CONTACT
DYNAMI C ENTHUSIASTIC AGGRESSIVE SIMPLICIOUS MOTIVATED
Jiaoyang (June) Zhao Address: 356 Douglas St, Pasadena, CA, Phone: 626-437-6182 E-mail: junebisheng@gmail.com Website: http://www.junespacedesign.com
EDUCATION WORK EXPERIENCE Master of Science, Environmental Design Art Director Art Center College of Design, Pasadena, CA We Travel Inc, New York, US Graduate April, 2014 Marketing research of traveling firms in China, ‘We Travel’ logo design and graphic design, Bachelor of Agriculture, Landscape Gardening May to Present, 2014 Beijing Forestry University, Department of Landscape Architecture, Beijing, China Intern Graduate July, 2012
SKILLS PROGRAMS Rhinoceros, V-Ray, Z-brush, Photoshop, Illustrator, In-Design, CAD, Revit, SketchUp, Max 6, After Effects, Grasshopper
INTERESTS
AGER Group, Shanghai, China Translated the book <Cities with Heart> by Thomas Paine Made Landscape model, Acted as English-Chinese interpreter for a landscape architecture workshop and participated in workshop to gain landscape architecture skills. March to August, 2012 Intern R-Land, Beijing, China Assisted in concept design for international group. February, 2012
NICONISM Retail Design
Tree House Workplace
Snake Pavilion
Environmental Design, Branding Identity, Lighting Design, Jewelry Design, Landscape Design, Culture Communication
Slight
THE NEXT RETAIL EXPERIENCE
RESULTING TOUCH POINTS Choosing a fashion brand NICO UTTERHEAGEN, finding branding identity.
Rethinking new shopping experience combined with mobile shopping.
Connect the relationship between customers and the service from the brand.
Based on branding, create different visual displays by different categories.
DESIGN PROCESS Brand Research Brand history Product Category
Secondary Research Branding identity
Strategy Overview Location analysis Spacial diagram
Touch Points Servicing Display methods Mobile shopping
Design Development Renderings Materials Models
BRAND RESEARCH
Branding history
Nico Utterhaegen is a Belgian designer brand.
Nico Uytterhaegen focuses on the development of a new product line for the high fashion industry.
Nico calls himself an architect in fashion world. His goal is launching the brand as an avant-grade label for people with strong own identity looking for the extraordinary.
Nico Uytterhaegen is specialized in Italian leather goods, introducing new technics into his designs.
Products
Bags
Footwear
Jewelry
Fragrance
BRANDING IDENTITY
Intent of texture A surprise of materiality Fashion is a way of expressing someoneâ&#x20AC;&#x2122;s identity. It is Nicoâ&#x20AC;&#x2122;s intention to strive for artistic freedom, build collections based on the use of materials in an unconventional way creating surprise and mystery.
BRANDING IDENTITY
Infinity of shape An innovation of tailoring Nico introduced tailoring into the bags, developing bags like clothing. The shapes are cut, draped and tailored, a mix of construction and deconstruction using soft leathers with a high focus on nature materials.
BRANDING IDENTITY
Timeless travel A space between history and future The collections are balanced between History and Future. The conflict between tradition and innovation creates an interesting paradox for Nicoâ&#x20AC;&#x2122;s avant-grand.
LOCATION STRATEGY
W 3rd St LaGuardia Pl
Thompson St
Sullivan St
Macdougal St
Ave Sixth
Bleecker St
W Houston St
NICONISM STORE: located in 137 Bleeker St, New York. The store is within walking distance from a near by subway station with heavy foot traffic. NICONISM is waiting for customers to discover and share life style of Nicoâ&#x20AC;&#x2122;s Kingdom.
Entrance on ground floor
1
SPACE SOLUTION
5
Bar Throne
4 2
Communication Perfume vending Vault Footwear display Bagwear display Jewelry display
8
3 10
Entrance Walking from Bleecker St, you can go downstairs to the basement which is a traditional retail place or go upstairs to the ground floor where you can meet Nicoâ&#x20AC;&#x2122;s ambassador and let him serve.
7
9 6 1
SERVICING SOLUTION You are the King&Queen of NICONISM.
WHY
WHAT
When customers visit a shop, they usually search products by themselves or an assistant will say what can I do for you. When people go to a restaurant, customer will order, then waiter will bring food for you. Can NICONISM combine those experience together?
An experience serviced system, An ambassador to present Nico Uytterheagen, A bar to hang out, A King seat for being treated, Communication place upstairs.
HOW Basement Customer Ground floor
View products
Ground floor
Menu or mobile APP
Talk to ambassador
Ambassador Basement
Pick up products from vault
Ground floor
Bring to customer
Show customer jewelry
AMBASSADOR
Concrete lights
Customer asking to see products
1 Leather seat
Communication place on ground floor.
2
Vault
Ambassador taking products from vault.
Products in stock
Vault in basement
3
Leather throne
Products on cart
Throne on ground floor
4
Bar
Pick up drinks here. 3D printing bone structure.
Continuity from downstairs
Bar on ground floor
5
VISUAL DISPLAY: JEWELRY Intent of texture
WHY Jewelry is a big piece in Nico’s product. Each jewelry is unique and a treasure that has been buried in earth for hundred years. The materiality matters.
WHAT A rock carved jewelry display table with highly focused spot light from top.
HOW 12 ‘caves’ to place jewelry Attach to window Another piece of rock out side of the window Rock texture is rough. Use this texture as a conflict background for Nico’s jewelries.
An extended rock piece
Holes on table to place jewelries
Carved rock table
Jewelry display on basement
6
VISUAL DISPLAY: BAGWEAR Infinity of shape WHY Nico introduced tailoring into the bags, developing bags like clothing. With this various tailoring methods, how many ways of bags could be displayed in one system?
HOW
3D printing joints, Aluminum pipes, Regular pillars.
WHAT A structure system with pipes and customized 3D printing joints with specific angles of holes. 4 different ways to display bags.
Red wire with original light bulb Customized 3D printed joints Bags hanging
Regular pillar
Bags on the surface Bag display on basement
7
Cloth hanging on the pillar
Stairs to ground floor Clothing display on basement
8
VISUAL DISPLAY: FOOTWEAR Intent of texture
WHY
WHAT
Tailoring technique makes shoes incredible flexible. As the branding identity, intent of texture, shoes could be highlighted in front of a background.
Four CNC textured board painted in black. A gap between two floors. Two ways of hanging shoes.
HOW
Four texture images captured in Rhino to translate into meshes.
Models made in 3D printing.
Opening floor. Structure to hold pipe from,ceiling.
Shoe hanging from the pipe.
Four CNC texture board translating from wood, leather, metal and paper. Shoe placed on the pipe.
Spotlight base concrete. Shoe display on basement
9
VISUAL DISPLAY: FRAGRANCE Refining testing perfume steps
WHAT
WHY When you want to test several perfumes on, you need to open the cap, spray, smell, close the cap, and so on. Is there a simple way to do?
A perfume vending machine with buttons of numbers and a smelling place.
HOW
Each perfume matches each button.
1
2
3
4
5
6
7
8
9 10
Press buttons on the vending machine.
Smell the fragrance. â&#x20AC;&#x2DC;The Art of Scentâ&#x20AC;&#x2122; at the Museum of Arts and Design, 2012.
Perfume vending machine Push numbered button first. Smell the perfume here.
A bottle of perfume comes out after purchasing from mobile APP.
Perfume vending on basement
10
NICONISM MOBILE APP Navigating shopping experience.
WHY Nico Uytterheagen attracts people with strong own identity and they are looking for the extraordinary. Nico Uytterheagen lacks a media to connect the people and the brand.
WHAT A mobile APP that suggests to search product by image and by categories, view 3D product and build a social community, App home page plus full wire frame of one.
HOW
Combine Nicoâ&#x20AC;&#x2122;s website.
Touch to view 3D model of the ring.
SCREEN PROTOTYPE
SEARCH BY IMAGE BAGWEAR
FRAGRANCE Launch in Oct.
Have a drink.
FOOTWEAR
Loading
What’s new
What’s new
Index
SCREEN PROTOTYPE
TOUCH TO VIEW 3D
Take a picture
Bag No.5
Rock jewel
Info 100% LEATHER / ADJUSTABLE STRAP / COLOR: BLACK $ 872,00 - 50% = $ 436,00
Info alloy lava ring. Silver, bronze. $ 236.00
RJ DJ #Took jacket and ring home. Comment... Submit
Save to cart
Image search
Index
Save or check out
Save to cart
Index
Jewelry, 3D
Share your story
WIRE FRAME SEARCH BY IMAGE
BAGWEAR
FRAGRANCE
Take a photo
Search product
Camera
Uploading image
FOOTWEAR
Loading
What’s up
JEWELRY
Touch to view 3D
Touch to view 3D
Touch to view 3D
Touch to view 3D
COMMUNITY
INSIDE
Information
Information
Information
Information
Prize
Prize
Prize
Prize
Save to cart
Index
Bagwear
Save to cart
Index
Fragrance
Save to cart
Index
Footwear
Save to cart
Index
Jewelry
NEWS
Index
CART
CHECK OUT Full name Address line 1
WHAT’S INSIDE OF NICONISM
Address line 2
Name
Size
Quantity
City
State
Name
Zip
Introduction My story with Nico.
NEWS
MENU
Comments Submit Index
Community
Index
Inside
NEWS:XXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXX Index
News
Country Phone number
Name Check out
Size
Quantity Index
Continue
Index
Save to cart Check out
Based on the brand identity of Nico Uytterheagen and combined with mobile shopping experience with traditional retail experience, NICONISM welcomes you to explore extraordinary.
TREE HOUSE WORKPLACE
For: People who work at home.
Benefit: An isolated workplace that no one bothers. A collaborative place for meeting.
The tree house office never closes.
Why work at home?
Benefits
20%
One in five Americans work from home.
63%
Numbers of working from home will in crease by 63% in the next five years..
1,Avoid commute 2 Greater flexibility 3 More productive 4 Save money
15
Employees save 15 days a year from driving to work or taking public transportation.
1,600-6,800 Employees save between $1,600-6,800 cost of driving to work or taking public transportation.
Why tree house? The Tree house is located in the back yard of a house. This is an enclosed place where you can focus on work. You can have a view of the house on deck. Kids can also enjoy the tree house in holidays or working with you.
Working Scenario
Structure
Working Reading Climb the Ladder
Close the Door
View the house
The Tree house is designed by different layers. Surrounded by a white steel skin, a wood wall is the main structure providing people a natural environment.
Collaborative
Reference
After a few years, vines grow along the steel skin. From the bookshelves on the wall, vines could be seen from inside.
How does tree house work? WISTERIA SINENSIS
Wisteria is a woody and perennial climbing vine. The leaves are shinny and green; the flowers are white, violet or blue. While this plant is a climbing vine, it can be trained into a treelike shape, usually with a wavy trunk and a flattened top.
20-30
Wisteria grows 20-30m long over supporting trees by counterclockwise-twining stems.
100
Wisteria can live for over a hundred years.
15-20
The flowers are produced on 15â&#x20AC;&#x201C;20 cm racemes.
One year
Five year
Ten year
Spring
Summer
Winter
Curtain to stop sunshine and provide privacy.
Flowers could be seen from inside.
Window frame could be used as bookshelves.
Keep productive inside.
Black chalk wall.
Folded chair.
When thereâ&#x20AC;&#x2122;s nobody inside. Chairs and table could placed on wall.
Space saving.
Folded table.
Collaborative meeting place.
36.00’’
32.00”
96.00’’ 96.00”
Plan Not to Scale 204.00”
204.00’’
108.00’’
108.00”
32.00’’
204.00’’
Left Section Not to Scale
108.00’’
108.00”
42.00”
42.00’’
21.00”
21.00’’
204.00’’
204.00”
108.00’’
204.00’’
108.00”
15.901
36.00”
12.00”
12.00’’
60.00’’
60.00”
Tree house dimension 144.00”
96.00”
144.00’’ 96.00’’
Front Not to scale
You can still have a tree house to work in without a tree!
SNAKE PAVILION A playful installation to learn the beauty of snake.
Whatâ&#x20AC;&#x2122;s the beauty of snake?
Scale The skin of a snake is covered in scales. Snake skin has a smooth, dry texture. The shape and number of scales on the head, back and belly are often characteristic and used for taxonomic purposes.
Skeleton The skeleton of most snakes consists solely of the skull, hyoid, vertebral column, and ribs, though henophidian snakes retain vestiges of the pelvis and rear limbs.
Scale Moulting Molting occurs periodically throughout the snakeâ&#x20AC;&#x2122;s life. First, the old and worn skin is replaced; secondly, it helps get rid of parasites such as mites and ticks.
How to connect? Scales could be placed on the frame.
Frame
Scale
Connection
Frame
Cut
Squeeze
Pressure
Trim
Height Field
Placement
Scale on frame
Final
Dimension
1.25’
5.00’
5.00’ Left Elevation
3.00’ 3.00’ Plan
Front Elevation
SNAKE PAVILION Place scales for fun!
“Turn your flirting mood on.”
Different temperature lights present the subtle color change.
When you enter a bar, you can always notice that there is a slight chemical change in the air. That is the smell of flirting.
You can install the lights in different angles, even overlapped by each other, as the couples touch each other â&#x20AC;&#x2DC;accidentallyâ&#x20AC;&#x2122;.
They touch by accidentally.
Slight could be installed together, even in the corner to light up the room.
Couples hug each other.
Form Study Male: folding
Folding and bending are two different design actions. By folding the material, there will be obvious straight angles which represents the manâ&#x20AC;&#x2122;s character, straightforward and powerful.
Form Study Female: bending
Bending the material gives a soft and continuous surface which is similar to femaleâ&#x20AC;&#x2122;s beautiful body.
1,000 WAYS TO FLIRT...
Technique Drawing ”
Detail, Scale 1/2”
2.00”
11.00”
13.00”
12
.00
”
12.00
2.00”
2.00”
Male Fixture, Scale 1/4” Power DCPower 12V DC 12V Warm Warm
Female Fixture, Scale 1/4” Power Power DC 12V ColdDC 12V Cold
Are you ready to flirt?
Full battery, full energy. Hungry needs, hungry soul. I am a harbinger. Hit me up for the next big bang.
www.junespacedesign.com