Speedie Consulting Partnership Programme
VIDEO MARKETING
EMAIL MARKETING
LEAD GENERATION
VIDEO MARKETING
AFFILIATE MARKETING
LEAD GENERATION
PRESS RELEASE
AFFILIATE MARKETING
LINK BUILDING
PRESS RELEASE
BLOG MARKETING
LINK BUILDING
WEB CONTENT
BLOG MARKETING
WEB CONTENT
Are You A Web Designer, Web Developer, Web Consultant Or Internet Marketer?
EMAIL MARKETING
Is This You?..........................................................................................3 How Does It Work............................................................................4 Increasing Client Revenues.....................................................5-6 Web Content........................................................................................7 Blogs.......................................................................................................8 Article Marketing..............................................................................9 Newsletter Marketing...................................................................10
CONTENTS
Press Release Distribution........................................................11 What Some Of Our Clients Say...............................................12 What To Do Next?...........................................................................13
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Are You A Web Designer, Web Developer, Web Consultant Or Internet Marketer? How would you like to offer your clients additional services and earn more income? Speedie Consulting are looking for anyone who works with website owners and are hungry to develop new revenues streams from their existing client base – at the same time as helping them drive more business via their website.
Is that you? We can offer your clients access to our content solutions on a white labelled, wholesale basis. For you to promote this service, simply get in touch, and we can provide you with copy to add to your website which explains all about the service and the different content options. We will give you a wholesale rate and you can charge your client whatever you like. You are getting direct access to a proven revenue making opportunity with no risk and no cost. We have been online in the finance and insurance space since 1997 and Speedie Consulting has been providing content since 2003. We can source content, write it, edit it, and add links if necessary and even upload it. We don’t even need to talk to your client if you don’t want us to! Your clients are completely ring fenced. As things develop with our business we keep YOU notified so YOU can add even more revenue streams to your service offerings.
• • • • •
Web Content – including Video Blog Posts Articles for Article Marketing Newsletter Marketing Press Release Writing and Submissions
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WELCOME
We can provide:
How Does It Work In essence, we are very flexible and it can work anyway you want it to. From what we do with existing companies we tend to work in one of two ways... 1. We work via you – we never speak to the end customer and all work and dialogue happens via you. For this option, you are able to charge the client what you like and pay us our agreed rates. 2. We work direct – we speak directly to the client – you can say we are either a part of the team or that you have outsourced to us. For option 2, we agree a rate and you earn 10% commission. This is so we don’t accidentally say the wrong costs to a client. (This has never happened – but it is good to have safe guards!) The choice is entirely yours. Option 1 may be more attractive to you as you are able to sit in the middle and it can work out more profitable than option 2 However, if you do not have the time to manage the dialogue between you, us and your customer, then option 2 may be better.
HOW DOES IT WORK
You’ll still make money!
Notes There are no tie-ins or contracts – our service runs on a paid for in advance basis. Clients can stop at any time with no further obligation. We do not as a matter of course up sell the clients to any of our other services unless they ask for other information – if they do, we contact you first to let you know.
Up sells In option 1 - you can charge what you like on top of any up sell In option 2 – we pay you 10% of any service that clients buy from us for the lifetime of that client.
Commission Payments In option 1 – you take your commission via the client before paying us In option 2 – we pay you 10% upon completion of work. We do not publish our prices online so your clients will not see - even if they come to us direct - what we charge.
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Increasing Client Revenues - An Independent View Earning more money for your clients can be difficult if you have a service or product which is a one time cost, i.e. a web designer tends to only earn once and that is once they have built the website. It is difficult to earn repeat income from a client unless they charge for design over a monthly period, such as a license fee or rental fee. Building in additional services can be a good way of attracting more revenue - but do you have the time to specialise in more than one field? If you are a very busy web designer, do you honestly have the time to learn and offer other Internet marketing related services such as content, link building and SEO etc? And what’s more, would you actually damage your client relationship offering a service you didn’t really fully understand or have credible successes with? It is a bit of a catch twenty-two situation.
Outsourcing can be the way to go, but rather than finding freelancers, choosing and working with a company that has a proven track record and understands the market in which they operate, is a great way for you to create additional revenues and at the same time feel comfortable that you are offering your clients a valuable service. In our experience, introduced clients like the introduction as they benefit from the expertise they are provided. And you as the introducing party benefit, as you will earn income – and have you noticed – do very little actual work. There are several ways you can outsource and earn additional revenues. You can get a simple one off introduction fee. So you send a client along to a company and for that they pay you a finder’s fee. This tends to be a one off payment and then the company can try hard sell the client whatever they like. Another way is to work with a company that offers you a percentage for any work carried out on behalf of your clients. This could be a great way for you to build up your monthly revenues without doing much work. There will still need to be a level of promotion you can do with your clients, but this means the relationships you refer to them go onto work with the outsourced company will pay you for the life of the relationship. This can be done in a few ways but formulas we have seen include: • Flat Percentage - X% paid on any work carried out • Wholesale rates - outsourced company gives you a rate and you charge the client what you feel you can on top and then you pocket the difference as commission.
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INCREASING CLIENT REVENUES
You could outsource these tasks to a freelancer on elance or on one of the other freelance sites - but again do you have the time to vet and figure out who can actually do what you need them to do?
As you can see there are some interesting possibilities when it comes to adding additional incomes to your business. You introduce, we do the work, you earn income. It can really be that simple...
INCREASING CLIENT REVENUES
If this interests you, why not continue to browse through this guide and see the different services that can be offered to your clients.
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Web Content Adding unique content to any website is one of the most important components you can have to attract new business, visitors and search engines to your website. Providing access to the most up to date, keyword friendly content and information will be a great way to attract new clients and business to your website.
Stuck For Content Ideas For Your Website? Here a small number of things you could add to your website to beef it up. The more unique content you have the more likely it is that the major search engines will come and visit. Think of it this way, the more unique pages you have, the more virtual salesmen you have out there attracting new clients and new opportunities to your business. • • • • •
Article Archive Press Release Articles Tip Sheets and Downloadable Guides Product Pages Examples and Testimonials - Written, Video or Audio
Benefits To Adding Web Content Search Engines Love Good Quality Unique Content and by feeding these engines, you will ultimately be driving more traffic back to your website.
Most companies still do not have a blog solution for their business. Blogs are basically an online content management system that allows users to post content in a time stamped basis, so it looks in effect like a diary. The advantage of having a blog for your business means it is simple for anyone within the business to add content to the site. It also has some great syndication and notification facilities to spread the word about your content automatically, so you can get content showing up in the search engines in a matter of days, not weeks or months. A blog will also show that your site is being updated regularly and the one thing that search engines love is regular content being added to a site. A blog also allows you to run a community online as your visitors will be able to comment on your blog posts and develop a rapport with you. WEB CONTENT
BLOG MARKETING
LINK BUILDING
Benefits To Running A Blog Easy To Add Content To - Non technical so once built, your blog is as easy to manage as filling in a few boxes Search Engine Friendly - Boost your Traffic as the major search engines love blogs and blog content 7
WEB CONTENT
Visitors Look For Information – Gives your visitors lots of useful information to allow them to make more informed decisions. Blogs
PRESS RELEASE
AFFI
T
Blogs Most companies still do not have a blog solution for their business. Blogs are basically an online content management system that allows users to post content in a time stamped basis, so it looks in effect like a diary. The advantage of having a blog for your business means it is simple for anyone within the business to add content to the site. It also has some great syndication and notification facilities to spread the word about your content automatically, so you can get content showing up in the search engines in a matter of days, not weeks or months. A blog will also show that your site is being updated regularly and the one thing that search engines love is regular content being added to a site. A blog also allows you to run a community online as your visitors will be able to comment on your blog posts and develop a rapport with you.
BLOGS
Benefits To Running A Blog
BLOG MARKETING
• Easy To Add Content To - Non technical so once built, your blog is as easy to manage as filling in a few boxes • Search Engine Friendly - Boost your Traffic as the major search engines love blogs and blog content • Syndication Facilities - Drive more direct traffic and share your knowledge easily • Community Tools - Easily create feedback loops and ability to start conversations with visitors on site • Quick And Easy To Deploy - Blogs can be up and running in a few hours • Low Cost - The major blog platforms are free to install so there are no upfront software costs only installation and configuration fees • Mini Sites - Easy for use to create mini or micro sites focussed on one product or service
LINK BUILDING
PRESS RELEASE
AFFILIATE MARKETING
LEAD GENERATION
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VIDEO MARKETING
EMAIL MARKETING
Article Marketing Articles are becoming more and more prevalent in most marketers’ strategies for boosting their search engine rankings. The theory is that you write an article, submit it to several major article sites, include a link back to your site in it and then sit back and watch as the article gets picked up and published in other people’s websites, newsletters and sometimes even products. Article syndication is a great way to start building a relevant, natural looking link building campaign, which is a cornerstone of good SEO rankings.
Benefits Of Article Marketing • • • •
Boosts Your Search Engine Rankings - by providing relevant backlinks Drives You Direct Traffic - by using high traffic sites to syndicate content Establishes Your Credibility As An Expert Can Help You Build A Subscriber Base - by adding links to your email newsletter or free reports
ARTICLE MARKETING
• Low Cost Link Building - one off cost then once syndicated the article takes on a life of its own.
WEB CONTENT
BLOG MARKETING
LINK BUILDING
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PRESS RELEASE
AFFILIATE MARKETING
LEAD GENERATION
VI
G
Newsletter Marketing Running a company newsletter for clients is a great way to keep you and your brand in front of your clients and prospects. Using a newsletter can also be a good way to engage with customers, request feedback, promote new products and services, and educate them by providing detailed articles on a range of related topics. In the Internet age, newsletters no longer have to be printed and posted, technology allows us to create, personalise and distribute newsletters online. They are also completely trackable, so you will be able to understand what your customers are interested in.
Benefits Of Newsletter Marketing Builds A Relationship with your Clients Low Cost – No more print and post Trackable - Track what readers click on and visit – and buy! Fast – A newsletter sent out in the morning, can be driving sales and enquiries by the afternoon.
NEWSLETTER MARKETING
• • • •
PRESS RELEASE
AFFILIATE MARKETING
LEAD GENERATION
EMAIL MARKETING
VIDEO MARKETING
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Press Release Distribution Press releases are a good traditional way to build awareness of your brand or products. We have put a spin on traditional press releases and use both email and the Internet to spread the word about your company wider than ever. With hundreds of direct press contacts available via email, your press release gets into the hands of those that count. National, regional, local and trade writers are all ready to accept and use your press release. In addition, we also syndicate your release online to press sites, release sites and news wires, giving you good quality links to your website from a range of sites, and more importantly, it will drive direct traffic to your website.
• Fast – Our email delivery means stories can simply be cut and pasted as required by journalists. We often have stories published online within an hour of distribution. • Comprehensive – Email out to offline line traditional press • Huge Exposure – access hundreds of press contacts directly and hundreds of thousands of readers via syndicated sites • Backlinks – Press sites run these stories and add links back to your website, which in turns gives you a boost in your search engine rankings.
WEB CONTENT
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BLOG MARKETING
LINK BUILDING
PRESS RELEASE DISTRIBUTION
Benefits Of Press Release Distribution
PRESS RELEASE
AFFI
What Some Of Our Clients Say “Speedie Consultants are leaders in their field and extremely good value for money. Within six months of working with them we became number one in the world in Google, Yahoo and MSN.” -Simon Lance Burgess LL.B. Managing Director British Insurance Limited http://www.britishinsurance.com
WHAT SOME OF OUR CLIENTS SAY
“Speedie Consultants provide us with web content and SEO marketing services. We have always been very pleased with their friendly and professional attitude to delivering just what we need when we need it. Their skills have improved our natural Google rankings across all our major keywords. I would definitely recommend them.” -Sean Horton Managing Director Enhanced Wealth Limited http://www.enhancedwealth.co.uk “We have been dealing with Speedie Consultants for well over 12 months now and are astounded at the success that we have had in the natural search engine rankings. We have received nothing but dedicated and professional service throughout our growing relationship and couldn’t recommend them highly enough. We are number 1 in Google for phrases such as “used cars” and currently receive over 1 million car searches each month on our site http://www.netcars.co.uk” -Louis Rix Director Netcars Ltd http://www.netcars.co.uk “Speedie Consulting are more a business partner than an agency. Their understanding of both insurance and e-marketing make them a rare breed. A real can do attitude runs through the heart of the business and I would strongly recommend them to anyone.” -Stephen Ebbett Head of Channel and Product Development Assurant Solutions http://www.protectyourbubble.com
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What To Do Next? If you have possible clients that could benefit from our service then give us a call or drop me an email for a no obligation, confidential chat about how we can help your clients and how we can help you create more revenue. Jason Hulott Director
Speedie Consultants
Why not stop by and say hello or join one of our free groups.
Facebook Group
http://www.FaceBook.com/insurance.marketing
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LinkedIn Profile
http://www.linkedIn.com/in/insuranceinternetmarketing
LinkedIn Group
http://www.linkedIn.com/groups?home=&gid=3674792
Youtube Channel
http://www.youtube.com/jhulott
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WHAT TO DO NEXT
Connect with Us
Speedie Consulting
A one stop shop for all your Internet Marketing needs. We specialise in helping companies make the most of their online presence.
Tel: 01843 831088 or 07940 521056 Email: jason@speediepr.co.uk We can help with...
WEB CONTENT BLOG MARKETING LINK BUILDING PRESS RELEASE AFFILIATE MARKETING LEAD GENERATION VIDEO MARKETING EMAIL MARKETING and much more.........