BRAND GUIDELINES
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G R 6 0 4 O L 1 : T H E N AT U R E O F I D E N T I T Y
MAIN LOGO Inpired by the movement of sound waves, the FUBU logo is the key component of our identity and one of its most visible parts. This logo is the preferred version for all materials and communications.
Our logo is
Urban Bold Rhythmic
BRAND GUIDELINES
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G R 6 0 4 O L 1 : T H E N AT U R E O F I D E N T I T Y
CLEAR SPACE The clear space has been established to ensure logo visibility and impact. This distance should be equal to or greater than the diameter of the “b�.
X
X
X
X
X
BRAND GUIDELINES
MINIMUM SIZES The minimum size has been established to ensure our logo is reproduced correctly in smaller sizes. At minimum size, the logo is still clearly legible and provides a strong level of identification.
3 5 PX MINIM U M FOR M OB ILE
7 0 PX MIN IM U M FOR W E B
1 .2 5 I N MIN IM U M FOR P R IN T
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G R 6 0 4 O L 1 : T H E N AT U R E O F I D E N T I T Y
ALTERNATIVE COLORS Whenever possible, all materials and communications should be created using the primary logo. Alternate logo colors may be used when needed.
KNO CKO UT WHI TE LO G O
BRAND GUIDELINES
LO GO I N B LU E
LO GO I N PI N K
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G R 6 0 4 O L 1 : T H E N AT U R E O F I D E N T I T Y
UNAUTHORIZED USES To maintain consistency in the application, the logo must be used as provided. The logo must not be redrawn or altered in terms of its appearance, components, colors, proportions, or any other property.
DO NOT Place on the gradient logo on a photo or background.
DO N OT Apply a dropshadow to the logo mark.
DO NOT Stretch the logo.
DO N OT Rotate the logo.
BRAND GUIDELINES
FOR US BY US
DO NOT Add additional text with the logo lockup.
DO N OT Change the opacity.
DO NOT Use below the minimum size.
DO N OT Use an unathorized color.
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G R 6 0 4 O L 1 : T H E N AT U R E O F I D E N T I T Y
COLORS The FUBU colors are a distinct and crucial part of our new identity reflecting our bold and urban personality. No colors other than the ones specified below may be used.
B LU E 0%
50%
PU RPL E 50%
GRAD IENT The linear gradient should only be used for the main logo or as a full bleed background.
50%
P INK 100%
BRAND GUIDELINES
B LU E
P UR PL E
PI N K
Pantone 661 U CMYK 78, 63, 5, 0 RGB 77, 103, 169
Pantone 7678 U CMYK 60, 69, 15, 1 RGB 122, 97, 151
Pantone 2040 U CMYK 4, 88, 46, 0 RGB 230, 67, 102
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G R 6 0 4 O L 1 : T H E N AT U R E O F I D E N T I T Y
TYPOGRAPHY FUBU’s primary font is Avenir Next. Avenir Next must be used on all printed materials and communications and if possible, also on the website and online communication.
Avenir Next + 100 Tra c k i n g
AVENIR NEXT BOLD Avenir Next Regular Avenir Next Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
BRAND GUIDELINES
AVEN I R N E XT B O L D
W E USE AV EN IR NEXT BO LD ALL CA P S F OR H E A DERS AND TI TLES. Av e ni r N ext Re gu l a r
We use Avenir Next Regular for all body copy text.
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G R 6 0 4 O L 1 : T H E N AT U R E O F I D E N T I T Y
BUSINESS SYSTEM The business system uses the primary logo and colors to create a cohesive visual system. These are the approved brand communication materials to be used.
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APPLICATIONS The following are visual applicatons of the brand in use. Exterior Signage Vinyl Record
BRAND GUIDELINES
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G R 6 0 4 O L 1 : T H E N AT U R E O F I D E N T I T Y
AUDIO TECHNOLOGY Our audio technology is designed after what real people want. Exceptional sound, beautiful design all offered at a transparent cost. We want to provide the ultimate listening experience because we believe that music can enrich lives.
BRAND GUIDELINES
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G R 6 0 4 O L 1 : T H E N AT U R E O F I D E N T I T Y
MUSIC STREAMING Listen to all your favorite artists and songs right here on the FUBU Music streaming platform. Discover new music, browse through friends collections and create your own playlists. You can access FUBU Music on your computer, phone, tablet and more.
BRAND GUIDELINES
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G R 6 0 4 O L 1 : T H E N AT U R E O F I D E N T I T Y
MUSIC FESTIVALS Music can impact individuals and bring communities together. Creating an experience and place for people to come and unite over shared interests cultivates a strong bond and community
BRAND GUIDELINES
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