Engagement Category at the UK Broker Awards in September 2018.

Richard Burgess, MCIM, ACIEH, Cert CII Director | ABACUS ABACUS is a trading style of Alan Blunden & Company Ltd which is authorised and regulated by the Financial Conduct Authority No.309694

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Why ABACUS Commercial Property Owners insurance (including Unoccupied Property)?

Our Commercial Property Owners insurance product is for anyone who owns a commercial property. We cover all types of commercial premises - for example: l l l l l l

hops/Offices S Surgeries Restaurants/Cafes/Takeaways Public Houses/Wine Bars Industrial Estates Warehouses

l l l l l

M anufacturers W holesalers M otor Trades V acant Properties C ommercial Properties including part residential.

Commercial Property Owners insurance cover overview Our Commercial Property Owners insurance product offers what we believe are great benefits at a cost-effective price. Unlike with some other Commercial Property insurance policies, subsidence cover (for properties built in 1800 or after) is included as standard.

Cover includes: tandard perils (fire, flood etc.)

S Escape of Water Theft Keys/Locks Replacement Cover due to Theft l Accidental Damage to Fixed Glass cover and Sanitary Ware l Malicious Damage by tenant (limits apply) l l l l

l P roperty Owners Liability up to £5,000,000 l Subsidence l Contents of Common Areas Cover l Damage to Underground Services l Emergency Access Cover and Trace and Access Cover (claim limits apply).

Optional extras can also be included, meaning the policy can be tailored to meet your clients’ individual needs.

Optional extras lE mployers’ Liability Cover

(up to £10,000,000)

lL oss of Rent (no limit

l l

to the amount) and can be over 1, 2 or 3 years at client’s choice C ontents Cover F ull Accidental Damage.

Plus … with our Commercial Property insurance lP ortfolio Risks can be covered

lE asy to get a quote and buy online

lP olicy documentation delivered immediately by

email

lL ow excess £250 (£1,000 for Subsidence)

lW e aim to turnaround all referred/non-standard

cases within 2-4 hours. However, to obtain a better rate or a more urgent turnaround, please contact our friendly and professional New Business team on 01702 606304 for help fulfilling your clients’ needs.

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Commercial Unoccupied Property Owners insurance cover overview Our Commercial Unoccupied Property Owners insurance product offers a choice of three levels of cover. Unlike with some other Unoccupied Commercial Property insurance policies, Subsidence cover (for properties built in 1800 or after) is included as standard.

Acceptable risk types We can cover unoccupied commercial properties (including contents if required) l l l l

T o be sold A waiting letting T o be owner-occupied T o be renovated.

Commercial Unoccupied Property Owners cover levels Level 1

lF ire, Lightning, Explosion, Earthquake or Aircraft lS ubsidence, Ground Heave or Landslip (unless

specifically excluded at quotation stage)

l£ 250 Excess increasing up to £1,000 in respect of

Subsidence*

lP roperty Owners Liability £2,000,000

Level 2

l Full

Standard cover including Theft and Malicious

Damage limited to £2500 to £2,500 £ 250 Excess increasing up to £1,000 in respect of Subsidence* P roperty owners liability £2,000,000

lE scape of Water limited l l

Level 3

lF ull Standard cover including Theft and Malicious

Damage

lS ubsidence, Ground Heave or Landslip (unless lS pecifically excluded at quotation stage)

l£ 250 Excess increasing up to £1,000 in respect of

Subsidence*

lP roperty Owners Liability £2,000,000

* Excesses

Additional increased excesses may apply in some circumstances.

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l ia c r e m m o C r u o d n a s Broker Property Owners insurance ty) er op Pr al ci er m m Co d ie up cc no U g (includin Property Owners insurance ial erc mm Co r ou of d ou pr e ar We mmercial Property) as not policies (including Unoccupied Co , fantastic cover and great only do they offer, in our opinion but it offers you - our rs, me sto cu ur yo for e oic ch d an value brokers - many benefits too: l Up to 25% commission mercial panel of insurers – providing Com l Immediate online access to our rates perty risks at exclusively agreed Occupied and Unoccupied Let pro will online in the usual way, and you l Simply complete your quotation ly receive your quotation immediate ique needs to meet your customers’ own un l Cost-effective, flexible policies ks policies cover all the standard ris l Market-leading product - Our Owners occupied Commercial Property associated with Occupied and Un er nts of protection which some oth insurance including many eleme providers exclude le immediately online l Policy documentation availab g Team. ilable from our Sales & Marketin l Help and support readily ava

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Marketing ideas and articles At ABACUS, our focus is on our brokers and supporting you with your marketing.

Here are a few ideas for promoting the Commercial Property Owners insurance product (including Unoccupied Commercial Property) online and offline.

If you have any questions relating to this or need help with your marketing, please contact us on 01702 606 312 or email: agency@sabacus.co.uk and we will be very happy to help.

Online marketing ideas

Website

very happy to help.

Make sure your website is up to date and has a page of useful information on Commercial Property Owners insurance. To make things easier or to offer clients the ability to apply and buy online, do make sure you are using your ABACUS white-labelled web links. If you don’t have yours and wish to get these added, please contact us on 01702 606 312 or email: agency@sabacus.co.uk.

If you have a blog or article section on your website, do make sure you add content regularly. Also, make sure that any content pages you have are up to date and current.

The more up to date and active your site looks, the better chance it will have of driving web traffic and potential customers.

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Blogging While we suggest all clients should have a blog, that blog doesn’t have to be on your website. For commercial activities especially, building your blog on a platform where your audience already hang out is a great way to maximise your effectiveness.

LinkedIn Pulse LinkedIn gives you the opportunity to post articles on its Pulse platform so you could, in theory, use that to publish relevant blog content and share it with your connections. Using hashtags, you can tell users what that content is about. Some people have alerts set up to display certain hashtags so you could easily attract a wider audience. Once written, you can then share directly via messenger to those connections it is suitable to/for. www.linkedin.com

Medium Medium is another platform where you can build your own blog and, unlike something like blogger or Wordpress, it will add your content into its site and again provide you with a larger potential global reach. We have also seen people that will create the content in Medium and then a few days later syndicate it across to LinkedIn Pulse. www.medium.com

Quora Quora is the site for questions and answers. You can set up an account and ask and answer questions – the latter which can position you as an expert in your field.

Quora is so popular its results now get top ranking in related Google searches. So, not only can you drive traffic from the site itself and show your expertise, but you can get Google traffic too.

One of the tucked away elements of Quora is that it has its own blogging/article publishing platform where you can create a keyword domain based on Quora and use that to add content. www.quora.com Set up an account then, under the menu with your photo (top right hand-side), you will see a ‘Blogs’ link.

Click on that then create a blog using a relevant keyword. Use this to post content - again you can re-syndicate content across all three platforms with links back to your product pages on your website where relevant.

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Groups

Top Tip: Be helpful and give advice

Groups can be a great place to find and interact with your target market. Lots of social media sites have free Group facilities so many businesses have built Groups.

We have helped clients build award-winning Groups so you can build your own pond to fish in, or you can join other Groups and interact there. (Just make sure you read the Group rules about advertising!)

Below are some Groups. As this is a PDF, we have provided the Group names - if you paste them into the Facebook/LinkedIn search bar they will come up under ‘Groups’.

Facebook

l Commercial Property Conversion l l l l l

ommercial Property Group C Commercial Property for sale and rent in the UK London and UK Commercial Property Investors Scottish Commercial Property Investment UK Commercial Property Investors

LinkedIn

l UK Commercial Property l U K Commercial Real Estate l Commercial Property Marketer l UK Commercial Property Investment Deals

Property / Business Related Groups www.propertytribes.com www.property118.com www.thepropertyhub.net/forum/ www.propertyforum.com www.ukpropertyforums.com

Face-to-Face Groups

Look at joining specific property networking Groups – there are a huge number of companies doing this now as well as property training companies, teaching people to become property investors or landlords. These people could need your help.

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Free tool: Sample Social Media Updates Simply replace the [link] text with link a to your website or the online quote and buy links tailored to match your online branding we can provide you with…

You can use these on Facebook, Twitter or LinkedIn as status updates: Do you have commercial properties?

We can help with insurance [link] Insure your commercial properties incl. unoccupied.

Get an online quote [link] Insure your commercial properties with the option of x levels of cover (Link) It would also be a great idea to break out commercial properties into subsets such as warehouses, shops, cafes, takeaways etc…

Need photos?

Do you need to spruce up the links with images?

Depositphotos.com offer a great array of low cost images.

Do not simply use images you find on Google, they might not be copyright or royalty free – we don’t want you to get into trouble!

Read this article here for more information: https://www.insurance-marketing.co.uk/marketing/using-images-online/