Dunlop Book

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DUNLOP MANUFACTURING, INC. BADASS DISTORTION 2 GREEN RHINO 4 BASS COMPRESSOR 6 NOISE CLAMP 8 BONAMASSA FUZZ FACE 10 ANALOG CHORUS 12 RING WORM 14 WYLDE PHASE 16 TORTEX TIII 18 JAZZ III 2.0 20 DEREK TRUCKS SIGNATURE SLIDE 22 THE SUPPRESSOR PRO

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LUCKY 13 STRAPS

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BOB MARLEY PICKS

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METALLICA PICKS

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JIMI HENDRIX PICKS

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ELVIS PICKS 34 VOLUME PEDAL 36 MARKETING 38 NEW WEBSITE 40 CRYBABY CAMPAIGN 42 JIMDUNLOP.COM


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MXR CUSTOM BADASS ’78 DISTORTION • A hot-rodded classic circuit • Roars with huge amp stack tones and old school distortion • Delivers soaring leads and rich, saturated rhythms • Crunch button expands the dynamic range • True bypass The MXR Custom Badass ’78 Distortion roars with huge amp stack tones and old school distortion. We took a classic distortion circuit and hot-rodded it to deliver over-the-top soaring leads and rich, saturated rhythms. With only three knobs, dialing in a badass tone is a cinch. Engage the crunch button for a bigger & wider dynamic range. Under the hood, this high performance machine features top notch circuitry and hardware meant for a lifetime of use.

PART #

DESCRIPTION

SKU

M78

MXR Custom Badass ‘78 Distortion

7-10137-05125-6

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Currently on tour with: Joe Bonamassa Troy Van Leeuwen | QOFSTA Brad Paisley Paul Gilbert


WAY HUGE GREEN RHINO • 100Hz EQ knob to cut or boost your low end by ±12dB • Curve control to fine-tune the corner frequencies of your tone • Crystal clear leads and punchy, dynamic rhythm tones • Use as a boost in front of a clean amp or add gain to your distortion The legendary Way Huge Green Rhino has returned! The Mk II has all the gorgeous classic overdrive that you crave but it has evolved to include cool new features that make it even more rhinoceriffic. In addition to the Volume, Tone, and Drive controls, you get a 100Hz EQ knob to cut or boost your low end by 12dB. Your low notes can either shake the ground like a stampede across the savannah or cut through the mix like a charging rhino’s horn. This pachyderm of a pedal also sports a Curve control to fine-tune the corner frequencies of your tone. All this amazing tone shaping makes other overdrives seem boring and one-dimensional by comparison. In front of a clean amp, with the Volume and Drive set at noon, you can go from pristine purity to a punchy, dynamic rhythm tone. Set the Drive low and crank the Volume and add tons of boost to wallop the input of any amp. Turn up the Drive control with the Rhino in front of a distorted channel and hear more gain and sustain than you ever thought your amp was capable of. And no matter how you use it, the Green Rhino Mk II will deliver clean operation, quiet relay-based true-bypass switching, and the rock-solid construction that Way Huge is famous for.

PART #

DESCRIPTION

SKU

WHE202

Way Huge Green Rhino

7-10137-04878-2

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MXR BASS COMPRESSOR • CHT™ Constant Headroom Technology for clear, clean performance • A studio classic in an MXR pedal • Ten gain-reduction status LEDs • True bypass

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Take your favorite studio compressor to the stage with the MXR M87 Bass Compressor. A complete array of controls—Attack, Release, Ratio, Input, and Output—makes it easy to fine-tune your sound, from subtle peak limiting to hard squashed compression effects. Its CHT™ Constant Headroom Technology gives you plenty of headroom and clear performance. This totally transparent compressor allows your full dynamic range to shine through until your signal reaches the compression threshold, which is indicated by the ten, highly visible gain-reduction status LEDs. It’s all packed into a durable, lightweight aluminum-housing pedal that’s the size of a Phase 90.

PART #

DESCRIPTION

SKU

M87

MXR Bass Compressor

7-10137-05018-1


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MXR NOISE CLAMP • Eliminates hiss and excess noise from your effects chain • A single Trigger knob sets the volume threshold • Capable of reducing noise up to -26dB • Maintains riff definition at extreme gain levels • An internal switch offers an effects loop bypass option Crank your stomp pedals up to the extremes without the fear of any hiss or excess noise with the MXR Noise Clamp. By sensing your guitar’s dry signal, the Noise Clamp reduces the noise level within the effect loop, coming down hard on even the noisiest signals. A single Trigger knob allows you to set the volume threshold at which the pedal is active, and a green LED shows whether the gate is on/off. This bad boy is capable of reducing noise up to -26dB, maintaining riff definition at extreme gain levels.

PART #

DESCRIPTION

SKU

M195

MXR Noise Clamp - EA

7-10137-05089-1

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JOE BONAMASSA FUZZ FACE • Adds sustain and fuzzy thickness • Hand-wired circuitry with matched NOS Russian military germanium transistors • Features classic grey Cliff jacks and Omeg pots • Housed in a polished copper finish that will patina over time Following in the footsteps of Fuzz Face masters Eric Johnson, David Gilmour, and Jimi Hendrix, Joe Bonamassa relies on his Fuzz Face to deliver his trademark searing leads. Tested and developed over several world tours, the JBF3 Joe Bonamassa Signature Fuzz Face is voiced specifically for Joe’s humbucker-driven tone, adding sustain and thickness for a rich, creamy fuzz. This pedal’s hand-wired circuitry is built around matched NOS Russian military germanium transistors for their characteristic warmth and growl. The JBF3 also features classic grey Cliff jacks and Omeg pots all housed in a polished copper finish that will patina over time. “I wanted this Fuzz Face to be a pedal that would instantly transform your tone,” Joe says. “It drives you to a different place as a player. Kick on the inspiration box!” Production of the Joe Bonamassa Signature Fuzz Face is limited to a single batch each year.

PART #

DESCRIPTION

SKU

JBF3

Joe Bonamassa Fuzz Face

7-10137-04949-9

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MXR ANALOG CHORUS • All-analog bucket-brigade circuitry • Create classically lush, liquid textures • Ultimate tone control This all-analog pedal uses bucket-brigade circuitry to create classically lush, liquid textures that you just can’t get with digital circuitry. Rate, Level, and Depth controls, as well as knobs for cutting High and Low frequencies allow ultimate tone control. Like all MXR pedals, the M234 comes in a heavy-duty housing with durable jacks and switches for a lifetime on the road.

PART #

DESCRIPTION

SKU

M234

MXR Analog Chorus

7-10137-05004-4

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WAY HUGE RING WORM • Based on old school, analog synth technology • Five different waves of Low Frequency Oscillator (LFO) lunacy • Conjure up beautifully bizarre and unpredictable amounts • Features an input for an expression pedal Dial in some crazy freaked out madness with the Way Huge Ring Worm, an analog modulator based on old school synth technology, with a new, designed-from-the-ground-up circuit. One twist of the 5-way selector knob takes you through five different waves of Low Frequency Oscillator (LFO) lunacy, adding beautifully bizarre and unpredictable amounts of modulation to your otherwise traditional tone. The Depth knob controls intensity, and the Rate knob controls speed of the LFO, while the Blend and Frequency knobs controls the mix of the effect and pitch of the internal oscillator. An expression input allows an expression pedal to take over the function of the Frequency knob. Don’t be afraid to explore the depths of the abstract with this looney Way Huge creation.

PART #

DESCRIPTION

SKU

WHE606

Way Huge Ring Worm

7-10137-05087-7

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MXR WYLDE PHASE • Rich, warm analog tone • Add shimmery velocity and dramatic swooshing to your tone. • Heard on Zakk Wylde’s legendary blazing solos and leads • Limited 2011 run Zakk Wylde uses the Wylde Phase to add dimension and dynamics to his legendary blazing solos and razor sharp leads. Use the single Rate knob to adjust the Speed of the warm analog phasing, from a slow grind to a jack hammering pulse; or use it as Zakk does, at the 9 o’clock position for a slow burning sweep. Best heard on songs like “Overlord” and “Parade of the Dead.”

PART #

DESCRIPTION

SKU

ZW90

MXR Wylde Phase

7-10137-05085-3

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.50MM

.60MM

.73MM

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.88MM

1.0MM

1.14MM


TORTEX TIII • Tone and feel of Tortex • Speed and precision of Jazz III • Available in standard Tortex gauges We’re marking the 30th anniversary of Tortex picks with our newly designed Tortex TIII, a natural evolution that combines the legendary Tortex material with the widely-acclaimed Jazz III tip. We listened to players, and in our effort to create the most effective tools in the industry, we combined the time-tested, familiar Tortex with the speed, control, and clarity of the Jazz III. Available in standard Tortex gauges (.50mm, .60mm, .73mm, .88mm, 1.0mm, and 1.14mm).

PART #

DESCRIPTION

SKU

4620

Tortex III PK-432/Cab

7-10137-05033-4

462P.50

Tortex III 12/PLYPK

7-10137-05041-9

462P.60

Tortex III 12/PLYPK

7-10137-05045-7

462P.73

Tortex III 12/PLYPK

7-10137-05047-1

462P.88

Tortex III 12/PLYPK

7-10137-05049-5

462P1.00 Tortex III 12/PLYPK

7-10137-05051-8

462R.50

Tortex III PK-72/BG

7-10137-05052-5

462R.60

Tortex III PK-72/BG

7-10137-05053-2

462R.73

Tortex III PK-72/BG

7-10137-05054-9

462R.88

Tortex III PK-72/BG

7-10137-05055-6

462R1.00 Tortex III PK-72/BG

7-10137-05056-3

462R1.14 Tortex III PK-72/BG

7-10137-05057-0

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JAZZ III 2.0 • Durability, sharp attack, and light weight of Ultex® • Add speed, clarity, and definition to any style of playing • All new hybrid Jazz III sculpted tip design • Now available in 2.0mm The Ultex® Jazz III 2.0 combines the durability, sharp attack, and lightweight of Ultex® with the newly designed hybrid Jazz III sculpted tip. Ultex® gives you the widest possible dynamic range of any pick on the market and will add speed, clarity, and definition to any style of playing.

PART #

DESCRIPTION

SKU

427P2.0

Ultex Jazz 6/PLYPK

7-10137-05101-0

427R2.0

Ultex Jazz 24/BAG

7-10137-05103-4

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“The most awe-inspiring electric slide guitar player performing today� -The Wall Street Journal

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DEREK TRUCKS SIGNATURE SLIDE • Based on Derek Trucks’ own slide • Delivers a fluid and vocal style • Bright and cutting tone Widely hailed as the greatest slide player since Duane Allman, Derek Trucks has taken modern slide playing far beyond his southern rock roots into jazz, latin, and Indian music. Derek’s constant companion on this musical journey—a medicine bottle style slide—has been replicated as the Derek Trucks Signature Slide. This classic slide delivers Derek’s fluid and vocal style, with a bright, cutting, and crisp tone.

PART #

DESCRIPTION

SKU

DT01

Derek Trucks HVY/LG-EA

7-10137-05118-8

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THE SUPPRESSOR PRO • Reduces feedback without loss of tone • Light aluminum plate and soft rubber ring • Fits most standard acoustic guitars The Dunlop Suppressor(tm) Pro reduces the amount of feedback from your acoustic guitar without any loss of tone. Developed by innovative guitar builder Todd A. Falk, the louver design lets air flow through the soundhole—allowing the top to vibrate naturally—so your true acoustic tone rings through. This essential stage tool is made of a light weight aluminum plate and soft rubber ring that will fit most standard acoustic guitars. Turn your volume up on stage without the fear of feedback with the Dunlop Suppressor Pro.

PART #

DESCRIPTION

SKU

DSC311

Suppressor Pro/1 CHR - EA

7-10137-04983-3

DSB312

Suppressor Pro/1 BLK - EA

7-10137-04987-1

DSG313

Suppressor Pro/1 GLD - EA

7-10137-04991-8

DSC301

Suppressor Pro/9 CHR - EA

7-10137-04981-9

DSB302

Suppressor Pro/9 BLK - EA

7-10137-04985-7

DSG303

Suppressor Pro/9 GLD - EA

7-10137-04989-5

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LUCKY 13 STRAPS • Patented comfort edge webbing, extra-long strap lengths, 100% leather ends • Adorned with Lucky 13 original slogans and artwork • New designs for 2011 Dunlop and Lucky 13 Apparel have once again joined forces to bring you a new collection of Lucky 13 straps for 2011. This highly successful line of collectible Rock and Roll tools are adorned with Lucky 13 original slogans and artwork.

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PART #

DESCRIPTION

SKU

D38-38GS

Strap L13 Geisha

7-10137-05097-6

D38-39GF

Strap L13 Griffin

7-10137-05098-3

D38-40RB

Strap L13 Rckbily

7-10137-05099-0


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BOB MARLEY PICKS • Six different pick designs for each series, twelve picks in each tin • Featuring images ranging from Marley’s dynamic live performances to introspective moments Bob Marley is a cultural icon, having spread reggae to a worldwide audience and gaining a following that transcends age, race, gender, and culture. To celebrate his contribution to music, Dunlop has created the Rasta Series and the Silver Portrait Series Pick Tins. Each series has two different Pick Tin designs and six different Pick designs, with twelve Picks in each tin. The vibrant Rasta Series features Tin and Pick designs with images of the icon himself washed with the colors of Jamaica, his homeland. The Silver Portrait Series features images done in a more contemplative silver ink.

PART #

DESCRIPTION

SKU

BOB-PT24

Marley PK TIN-24/BOX

7-10137-05028-0

BOB-PT01M

Rasta MD PK TIN - EA

7-10137-05113-3

BOB-PT02H

Rasta HV PK TIN - EA

7-10137-05114-0

BOB-PT03H

Silvr HV PK TIN - EA

7-10137-05115-7

BOB-PT04M

Silvr MD PK TIN - EA

7-10137-05116-4

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METALLICA PICKS • 10 picks in each tin with five unique images inspired by Hetfield/Hammett • 2 picks in each tin based on Hetfield/Hammett’s own touring pick • Tin and pick art designed by legendary rock artist Dirty Donny The art of Dirty Donny ushers in the newest thrashing additions to our Signature Picks series: James Hetfield and Kirk Hammett. Each tin contains 10 picks featuring 5 unique images inspired by their respective Metallica madmen, with two additional picks in each tin modeled after the ones Hetfield and Hammett use on tour.

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PART #

DESCRIPTION

SKU

PH112T.73

Black Fang Tin - EA

7-10137-04907-9

PH112T.94

Black Fang Tin - EA

7-10137-04909-3

PH112T1.14

Black Fang Tin - EA

7-10137-04911-6

KH01T088

Monster Loose - EA

7-10137-04386-2

JPH01T088

Hetfield Tin

7-10137-04058-8


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JIMI HENDRIX PICKS • Four new tins designs, six unique images in each tin • Imprinted with timeless Hendrix imagery Dunlop is proud to announce the release of four new pick tins in honor of guitar legend Jimi Hendrix: The Hear My Music and Experience Tribute Tour tins are available in medium gauge, and the West Coast Seattle Boy and the Album Art tins are available in heavy gauge. Each tin contains 12 picks with six unique images of the rock legend.

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PART #

DESCRIPTION

SKU

JH-PT24

JHNDRX PK TINS - 24/BOX

7-10137-03582-9

JH-PT01M

Experienced? - EA

7-10137-03580-5

JH-PT02M

Bold As Love - EA

7-10137-03579-9

JH-PT03H

Electric Lady - EA

7-10137-03581-2

JH-PT04H

Band Gypsys - EA

7-10137-03578-2

JH-PT05H

Silver Portr - EA

7-10137-01676-7

JH-PT06M

Silver Portr - EA

7-10137-03138-8

JH-PT07M

Hear My Music - EA

7-10137-05109-6

JH-PT08H

Hendrix Montage -EA

7-10137-05110-2

JH-PT09M

Tribute Tour - EA

7-10137-05111-9

JH-PT10H

West Coast Seattle Boy - EA 7-10137-05112-6


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ELVIS PRESLEY PICKS • 4 different tins, 12 picks each • 6 unique images in each tin based on the different stages of the King’s life Dunlop Manufacturing is proud to announce guitar picks from the King of Rock n’ Roll, Elvis Presley. Dunlop presents its offering of Elvis Presley Collector Series Guitar Picks and Tins. Each tin includes 6 Poly guitar picks featuring artwork from various stages in the life of the King. Contained in a re-closeable, sliding tin featuring art of the same genre. All Picks are medium gauge.

PART #

DESCRIPTION

SKU

EPPT24

Presley Pick Tin-24/BOX

7-10137-04947-5

EPPT01

Elvis King Tin - EA

7-10137-04938-3

EPPT02

Elvis ‘68 Tin - EA

7-10137-04940-6

EPPT03

Elvis Wert Tin - EA

7-10137-04942-0

EPPT04

Elvis PRTRT Tin - EA

7-10137-04944-4

EPPT05

Elvis 75th Tin - EA

7-10137-04946-8

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“Dunlop has managed to spice up the ordinary, ho-hum volume pedal…the action is smoother than a Billy Dee Williams pickup line” ­—Guitar World Magazine The Dunlop Volume Pedal is on tour with the following artist:

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Steve Stevens Billy Idol

James Valentine Maroon 5

Jamie Kime Zappa Plays Zappa

John Bohlinger Nashville Session Player

Chris Haugen Lap Steel Sessions

Billy Morrison Billy Idol

Joe Hottinger Halestorm

Jim Kimball Reba MacEntire

Martin Mendez Opeth

Dan Vader Pedal Steel Sessions

Dweezil Zappa

Ray Toro My Chemical Romance

Tony Obrohta Gretchen Wilson

Per Wiberg Opeth

Dennis Coffey Motown Sessions

Tim Reynolds Dave Matthews Band

Chris Loocke Josh Gracin, Kristy Lee Cook

Matias IA Eklund Freak Kitchen

Doyle Bramhall II

Damon Johnson Alice Cooper

Tom Bukovac Top Nashville Session Player

Gareth Mc Grillen Pendilum

Kerri Kelli Alice Cooper

Carl Harvey Toots and the Maytals

Peredur Ap Gwynedd Pendilum

Tim Mahoney 311

Tim Teague Jerrod Neimann

Black Dynamite Orchestra

James Deprato Chuck Prophet

Dave Kilminster Roger Waters Band

Kevin Collier Chris Young

Joe Bonamassa

Ronnie Montrose

Brad Paisley

Rev. Horton Heat

Steve Lukather Jason Hook Five Finger Death Punch Mark Morton Lamb Of God Troy Van Leeuwen Slash Bobby Schneck Slash Rodrigo Sanchez

Andy Gibson Hank III Hexx Henderson David Alan Coe


WhILE otherS cut back, we push ahead. Dunlop_MAXGRIP_.5_FutureUS.pdf

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DUNLOPTV

We now have more than 2.5 million views on our YouTube channel, and we’re still on our way up. This year, we’ve added interviews with Tom Araya and Kerry King from Slayer, Aerosmith guitarist Joe Perry, and many others.

BLOG

Our revamped blog continues to bring you up-to-date information on all Dunlop’s news. All of our articles are social media friendly and spread throughout the site, making it easier for fans to share with their friends.

PRINT ADS

We’ve continued our heavy investment in print advertising in magazines published worldwide. When other companies cut back on their spending this year, we pushed ahead.


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ONLINE MARKETING

We’ve done a massive expansion into online marketing this year, running highly successful campaigns on some of the biggest gear sites, as well as contests and weekly giveaways on our social media pages.

SOCIAL MEDIA

We now have over 35,000 fans on Facebook, 7,000 followers on Twitter, over 2.5 million views on YouTube and over 250,000 subscribers to our email newsletter. We are more connected now than ever to our customers.

REVIEWS

It’s been a banner year for pedal reviews. Our Volume pedal, Cantrell Wah, and Aqua-Puss all won Guitar World Magazine’s Platinum awards, while our Micro Flanger won a Guitar Player Magazine Editor’s Award and our Bass Envelope Filter won both the Bass Player Editor’s Award and Guitar World Gold Award.


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THE NEW JIMDUNLOP.com • New, easy to navigate layout • Featured videos and exclusive artist interviews spread throughout the site • Reviews, sound samples, and demos on each product page Built to be explored. We’ve given our site a much needed facelift: a new, easy to navigate layout, featured videos, exclusive artist interviews, review archives, and much more. Learning about the gear you love consists of more than just looking at an image with a description next to it. That’s why we’ve added to our product pages the ability to read product-specific news and reviews from websites and print magazines, listen to sound samples, and watch video demos. Your customers need look no further: we’ve put all of the info they’re looking for in one easy-to-navigate place. Our contests, blog, and social media links are spread throughout the site, making it easier for fans of our products to share the new site with their friends.

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the boldest campaign our industry has seen in years. CRYBABY_Premier_2010.pdf

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Dunlop_Biffy_Strings_UK_half.pdf

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JOHN HORNBY SKEWES & CO. JHS.CO.UK • (0)0113 2866411

DOCUMENTARY

We’re setting the record straight on the legendary Crybaby in our first major documentary, Crybaby: The Pedal that Rocks the World, with interviews with the people who built it and the world-famous rock stars who harnessed its awesome power. This year we unveiled the trailer which so far has garnered over 61,000 views, and in February 2011 the full-length feature will be released.

CONTEST

To celebrate the release of our new documentary we ran a two month giveaway, giving customers the chance to win 1 of 8 Signature Cry Baby Series pedals signed by Dunlop’s own Signature wah-wah masters. The contest garnered over 20,000 emails and was massively helpful in getting the word out.

PRINT ADS

We pushed our “Put Your Foot Down and Be Heart” campaign into the pages of Guitar World Magazine, Guitar Player, and Premier Guitar with three different ads.


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ONLINE MARKETING

We took over the homepages of Guitar World and Ultimate Guitar with our “Put Your Foot Down and Be Heard” campaign and started an online giveaway of 8 signed Signature Crybaby pedals.

SOCIAL MEDIA

We spread our campaign to 35,000 fans on Facebook, 8,000 followers on Twitter, and 250,000 subscribers to our email newsletter.

CROSS MARKETING

We supported our campaign with slider ads on our new website, as well as cross marketing materials inserted into our electronics and strings packaging.


DUNLOP MANUFACTURING, INC. P.O. Box 846, Benicia, CA, U.S.A. Phone: 1 (707) 745-2722 Fax: 1 (707) 745-2658

CUSTOMER SERVICE customerservice@jimdunlop.com

ARTIST RELATIONS artistrelations@jimdunlop.com

technical support techsupport@jimdunlop.com

newsletter newsletter@jimdunlop.com

Social networks facebook.com/dunlopmanufacturing twitter.com/jimdunlopusa myspace.com/jimdunlopusa youtube.com/jimdunlopusa jimdunlop.com/blog heavycoregear.com

TRADE SITE http://trade.jimdunlop.com/ user name: trade password: dunloptr4d3


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