Apple came up with a protocol to enable smartphones(both iOS and android devices) to scan for beacon signals which are in the range and display the content accordingly. This protocol is iBeacon.
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At the storefront or in aisles with ongoing offers the beacons are deployed BLE signals(combinations of numbers and characters) transmitted by beacons. Bluetooth- enabled smartphones detect these signals. The ID number attached to the signal is then sent to the cloud by the smartphone. Actions like notification about any discount, a simple greeting and much more like this are assigned to the ID number. It is the server that responds after checking the action assigned to ID number. These notifications drive customers to a relevant place.
The right way to move forward with proximity marketing campaigns using iBeacon and a proper iBeacon SDK is shown below ● ●
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Choose the right beacon form factor to suit your business and it’s requirements Deploy the beacons smartly ○ For maximum reach place the ibeacon above the crowd level ○ Choose areas where people either have to wait for long or have to move slowly ○ Keep a line of sight between the smartphone and the iBeacon Generate a relevant website or form, assign it to the iBeacon. Create a notification and direct to iBeacon notifications to that website or form.
Apps are needed for proximity marketing campaigns on iOS devices. If you have an iOS app for your brand and reach out to the users using iBeacon, all you have to do is embed an iBeacon SDK into your mobile apps.
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You can visit https://www.letsnurture.co m/blog/proximity-marketin g-solutions-enhancing-bus inesses-leveraging-ibeaco n-sdk-integration.html to know more.