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GREEN parrot pure shine for life
BRANDING STYLE GUIDELINE
Designed by BrandPAA Studios
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Understanding our identity
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Corporate logo
4
Clear space
5
Colour
6
Typography
7, 8
Logo alternates
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Please don’t
10, 11
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UNDERSTANDING OUR IDENTITY
GREEN parrot p u re s h i ne for life
The visual identity is contemporary and reflects qualities of services. Eye of parrot seperately represent the vision of GREEN PARROT and the beak included on the square describes our cooperative services. The consistence flow of sqare shapes represent the consistency. the colours are both represent the strongness and the surity of services/products. The Green parrot identity shows 'involvement, vision, perfection, innovation yet modern brand'.
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CORPORATE LOGO
GREEN PARROT logo combines three elements: GREEN PARROT logotype, logo mark and tagline. These elements should never be changed. Position, size and color. Logo elements are predetermined and should not be altered.
THERE ARE TWO VERSIONS OF LOGO WHICH CAN BE USED:
Horizontal
GREEN parrot pure shine for life
Vertical
GREEN parrot pure shine for life
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CLEAR SPACE
GREEN parrot p u re s h i ne for life
There should always be a clear space around the logo so that the brand is visually prominent. Do not allow any elements such as type, graphic elements or other logos to come within the isolation zone.
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COLOUR
R136
G197
B63
PANTONE 368 C
100%
C136
M197
HEX
#8BC53F 50%
75%
R0
G0
Y63
K63
25%
B0
PANTONE 368 C C0 HEX 100%
75%
M0
Y0
K100
#000000 50%
25%
Use of colour for the printed and digital logo: The following palette has been selected for use in GREEN PARROT. Lighter tints of these colours are also allowed but the Logotype and background may only be used with 100% tint.
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TYPOGRAPHY
bebas regular
abcdefghijklmnopqrstuvwxyz 1234567890 bebas NEUE BOOK
abcdefghijklmnopqrstuvwxyz 1234567890 bebas NEUE regular
abcdefghijklmnopqrstuvwxyz 1234567890 This font is to be used for all official submittals, narratives, documents and other appropriate official documents. Marketing materials are exempt from this font restriction.
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TYPOGRAPHY
Quark Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Quark Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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LOGO ALTERNATES
BLACK REVERSE
GREY SCALE
GREEN parrot
GREEN parrot
p u re shine for life
p u re s h i n e fo r l i fe
GREEN REVERSE
BLACK REVERSE
GREEN parrot
GREEN parrot
pure s h i n e fo r l i fe
p u re s h i n e fo r l i fe
The logo should be produced in full colour whenever possible however a mono logo can be used where printing is restricted to a single colour, for example a black and white advertisement in press classifieds or a fax header. A white reverse logo can be used on solid coloured backgrounds and images. Where a logo appears reversed, there must be sufficient colour contrast to make the logo and tagline clearly visible.
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PLEASE DON’T 1.
G
X
ot r r a p e REEN o r l i f
shin pure
e f
4.
X
2.
X
3.
GREEN parrot
GREEN parrot
pure shine for life
pure shine for life
5.
GREEN parrot
X
6.
GREEN parrot
GREEN parrot
pure shine for life
pure shine for life
X
X
p u re s h i n e fo r l i fe
7.
X
8.
X
GREEN parrot pure shine for life
GREEN parrot pure s h i n e fo r l i fe
Logo illustrated here are unacceptable and the following should be noted: 1. Do not use the logo at any angle, only at a 90* angle on its side. 2. Do not distort logo in any way.
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PLEASE DON’T 3. Do not apply a drop shadow to the logo. 4. Do not use the incorrect icon application. 5. Do not separate the logotype and icon and use them separately. 6. Do not display the logo using secondary colour or tint thereof. 7. Do not use the black logotype on a dark grey background. 8. Do not use the logo on complicated photographic backgrounds.