Table of Contents
Why Should I Choose The Mendelzon Group?. . . . . . . . . . . . . 2 Home Selling Timeline. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 The Sales Process. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Preparing Your Home. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Marketing & Showing Your Home. . . . . . . . . . . . . . . . . . . . . 6 Negotiating Contract Details. . . . . . . . . . . . . . . . . . . . . . . . . 8 Submit Disclosures to the Buyer . . . . . . . . . . . . . . . . . . . . . . 8 The Inspection Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Loan Tracking & Appraisal. . . . . . . . . . . . . . . . . . . . . . . . . . 10 Closing Process. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Tips to Sold. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Pricing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Presentation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Flexibility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Listing Commission Schedule. . . . . . . . . . . . . . . . . . . . . . . . . . 16
480.363.3325 | Lee@TheMendelzonGroup.com | TheMendelzonGroup.com
Why Should I Choose The Mendelzon Group?
What we offer: ü Free Home Warranty Seller Coverage. Protects you in case a covered item fails while the home is on the market. (excludes pre-existing conditions) ü Over 12 Years of Full Time Experience helping both Buyers and Sellers. ü I use the top professionals to take the best photos of your home. ü No Flimsy-Fliers!! High Quality Brochures let Buyers know you’re working with a Professional! ü I understand that from the moment we receive an offer all the way to closing that the negotiation NEVER stops. We will stay sharp and focused so that the surprises DO NOT surprise us. ü I personally attend the home inspection to gain first hand understanding of any items that might impact the sale. ü I have access to Licensed Contractors that can handle most inspection repairs in one visit. That’s right...One Qualified Company to complete all repairs quickly and correctly! ü Ongoing Support after your sale is completed via my Client Appreciation Program!
Home Selling Timeline
DAY 1
DAY 7
DAY 8
DAY 9
ü Sign Listing Paperwork
ü Prepare Home for the Market
ü Prepare Home for the Market
ü Prepare Home for the Market
DAY 10
DAY 90
DAY 95
DAY 100
ü Activate the Listing on the MLS
ü Offer Accepted
ü Seller Disclosures to Buyer
ü 10-Day Inspection Period Ends
DAY 110
DAY 113
ü Inspection Negotiation Complete ü Appraisal of Home
ü Schedule Transfer of Utilities ü Forward Mail
DAY 117
DAY 118
ü Sign Paperwork at Title Company
ü Complete Your Move ü Clean Home
DAY 119
DAY 120
ü Final Buyer Walk-Through
ü CLOSING!
This timeline is based on industry standards.
480.363.3325 | Lee@TheMendelzonGroup.com | TheMendelzonGroup.com
The Sales Process
1. PREPARING YOUR HOME • • • • •
Sign Listing Contracts Develop Pricing Strategy Clean and Declutter per Agent Guidance Professional Photography Order Free Home Warranty
The Sales Process
PREPARING YOUR HOME This is a guide only. Whether your home is turnkey or needs updating will determine which of these tips to follow.
General Maintenance
• Replace lightbulbs with matching bright new bulbs (LED is best) • Keep up landscaping • Repair obvious defects
Spic and Span – Even homes that need remodeling should be clean. • • • • •
Wash windows (inside and out) Scrub toilets and showers Professionally clean carpets and dirty tile Vacuum baseboards Clean doorknobs and light switches
Declutter • • • • •
Start boxing up non-essentials and store if possible. Clear off countertops in kitchen and bathrooms Remove excess pictures from the walls Make closets neat and tidy. Rule of thumb – Less is More!!
Showing Day • • • • • •
Leave your home for showings Turn on all lights Open all window coverings Remove your pets when possible. Burn a pleasant-smelling candle (cinnamon or cookie) Play soft background music
480.363.3325 | Lee@TheMendelzonGroup.com | TheMendelzonGroup.com
The Sales Process
2. MARKETING & SHOWING YOUR HOME • • • • • •
Activate the Home in the Multiple Listing Service Mail Newly Listed Postcards High End Fliers Placed in Outdoor Sign Box REALTOR® Sign Placed in Yard Syndication to various websites (see opposite page) Hold Open Houses as desired/appropriate.
The Sales Process MARKETING & SHOWING YOUR HOME Your home will be featured on all of the following sites plus more, reaching over 250 million potential buyers every month! At NO cost to our clients ... over $2,500 a month in valued exposure.
480.363.3325 | Lee@TheMendelzonGroup.com | TheMendelzonGroup.com
The Sales Process 3. NEGOTIATE THE FOLLOWING CONTRACT DETAILS • Sales Price • HOA Transfer Fees, Disclosure Fees and Capital Improvement Fees • Home Warranty (Buyer’s Coverage) • Closing Date • Length of Inspection Period • Buyer Qualification Review • Items to Stay with the home • Title Company
4. SUBMIT DISCLOSURES TO THE BUYER • Complete the Seller Property Disclosure Statement – Disclose all material facts about the home. If in Doubt....Disclose! • 5 Year Insurance Claim History
The Sales Process
5. THE INSPECTION PROCESS (typically 10 days) • This is the Buyer’s time to learn as much as they can about the home! • They will likely schedule multiple times to view it and get opinions from experts, family and friends. • Usually an inspector is hired to find problems or areas of concern. • Specialists (ie. roof and A/C) may also be called in. • Buyer will either: àà Accept the home, àà Cancel the contract, or àà Give the Seller an opportunity to make corrections (most often). • Seller has 3 options: àà Accept the Repair Request, or àà Decline to make repairs, or àà Offer to make some corrections. • If Seller does not agree to all repairs, Buyer then has 2 options: àà Accept the home and proceed to closing, or àà Cancel the contract.
480.363.3325 | Lee@TheMendelzonGroup.com | TheMendelzonGroup.com
The Sales Process
6. LOAN TRACKING & APPRAISAL • If the Buyer is obtaining financing, then weekly Loan updates will be requested. • Appraisal of the home will be done. • If the home fails to appraise: àà the Buyer can cancel the contract, or àà The Seller can choose to sell the home for appraised price, or àà Buyer and Seller can negotiate a middle ground, or àà Seller can refuse to lower price and Buyer can proceed anyway with a larger down payment.
7. CLOSING PROCESS • • • •
Schedule the turn-off of utilities. Submit mail forwarding Coordinate your move. Sign closing paperwork at the title company about 3 days prior to closing date. • Arrange for transfer of your home.
480.363.3325 | Lee@TheMendelzonGroup.com | TheMendelzonGroup.com
Tips to Getting your home sold is my #
1 PRIORITY.
As your agent, I will lead you through the detailed processes of listing, marketing, showing, negotiating, inspecting and closing the sale. The success of this process relies heavily on a great partnership between the Agent and the Seller(s). I am often asked what steps I will be taking to sell your home. The following pages are provided in an effort to answer that question.
Tips to Sold
TIP #1: PRICING – Realistic Pricing is Vital! • Pretend you are a Buyer àà Look at current homes for sale. àà Look at what sold over past 4 months. àà Is it a Buyer’s market or a Seller’s market? • Home will have to appraise for most offers. • The first 30 days is crucial. Need lots of activity and showings • After 90 days, a listing gets stale and it gets harder to command top dollar.
480.363.3325 | Lee@TheMendelzonGroup.com | TheMendelzonGroup.com
Tips to Sold
TIP #2: PRESENTATION – The WOW Factor!
• Create a spacious look – Get rid of the clutter. • Create a warm and inviting atmosphere • Present a clean home free of obvious defects.
Tips to Sold
TIP #3: FLEXIBILITY – The Buyer may come from anywhere at any time! • If possible, be ready to accommodate short notice showings. • Buyer’s may ask for a lot – This means they are ready to buy. • Don’t get angry over low offers. Look at them as an opportunity to make a deal.
480.363.3325 | Lee@TheMendelzonGroup.com | TheMendelzonGroup.com
Listing Commission Schedule
6%
COMMISSION
4.5%
COMMISSION
ü Normal Transaction where a Buyer is represented by a Broker/REALTOR®. ü A 3% commission is paid to the Buyer’s Broker. ü Full Seller Representation
ü This only occurs when a Buyer(s) chooses to represent themselves and thus no Buyer’s Broker commission is due. ü Full Seller Representation with Fiduciary Responsibility to the Seller ü Buyer signs Agency Disclosure acknowledging that I only represent the Seller.