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Jillian Smales | Major Studio Project | s5016601
About the Brand Scout is a board game created for young adventurers. It teaches children to take initiative, to explore and to become smart leaders who are inquisitive and altruistic. The aim of the game is to make your way around the board, moving both backwards and forwards to collect all four scout badges. Ultimately making it to the island at the bottom to win.
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Branding The Scout branding suite is inspired both by the natural environment and cartoons. It was designed to represent adventure, youthfulness and fun.
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Web Design The Scout website is hosted using WIX and features home, about, game, parternship and contact pages. The game page contains a store where customers can purchase the game and any additonal promotional items.
Social Media Scout currently uses two social media channels, Facebook and Instagram. Both are used to keep customers informed and updated on the product and promotions.
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Packaging Products Scout The Board Game includes: a box, a game board, instructions, 16 Scout Wooden Badges, 4 Player Profiles, 4 Playing Pieces, Scout Badge Bag, a set of dice and 36 Scout Chance Cards.
Top Box
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Bottom Box
Contains: one game board, four tokens, a set of dice, four scout profiles, chance cards, a scout badge bag, five health badges, five explorer badges, five wilderness badges and five leadership badges. Recommended for players aged 7+. A board game created for young adventurers. Join the Pine Scouts and adventure through the forests and towns to become scout leader. Aim to collect health, leadership, explorer and wilderness badges along the way.
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Store Display Scout The Board Game is currently an online business. In the future, it is hoped the game will be sold in independent gaming stores.
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Integrated Media Campaign Scout the board game will be collaborating with The Scouts Australia. The campaign aims to get children informed about the Scouts of Australia and Scout the Board Game. The campaign promotes discovery, imagination, adventures and exploration. Throughout the campaign, events will be held in collaboration with local Gold Coast Scout groups. These groups will help promote the campaign as well as sell the limited edition products. Social media will be used to help nationally promote the campaign.
A limited edition Green playing piece will be released to give to anyone who buys the game throughout the campaign.
A limited edition player profile will also be included. With a uniform to match the local Gold Coast Scouting Groups.
Scout Pins Scout collaborated logo pin, deer and backpack will be released for sale throught the campaign, they will also be gifted with every board game purchase and during scout events.
Scout Patch Scout collaborated patchs will be released during the campaign. All scout members and troops working with the campaign will all receive the patch. It will also be for sale on the Scout the Board Game website.
Scout Notebooks Scout collaboration notebooks have been created using graphics from the board game as well as the collaboration logo. These will be sold by scout members as well as on the Scout the Board Game website.
Scout Events People following the Scout campaign living in and around the Gold Coast will be invited to collaboratively run events.