MAHARAJA
Brand Manual Maharaja Group of Colleges
1
research
about visual identity
about visual identity design? 2 Brand Manual
Maharaja Group of Colleges
What is effective identity design? • clear schematic perception of the institution • should be bold, direct and memorable • unique in its own domain of identities • communicate with institutions persona • work well with media and scale • work in black and white and in color
1
research
analyzing previous identity
previous visual identity Analysed the existing visual identity and redesigned the identity while considering current industry standards and retaining the core values of existing visual identity.
4 Brand Manual
Maharaja Group of Colleges
battle shield flag-like shape trident visuals
capital M sunlight maharaja
sharp edges bold outlines warm colors features
1
research
brief & keywords
generation of brief & keywords These 3 words acted like a baseline throughout the process of creating identity & consolidated the semantics of the symbol created. which will also be helpful while drawing out relevant strategies for further execution during promotions and other deliverables.
6 Brand Manual
Maharaja Group of Colleges
01 Udaipur
The city of rich heritage and heavenly beautiful lakes & mountain ranges. Its history is a gift of iconography that was dominated by Rajput dynasties.
02 Royal
is the most perfect word to describe the architecture and campus life and also the founding society of MGC has it in common.
03 Modern
Along with the unique strong history the current standards are taken into consideration, which stands firm for progressive nature of MGC.
1
research
regional colleges
regional colleges study of some probable competitors’ identity says that they are yet to jump into the flow of modernized identity. MGC has an advantage over others in this aspect.
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Maharaja Group of Colleges
1
research
industry standards
current trend Here are few examples of famous univeristy rebrandings done recently. Our observations are that exceptionally simplified quite significantly in order to be applicable in a variety of media.
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Maharaja Group of Colleges
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visual identity symbol
In order to conform with current industry standards the existing identity had to be symplified the most effective way through that was mergeing the function of shield, trident and letter M. While Sunlight has been retained in a modern way. This symbol has laid out a strong foundation for the visual identity system.
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Maharaja Group of Colleges
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visual identity monogram
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Maharaja Group of Colleges
MAHARAJA
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visual identity centralized
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Maharaja Group of Colleges
MAHARAJA
Royal’s Educational Society
MAHARAJA GROUP OF COLLEGES
2
visual identity
centralized with address
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Maharaja Group of Colleges
MAHARAJA
Royal’s Educational Society
MAHARAJA GROUP OF COLLEGES
NH 76, Airport Road, Debari, Udaipur Phone No : +91 294 249 1533 / 34
2
visual identity horizontal A
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Maharaja Group of Colleges
MAHARAJA
MAHARAJA GROUP OF COLLEGES
2
visual identity
horizontal A with address
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Maharaja Group of Colleges
Royal’s Educational Society
MAHARAJA
MAHARAJA GROUP OF COLLEGES Airport Road, Debari, Udaipur Phone No : +91-294-2491533
2
visual identity
horizontal B with address
24 Brand Manual
Maharaja Group of Colleges
Royal’s Educational Society
MAHARAJA
MAHARAJA GROUP OF COLLEGES NH 76, Airport Road, Debari, Udaipur, Rajasthan, India Phone No: +91 294 249 1533/34, 249 1277
2
visual identity vertical A
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Maharaja Group of Colleges
MAHARAJA
MAHARAJA GROUP OF COLLEGES
2
visual identity vertical B with address
28 Brand Manual
Maharaja Group of Colleges
MAHARAJA
NH 76, Airport Road, Debari, Udaipur, Rajasthan (India) Phone No: +91 294 249 1533/34, 249 1277
MAHARAJA GROUP OF COLLEGES
Royal’s Educational Society
3
style constraints
thin outlines - for engraving, vinyl cutting, lesser cutting
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Maharaja Group of Colleges
3
style constraints
bold outlines - for screen printing, die cutting
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Maharaja Group of Colleges
3
color constraints
multicolor & B/W on gradient background
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Maharaja Group of Colleges
3
text color constraits on dark and light backgrounds
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Maharaja Group of Colleges
MAHARAJA
MAHARAJA
Royal’s Educational Society
Royal’s Educational Society
MAHARAJA
MAHARAJA
NH 76, Airport Road, Debari, Udaipur Phone No : +91 294 249 1533 / 34
NH 76, Airport Road, Debari, Udaipur Phone No : +91 294 249 1533 / 34
GROUP OF COLLEGES
GROUP OF COLLEGES
3
text color constraits on dark and light backgrounds
38 Brand Manual
Maharaja Group of Colleges
Royal’s Educational Society
MAHARAJA
MAHARAJA GROUP OF COLLEGES Airport Road, Debari, Udaipur Phone No : +91-294-2491533
Royal’s Educational Society
MAHARAJA
MAHARAJA GROUP OF COLLEGES Airport Road, Debari, Udaipur Phone No : +91-294-2491533
3
text color constraits on dark and light backgrounds
40 Brand Manual
Maharaja Group of Colleges
Royal’s Educational Society
MAHARAJA
MAHARAJA GROUP OF COLLEGES NH 76, Airport Road, Debari, Udaipur, Rajasthan (India) Phone No: +91 294 249 1533/34, 249 1277
Royal’s Educational Society
MAHARAJA
MAHARAJA GROUP OF COLLEGES NH 76, Airport Road, Debari, Udaipur, Rajasthan (India) Phone No: +91 294 249 1533/34, 249 1277
3
text color constraits on dark and light backgrounds
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Maharaja Group of Colleges
MAHARAJA MAHARAJA
NH 76, Airport Road, Debari, Udaipur, Rajasthan (India) Phone No: +91 294 249 1533/34, 249 1277
MAHARAJA GROUP OF COLLEGES
Royal’s Educational Society
NH 76, Airport Road, Debari, Udaipur, Rajasthan (India) Phone No: +91 294 249 1533/34, 249 1277
MAHARAJA GROUP OF COLLEGES
Royal’s Educational Society
4
institute seal inverted space
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Maharaja Group of Colleges
|| | | | | | | |
H MA
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GR
DA IPU R |||||||||
Y
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IET
T I ONA A C U LS D E OC ’L S A
U , S OU E P OF COLLEG
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sub branding
branding of departments of institutes
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Maharaja Group of Colleges
Royal’s Education Society
MAHARAJA
MAHARAJA COLLEGE OF ENGINEERING
ELECTRONICS & COMMUNICATIONS
Royal’s Education Society
MAHARAJA
MAHARAJA COLLEGE OF ENGINEERING
COMPUTER AND TECHNOLOGY
4
sub branding
branding of departments of institutes
48 Brand Manual
Maharaja Group of Colleges
Royal’s Education Society
MAHARAJA
MAHARAJA COLLEGE OF ENGINEERING
MECHANICAL ENGINEERING
Royal’s Education Society
MAHARAJA
MAHARAJA COLLEGE OF ENGINEERING
STRUCTURAL ENGINEERING
to be continued....
Brand strategies, ambiance design, installation design, stationery design and other publications will be included in the prsentations to follow.
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Maharaja Group of Colleges