Paperwork Brand Identity Styleguide

Brand Guideline Paperwork e-Accounting Š All rights reserved

This is a content guide to the basic elements that make up Paperwork. Have a seat, make a cup of coffee, and enjoy your read to know us better.

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OUR IDENTITY

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HOW WE LOOK Our Color Our Logo Do's & Dont's Logo Our Typeface

Brand Guideline | Contents | 02

Just like human beside the face, it also has personality. Our brand personality is being deďŹ ned using 4 words. This 4 principals will determine our behaviour for every usage of our brand. Well, let's meet them.

ELEGANT BOLD MODERN SMOOTH Brand Guideline | Contents | 03

NEUTRAL COLORS: We accept black, white & grey(variation derived from black) as a neutral colors.

You can use those colors for text or other supporting elements.

Primary Colors

Secondery Colors

PANTONE 287 C WEB #58595B R48 G53 B143 C98 M95 Y05 K01

PANTONE 177 C WEB #FF7270 R255 G114 B112 C00 M70 Y47 K00

PANTONE 292 C WEB #64BEFF R100 G190 B255 C51 M13 Y00 K00

PANTONE 346 C WEB #52BA72 R82 G186 B114 C68 M00 Y75 K00

PANTONE 7510 C WEB #CC9546 R204 G149 B70 C20 M42 Y85 K02

PANTONE 460 C WEB #E2CB70 R226 G203 B112 C13 M16 Y68 K00

Brand Guideline | Contents | 04

Our Logo is a very valuable member of our brand. We must treat it warm and nicely.

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50%

50%

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Full Logo

Vertical Logo

Letter Logo

Usage: - For every main marketing tools/ads.

- Website

Usage: - For small space of logo, better use this.

Usage: - For small proportional items - Icon & Favicon - Social media Identity

- Everyone a need a clear space, use 50% clear space by default.

- Don't stretch or skey it, it doesn't need an exercise ;) - Don't change letters' order. It's already cool anyway.

- Don't rotate the logo, it needs to stand.

Brand Guideline | Contents | 05

Big size logo might speak louder, but when it comes in small size, it describes self-confidence. Not that small though so we need a magnifier to see our logo. We don't set maximum size for the logo, it might grows as big as it can.

Print height: 1.5cm Online height: 70px

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Know how to behave Different space & place might be followed by the suitable scale & proportion. Just make sure people can read our logo easily but still look good.

Print height: 2.5cm Online height: 113px

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Brand Guideline | Contents | 06

Our primary logo for sure is Paperwork Green&Blue, and Paperwork white for secondary logo. In some cases colored logo may not be practical such as in newspaper. Well, we've anticipated that kind of case.

01. Monochrome mode in 75% Black Exchanged the brand color, we used 75% black for monochrome mode.

02. Monochrome background application Use Paperwork Grey on monochrome background, White Paperwork for dark monochrome background. 'Paperwork white' with grey box is for some unavoidable cases, which is sometimes needed for imagery background.

01. 'Paperwork Grey'

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02. 'Paperwork white' with grey box

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75% Black C00 M00 Y00 K75 R64 G64 B64 #404040

Brand Guideline | Contents | 07

Even though we're not a rules & regulations kind of company, but we have some guides to make us look cool.

Anyways, here are some examples of what we think is cool & big no-no things to do.

01. 'Paperwork Original'

02. 'Paperwork White'

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03.

01. Space around the logo

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Always leave the logo some space to breathe. Use white or neutral background for Paperwork logo.

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02. Colorful seats If Paperwork logo has to sit on colorful seat, you can use 'paperwork blue color' as background color. For externel usage, white Paperwork is a good match with dark and strong background colors.

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paper work e - A c c o u n t i n g

03. Warning!

Do not place the logo on yucky colors.

04. Colorful seats Do not use the logo on the cluttured imagery background.

Use paperwork white with or without blue background, depepnds on the most suitable condition.

05. Simple & Original is appealing The log is sacred. Do not use embllishments like drop-shadows, Emboss,or any other eects to the logo. Skew, rotate, or stretch the logo will get punishment.

Brand Guideline | Contents | 08

Our typeface for print.

Let's meet Lato Family.

Aa

Lato Bold

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Lato Medium

Aa

Lato Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#%&*) 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#%&*) 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#%&*) 0123456789

Brand Guideline | Contents | 09

Brand Guideline