Uncovering Film Noir
TABLE OF CONTENTS
COMPANY PROFILE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
WORDMARK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
RESTRICTIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 0
TYPEFACES & COLORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 4
IMAGERY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 8
APPLICATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2
COMPANY PROFILE
2
3
NAME TA G L IN E C O N C E PT
KE Y W O RD S PRO GRA M H IG H L IG H TS
S TARK Uncovering Film Noir S TA R K is a cable television network featuring films that encompass the genre of film noir. Many of the films shown would stem from the film noir period of the early 1940s to the late 1950s. In addition, STARK will revive the genre by showing films from the Neo Noir era and beyond that have been inspired by the central themes of film noir as well as stylistic and tonal frameworks of the genre. The focus of this network is to uncover film noir and bring it out of the shadows for new generations to enjoy. Simple, classic, unexpected, subdued, dark S TA R K will primarily play American films from the 1940s and beyond and can be categorized into classics, neo noir, adaptations, science fiction, international and parodies. Classics will consist of the films that were made as a part of the film noir genre during the 1940s and 1950s. Neo Noir will include films that reflect the cynicism and possibility of nuclear annihilation of the era. This category also introduces new innovations that were not available with earlier noir films. Adaptations of the film noir genre come apparent in later years starting in 1980 and going on until present day. Incorporating science fiction into film noirs began as a new trend during the 1960s. Taking on the themes and characteristics of film noir also gained popularity overseas and many other countries produced foreign films of the genre. Finally, creating parodies of film noir themes and techniques have also become apparent in later years. Examples Classics - The Maltese Falcon (1941) Neo Noir - Chinatown (1974) Adaptations - Basic Instinct (1992) Science Fiction - Soylent Green (1973) International - Rififi (1955) Parody - Wonder Man (1945)
V IE W E R PRO F IL E
C O M PA N Y C O N TA C T
S TA R K would target an audience primarily in the ages of 24-35, that have a love of film and a curiosity for film history. The network will also appeal to those who have an appreciation of the genre and would be interested in seeing it in a new light. S TA R K , Inc. 1003 Waverly Street Philadelphia, PA 19147 (267) 441 - 4751 www.S TA R K .com
WORDMARK
6
WITHO U T TA G L IN E
D IA GRA M
x C L E A R SPA C E
1 .2 5 x
x x
MIN IM U M SIZ E
COLOR When color is used for the wordmark contrast is very important and the mark should always be a light color on a dark background or vice versa. And the colors should always be paired how they are seen here and never mixed. (ie yellow cannot be used on black, teal cannot be used on red, etc.)
1/2�
7
WITH TA G L IN E
Uncovering Film Noir
D IA GRA M
Uncovering Film Noir
x
CLEA R SPA C E
1 .2 5 x
Uncovering Film Noir
1 .2 5 x x
MINI M U M SIZ E
1 .7 2 �
Uncovering Film Noir
RESTRICTIONS
10
INCORRE C T U SA G E OF W O RD M A RK
X
X
X
X
X
X
X
X
11
INCORR E C T U SE S OF TA GL IN E
X
X
Uncovering Film Noir
X
X
UNCOVERING FILM NOIR
X X
Uncovering Film Noir
Unc
over
ing F
ilm N
oir
X X
Uncovering Film Noir
Uncovering Film Noir
g Film
verin
Unco
Uncovering Film Noir
Noir
TYPEFACES & COLORS
14
COL O R PA L E TTE
BLACK R=0 G=0 B=0 C=0 M=0 Y=0 K=100 #000000
WHITE R=255 G=255 B=255 C=0 M=0 Y=0 K=0 #FFFFFF
STARK TEAL R=46 G=73 B=84 C=83 M=60 Y=50 K=35 #2E4954
STARK YELLOW R=255 G=252 B=213 C=0 M=0 Y=20 K=0 #FFFCD5
STARK BURGUNDY R=94 G=0 B=0 C=0 M=100 Y=100 K=75 #5E0000
STARK RED R=237 G=28 B=36 C=0 M=100 Y=100 K=0 #ED1C24
15
TYPE FA C E S
Helvetica Neue Bold ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890
WO R D MAR K
Helvetica Neue Regular ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890
TAG L I N E S TAT I O N ERY
Helvetica Neue Light ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890
S TAT I O N ERY B U S I N ES S C AR D
Adobe Garamond Pro ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890
B O D Y T EX T
IMAGERY
18
IM A G E RY The imagery used on this network should primarily stem from film stills or promotional images from the films that would be featured on the network. Also the imagery should primarily focus on figures with dynamic and intense facial expressions.
19
APPLICATIONS
22
SCRE E N BU G
23
STATIO N E RY STARK, Inc. 1003 Waverly Street Philadelphia, PA 19147 www.STARK.com
(267) 441 4751 (215) 885 5075 jmccoach@stark.com
March 19, 2013 Joseph Ryan Marketing Manager Trimark Pictures 320 S. Broad Street Philadelphia, PA 19102
Uncovering Film Noir
Dear Mr. Ryan, We are pleased to inform you that your proposal sent by Trimark Pictures on January 24, 2013 for The Film Noir Festival has been accepted by STARK, Inc. Your proposal has been reviewed by our technical and management team. We have come to the conclusion that your proposal will benefit our company and we would be glad to work with your esteemed organization on the proposed norms. In order to proceed further with the project we would like to complete some of the formalities. We will be sending the agreement papers shortly. We would also like to discuss further about your proposal and plans to implement it. We would like to have a meeting regarding the project and the formalities to be completed. You will be contacted by our representative shortly to arrange for a meeting. Please feel free to contact us if you have any enquiries related to this project. You can reach us by emailing Mary Carr at marycarr@stark.com. We are looking forward to work with your distinguished and talented team and we hope to continue our business relation for many years.
JILL McCOACH FOUNDER
STARK Inc. 1003 Waverly Street Philadelphia, PA 19147
www.STARK.com (267) 441 4751 (215) 885 5075 jmccoach@stark.com
Cordially,
JILL McCOACH FOUNDER
STARK, Inc. 1003 Waverly Street Philadelphia, PA 19147
Ryan Joseph Marketing Manager Trimark Pictures 320 S. Broad Street Philadelphia, PA 19102
24
WORDMA RK ID E N T
25
26
POSTE R SE RIE S
27
28
WEBSITE P RO PO SA L
29
30
TONIGHT’ S L IN E U P
31
32
MONTHLY F E ATU RE
33