Window

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序 在东方文化中，窗户是象征性的。几何设计元素强调亚洲美学和道德修 养。传统的窗口设计代表祝福和良好的祝愿。即使是一个封闭的窗户也 能把房间与世界连接起来。对我而言，打开一扇窗，可以让一个心胸开 阔的人与世界相连。透过窗户寻找美丽的风景;站在窗前领悟人生哲学。

Preface Windows are symbolic in Eastern culture. The geometric design elements emphasize the Asian aesthetic and moral cultivation. Traditional window designs represent blessings and good wishes. Even a closed window connects the room to the world. To me, opening a window connects a person with an open mind to the world. Looking through windows is a search for beautiful scenery; standing by the window comprehend the philosophy of life.

目录 + 06

+ 104

健康的果汁趋势

现代美

+ 26

+ 122

视觉设计回顾

现代的倒影

+ 42

+ 138

祥苑茗茶

成为传奇

+ 62

+ 160

目不转睛

捉迷藏

+ 84

+ 180

改变皆有可能

特别鸣谢

Table of Contents + 06

+ 104

Healthy Beverage Trend

Contemporary Beauty

+ 26

+ 122

Visual Design Retrospective

Reflection of Modern

+ 42

+ 138

Auspicious Tea

Become Legendary

+ 66

+ 160

Keep an Eye Out

Hide and Seek

+ 84

+ 180

Change is Possible

Acknowledgements

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Healthy Beverage Trend + DATE

Juicing Glory-Cook Book

2016

+ COU RSE

+ C AT EG O RY

Typography 3

Print, Book Design

+ IN STRUC T O R

+ KEYWO R D

Ariel Grey

Organic

Juicing is the best way to get the full amount of nutrients and vitamins we need on a daily basis to keep us healthy.

This is a cookbook about juice and its benefits to the body.

The book encourages readers to make juice at home instead of purchasing. Juicing trends are showing up in major cities and fashionable hip neighborhoods around the country. Take a walk in trend setting New York or Los Angeles, and almost everyone you see is gripping a cup of the green stuff. Why are all these people juicing? Because they need energy to keep up with their busy lifestyles, and they have discovered that juicing supplies them with better skin, improved mental clarity, and exceptional overall health. I used watercolor in the design to give the audience fresh and organic feel.

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健康的果汁趋势 + 目录

+ 日期

菜谱

2016

+ 课程

+ 分类

字体设计 3

打印，书籍设计

陆

+ 教授

+ 关键词

柒

Ariel Grey

有机的

章壹 节贰 叁 肆 伍

捌 玖

8

这是一本关于果汁的食谱，介绍了果汁对身体的益处。我的目的是鼓励 读者在家里做新鲜果汁代替在商店购买。在全国的主要城市和时尚的时 尚社区中，出现了榨汁的趋势。在洛杉矶或曼哈顿的潮流中走一走，你 看到的几乎每个人都在抓着一杯绿色的东西。为什么? 因为他们需要能 量来维持他们忙碌的生活方式，他们发现这些营养丰富的果汁能修复肌 肤，精力充沛，以及特殊的整体健康。果汁是保持健康，获取每日所需 营养和维生素的最佳方式。

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Visual Design Retrospective + DATE

SFMOMA-Exhibition Design

2016

+ COU RSE

+ C AT EG O RY

Graphic Design 2

Print, System Design

+ IN STRUC T O R

+ KEYWO R D

John Nettleton

MODERN

This exciting exhibition is for SFMOMA’s reopening. After being closed for years for expansion. I designed a poster and a design system using colors from their logo design to create a modern feeling.I used lines, shapes and typography to create a modern feeling. Anchored by a gift from graphic designer and collector Aaron Marcus, this exhibition presents a selection from permanent collection of graphic design since 1950. The shift in visual communication has shaped our relationship with graphic design, provides a view of progressive discourse on what graphic design is and how it is used.

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视觉设计回顾 + 目录

+ 日期

旧金山现代博物馆－展览设计

2016

+ 课程

+ 分类

平面设计 2

打印，系统设计

陆

+ 教授

+ 关键词

柒

John Nettleton

现代的

章壹 节贰 叁 肆 伍

捌 玖

28

这个令人兴奋的展览是为了旧金山现代博物馆（SFMOMA）的重新开放 而设计的。在博物馆被关闭多年后扩张，我设计了一个海报和设计系统， 使用他们的标志设计的颜色来创造一种现代的感觉。我用线条、形状和字 体来创造一种现代的感觉。该展览由平面设计师兼收藏家亚伦·马库斯 (Aaron Marcus)赠予，自1950年以来，该展览展示了一种永久性的图 形设计收藏。视觉传达的转变影响了我们与图形设计的关系，提供了一 个关于图形设计是什么以及如何使用的进步话语的观点。

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><span><img src=”images/LOGO.png”

ust:central; size:100%”></span></a><

U</div>

<html>

Graphic Design from the Collection

g” alt=”” /></div>

<title>Typeface to Interfac

Anchored by a gift from graphic designer and collector Aaron Marcus, this exhibition

>

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<head>

JIA XIN XIE THE S E LEC T ED WOR KS

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<link href=”css/dashboar

presents a selection from permanent collection of graphic design since 1950. Notes

the shift in visual communication and includes important communication tools that have shaped our relationship with graphic design. Providing a view of the progressive discourse on what graphic design is and how it is used.

Armin Hofmann, 1959

Josef Müller-Brockmann, 1955

<link href=”css/style.css” </head> <body>

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Auspicious Tea + DATE

Taetea- Package Design

2016

+ COU RSE

+ C AT EG O RY

Package Design 1

Packaging , Calligraphy

+ IN STRUC T O R

+ KEYWO R D

Brian Toth

Traditional

Noise, greed and angst can all be drowned out at tea time.

Taetea is a famous brand produced in Yunnan, China. It is the benchmark classic representative of pu â&#x20AC;&#x2DC;er tea. This product line includes three tea cake packages and one exclusive box.

All the products are named after animals to emphasize the good of each and to show respect for nature. I brought in auspicious clouds and handwrote bilingual calligraphy to make the brand stand out in the North American market.

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吉祥的茶 + 目录

+ 日期

大益茶－包装设计

2016

+ 课程

+ 分类

包装设计 1

包装设计，书法

陆

+ 教授

+ 关键词

柒

Brian Toth

传统的

章壹 节贰 叁 肆 伍

捌 玖

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噪音、贪婪和焦虑都可以被茶被淹没。大益茶是著名的中国云南品牌，是 普洱茶的代表。这个产品线包括三个茶饼和一个礼盒。所有的产品都以动 物的名字命名，展现每种动物的优点和对大自然的尊重。我运用了祥云和 双语书法让这个品牌在北美市场脱颖而出。

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Keep an Eye Out + DATE

flexldry-APP Design

2015

+ COU RSE

+ C AT EG O RY

Principles of User Experience

APP, Interaction Design

+ IN STRUC T O R

+ KEYWO R D

Bob Slote

Credible

Many apartments do not provide in-unit laundry, so residents need to use the community laundry room. In this case, residents stay in the laundry room more than an hour to prevent potential theft of clothing. Flexldry allows people to keep watch over their clothes for the full wash and dry cycle while out of the room. Clothes are locked until you come back. Do not go too far though, a late pickup fee might occur.

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特别关注 + 目录

+ 日期

易洗－应用程序设计

2015

+ 课程

+ 分类

用户体验

用户体验，交互设计

陆

+ 教授

+ 关键词

柒

Bob Slote

可信的

章壹 节贰 叁 肆 伍

捌 玖

64

许多公寓不提供洗衣机，所以居民需要使用社区的公用洗衣间。在这种 情况下，很多居民需要在洗衣间呆一个多小时以防止衣服被盗。易洗 （Flexldry）可以让人们在洗衣服和烘干期间放心地离开房间。洗衣机 是锁着的，直到你回来。不过，不要走得太远，可能会有迟到的罚款。

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RESERVE RESERVE

RESERVE

9:41 AM 9:41 AM

100%

FOR 1 FOR 1

Reserve

Sketch Sketch

100%

Filter Filter

Search Search TODAY TODAY

10:00 AM 10:00 AM

9:41 AM 9:41 AM

100%

100%

Reserve Reserve Parkmerced Parkmerced LaundryLaundry Room Room

Parkmerced Parkmerced LaundryLaundry Room Room 900 M 900 M 1 Availability 1 Availability Now Now

Status

Sunset Laundry Sunset Laundry Room Room

TODAY, TODAY, 9/30/17-9/30/17WASH &WASH DRY FOR & DRY 1 FOR 1

1200 M 1200 M

MAP

3 Availabilities 3 Availabilities After 30 After mins 30 mins

Account

10:00 AM 10:00 AM 12:00 PM 12:00 PM 3:00 PM3:00 PM 6:00 PM6:00 PM

Parkmerced Parkmerced LaundryLaundry Room Room 900 M 900 M

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Sketch Sketch

Soaps Stop Soaps // Stop No, thanks // No, thanks

1 Availability 1 Availability Now Now

Sunset Laundry Sunset Laundry Room Room

Search

1200 M 1200 M 3 Availabilities 3 Availabilities After 30 After mins 30 mins

10:00 AM

11:45 AM

Find Availability

Reserve

Reserve

Status

Status

Account

ReadyReady to Rollto Roll

Account

STATUS STATUS STATUS Sketch Sketch

WasherWasher Washer Soil

NORMAL NORMAL PERM NORMAL PERM DELICATE PERM DELICATE DELICATE

Cycle

Cycle

Temp

Temp

Cycle

HOT

Dryer Dryer Temp

WasherWasher Washer

LIGHT LIGHT MEDIUM LIGHT MEDIUM HEAVY MEDIUM HEAVY HEAVYSoil Soil Soil

Dryer

HOT

Temp

Cycle

HOT WARM HOTWARM COLD WARM COLD

Temp

COLD

Temp

LIGHT LIGHT MEDIUM LIGHT MEDIUM HEAVY MEDIUM HEAVY HEAVY Soil Soil

Est. Time Est. TimeEst. Time

COLD

Temp

100%

100%

Summary Summary Summary

NORMAL NORMAL PERM NORMAL PERM DELICATE PERM DELICATE DELICATE Cycle RESERVATION RESERVATION RESERVATION Parkmerced Laundry Parkmerced Laundry Room Room Laundry Room HOT HOT WARM HOTWARM COLD WARM COLD COLDParkmerced Temp Sep 29,Sep 10:00 29,AM 10:00 Sep – 11:30 29, AM10:00 –PM 11:30 AMPM – 11:30 PM

Cycle Temp

Dryer Dryer

HOT WARM HOTWARM COLD WARM COLD

Temp

Sketch 9:41 AM 9:41 AM 9:41 AM100%

Dryer

HOT

Temp

HOT WARM HOTWARM COLD WARM COLD

Temp

120 mins 120 mins120 mins Est. Time Est. TimeEst. Time

10:00 29,AM 10:00 Sep 29, AM10:00 AM DROP OFF DROP OFF DROP OFF Sep 29,Sep COLD Sep 29,Sep 12:15 29,PM 12:15 Sep 29, PM12:15 PM PICK UP PICK UP PICK UP

120 mins 120 mins120 mins Oops, You’re Oops, late...

You’re Oops, late...

You’re late... $ 2.25 $ 2.25 $ 1.25 $ 5.00

WASH WASH WASH DRY DRY DRY SOAP SOAP SOAP LATE FEE LATE FEE LATE FEE

58 58 mins mins 58 mins

45 45 mins mins 45 mins

RemainRemain Remain

After Finish After Finish After Finish

$ 2.25 $ 2.25 $ 1.25 $ 5.00

$ 2.25 $ 2.25 $ 1.25 $ 5.00

$ 10.75 $ 10.75 $ 10.75

TOTAL TOTAL TOTAL

YOUR LATE YOURFEE LATE YOUR GOES FEE LATE INTO GOES FEE THE INTO GOES NEXT THE INTO NEXT THE NEXT USER’SUSER’S ACCOUNT. ACCOUNT. USER’S ACCOUNT. Danny Danny Danny Sep 29,Sep 12:00 29,PM 12:00 Sep – 1:30 29, PM12:00 PM – 1:30PM PM– 1:30 PM

PAUSE PAUSE PAUSE

Reserve Reserve

Reserve Status

Status

StatusAccount

Unlock Unlock

Account

Reserve Account Reserve

Reserve Status

Status

Unlock

StatusAccount

Account

Account Reserve Reserve

Reserve Status

Status

StatusAccount

Account

Account

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Change is Possible + DATE

Five Keys-Branding Design

2015 2016

+ COU RSE

+ C AT EG O RY

Strategies for Branding

APP, Interaction Design Branding, Collaboration

+ IN STRUC T O R

+ KEYWO R D

Thomas McNulty

Credible Educational

The program emphasizes Education, employment, recovery, family, and community. Five Keys Schools and Programs works with people in jail who are transitioning back into the community. The overall project mood and tone needed to be serious and trustworthy. We were asked to build a brand that mirrors commitment to students, partners, and community, and underscores belief in education and change. As Five Keys continues to grow, our brand is an asset, and this roadmap will ensure that it focused and consistent.

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+ 日期

五键－ 品牌设计

2016

+ 课程

+ 分类

品牌策略

品牌设计，合作

陆

+ 教授

+ 关键词

柒

Thomas McNulty

教育的

章壹 节贰 叁 肆 伍

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这个项目强调教育、就业、康复、家庭和社区。五键学院（Five Keys Schools and Programs）与监狱中正在向社会转型的人合作。这个项 目给人的感觉是认真并值得信任。我们被要求建立一个品牌，它反映了 对学生、合作伙伴和社区的承诺，并强调了对教育和变革的信念。随着 五键学院的扩建，新的品牌是为未来发展的一个优势。

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Contemporary Beauty + DATE

alo apex- Skincare Package

2017

+ COU RSE

+ C AT EG O RY

Package Design 3

Branding, Packaging

+ IN STRUC T O R

+ KEYWO R D

Thomas McNulty

Natural

Apex is a new skin care series from Alo, which takes mindfulness one step further: a beautiful life celebrated with beautiful design. Capturing trends in contemporary fashion apparel, Alo travels beyond the studio. Alo’s brand spirit “innovation” and “contemporary fashion” transfers into a new look for a new line of skin care. Luxury meets performance in every collection. Makes the brand more contemporary in the marketplace, and strengthens its brand equity by creating new niche markets.

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+ P RO J ECT

105

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现代美 + 目录

+ 日期

阿洛 艾普斯－护肤品包装

2016

+ 课程

+ 分类

包装设计 3

品牌设计，包装设计

陆

+ 教授

+ 关键词

柒

Thomas McNulty

自然的

章壹 节贰 叁 肆 伍

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艾普斯（Apex）是来自阿洛（Alo）的一个新的护肤品系列，进一步诠 释:用美丽的设计来庆祝美好的生活。阿洛捕捉到当代时尚服饰的潮流， 超越了工作室。将Alo的品牌精神“创新”和“当代时尚”转移到新的皮 肤护理领域。奢侈品在每一个系列中都有表现。使品牌在市场上更具现代 感，通过创造新的利基市场来加强品牌的公平性。

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Reflection of Modern + DATE

Gotham Type Card-Font History

2015

+ COU RSE

+ C AT EG O RY

Typography 2

Print

+ IN STRUC T O R

+ KEYWO R D

David Hake

Geometry

This is a typography card set for Gotham, which is a family of widely used geometric sans-serif digital typefaces designed

by American type designer Tobias Frere-Jones in 2000. Gotham has a relatively broad design with a reasonably high x-height and wide apertures. The concept behind the Gotham typography card set is inspired by the geometric structure of Gotham.

The geometric arrangement of the typefaces reminded me of architecture, so I combined a construction concept with Gotham to create the cards.

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现代的倒影 + 目录

+ 日期

Gotham 字体卡－字体史

2015

+ 课程

+ 分类

字体设计 2

打印

陆

+ 教授

+ 关键词

柒

David Hake

现代的

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这是一套介绍Gotham字体的卡片，它是美国设计师托拜厄斯·弗里尔 －琼斯（Tobias Frere-Jones）在2000年设计的一种广泛使用的几何无 衬线（sans-serif）字体。Gotham的设计相对较宽，具有相当高的x高 和宽度。卡片的设计灵感来自于字体的结构。字体的几何排列让我联想到 了建筑，所以我把建筑的概念和Gotham结合起来，创造了这些卡片。

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Kerning +60

章壹 节贰

+60

+40

+60

+40

+40

+20

ARCHITECTURE all caps 30 pt. + 20 tracking

叁 肆 伍 陆

+40 +20 +20

+40 +20

-20

柒 捌 玖

structure u&lc 30 pt. + 20 tracking

08 Gotham with Structure | Hoefler & Co. | Tobias Frere-Jones

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Introduction

Specimen

Architecture is the planning,

Gotham has a relatively broad

designing and constructing

design with a reasonably high

form, space and ambience to

x-height and wide apertures.

reflect functional, technical,

Gotham’s letterforms are

social, environmental and

inspired by a form of archi-

aesthetic considerations. It

tectural signage that achieved

requires the creative manip-

popularity in the mid-twentieth

ulation, and coordination of

century, especially popular

materials and technology, and

throughout New York City.

of light and shadow.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 / Gotham Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 / Gotham Book ABCDEFGHIJKLMNOP QR STUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 / Gotham Book Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 / Gotham Bold

章壹 节贰 叁

03 Gotham with Structure | Hoefler & Co. | Tobias Frere-Jones

04 Gotham with Structure | Hoefler & Co. | Tobias Frere-Jones

Classification

Tobias Frere-Jones

肆 伍 陆 柒 捌 玖

Humanist | Transitional | Garalde | Didone | Slab Serif Sans Serif | Grotesque | Neo-Grotesque | Geometric | Humanist

In typography, sans serif is

Geometric sans serif are based

one that does not have the

on geometric shapes, like

small projecting features

near-perfect circle and

called “serifs” at the end of

square. Note the optically

strokes. Sans serif fonts tend

circular letter “O” and the

to have less line width

simple construction of the

variation than serif fonts.

lowercase letter “a”. Of these four categories, geometric fonts tend to be the least useful for body text.

Tobias Frere-Jones is a type

Island School of Design, Yale

designer who works in New

School of Art, Pratt Institute

York City. In 1999, he began

and Royal College of Art.

work with Jonathan Hoefler.

While working together, the two collaborated on projects for The Wall Street Journal, Martha Stewart Living, Nike,

In 2006, Frere-Jones received the prestigious Gerrit Noordzij Prize, an award given by The Royal Academy of Art.

Pentagram, GQ, The New Times, Business 2.0, and The New York Times Magazine. He has designed over seven hundred typefaces for retail publication, custom clients, and experimental purposes.

He has lectured at Rhode

05 Gotham with Structure | Hoefler & Co. | Tobias Frere-Jones

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06 Gotham with Structure | Hoefler & Co. | Tobias Frere-Jones

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Anatomy

Horizontal Crossbar

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Unbalanced Curves

High Ascenders Repetition of Shapes Alternated

Minimal Curves Arm-Leg Connection Repetition of Shapes Reflected

09 Gotham with Structure | Hoefler & Co. | Tobias Frere-Jones

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Become Legendary + DATE

23 Horizon-APP Design

2016

+ COU RSE

+ C AT EG O RY

Graphic Design 3

APP, Interaction Design

+ IN STRUC T O R

+ KEYWO R D

Andrew Johnson

Connected

Developed to pay homage to the legacy of a brand created by Michael Jordan, Air Jordan is a brand of basketball footwear and athletic clothing produced by Nike. It was created for former professional basketball player Michael Jordan. The APP named 23 Horizon represents Jordanâ&#x20AC;&#x2122;s number as a basketball player and the line that divides all visible directions into two categories. This sneaker culture app offers shopping at over 10,000 stores, tells release dates of sneakers and average prices. Also, users can share reviews and photos with others who share their passion for sneakers.

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成为传奇 + 目录

+ 日期

23 级－应用程序设计

2016

+ 课程

+ 分类

平面设计 3

应用程序设计，交互设计

陆

+ 教授

+ 关键词

柒

Andrew Johnson

连接的

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Air Jordan是耐克(Nike) 为了向前职业篮球运动员迈克尔·乔丹 (Michael Jordan)致敬而创造的篮球鞋和运动服装品牌。这款应用程 序名为“23 级”代表了乔丹在职业生涯中的经典号码。这款应用程序提 供了超过10000家商店的购物信息，告诉你球鞋的发布日期和平均价格。 此外，用户之间可以分享他们对球鞋的热情。

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Hide and Seek + DATE

Hide Magzine-Publication

2016

+ COU RSE

+ C AT EG O RY

Visual Systems 1

Publication, Book Design

+ IN STRUC T O R

+ KEYWO R D

Julia Lemke

Contemporary

Take a chance to slow down, pull back and appreciate the surroundings. Hide is an annual lifestyle magazine about storage and organization. Living in an urban area means renting a small apartment and sharing space with a roommate.

Hide specializes in storage and organization solutions to keeping an object out of sight for people with limited space and provides comfortable solutions comfort and for living in a small space.

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捉迷藏 + 目录

+ 日期

隐藏杂志－出版物

2016

+ 课程

+ 分类

视觉系统 1

出版社，书籍设计

陆

+ 教授

+ 关键词

柒

Julia Lemke

当代的

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找个时间放慢脚步，后退一步，欣赏周围的环境。隐藏（Hide）是一本 关于整理和收纳的生活杂志。住在城市里意味着租一间小公寓，和室友 共享空间。隐藏针对整理和收纳，为小户型提供收纳方法，并提供舒适 的解决方案。

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感谢我全家一直以来的包容和支持。感谢所有在AAU的导师:Mary Scott, Thomas McNulty, John Nettleton, Ariel Grey, Julia Lemke, Brain Toth, Paul Daddino, Sean McGuire, Andrew Johnson, David Hake, Julia Brown, Rose Hodges, Bob Slote, Nita Ybarra, Jim Canning，和Amy Broadbent，来激励我，发现我的潜力。也感谢我 在这些年里遇到的所有朋友，感谢他们站在我身边。我永远不会忘记我 们在一起的时间。

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Acknowledgements C HAPT ER 01 02 03 04 05 06 07 08 09

Thank you to my whole family for accommodating and supporting me the whole time. Very special thanks to all my instructors at AAU: Mary Scott, Thomas McNulty, John Nettleton, Ariel Grey, Julia Lemke, Brain Toth, Paul Daddino, Sean McGuire, Andrew Johnson, David Hake, Julia Brown, Rose Hodges, Bob Slote, Nita Ybarra, Jim Canning, and Amy Broadbent for pushing me and discover my potential. Also thank you to all my friends I met during these years for standing by my side. I will never forget the time we have.

181

Colophon + SCH OOL

Academy of Art University, School of Graphic Design

+ T IT L E O F B O O K

Window + C OV ER S T O C K

+ COU RSE

Image Wrap Matte Finish

Senior Portfolio + T EX T S T O C K + IN STRUC T O R

Proline Uncoated 100#

Mary Scott + FO NT + P RINTIN G & B IND ING

Ingra, Courier Prime Sans

Blurb.com + D ES IG NER + P H OTOG R APHY

Jiaxin Xie

Jiaxin Xie jiaxinxiedesign.com jiaxinxiedesign@gmail.com 415.939.0693