selected works by
selected works by
table of contents
project 1 - the new fubu
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project 2 - document coffee bar
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project 3 - routesy
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project 4 - the color project
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project 5 - california cuisine
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the concept
A nimble design approach sparks curiosity and deeper insight without being too weighty.
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jillian cho
the new fubu objective Research a dying brand and conduct research to identify it’s current place in the industry landscape and craft a new brand identity and establish a brand guidelines document and a brand strategy document. concept FUBU is a hip-hop apparel company created by Daymond John in 1992. The brand’s popularity died in recent years so the new FUBU revitalizes the founding mission of, “For the People, By the People” through expanding its offerings to connect and engage with a larger audience.
type of project
skills
Brand Identity
Visual System Development
year Fall 2018 class GR 604: The Nature of Identity instructor Jeremy Stout
Brand Identity Development Logo Design Collateral Design
project
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F
O
R
THE
PEOP
LE
B
Y T H
E
PEO PLE
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jillian cho
project
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document coffee bar objective Select a local business with a poor website design and identify the areas of improvement. Present a proposal for a new website design with supporting concept development and research. concept The goal was to position Document Coffee Bar as the go-to spot in Koreatown for a modern and creative coffee experience. The website is the essential tool to help customers learn and understand what the brand is about through making information more accessible and easy to find, create new sales opportunities through integrating an “Order Ahead� component, connecting the visual aesthetic to match the store concept and experience and activating the cultural calendar to provide up-to-date information on upcoming events.
type of project
skills
Website Design
Typography
year Summer 2018 class GR 605: Digital Design Studio instructor William Culpepper
User Experience Visual System Website Design Mobile Site Design
project
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21
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WH
ERE CO FF E E
M EE
TS ART
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jillian cho
HOMEPAGE
ABOUT
MENU
EVENTS
HISTORY & OWNERS
ESPRESSO DRINKS
CALENDAR
MISSION & VISION
COLD BREW
TEA
LEGEND Main Pages Sub Pages Categories Static Information
FOOD
project
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Email Newsletter Sign Up
POP UP
CONTACT
ORDER AHEAD
CONTACT INFORMATION
LOGIN
MAP
MENU
CHECK OUT
LINKS AVAILABLE ON EVERY PAGE
SOCIAL MEDIA
CONTACT INFO
LOCATION & HOURS
EMAIL SUBSCRIPTION
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jillian cho
LOGO
I’M A WEBSITE HEADER
BRANDON GROTESQUE MEDIUM | ALL CAPS | +20 TRACKING
I’m a Subheader
BRANDON GROTESQUE MEDIUM | SENTENCE CAP | +20 TRACKING
Acia nus et, vernatem quaturit litas et eum dem reptaquaspis que cuptatios et doluptas molumentes a volut esedisimus. To et etum vere re ne la quatusciis aboria velit, non persped molum fugitiunt. Genimax imilica borum, sa dit fugit dolo odi blaceribus as esti doluptas mod ut quiam rem quae pelibusant ma nis quo eost, volor sum reped mo tem ullaut versped maximag natibus pedigenisto tenda plit, cor restion sentiur re ra ditem facidelita simpor sus et occaborro volore nam fugiam il mincius. Nis veritiis sequias inciisqui nis a iliquatur, que molest, sequibus natet asped quos et optatur? CALLUNA | SENTENCE CAP | 0 TRACKING
NAVIGATION BAR BRANDON GROTESQUE BLACK | ALL CAPS | +50 TRACKING
This is a text link. CALLUNA | SENTENCE CAP | 0 TRACKING
project
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COLOR PALETTE
PHOTOS
click me click me TEXTURES
BUTTONS
Earthy Modern Friendly ADJECTIVES
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ABOUT
DOCUMENT COFFEE BAR
ABOUT
MENU EVENTS CONTACT ORDER AHEAD
HOME PAGE
NAVIGATION MENU
ABOUT PAGE
project
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DO C U M E NT COFFEE BAR
HOME PAGE
COFF E E
ORDER
C A RT
O R D ER
MENU PAGE
CH EC K O U T
CHECK OUT PAGE
O R D ER
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jillian cho
project
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project
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routesy objective Design an 80-page book based on an interpretation of the subject of “Artisans.” Additionally, design a supporting website applying the same visual system that showcases the book and the ability to purchase it online. concept I explored the topic of “Artisans,” through the subject of food. Through a bright and playful visual system, I represent the essence of California by using a humanist sans-serif font and a rich color palette. The grid was the foundation for the pacing and progression of content and photography creating an engaging flow.
type of project
skills
UX Design - Mobile App
User Research
year Summer 2017 class WNM 606: Principles of UX instructor Ryan Mederios
Content Strategy Interaction Design Visual Design Information Architecture
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E
L
N PI
OU FIN G Y D
YO U
R
H
project
W
AY AROUN D
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project
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TASK SAVE ROUTE
jillian cho
project
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project
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jillian cho
TASK RELOAD CARD
project
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jillian cho
the color project objective Select a color and explore ways to portray different subjects through typographic experiments. How to visually represent these words determined which subjects to further develop. concept By conceptualizing how to create, manipulate, and form the words to convey the meaning led me to experimenting with different mediums to present the meaning of each word in a impactful way.
type of project
skills
Experimental Typography
Color Study
year Fall 2018 class GR 613: Type Experiments instructor Lian Ng
Typography
03
04
43
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IM
T EN
AL EXPLOR
AT
I
O N
R
02
OF
PE
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TYPOGR
EX
project
AP H Y
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jillian cho
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selected works
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california cuisine objective Design an 80-page book based on an interpretation of the subject of “Artisans.” Additionally, design a supporting website applying the same visual system that showcases the book and the ability to purchase it online. concept I explored the topic of “Artisans,” through the subject of food. Through a bright and playful visual system, I represent the essence of California by using a humanist sans-serif font and a rich color palette. The grid was the foundation for the pacing and progression of content and photography creating an engaging flow.
type of project
skills
Book Design
User Research
year Summer 2017 class WNM 606: Principles of UX instructor Ryan Mederios
Content Strategy Interaction Design Visual Design Information Architecture
04
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M
E
C RI
AN
EPIC EN T
ER
O
F A
A
03
CU
E
02
LT
TH
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URA
L M E LT IN
G
P
O
T
project
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selected works
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