So… how is your brand doing? Is your brand as strong as it could be? It may seem like a fluffy concept, this branding business, but there is structure to defining your brand, and with structure comes strength!
Why a Brand Book is Important If you’re wondering why a Brand Book is important you may as well be wondering why you need a business plan or why you should have a website.
A few reasons you need a Brand Book are as follows: 1. To keep all promotional efforts consistent without distorting the brand. 2. To improve your marketing efforts and show that you’re confident. 3. To update and unify your marketing efforts and goals for print and web. 4. To become more focused and refined as you define your own tone, expression and character.
Let’s build your Brand Book! Your Brand Book can include, but is not limited to: a new or updated logo, style guide, identity manual, and 6 months full service hosting package. Call to discuss creating your Brand Book development package today. 540-257-0885
jill@darlingtonsmith.com