Pepsi - Buy Local

Page 1



´ 3HSVL&R LV FRPPLWWHG WR SURWHFWLQJ QDWXUDO

UHVRXUFHV WKURXJK VFLHQFH DQG LQQRYDWLRQ :H DUH UHWKLQNLQJ WKH ZD\ ZH VRXUFH FUHDWH SDFNDJH DQG GHOLYHU HYHU\ SURGXFW ZH VHOO LQ VHDUFK RI QHZ ZD\V WR XVH OHVV ZDWHU ODQG HQHUJ\ DQG SDFNDJLQJ 7KH FRPSDQ\ LV DOVR SDUWQHULQJ ZLWK ORFDO IDUPHUV HQYLURQ PHQWDO RUJDQL]DWLRQV DQG VFLHQWLVW WR XQGHUVWDQG KRZ ZH FDQ PDNH RXU SURGXFWV LQ WKH PRVW UHVSRQVLEOH HFRORJLFDO VHQVLWLYH ZD\V SRVVLEOH µ 3HSVL&R )DFWV VKHHW $SULO


7DEOH RI &RQWHQWV

( [ H F XW LY H 6 XP P D U \

6 LW X D W LRQ $ QD \V LV

7D U J H W 0D U N H W

2E M H F W LY H V

& UH D W LY H 6 W U D W H J \

0 H G LD 6 W U D W H J \

3 XE OLF 5 H OD W LRQV

6 D OH V 3 URP RW LRQV

& D P S D LJ Q (Y D OX D W LRQ

5 H I H UH QF H V


([HFXWLYH 6XPPDU\ 5HG )URJ KDV GHYHORSHG D FRPSUHKHQVLYH SODQ WR SRVLWLRQ 3HSVL DV D XQLTXH FDWHJRU\ OHDGHU 3HSVL·V LQQRYDWLRQ NHHSV LW DKHDG RI WKH WLPHV DOORZLQJ WKHP WR EULQJ \RX WKHLU SURGXFW IURP ORFDO VRXUFHV 7KLV LPSURYHV ORFDO HFRQRPLHV DOO RYHU E\ SURYLGLQJ DQ HDV\ VHUYLFH WR FRQVXPHUV DQG FUHDWLQJ PRUH MREV WKDQ DQ\ RWKHU EHYHUDJH FRPSDQ\ 3HSVL KHOSV ERRVW ORFDO HFRQRPLHV DQG GRHV LWV VKDUH WR LPSURYH WKH FRQGLWLRQV RI WKH HQYLURQPHQW 7KH DLP RI 5HG )URJ·V FDPSDLJQ LV WR LQFUHDVH WKH QXPEHU RI OR\DO EUDQG XVHUV DQG WR UDLVH DZDUHQHVV RI 3HSVL &R ·V HFR IULHQGO\ LQL WLDWLYHV :H ZDQW WR LPSURYH FRQVXPHU·V SHUFHSWLRQV RI 3HSVL &R DV D ZKROH ZKLOH HQFRXUDJLQJ WKHP WR GULQN 3HSVL WR VXSSRUW $PHUL FDQ HFRQRPLHV %\ VXSSRUWLQJ ORFDO FRPPXQLWLHV DQG HQFRXUDJLQJ VRFLDOO\ UHVSRQVLEOH FKDQJHV LQ WKH PDUNHW SODFH 3HSVL FDQ VXF FHVVIXOO\ VHFXUH D ODUJHU EHYHUDJH PDUNHW VKDUH 5HG )URJ·V FDPSDLJQ ZLOO XWLOL]H DOO PHGLD LQFOXGLQJ SULQW VRFLDO QHW ZRUNLQJ RQOLQH RXWGRRU DQG UDGLR

%X\ /RFDO %X\ 3HSVL


6LWXDWLRQ $QDO\VLV

&RPSDQ\

3HSVL &ROD ZDV IRXQGHG LQ LQ 1HZ %HUQ 1RUWK &DUROLQD WR UHIUHVK SKDUPDF\ FXVWRPHUV GXULQJ WKH KRW DQG KXPLG &DUROLQD VXPPHUV :LWK 3HSVL &R ·V ÁDJVKLS EUDQG FXUUHQWO\ UG LQ WRGD\V FDUERQDWHG EHYHUDJH PDUNHW WKH\ KDYH FRPH D ORQJ ZD\ %HWZHHQ PDQXIDFWXU LQJ SODQWV ERWWOLQJ SODQWV DQG GLVWULEXWRUV 3HSVL HPSOR\V RYHU SHRSOH LQ WKH 86 DORQH &RQVLGHUHG D OHDGHU LQ IRUZDUG WKLQNLQJ 3HSVL KDV JLYHQ PLOOLRQV EDFN WR FRPPXQLWLHV DURXQG WKH 8 6 ZLWK WKH 3HSVL 5HIUHVK 3URMHFW DQG KDV GHYRWHG WLPH UHVRXUFHV DQG IXQGLQJ WR GHYHORS HFR IULHQGO\ LQLWLD WLYHV WKDW UHYROXWLRQL]H WKH EHYHUDJH LQGXVWU\ VXFK DV WKHLU QHZ UHF\FOHG ERWWOH


&RPSHWLWLRQ

3HSVL&R LV FXUUHQWO\ VHFRQG WR 7KH &RFD &ROD &RPSDQ\ LQ WRWDO VDOHV 7KH &RFD &ROD &RPSDQ\ KDV D VWURQJHU FRQVXPHU OR\DOW\ ZLWK ROGHU FRQVXPHUV ZKR LGHQWLI\ ZLWK WKH FROD EUDQG 'HFOLQH LQ VDOHV RI FDUERQDWHG GULQNV VXSSRUW 3HSVL路V FRPSHWLWLRQ ZLWK KHDOWK\ DOWHUQDWLYHV VXFK DV VSRUWV GULQNV DQG ZDWHUV

0DUNHW

%X\ /RFDO %X\ 3HSVL


3URGXFW

:KLOH 3HSVL &ROD LV DQ HVWDEOLVKHG WDVWH LQ WKH FDUERQDWHG EHYHUDJH PDUNHW RI WRGD\ WKHUH LV D JUHDW GHDO RI SRWHQWLDO WR EH KDG RQ WKH SDFNDJLQJ IURQW :LWK 3HSVL·V UHFHQW GHYHORSPHQW RI WKH SHUFHQW UHF\FODEOH SODQW EDVHG DQG UHQHZDEO\ VRXUFHG SODVWLF ERWWOH WKH\ DUH LQ WKH SHU IHFW SRVLWLRQ WR LQFUHDVH WKHLU PDUNHW VKDUH E\ VZD\LQJ FRQVXPHUV ZKR DUH HQYLURQPHQ WDOO\ IRFXVHG DQG WUHQG WRZDUG FRPSDQLHV ZKR DUH VRFLDOO\ UHVSRQVLEOH 3HSVL·V SODQW ERWWOH LV FUHDWHG XVLQJ DJULFXOWXUDO ZDVWH E\SURGXFWV IURP WKH SURGXFWLRQ RI 3HSVL &R IRRG SURGXFWV

&RQVXPHU

5HG )URJ·V SULPDU\ UHVHDUFK ZDV GRQH E\ FRQGXFWLQJ VXUYH\V RI WKH 3HSVL GHPRJUDSKLF 5HVXOWV FDPH IURP DGXOWV 3ULPDU\ UHVHDUFK SUR YLGHG D EHWWHU XQGHU VWDQGLQJ RI WKH FRQ VXPHU DV ZHOO DV WKHLU SHUFHSWLRQV RI 3HSVL

5HVXOWV DLGHG LQ WKH

! GHYHORSPHQW RI WKH

%X\ /RFDO %X\ 3HSVL FDPSDLJQ

"


6:27

%X\ /RFDO %X\ 3HSVL


7DUJHW 0DUNHW ‡ 0HQ DQG :RPHQ DJHV ‡ 6RPH &ROOHJH (GXFDWLRQ ‡ /RZHU WR 0LGGOH ,QFRPH ‡ )DPLO\ DQG &RPPXQLW\ RULHQWHG ‡ (QYLURQPHQWDOO\ &RQVFLRXV ‡ %UDQG 6ZLWFKHUV DQG /LJKW 8VHUV

9$/6

9DOXHV IDPLO\ FRPPXQLW\ OR\DOW\ $WWLWXGHV KRQHVW SURDFWLYH DFKLHYHUV /LIHVW\OHV HFR IULHQGO\ KDUG ZRUNLQJ WUHQG\

5DWLRQDOH

:H KDYH GHFLGHG RQ WKLV WDUJHW EHFDXVH WKH\ DUH ROG HQRXJK WR FDUH DERXW WKH HQYLURQPHQW DQG \RXQJ HQRXJK WR EHOLHYH LQ FKDQJH

,QVLJKW

7LPHV DUH FKDQJLQJ DQG 3HSVL LV FKDQJLQJ DOVR 3HSVL ZDQWV WR HPSRZHU FRQVXPHUV WR MRLQ WKHP LQ VXSSRUWLQJ ORFDO HFRQRPLHV


2EMHFWLYHV 0DUNHWLQJ 2EMHFWLYHV 7R LQFUHDVH 3HSVL·V 0DUNHW VKDUH E\ E\ WKH IROORZLQJ VXPPHU

&RPPXQLFDWLRQV 2EMHFWLYH 7R LQFUHDVH FRQVXPHU SDUWLFLSDWLRQ E\ E\ WKH IROORZLQJ VXPPHU

0HGLD 2EMHFWLYHV

7R HQKDQFH EUDQG DWWLWXGH WKDW 3HSVL LV D FRPPXQLW\ IRFXVHG FRPSDQ\

&UHDWLYH 2EMHFWLYHV

‡ 5DLVH DZDUHQHVV RI ORFDO SURGXFWLRQ ‡ (QFRXUDJH ORFDO SXUFKDVLQJ ‡ 5HODWH ZLWK QHZ JHQHUDWLRQ DQG EOXH FROODU ‡ 5DLVH DZDUHQHVV RI HFR IULHQGO\ HIIRUWV

%X\ /RFDO %X\ 3HSVL


)RFDO 3RLQW

&UHDWLYH 6WUDWHJ\

3HSVL FRPHV IURP ORFDO FRPPXQLWLHV 7KH\ KDYH GLIIHUHQW IDFLOLWLHV DQG GLVWULEXWLRQ IDFLOLWLHV ZKLFK LV D KLJKHU QXPEHU WKDQ DQ\ RI WKHLU FRPSHWLWRUV

3RVLWLRQLQJ 6WDWHPHQW

3HSVL·V LQQRYDWLRQ NHHSV LW DKHDG RI WKH WLPHV 7KLV DOORZV 3HSVL WR EULQJ \RX LWV SURGXFW IURP ORFDO VRXUFHV LPSURYLQJ ORFDO HFRQRPLHV E\ SURYLGLQJ PRUH MREV IRU WKH $PHULFDQ SHRSOH 3HSVL KHOSV ERRVW ORFDO HFRQRPLHV DQG GRHV LWV VKDUH WR LPSURYH WKH FRQGLWLRQV RI WKH HQYL URQPHQW

8QLI\LQJ LGHD

&RQVXPHUV DUH WKH KHURHV WKH\ FDQ PDNH D GLIIHUHQFH LQ WKH HFRQ RP\ DQG FRPPXQLW\ ´%X\ /RFDO %X\ 3HSVL µ %\ SXUFKDVLQJ 3HSVL WKH FRQVXPHUV DUH FRQWULEXWLQJ WR WKH EHWWHUPHQW RI WKHLU FRXQWU\ DQG FRPPXQLW\

4XLFN 5HVSRQVH 45 &RGH

45 &RGHV DUH D W\SH RI PDWUL[ EDUFRGH UHFHQWO\ SRSXODUL]HG GXH WR TXLFN UHDGDELOLW\ DQG ODUJH VWRUDJH FDSDFLW\ 2XU 45 FRGHV ZLOO EH SODFHG LQVLGH WKH JUHHQ OHDI DQG DYDLODEOH RQ PRVW PH GLD &RQVXPHUV FDQ VFDQ WKH FRGH DQG LQVWDQWO\ EH WDNHQ WR WKH PRELOH DSSOLFDWLRQ ZHEVLWH DQG PRUH


6RFLDO 0HGLD

7KURXJK )DFHERRN 7ZLWWHU DQG RWKHU VRFLDO PHGLD 3HSVL ZLOO SRVW FRQVXPHU SKRWRV DV ZHOO DV SRVW ´)UHVK )DFWVµ DERXW LWV ORFDO QDWLRQ DO DQG JOREDO LPSDFW DQG FRPPLWPHQW WR EHLQJ VRFLDOO\ UHVSRQVLEOH 3HSVL ZLOO VWULYH WR PDNH D GHHSHU FRQQHFWLRQ ZLWK FRQVXPHUV LQ RUGHU WR EHFRPH PRUH RI D IULHQG WKDQ D FRPSDQ\ WR WKH YLHZHU

%X\ /RFDO %X\ 3HSVL


0RELOH DSSOLFDWLRQV )RU 3HSVL·V QHZ ´%X\ /RFDO %X\ 3HSVLµ FDPSDLJQ ZH KDYH GHYHORSHG D QHZ $SS IRU VPDUW SKRQHV 7KLV ZLOO EH RQH RI WKH ZD\V WKDW 3HSVL FDQ WUDFN WKH FRQVXPHU LQYROYHPHQW LQ WKLV FDPSDLJQ ‡ <RXU &RPPXQLW\ &OLFN RQ WKLV WDE DQG \RX ZLOO EH VHQW WR D VFUHHQ ZKHUH \RX FDQ VKDUH \RXU ORFDWLRQ RU SOXJ LQ \RXU ]LS FRGH 3HSVL IDFWV UHODWHG WR \RXU FRPPXQLW\ ZLOO WKHQ DSSHDU 7KHVH ZLOO LQFOXGH QHDUHVW 3HSVL SODQWV DQG GLVWULEXWLRQ FHQWHUV ORFDO SURGXFWV XVHG HPSOR\PHQW VWDWLVWLFV DQG RSSRUWXQLWLHV DQG IUHVK IDFWV DERXW 3HSVL·V ORFDO LPSDFW ‡ 8SFRPLQJ (YHQWV &OLFN RQ WKLV WDE DQG \RX ZLOO EH VHQW WR D VFUHHQ ZKHUH \RX FDQ SOXJ LQ \RXU =LS &RGH $IWHU \RX VXEPLW D ]LS FRGH \RX ZLOO EH VHQW WR D VFUHHQ ZLWK OLVWLQJV RI ORFDO DQG QDWLRQDO 3HSVL VSRQ VRUHG HYHQWV 7KHVH HYHQWV ZLOO LQFOXGH SXEOLF VHUYLFH RSSRUWXQLWLHV DV ZHOO DV FRQFHUWV VSRUWLQJ HYHQWV DQG RWKHU RSSRUWXQLWLHV ‡ 6WD\ )UHVK 7KLV WDE ZLOO EH IRFXVHG RQ FXUUHQW SRS 7RS PXVLF 7KURXJK WKH DSS WKH FRQVXPHU ZLOO VWD\ XS WR GDWH RQ WKH FXUUHQW PX VLF 7KLV WDE ZLOO KHOS PDLQWLDQ 3HSVL·V LPDJH DV D IUHVK EUDQG DQG JLYH FRQVXPHUV D UHDVRQ WR FRQWLQXH XVLQJ WKH DSS

‡ <RXU ([SHULHQFH 7KLV WDE ZLOO EH ZKHUH FRQVXPHUV FDQ XSORDG SKRWRV RI WKHPVHOYHV DV WKH\ HQMR\ WKH 3HSVL H[SHULHQFH 6HOHFW SKRWRV ZLOO EH UHSRVWHG RQ 3HSVL·V )DFHERRN DQG 7ZLWWHU


0RELOH DSSOLFDWLRQV FRQWLQXHG ‡ 6WD\ &RQQHFWHG 7KLV WDE ZLOO HQDEOH FRQVXPHUV WR XVH WKHLU 6RFLDO 0HGLD 7KH\ ZLOO KDYH WKH DELOLW\ WR ´&KHFN ,Qµ WR SODFHV ZKLOH GULQNLQJ 3HSVL )DFHERRN DQG 7ZLWWHU XSGDWHV ZLOO EH DYDLODEOH WKURXJK WKH DSS ‡ <RX·UH 2XU +HUR 7KLV ZLOO H[SODLQ WKH ´%X\ /RFDO %X\ 3HSVLµ FDPSDLJQ DQG KRZ 3HSVL YLHZV WKH FRQVXPHU DV WKH KHUR ,W ZLOO DOVR H[ SODLQ WKH PLVVLRQ VWDWHPHQW DQG 3HSVL·V FRP PLWPHQW WR LPSURYH WKH FRPPXQLW\

%X\ /RFDO %X\ 3HSVL


$PELHQW %LOOERDUGV DQG VWUHHW VLJQV ZLOO EH SODFH LQ VPDOO WR PHGLXP VL]HG FLWLHV WKHUHIRU DWWUDFWLQJ PRUH DWWHQWLRQ


%XV 6WRS

%LF\FOH 5DFN 7KHVH LQVWDOODWLRQV ZLOO EH SODFH LQ ELJ FLWLHV WR HQFRXUDJH VXVWDLQDEOH OLYLQJ SUDFWLFHV VXFK DV ELF\FOH ULGLQJ DQG SXEOLF WUDQVSRUWDWLRQ $OO ZKLOH LQIRUPLQJ FLW\ GZHOOHUV RI WKH ´%X\ /RFDO %X\ 3HSVLµ PLVVLRQ

%X\ /RFDO %X\ 3HSVL


9LGHR

3HSVL·V DGV ZLOO PRVWO\ IHDWXUH VHFRQG VSRW 7KURXJK 1HWZRUN WHOHYLVLRQ RQOLQH YLGHR VKDULQJ ZHEVLWHV <RX7XEH

3HSVL ZLOO UHDFK D PL[WXUH RI ERWK QDWLRQDO DQG UHJLRQDO DXGLHQFHV ‡ ,Q WKH QDWLRQDO UHJLRQDO DGV ZH 3HSVL ZLOO IRFXV RQ ZKDW WKH\ DUH GRLQJ WR EH PRUH VRFLDOO\ UHVSRQVLEOH ZKLOH XVLQJ KXPRU


3ULQW 2XU QDWLRQDO SULQW DGYHUWLVPHQWV ZLOO UXQ LQ SXE OLFDWLRQV VXFK DV 7LPHV 86$ 7RGD\ DQG :LUHG

)UHVK )DFWV

%X\ /RFDO %X\

%X\ /RFDO %X\ 3HSVL


2QOLQH

3HSVL·V RQOLQH DGV ZLOO EH WDU JHWHG VSHFLÀFDOO\ EDVHG RQ ZKDW FLW\ WKH\ UXQ LQ $GV ZLOO KDYH IDFWV DQG NH\ZRUGV UHODWHG WR FHUWDLQ DUHDV WKDW WKH\ UXQ ZKLFK ZRXOG JUDE WKH YLHZHU·V DWWHQWLRQ 2QFH YLHZHUV FOLFN RQ WKH DGV WKH\ ZLOO EH WDNHQ WR D 3HSVL ZHEVLWH VLPLODU WR WKH DSS ZKHUH WKH\ SOXJ LQ WKHLU ]LS FRGH WR GLVFRYHU HYHU\WKLQJ DERXW 3HSVL LQ WKHLU FRPPXQLW\ 7KH JRDO RI WKHVH RQOLQH DGV LV WR LQFUHDVH FRQVXPHU DZDUHQHVV DERXW KRZ LQWHJUDWHG 3HSVL LV LQ WKHLU FRPPXQLW\


/RFDO

,Q DGGLWLRQ WR RQOLQH ZH ZLOO FUHDWH ORFDO UDGLR DQG SULQW DGV WKDW KLJKOLJKW ´)UHVK )DFWVµ WKDW VKRZ KRZ 3HSVL LV LQYROYHG LQ EHLQJ VRFLDO O\ UHVSRQVLEOH LQ HDFK FRPPXQLW\ 7KHVH DGV ZLOO DSSHDU LQ FLWLHV DQG WRZQV RI YDULRXV VL]HV DOO RYHU WKH FRXQWU\ VSHFLÀFDOO\ RQHV WKDW KRXVH RU QHLJKERU ERWWOLQJ SODQWV RU GLVWULEXWLRQ IDFLOLWLHV 7KHVH DGV ZLOO IHD WXUH WKH QDPH RI WKH FLW\ WR UHODWH WKH FRQVXPHU WR WKH PHVVDJH

5DGLR

6); &LW\ WUDIÀF &KLOGUHQ DW SOD\ LQ WKH GLVWDQFH 3OD\V WKURXJK RXW

7DOHQW ´+HOOR 6DFUDPHQWR ,WV )UHVK )DFWV EURXJKW WR \RX E\ 3HSVL 'LG \RX NQRZ 3HSVL KDV GRQDWHG DSSUR[LPDWHO\ KRXUV LQ FRPPXQLW\ VHUYLFH WR KHOS VXSSRUW \RXU ORFDO FRPPX QLW\" 7R OHDUQ PRUH DERXW KRZ 3HSVL VXSSRUWV \RXU ORFDO FRPPX QLW\ RU WR VHH KRZ \RX FDQ JHW LQYROYHG YLVLW ZZZ SHSVL FRP EX\ORFDO %X\ 6DFUDPHQWR %X\ /RFDO %X\ 3HSVL µ

%X\ /RFDO %X\ 3HSVL


0HGLD 6WUDWHJ\

2XU VWUDWHJ\ FRQVLVWV RI D FRPELQDWLRQ RI FRQWLQXRXV DQG ÁLJKWLQJ DGYHUWLVLQJ 7KH VWUDWHJ\ ZLOO YDU\ GHSHQGLQJ RQ WKH PHGLXP 7KH FRQWLQXRXV DGYHUWLVLQJ ZLOO WDNH SODFH LQ WKH DOO WKH VRFLDO PHGLD RXU SHUPDQHQW DPELHQW VWUXFWXUHV VSRQVRUVKLSV WKH 3HSVL UHIUHVK SURMHFW DQG DSSV )RU ÁLJKWLQJ DGYHUWLVLQJ ZH FKRVH WR ÁLJKW DFFRUGLQJ WR VHDVRQV ZLWK LQ HDFK PHGLXP VXFK DV 7HOHYLVLRQ VHDVRQV ZKHQ DOO WKH QHZ VKRZV DUH RQ DQG YLHZHUVKLS LV JUHDWHVW 2XU DGYHUWLVLQJ ZLOO EH D K\EULG RI QDWLRQDO DQG ORFDO DGV $GYHUWLVLQJ ZLOO SODFH WKH IROORZLQJ SRVLWLRQLQJ VWDWHPHQWV LQ WKH PLQGV RI WKH FRQVXPHU 3HSVL GULQNHUV FDQ EH VRFLDOO\ UHVSRQVLEOH E\ GULQNLQJ 3HSVL SURGXFW 3HSVL LV LQQRYDWLQJ WKH ZD\ EXVLQHVVHV VKRXOG UXQ E\ FRQWULEXWLQJ WR EHWWHULQJ WKH (DUWK &RQVXPHUV FDQ JHW LQYROYHG ZLWK WKHLU FRPPXQLWLHV DORQJ ZLWK 3HSVL WR LPSURYH WKH ZRUOG DURXQG WKHP

%XGJHW &

&

"&

!&

"&

#&


0HGLD 3ODQ

71(

216+ 71( $:

7/:

7*

(3

&6

28

(&

$1

(%

$4&+

34,/

$:

:3( $&(%22. 9,66(4 #27 7%( /2*5 75(5 ,//%2$4'5 ,.( $&.5 75 ,.( +(/6(45

32465 3215245+,35 321524 21 342),65 20071,6: 42-(&65 ()4(5+ 342-(&6 (6924. ! $%/( ! $',2 "(%5,6( '5 335

(953$3(4 $*$;,1(5

7RWDO &RVW


/.3+ &B:/

/.3+

?/ 9<= :/; 98=2

98=2< '</.

%9-3+6 /.3+ +-/,995 &@3==/; *9>&>,/ 691< 3<-

66 66 66 66 66

></< 366,9+;.< 35/ $+-5< >< 35/ %2/6=/;< 3<-

+;-2 !9? :;36 >1 !9? +8 66 66 66

%:9;= %:98</;< %:98<9; !98 #;903=< 977>83=B #;94/-=< $/0;/<2 #;94/-=

66 66 :;36 %/: 66

!/=@9;5 &( +,6/ &( $+.39 )/,<3=/ .< ::<

%/: >8/ %/: /- +;-2 >8/ !9? +8 +B >6B %/: !9? +;-2 +B 66

!/@<:+:/; +1+C38/<

+8 /, >8/ ?/;B 9=2/; 798=2 66

7,3/8=

#;979=398<

&( $+.39 "8638/

#;38= #;9.>-= #6+-/7/8=


<HDUO\ %XGJHW !26%/ 256 7RWDO &RVW

$)%4/; 7(+)6

2'-%/ )(-%

6WUDWHJ\ -+, 170&)45 2* 3)23/) +2-1+ 62 6,-5 5-6)5 :32574) 62 %(5 '%1 4)%', 3)23/) 07/6-3/) 6-0)5 (8)46-5-1+ -1 6,)5) 0)(-% %1( 5-6) 73.))3 %4) 4)/%6-8)/; -1):3)15-8) (8)46-5-1+ %6-21%//; %1( )8)1 +/2&%//;

0&-)16 (8)46-5-1+ 9-6, %0&-)16 0)(-% -5 /2'%/ %(8)46-5-1+ !,-5 */295 9)// 9-6, 6,) 564%6)+; 2* 6,) '%03%-+1 7; 2'%/ 7; )35- *6)1 6-0)5 %0&-)16 %(5 6,%6 (4%9 )127+, %66)16-21 %4) 2*6)1 5,291 -1 26,)4 0)(-% 57', %5 21/-1) 24 21 6)/)8-5-21

42026-215 42026-215 ,)/3 4)-1*24') /2'%/ &7;)45 &; 5321524-1+ /2'%/ 24+%1-<%6-215 ,)/3-1+ 6,)-4 '20071-6-)5 %1( 5733246-1+ /2'%/ )'2120-)5

!" %(-2 1/-1) !,)5) 0)(-% ,%8) % ,-+, 4)%', 9,-', 9-// %//29 *24 6,) 7; 2'%/ 7; )35- 0)55%+) 62 +)6 276 62 %5 0%1; 3)23/) %5 3255-&/) !,)5) 0)(-% %4) %/52 64%15*)4%&/) 62 &) 3/%;)( )/5)9,)4) 57', %5 $27!7&)

:K\" #,;

4-16 // 6,) 34-16 %(5 9-// &) 4)';'/)( !,-5 .))35 )35- 52'-%//; 4)53215-&/) 9,-/) 4)%',-1+ 6,) %7(-)1') 6,427+, 34-16

42(7'6 /%')0)16 !,-5 0)(-70 %//295 )35- 62 &) 5))1 -1 75) -1 8%4-)5 028-)5 !" )6' !,-5 927/( ,%8) % 1%6-21%/ 4)%',


3XEOLF 5HODWLRQV

2XU FDPSDLJQ IRFXVHV ODUJHO\ RQ WKH SRVLWLYH FKDQJHV 3HSVL &R PDNHV LQ VSHFLÀF FRPPXQLWLHV DURXQG $PHULFD %HFDXVH RI WKLQJV OLNH ´7KH 3HSVL 5HIUHVK 3URMHFW µ ´7KH 3HSVL 'UHDP 0DFKLQH µ DQG RWKHU FRPPXQLW\ LPSURYHPHQW SURMHFWV ORFDO QHZV PHGLD ZLOO EH RQH RI RXU ELJJHVW DVVHWV )UHVK )DFWV ZLOO DOVR KHOS UDLVH DZDUHQHVV RI RXU LQYROYHPHQW LQ WKHVH FRPPXQLWLHV 1DWLRQDOO\ ZH LQWHQG WR XWLOL]H RXU VRFLDO PHGLD LQLWLDWLYHV VXFK DV \RXWXEH RQOLQH JLYHDZD\V DQG LQWHUDFWLYH 45 FRGHV

6DOHV 3URPRWLRQ

7R SURPRWH DQG KHLJKWHQ FRQVXPHU LQYROYHPHQW ZH KDYH H[SDQG HG WKH HVWDEOLVKHG 3HSVL 5HZDUGV 3URJUDP WR LQFOXGH UHZDUGV IRU XVLQJ VRFLDO PHGLD &KHFN ,QV 45 &RGHV DQG RXU LQWHUDFWLYH VPDUW SKRQH DSSOLFDWLRQ 7R NHHS ZLWK WKH FRPPXQLW\ IRFXV GHYHORSHG WKURXJKRXW WKH FDPSDLJQ VSHFLÀF SURPRWLRQV JLYHDZD\V DQG FRP PXQLW\ EHQHÀW SURJUDPV KDYH EHHQ DUUDQJHG IRU YDULRXV PDUNHWV DFFURVV WKH 86 6SHFLÀF H[DPSOHV RI WKHVH DUH ELNH UDFNV PDGH IURP UHF\FOHG PDWHULDOV UHJLRQDO DUWLVW FRPSHWLWLRQV DQG RQ VLWH JLYHDZD\ SURJUDPV


&DPSDLJQ (YDOXDWLRQ ´%X\ /RFDO %X\ 3HSVLµ LV D FDPSDLJQ IRU D QHZ DJH RI FRQVXP HUV ZKR DUH VRFLDOO\ UHVSRQVLEOH 7KLV FDPSDLJQ LV DERXW WKH FRQVXPHU WDNLQJ SULGH LQ WKHLU FRPPXQLWLHV $FFRUGLQJ WR 5HG )URJ·V VXUYH\ FRQVXPHUV DUH PRUH OLNHO\ WR FKRRVH D SURGXFW WKDW LV SURGXFHG OR FDOO\ 7KH FDPSDLJQ ZLOO EHJLQ LQ HDUO\ VXPPHU WR FRLQFLGH ZLWK WKH KRW ZHDWKHU DV ZHOO DV WDUJHW FRQVXPHUV LQ D WLPH ZKHQ WKHLU QDWLRQDO DQG ORFDO SULGH LV SHDNLQJ 3HSVL ZLOO WUDFN WKH FRQVXPHU LQYROYHPHQW WKURXJK WKH YDULRXV RQOLQH RXWOHWV LQFOXGLQJ WKH VPDUWSKRQH DSS DQG VRFLDO PHGLD 7KURXJK WKHVH 3HSVL ZLOO EH DEOH WR PHDVXUH WKH VXFFHVV RI WKH FDPSDLJQ E\ DVVHVVLQJ WKH OHYHO RI FRQVXPHU SDUWLFLSDWLRQ DQG DWWLWXGH WRZDUG EUDQG $V 3HSVL EHJLQV WR JURZ DV D JOREDO EUDQG WKH DELOLW\ WR DSSO\ WKLV FDPSDLJQ WR RWKHU FRXQWULHV ZLOO EH HDV\ ´%X\ /RFDO %X\ 3HSVLµ LV D FDPSDLJQ IRU WKH EHWWHUPHQW RI DOO FRPPXQLWLHV

%X\ /RFDO %X\ 3HSVL


5HIHUHQFHV

‡ KWWS PDFNFROOLHU FRP KRZ PXFK GRHV VRFLDO PHGLD FRVW LQ ‡ KWWS ZZZ PDUNHWLQJFKDUWV FRP WHOHYLVLRQ WY GRPLQDWHV VXJDU\ GULQN DG VSHQG VXJDU\ GULQN DG VSHQGMSJ ‡ KWWS DPELHQWPHGLDZZ FRP SURGXFWV SKS"LG ‡ KWWS ÀQDQFH \DKRR FRP T LV"V 3(3 ,QFRPH 6WDWHPHQW DQQXDO ‡ KWWS SHSVLFR FRP ‡ KWWS ZZZ SHSVL FRP "QRUHGLU ‡ KWWS ZZZ ODYLGDORFDYRUH RUJ GLDU\ VRGD FRQVXPSWLRQ YV GLDEHWHV ‡ KWWS ZZZ WKH SHRSOHV IRUXP FRP FJL ELQ UHDGDUW FJL"$UW1XP ‡ KWWS ZZZ QFEL QOP QLK JRY SXEPHG ‡ KWWS ZZZ SDFNDJLQJ JDWHZD\ FRP IHDWXUHV IHDWXUHERWWOH RI WKH EUDQGV FRNH DQG SHSVL JR JUHHQ ‡ KWWS JUHHQSDFNDJLQJ FRP JUHHQEORJ "WDJ HFR IULHQGO\ SDFNDJLQJ ‡ KWWS ZZZ Q\WLPHV FRP EXVLQHVV SHSVL KWPO ‡ KWWS ZZZ EXVLQHVVWRGD\ HJ FRP EXVLQHVV XQLWHG VWDWHV SHSVL FXWV HDUQLQJV IRUHFDVW RQ KLJKHU FRPPRGLW\ SULFHV KWPO ‡ KWWS ZZZ PDGHKRZ FRP 9ROXPH 6RIW 'ULQN KWPO ‡ KWWS ZZZ IRRGSURGXFWLRQGDLO\ FRP 3DFNDJLQJ 5DZ PDWHULDO SULFH KLNH IRUFHV 3%* SURÀW ZDUQLQJ ‡ KWWS ZZZ JDHEOHU FRP 1HZVSDSHU $G 5DWHV KWP ‡ KWWS ZZZ TXLUNV FRP DGYHUWLVH SULQW DGUDWHV DVS[


-LOOLDQ %URZQ 1DWKDQ 0LOOHU 0DWWKHZ (GGH 7UDF\ 6ZRUG 7KLV ZDV SULQWHG RQ UHF\FOHG SDSHU


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.