Common Concerns

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Common Concerns of

Investors regarding Equity Investment

Secure?

Safe ?

Risk ?

em

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Common Concerns of

Investors regarding Equity Investment

Common Concerns of

Investors regarding Equity Investment

em

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Concern 1

Equity Markets are RISKY,

I want Safety First

My Bank FD is giving me 9% (Guaranteed), Why should I invest in equity?

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What Is The Meaning Of Safety?

PRESERVING THE CAPITAL OR PRESERVING THE PURCHASING POWER

Key Objective of Investing : Enhancing Purchasing Power Over FY 1979–2013 CPI inflation has been 8.6%, eroding purchasing power of Rupee by 94%

Inflation erodes purchasing power of money Inflation erodes purchasing power of money

CPI =CPI Consumer Price Price IndexIndex = Consumer

Source: Centre for Monitoring Indian Economy (CMIE), Motilal Oswal Financial Services Ltd (MOFSL), Bloomberg, Motilal Oswal Asset Management Company (MOAMC) Internal Analysis.

Data as on 31st October, 2013.

1

Real Life Example

Nominal Value

Key Objective of Investing : Enhancing Purchasing Power

Sensex (Cum div.)

Sensex Gold Fixed Deposit

Current Value CAGR(%) Times 35420 18.55% 354.20 21165 16.79% 211.65 4085 11.35% 40.85 1619 8.41% 16.19

Source: Bloomberg, MOAMC Internal Analysis. Data as on 31st October, 2013.

2

Key Objective of Investing : Enhancing Purchasing Power

Purchasing Power

Equities significantly enhance purchasing power of portfolios Inflation-adjusted returns of different assets

Sensex (Cum div.)

Sensex Gold Fixed Deposit

Current Value CAGR(%) Times 2175 9.34% 21.75 1300 7.72% 13.00 251 2.70% 2.51 99 -0.03% 0.99

Source: Bloomberg, MOAMC Internal Analysis. Data as on 31st October, 2013.

Reality VS Illation Normally House hold expense gets double at every 5 years due to CPI and lifestyle inflation.

You think you are safe, but you are not: Ostrich Mentality Today House Hold 25,000 Expenses 25,000 FD

After 15 years Rs.2,00,000, Rs.91062*

Biggest Risk in Equity market “Not investing into it” *9% interest is assumed in Bank FD

3

4

Concern 2

Let The Market Correct

Then I Will Enter

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5

Time Is More Important Name

Mr. Sharma

Mr. Mehta

19

26

50000

50000

25

65

65

65

350000

2000000

52572371

42957119

Investment Started at Age Annual Investment Investment con nued ll Age Investment Held ll age Total Investment Wealth At age 65* 60100000

52572371 42957119

50100000 40100000 30100000 20100000 10100000

350000

Wealth At age 65

2000000

100000

Total Investment Mr. Sharma Mr. Mehta Total Investment Wealth At age 65

GREAT MOMENTS IN SCIENCE:

EINSTEIN DISCOVERS THAT TIME IS ACTUALL MONEY.

6

Effect Of Compounding Vs. Time Value of Investment: 15000/- Per month No of Years

Savings A/c

Bank FD

4%

9%

Equity Mutual Fund 12%

15%

18%

2

3,75,390

3,95,773

4,08,648

4,22,032

4,35,945

5

9,97,800

11,39,847

12,37,295

13,45,225

14,64,868

10

22,16,110

29,24,485

34,85,086

41,79,859

50,43,863

15

37,03,662

57,18,657

75,68,640

1,01,52,946

1,37,88,133

20

55,19,958

1,00,93,440 1,49,87,219

2,27,39,325

3,51,52,308

25

77,37,650

1,69,42,955 2,84,64,526

4,92,61,106

8,73,49,682

30

1,04,45,444

2,76,67,111 5,29,48,707 10,51,47,309 21,48,79,338

Savings and Bank FD return is assumed at 4% and 9% respec vely. For Equity MF various assumed return scenario.

More Time = More Wealth It’s Not Timing It’s Time Into The Market Which Is More Important.

Historically, those who stayed invested with their invested have made big fortunes.

7

Behavior Gap People who constantly try to time the market end up getting lesser return than the actual asset class performance Major returns in equity market is delivered in few days.

By constantly trying to time the market, chances of losing those few days are very high. “World is waiting for market to crash, market is waiting for your passion to crash.�

Risk Of Missing Few Best Days Valua on as on 14th July 2014 of Rs 100000 invested for 10 years

Product

Current Value

Impact of Best Days missed 2 days

5 days

10 days 20 days 30 days 40 days

Sensex

524,199 412,801 337,181 251,906 149,353 95,781

65,713

Birla Sun Life Equity Fund

769,417 611,452 512,141 388,639 251,137 173,938 125,811

DSP BlackRock Opportuni es Fund 646,632 570,762 466,110 357,449 235,689 168,631 125,659 HDFC Equity Fund

8

875,144 768,618 645,569 498,366 324,265 230,057 168,017

What if you missed BEST days?

Sensex

850,000 650,000

Value of Rs 1,00,000 invested before 10 years*

524,199 412,801

450,000

337,181 251,906

250,000

149,353 95,781 65,713

50,000 Current 2 days 5 days 10 days 20 days 30 days 40 days Value

Birla Sun Life Equity Fund 850,000

769,417 611,452

650,000

512,141 388,639

450,000

251,137

250,000

173,938 125,811

Value of Rs 1,00,000 invested before 10 years*

50,000 Current 2 days 5 days 10 days 20 days 30 days 40 days Value

HDFC Equity Fund

900,000

Value of Rs 1,00,000 invested before 10 years*

875,144 768,618 645,569

700,000

498,366 500,000 324,265 300,000

230,057

168,017

100,000 Current Value

2 days

5 days

10 days 20 days 30 days 40 days

DSP BlackRock Opportuni es Fund 900,000 700,000

646,632 570,762

Value of Rs 1,00,000 invested before 10 years*

466,110

500,000

357,449 235,689

300,000

168,631

125,659

100,000 Current Value

2 days

5 days

10 days 20 days 30 days 40 days

9

10

Concern 3

Let The More Clarity Come, Then I Will Invest

“WALL OF WORRY” em

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11

Market Doesn’t Wait For Clarity Market always reacts in advance.

It goes up or down before the actual event takes place.

Waiting for the clarity may result in paying the premium and lesser returns.

So when odds are in favor of investment, don’t wait for the exact clarity.

People who were waiting for election to get over have missed the rally of 6000 points in Sensex.

Cost Of Clarity Period

Market Indicator

Wall of Worry

Sensex

2013: Sept

Modi appointed as BJP's PM Candidate

But there is infigh ng within BJP

19733

2013: Dec

BJP wins assembly elec on of 4 states

But these are only Hindi heartlands

21326

2014: March

Opinion polls accord majority to NDA

But opinion polls were wrong in 2004 & 2009

21920

2014: April

Heavy Campaigning

by Modi

But polariza on of votes will happen

22702

2014: Early may

Exit Polls gives NDA majority

But exit polls always underes mates Congress

23551

2014: May

BJP alone gets majority

But BJP does not have majority in upper house

24122

12

13

Concern 4

I don’t want to invest as the last 3 years returns are not good.

Every time I invest in Equity Fund looking at performance, but after my investments scheme performance deteriorates.

em

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14

15

3346 3927 3110 3085 3659 3055 5006 3972 3262 3377 5839 6603 9398 13787 20287 9647 17465 20509 15455 19427 21117 28032

Date

24-Dec-93 23-Dec-94 22-Dec-95 24-Dec-96 31-Dec-97 31-Dec-98 30-Dec-99 29-Dec-00 31-Dec-01 31-Dec-02 31-Dec-03 31-Dec-04 30-Dec-05 29-Dec-06 31-Dec-07 31-Dec-08 31-Dec-09 31-Dec-10 30-Dec-11 31-Dec-12 31-Dec-13 19-Nov -14

PE EPS for (based financial on EPS year for FY) 129 25.94 181 21.70 250 12.44 266 11.60 291 12.57 278 10.99 280 17.88 216 18.39 236 13.82 272 12.42 348 16.78 450 14.67 523 17.97 718 19.20 833 24.35 820 11.77 830 21.04 1060 19.35 1140 13.56 1196 16.24 1326 1593 1542 18.32 Min Max Average -1.80% 4.97% 5.01% 1.12% -1.59% 13.83% 5.69% 18.80% 33.41% 43.13% 10.56% 21.48% 16.89% 2.31% -0.86% 16.96% 6.94% 0.19% 0.80% 1.52% 8.10% 13.70% 11.07% 23.05% 35.61% 19.12% 20.03% 20.79% 8.64% 5.88% 0.67% 2.48% -2.61% 1.18% 9.54% 8.80% 17.41% 15.57% 26.23% 16.75% 26.46% 19.66% 12.92% 10.93% 6.28%

-0.32% -1.87% 8.19% 9.98% 12.51% 20.73% 19.12% 11.73% 23.33% 25.29% 12.94% 14.44% 10.65%

• EPS for FY 14 is assumed.

• EPS for FY 15 is the assumed EPS for the year

5.33% 19.12% 13.69%

2.26% -6.08% 12.63% 6.52% -2.83% 2.54% 3.92% 13.55% 30.28% 42.14% 36.53% 9.94% 16.76% 10.44% -6.58% 19.12% 4.86%

8.99% 17.19% 13.20%

8.99% 11.03% 16.91% 9.97% 13.91% 17.19% 9.85% 14.14% 16.84%

7.31% 13.76% 11.34%

7.31% 10.46% 13.40% 11.34% 11.77% 13.76%

4 years 5 years 6 years 7 years 8 years 9 years 10 years 12 years 15 years

-52.45% -31.04% -12.29% -6.58% -1.80% 0.19% -2.61% -1.87% 0.10% 81.03% 45.80% 40.65% 42.14% 43.13% 35.61% 26.46% 25.29% 23.41% 15.23% 9.42% 8.54% 11.53% 11.87% 11.74% 12.26% 12.83% 13.37%

-2.67% -2.33% -0.59% 17.51% 2.77% 2.21% -12.29% 13.70% 26.49% 40.65% 33.16% 29.24% -11.22% -4.87% 0.36% 17.01% 3.61% 0.98%

3 years

5.73% 5.33% 11.69% 16.15% 18.68% 12.18% 13.31% 17.84% 16.83% 19.12% 13.72%

-3.58% -11.36% 8.46% -0.48% 16.97% 14.02% -19.27% -7.79% 33.78% 39.82% 26.87% 44.50% 21.30% -31.04% -7.22% 45.80% -5.93% -2.67% 16.89%

2 year

0.10% 4.51% 8.72% 13.17% 15.88% 23.41% 7.56% 17.89% 22.66% 18.41% 14.29% 13.79%

17.36% -20.79% -0.81% 18.60% -16.50% 63.83% -20.65% -17.87% 3.52% 72.89% 13.08% 42.33% 46.70% 47.15% -52.45% 81.03% 17.43% -24.64% 25.70% 8.70%

1 year

• Sensex is taken as on par cular day (i.e last day of December of each calendar year.

• EPS is taken for the respec ve financial year.

BSE Sensex (as on Dec 31)

Historical Returns

3346 3927 3110 3085 3659 3055 5006 3972 3262 3377 5839 6603 9398 13787 20287 9647 17465 20509 15455 19427 21117 28032

Date

24-Dec-93 23-Dec-94 22-Dec-95 24-Dec-96 31-Dec-97 31-Dec-98 30-Dec-99 29-Dec-00 31-Dec-01 31-Dec-02 31-Dec-03 31-Dec-04 30-Dec-05 29-Dec-06 31-Dec-07 31-Dec-08 31-Dec-09 31-Dec-10 30-Dec-11 31-Dec-12 31-Dec-13 19-Nov -14

PE EPS for (based financial on EPS year for FY) 129 25.94 181 21.70 250 12.44 266 11.60 291 12.57 278 10.99 280 17.88 216 18.39 236 13.82 272 12.42 348 16.78 450 14.67 523 17.97 718 19.20 833 24.35 820 11.77 830 21.04 1060 19.35 1140 13.56 1196 16.24 1326 15.93 1542 18.32 Min Max Average -6.58% 42.14% 11.53%

4 Years

-52.45% -31.04% -12.29% 81.03% 45.80% 40.65% 15.23% 9.42% 8.54%

3 years 2.26% -6.08% 12.63% 6.52% -2.83% 2.54% 3.92% 13.55% 30.28% 42.14% 36.53% 9.94% 16.76% 10.44% -6.58% 19.12% 4.86%

2 year

17.36% -3.58% -2.67% -20.79% -11.36% -2.33% -0.81% 8.46% -0.59% 18.60% -0.48% 17.51% -16.50% 16.97% 2.77% 63.83% 14.02% 2.21% -20.65% -19.27% -12.29% -17.87% -7.79% 13.70% 3.52% 33.78% 26.49% 72.89% 39.82% 40.65% 13.08% 26.87% 33.16% 42.33% 44.50% 29.24% 46.70% 21.30% -11.22% 47.15% -31.04% -4.87% -52.45% -7.22% 0.36% 81.03% 45.80% 17.01% 17.43% -5.93% 3.61% -24.64% -2.67% 0.98% 25.70% 16.89% 8.70%

1 year

• Sensex is taken as on par cular day (i.e last day of December of each calendar year.

• EPS is taken for the respec ve financial year.

BSE Sensex (as on Dec 31)

Historical Returns

0.19% 35.61% 11.74%

6.94% 0.19% 0.80% 1.52% 8.10% 13.70% 11.07% 23.05% 35.61% 19.12% 20.03% 20.79% 8.64% 5.88% 0.67%

6 years

-2.61% 26.46% 12.26%

2.48% -2.61% 1.18% 9.54% 8.80% 17.41% 15.57% 26.23% 16.75% 26.46% 19.66% 12.92% 10.93% 6.28%

7 years

-1.87% 25.29% 12.83%

-0.32% -1.87% 8.19% 9.98% 12.51% 20.73% 19.12% 11.73% 23.33% 25.29% 12.94% 14.44% 10.65%

8 years

0.10% 23.41% 13.37%

0.10% 4.51% 8.72% 13.17% 15.88% 23.41% 7.56% 17.89% 22.66% 18.41% 14.29% 13.79%

5.33% 19.12% 13.69%

5.73% 5.33% 11.69% 16.15% 18.68% 12.18% 13.31% 17.84% 16.83% 19.12% 13.72%

8.99% 17.19% 13.20%

8.99% 11.03% 16.91% 9.97% 13.91% 17.19% 9.85% 14.14% 16.84%

7.31% 13.76% 11.34%

7.31% 10.46% 13.40% 11.34% 11.77% 13.76%

9 years 10 years 12 years 15 years

• EPS for FY 14 is assumed.

• EPS for FY 15 is the assumed EPS for the year

-1.80% 43.13% 11.87%

-1.80% 4.97% 5.01% 1.12% -1.59% 13.83% 5.69% 18.80% 33.41% 43.13% 10.56% 21.48% 16.89% 2.31% -0.86% 16.96%

5 years

17

Concern 5

Sentiments are not good, just look at the NEWS.

em

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18 12

Don’t Act On Headlines 8 January 2008 Sensex Level: 20,873 P/E Valuation: 28.51 Overall market sentiment Net Equity inflows: `1,00,384 Crs. (Jan 2006 - Sept 2008)

What happens next?

Sensex Returns since then: -1.44% CAGR*

20 November 2008 Sensex Level: 8,451 P/E Valuation: 10.72 Overall market sentiment Net Equity inflows: `2,113 Crs. (Oct 2008 - Mar 2009)

What happens next?

Sensex Returns since then: 20.21% CAGR*

28 March 2013 Sensex Level: 18,835 P/E Valuation: 15.95 Overall market sentiment Net Equity inflows: `15,778 Crs. (Apr 2011 - Feb 2013)

What do you think will

happen next ?

“I think the worst mistake you can make in stock market is to buy or sell based on current headlines.”

- Warrant Buffet 19

20

Concern 6

No One Is Investing In Stock Market Right Now.

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21

When To Invest?

Choice 1: When Market is cheap, attractive but no one wants to invest.

Choice 2: When Market is costly And everyone wants to invest.

Why we opt for 2nd Choice?

Investor's Decision Vs Feeling Alone

Group

Wrong

Very Bad

Not So Bad

Right

Very Good

Not So Good

What is more profitable: buying cheap or buying costly?

Don’t Follow the Hand

22

23

Concern 7

What if FIIs move out of

market?

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24

We think “Achhe din aane WALE hai” FII believe “Achhe din aa GAYE hai.”

We are proud of our country and its economic power.

FII invest in our economic power and earn from it.

No of FIIs registered with SEBI 2000 1765

1713

1710 1722

1635

1757

1500 1319

1000

997 882 685

500

502 Jan-03

Jan-04

540 Jan-05

Jan-06

Jan-07

Jan-08

Jan-09

Jan-10

Jan-11

Jan-12 Jan-13

Jan-14

FII is not a single entity There are around more than 1700+ FIIs They are all from the different parts of the world All of them may not require the money at the same time.

They come for the longer period of time.

Over a period of time FIIs have increased their holding in Indian companies.

25

FII Inflow In Indian Equity Market Financial Year

FII Flow cr in

Financial Year

Financial Year

2000-01

FII Flow cr in 10,207

2008-09

FII Flow cr in -47,706

1992-93 1993-94

13 5,127

2001-02

8,072

2009-10

110,221

1994-95

4,796

2002-03

2,527

2010-11

110,121

1995-96

6,942

2003-04

39,960

2011-12

43,738

1996-97

8,546

2004-05

44,123

2012-13

140,033

1997-98

5,267

2005-06

48,801

2013-14

79,709

1998-99

-717 9,670

2006-07

25,236

2014-15 **

2007-08

53,404

Total

60071 717,688

1999-00

Source: https://www.fpi.nsdl.co.in/web/data/fii_inv_det_financial.htm

Since last 10 years FII is net seller only in 1 financial year.

FIIs are continuously buying the Indian Equity markets On daily basis due to the huge volumes of FIIs market may be volatile, but over long term FIIs are interested only in buying.

How have we done over time?

Holding in NIFTYMarch 2008

Holding in NIFTYJune 2014

Holding in CNX 500March 2008

Holding in CNX 500June 2014

54.95%

47.62%

58.47%

52.11%

FII

16.05%

22.64%

14.59%

19.91%

DII

10.46%

11.92%

9.31%

10.33%

Public

8.20%

6.63%

8.36%

7.47%

Others

10.34%

11.19%

9.27%

Type of Shareholder Promoter Non Promoters

10.20% Source: www.sebi.gov.in

26

Who Own What ?

BSE 500 ownership 30th June 2014 Banks/FIs 1.50%

Non-Promoter Corporate 4.20%

Indian Promoters 28.10%

Public 7.60%

MFs 3.40% Insurance 5.40%

Govts. 16.40%

Foreign Promoters 8.20%

Retail- 12% FII – 22% MF – 3%

Others 3.20% FIIs 22.20%

BSE Sensex ownership 30th June 2014 Banks/FIs Non4.60% Promoter Corp. 3.50% Public MF 3.40% 6.80%

Promoters 23.80%

Insurance 7.70%

Foreign Promoters 5.10%

Govt. 17.80%

Retail - 10% FII – 27% MF – 3%

FIIs 26.70%

Others 3.70% 27

28

Concern 8

Markets are at all time high,

it can’t move up further.

em

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29

Sensex may be at all time high, but valuation are not.

One need to keep an eye the valuation measured by P/E ratio to ďŹ nd out weather the markets are cheap or costly P/E of market swings like pendulum from low to high.

Current PE of market

New Cycle Of Earnings Growth The chart below indicates the S&P Sensex expected Earnings Per Share (EPS) growth from FY13 –FY15E.

FY13-15E: 14% 1,525 CAGR 1,331

FY08-13: 7% CAGR

1,123 1,183

1,024

FY03-08: 25% CAGR

833 820

834

718

FY96-03: 1% CAGR

FY15E

FY14E

FY13

FY12

FY11

FY10

FY09

FY00

348

FY08

FY99

272

FY07

FY98

236

FY05

FY97

216

FY04

280

FY03

278

FY02

291

FY01

266

FY96

181

FY95

129

FY94

FY93

81

450 250

523

FY06

FY93-96: 45% CAGR

Above forward-looking graphs & statements are based on external current views and assumptions and involve known and unknown risks and uncertainties that could cause actual results. Past performance may or may not be sustained in future.

Source: Motilal Oswal Securities Ltd, as on March 31 , 2014

30

Current Valuations Below Decadal Average 27

24.65 10 Year Avg: 15.4x

17

14.68

12 10.67

7

Mar-14

Mar-13

Mar-12

Mar-11

Mar-10

Mar-09

Mar-08

Mar-07

Mar-06

Mar-05

Mar-04

SENSEX P/E (x)

22

4.8 4.15

10 Year Avg: 2.7x

3.0

2.40

2.1 1.64

Mar-14

Mar-13

Mar-12

Mar-11

Mar-10

Mar-09

Mar-08

Mar-07

Mar-06

Mar-05

Mar-04

1.2

SENSEX P/B (x)

3.9

Past performance may or may not be sustained in future and should not be used as a basis for comparison with other investments.

Source: Motilal Oswal Securities Ltd, as on March 31 , 2014

31

Sensex Projection SENSEX projc on @ 15% es mated EPS growth Year 3 5 7 EPS 1467 2231 2951 3902 15 33467 44260 58534 18 40160 53112 70240 PE 20 44622 59013 78045 22 49085 64915 85849

SENSEX projc on @ 18% es mated EPS growth Year 3 5 7 EPS 1467** 2410 3356 4673 15 36155 50342 70096 18 43386 60411 84116 PE 20 48207 67123 93462 22 53027 73835 102808 **As on 18th Nov., 2014

Current EPS = Current Sensex/Current PE Sensex 28168 and PE 19.19 as per www.bseindia.com

Historical PE movement Low PE10.68 Average PE 18.31 High PE28.47

32

33

Concern 9 I don’t need Mutual Funds, they also go down with market.

Mutual Funds are even not beating Sensex, why should I invest in MF? I can do it on my own, I am educated and intelligent.

em

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34

It’s Not About Being Intelligent

“I can calculate the movement of stars, but not the madness of men.”

-Sir Isaac Newton

It’s Not About High IQ It’s About High EQ Newton lost his life saving of 20000 British pound in year 1720 trying on his own.

His loss is equal to approx Rs 18 cr. in today’s context.

Do you think you are more educated and intelligent than Isaac

35

Understanding And Doing It Different Just by looking at the picture, I am sure you can understand what the by pass surgery is ..

Now if you have understood what bypass surgery is,

If you or any of your member suffer from blockage of coronary artery?

WILL YOU DO IT YOURSELF,

Can You Do This On Your Own? Par culars

Investment On 14-Feb-00

Value As On Value As On (Panic (Confused Investor) Abs. Investor) Growth 21-Sep-01 23-Nov-04

Smart Investor, Addi onal Investment on 21st Sept 2001 25000

50000

100000

112%

316094

419828

627296

102%

279003

355465

508390

255610

155%

410563

565515

875421

71651

235370

135%

317494

399618

563865

43927

182360

82%

286569

390509

598388

100000

45550

256670

156%

397543

538415

820161

100000

46002

169780

69%

262048

354315

538851

ICICIPru DiversiďŹ ed Power

100000

45433

221220

121%

342949

464677

708135

Reliance Growth Fund

100000

26818

221750

121%

428468

635185

1048620

Sensex

5924.31

2600.12

6009.86

1.44%

HDFC Equity Fund

100000

51179

212360

Franklin Bluechip

100000

66222

202540

Reliance Vision Fund

100000

41240

HDFC Prudence Fund

100000

Tata Pure Equity

100000

Franklin India Prima Fund HDFC Top 200

Understanding something and doing something is all together different ball game.

36

37

ICICI Pruden al Value Discovery Fund - Growth HDFC Mid-Cap Opportuni es Fund - Growth IDFC Premier Equity Fund - Reg - Growth Reliance Equity Opportuni es Fund - Growth HDFC Equity Fund - Growth Birla Sun Life Dividend Yield Plus - Growth Franklin India Smaller Companies Fund- Growth ICICI Pruden al Dynamic Plan - Growth HDFC Top 200 - Growth DSP BlackRock Small and Midcap Fund - Reg - Growth Sundaram Select Midcap - Reg - Growth Birla Sun Life India GenNext Fund - Growth Birla Sun Life Frontline Equity Fund - Plan A - Growth Templeton India Equity Income Fund - Growth Tata Dividend Yield Fund - Plan A - Growth Reliance Long Term Equity Fund - Growth Franklin India Prima Plus - Growth Franklin India Prima Fund - Growth Franklin India High Growth Companies Fund - Growth L&T Equity Fund - Growth Franklin India Flexi Cap Fund - Growth Canara Robeco Equity DiversiďŹ ed - Growth L&T India Large Cap Fund - Growth L&T India Special Situa ons Fund - Growth Tata Equity P/E Fund - Plan A - Growth HDFC Capital Builder Fund - Growth ICICI Pruden al Top 100 Fund - Growth Sundaram SMILE Fund - Reg - Growth Birla Sun Life Top 100 Fund - Growth SBI Magnum Global Fund 94 - Growth L&T Midcap Fund - Growth DSP BlackRock Equity Fund - Reg - Growth Franklin India Bluechip - Growth Templeton India Growth Fund - Growth ICICI Pruden al Exports and Other Services Fund- Growth SBI Emerg Buss Fund - Growth Tata Mid Cap Growth Fund - Plan A - Growth Birla Sun Life India Opportuni es Fund - Growth

Sensex

Scheme Name 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000

08th Jan 2008 20873 38791 39683 40009 36196 40507 49916 29671 46929 45480 35172 32613 43466 44439 41593 41430 38905 44214 30767 32802 43682 39414 38944 43643 36007 38729 37604 46189 33156 43947 26798 30316 45092 45027 41765 28838 22624 32415 32219

Value as on 09th Mar 2009 8160 262715 237033 219332 206216 196079 196014 188427 187597 187566 186982 186195 181431 177988 177722 175912 175427 174803 174003 172005 169799 169792 168899 167860 167773 166920 166442 165869 165123 164959 164479 163973 162517 162406 161629 159545 158912 158777 156105

Value as on 24th Sept 2014 26744

58.91% 58.78% 56.10%

59.55%

69.80% 69.79% 68.90% 67.86% 67.77% 66.92% 66.44% 65.87% 65.12% 64.96% 64.48% 63.97% 62.52% 62.41% 61.63%

72.01%

77.72% 75.91% 75.43% 74.80% 74.00%

77.99%

86.19% 81.43%

86.98%

162.71% 137.03% 119.33% 106.22% 96.08% 96.01% 88.43% 87.60% 87.57%

28.13%

% Change

38

Concern 10

I want to stop my SIP, because the returns are not good for last 5 years

em

Power empowering you to succeed

39

Equity Investment - Game of Patience Curious case of Chinese Bamboo 1. You take a tiny seed, plant it and water it... you get a tiny sampling.... nothing more

YEARS

2. You water it, fertilize it.... the sampling stays as it is.... nothing happens 3. You continue to water it, take care of it...still nothing happens 4. Against your better judgment, you need to continue to water it, fertilise it... and still nothing will happen 5. To everyone's surprise, the tree sprouts and grows NINTY feet in SIX weeks

Chinese Bamboo tree tests your patience

What was going on in first Few Years?

The tiny sampling was actually developing its root system underground to sustain its impending over the ground growth fifth year onwards.

If you had uprooted the sampling to see why it was not growing, it would die.

But if you were patient and had faith, you would witness the miraculous growth later on

Investing – similar game of patience

40

41

SIP Stopped Vs SIP Continued SIP Start Date: 15th Sept Valuation as on: 17th Novemebr 2014

Scheme Name SIP of Rs 5000 per month

3 Years Return as on 17 th Aug. 13 (SIP Stopped) Total Investment

Return of same ll Nov 2014 (SIP con nued )

Value CAGR Total Investment

Present Value(SIP) CAGR

Birla Sun Life Equity Fund - Growth Birla Sun Life Mid Cap Fund - Plan A Growth DSP BlackRock Equity Fund - Reg Dividend DSP BlackRock Small and Midcap Fund Reg - Growth DSP BlackRock Top 100 Equity Fund - Reg - Growth HDFC Equity Fund - Growth HDFC Growth Fund - Growth HDFC Top 200 - Growth Kotak 50 - Growth Reliance Growth - Growth Reliance Vision - Growth Sundaram SMILE Fund - Reg - Growth

180000 180000

171787 -3.17 164416 -6.11

255000 255000

429373 431710

25.90 26.19

180000

166851 -5.13

255000

403877

22.75

180000

159774

255000

458005

29.26

180000

179842 -0.06

255000

373815

18.81

180000 180000 180000 180000 180000 180000 180000

164718 165589 168967 176727 163569 153723 150503

-5.98 -5.63 -4.28 -1.25 -6.45 -10.52 -11.89

255000 255000 255000 255000 255000 255000 255000

423069 375811 404833 386695 413905 412300 510341

25.14 19.08 22.87 20.53 24.01 23.81 34.98

Tata Equity P/E Fund - Plan A - Growth

180000

163176 -6.61

255000

435214

26.60

-8

SIP Start Date: 15th Sept Valuation as on: 17th Novemebr 2014

Scheme Name SIP of Rs 5000 per month Birla Sun Life Equity Fund - Growth Birla Sun Life Mid Cap Fund - Plan A - Growth DSP BlackRock Equity Fund - Reg - Dividend DSP BlackRock Small and Midcap Fund - Reg - Growth DSP BlackRock Top 100 Equity Fund - Reg - Growth HDFC Equity Fund - Growth HDFC Growth Fund - Growth HDFC Top 200 - Growth Kotak 50 - Growth Reliance Growth - Growth Reliance Vision - Growth Sundaram SMILE Fund - Reg - Growth Tata Equity P/E Fund - Plan A - Growth

5 Years Return as on 17 th Aug.13 (SIP Stopped)

Return of same ll Nov 2014 (SIP con nued ) Total Present Total Investment Value CAGR CAGR Investmen Value(SIP) 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000

326814 330158 332700 344293 351504 344709 333513 343043 336806 319006 291942 291401 325948

3.49 3.9 4.22 5.62 6.47 5.67 4.32 5.47 4.72 2.5 -1.11 -1.18 3.38

375000 375000 375000 375000 375000 375000 375000 375000 375000 375000 375000 375000 375000

Normally average Investor stops SIP after 3 or 5 years if returns are not good or negative 42

724518 757908 702896 857952 640076 771726 658214 718737 649006 707261 686439 868338 761619

21.36 22.83 20.37 26.92 17.31 23.43 18.22 21.10 17.76 20.57 19.59 27.32 23.00

43

Concern 11

em

Power empowering you to succeed

I want to save for my Son’s education/My retirement;

why should I invest in equity? wherein there is no surety of returns?

44

PPF Returns

Normally average Investor stops SIP after 3 or 5 years if returns are not good or negative

45

ELSS Vs. PPF ELSS Vs. PPF 140

Rs. 128.99 Lacs (1.29 Crore)

120

(in Rs. Lacs)

100 80 60 40 Rs. 15 Lacs

Rs. 30.30 Lacs

20 0

Time Horizon

46

Invested Amt.

PPF

Invst.

Invst. Per Invst. Till Date (Rs. Lacs) Made in Annum(Rs.)

15 Years

PPF

1,00,000

Rs. 15 Lacs

15 Years

ELSS

1,00,000

Rs. 15 Lacs

ELSS

Rate of Return

Current Value (Rs. Lacs)

Refer the PPF interest rate table Rs. 30.30 Lacs 24.34%* Rs. 128.99 Lacs

Comparison Of ELSS Vs. PPF The Table shows value of 1 lac invested every year in PPF, Sensex and Various ELSS schemes on 31st July of every year.

Valuation Date: 31 July 2014.

1 Year

2 Years

3 Years

5 Years

7 Years

10 Years

12 Years

Axis Long Term Equity Fund

1,67,843

3,59,968

5,74,686

Birla Sun Life Tax Plan

1,49,791

3,14,530

4,95,254

NA 8,59,910

NA 13,37,830

NA 24,55,300

NA 48,67,797

Birla Sun Life Tax Relief 96 BNP Paribas Long Term Equity Fund

1,51,256

3,18,358

5,00,784

8,35,462

13,15,051

24,40,837

43,95,364

1,50,328

3,22,219

5,13,107

9,18,546

14,07,176

Canara Robeco Equity Taxsaver

1,43,582

3,00,129

4,74,621

8,55,966

15,01,406

NA 31,50,460

NA 55,94,754

DSP BlackRock Tax Saver Fund

1,52,118

3,22,236

5,14,376

8,90,104

14,57,672

Franklin India Taxshield HDFC Long Term Advantage Fund

1,52,607

3,20,471

5,01,061

9,11,924

14,94,884

NA 29,60,255

NA 56,53,976

1,48,587

3,16,690

4,97,025

8,76,224

14,41,794

26,65,502

55,14,983

HDFC Taxsaver HSBC Tax Saver Equity Fund

1,60,013

3,31,075

5,12,064

8,87,317

14,77,897

29,68,633

64,20,773

1,54,517

3,18,843

5,10,056

8,80,483

14,17,586

ICICI Prudential Taxplan

1,59,549

3,34,660

5,27,932

9,44,620

16,27,640

NA 30,87,422

NA 63,90,486

IDFC Tax Advantage (ELSS) Fund

1,42,927

3,07,721

4,85,999

8,59,657

NA

1,50,176

2,98,445

4,61,354

7,83,472

NA 12,18,576

NA

Kotak Taxsaver L&T Tax Advantage Fund

NA

NA

1,43,163

3,00,045

4,65,471

8,26,702

13,82,805

Principal Personal Taxsaver

1,44,401

3,01,251

4,72,463

7,92,725

12,39,661

NA 23,14,297

NA 39,66,763

Principal Tax Savings Fund

1,55,844

3,31,379

5,34,103

8,99,764

13,37,428

23,98,953

43,15,567

Reliance Tax Saver (ELSS) Fund

1,95,481

3,87,782

6,13,274

10,84,115

17,74,660

NA

NA

Religare Invesco Tax Plan

1,55,117

3,26,062

5,11,120

9,14,100

15,63,288

SBI Magnum Tax Gain Scheme 93

1,51,442

3,15,988

5,00,517

8,61,570

13,65,927

NA 28,75,099

NA 68,97,552

Sundaram Taxsaver Tata Tax Saving Fund - Plan A

1,43,888

2,94,376

4,61,945

7,77,509

12,21,409

25,63,615

51,54,556

1,44,549

3,04,000

4,75,139

8,38,694

13,46,717

24,22,991

45,24,251

UTI Equity Tax Savings Plan

1,40,607

2,93,482

4,56,522

7,83,252

12,11,495

21,19,101

35,75,622

Maximum

1,95,481

3,87,782

6,13,274

10,84,115

17,74,660

31,50,460

68,97,552

Minimum

1,40,607

2,93,482

4,56,522

7,77,509

12,11,495

21,19,101

35,75,622

Average

1,52,626

3,19,078

5,02,676

8,70,577

14,07,045

26,47,882

51,74,803

Sensex

1,31,663

2,82,245

4,39,635

7,54,037

11,79,196

22,38,518

37,51,234

PPF Calculated @ Actual Rates

1,08,909

2,27,340

3,56,056

6,45,176

9,82,442

15,96,487

20,93,017

Scheme Name

Summary

past performance may or may not sustain in future.

47

Case Study – Retirement Planning Name: Raj Sharma- Age 35 • Retirement Age

Age 60 Years

• Life Expectancy

80 Years

• Current Monthly Expense

25000

• Inflation

8%

• Risk free return after retirement

9%

• Monthly Expense at retirement

1,71,212

• Corpus Required for the Retirement

4,53,30,143

Years to Save – 25

Retirement Corpus needed 4.53 Cr.

Expected Return

8%

Monthly Investment required

49,550

12%

15%

18%

26,630 16,444 10,069 7,241

Power of compounding is the 8th wonder of world.

48

20%

Case Study – Child Education Fund Parent : Anil Kumar

-

Child Name : Samir

• Child Age

5 Years

• Higher Education Age

18 Years 10,00,000 Rs.

• Current Education expense

8%

• Inflation

27,19,623 Rs.

• Expected Education cost (after 13 years)

Years to Save – 13

Child Education Fund Required 27.19 Lac.

Expected Return

8%

12%

15%

18%

20%

Monthly Investment required (Rs)

10,111

7,600

6,111

4,902

4,228

Power of compounding is the 8th wonder of world.

49

50

Concern 12

What if the fund chosen by me under-perform?

em

Power empowering you to succeed

51

Past performance as on 23td June, 2014

Par culars

15 Years

Total Number of Schemes Highest Return (%) Lowest Return (%) Average Return (%) Schemes with 20% plus CAGR Schemes with 15% plus CAGR Schemes with 12% plus CAGR Schemes with 10% plus CAGR

49 26.24 10.68 18.70 22 42 47 49

All diversified equity funds which has completed 15 years as on 23rd June, 2014.

•Don’t invest in Schemes based on Past Performance only.

•Consult your Financial Advisor •Ask for Fund Selection Parameters.

52

Disclaimer and Risk Factors: This presentation has been prepared and issued on the basis of internal data, publicly available information and other sources believed to be reliable. The information/data here in alone is not suf icient and shouldn’t be used for the development or implementation of an investment strategy. It should not be construed as investment advice to any party. All opinions, igures, charts/graphs, estimates and data included in this presentation are as on particular date mentioned into the presentation and are subject to change without notice. While utmost care has been exercised while preparing this document, Prudent CAS Ltd does not warrant the completeness or accuracy of the information and disclaims all liabilities, losses and damages arising out of the use of this information. The statements contained herein may include statements of future expectations and other forward-looking statements that are based on

em

Power empowering you to succeed

our views and assumptions and involve known and unknown risk and uncertainties that could cause actual results, performance or events to dier materially from those expressed or implied in such statement. Reader shall be fully responsible / liable for any decision taken on the basis of this presentation. Investments in Mutual Funds are subject to market and other risks and there is no assurance or guarantee of returns.

The material is based upon information we consider reliable, but we do not represent that it is accurate or complete, and it should not be solely relied upon. Neither Prudent CAS Ltd nor any person connected with it accepts any liability arising from the use of this material. The document is not for the public distribution and has been furnished solely for information and must not be reproduced or redistributed to any other person. Person into whose possession this document may come are required to observe these restrictions.