Zoo

Lincoln Park Zoo Identity System Phrase 1// Visual and verbal research Christina Kim December 2014

Lincoln Park Zoo was founded in 1868, making it

one of the oldest zoos in the country. It’s spread across 35 acres and home to 1,250 animals, including polar bears and penguins. Their Nature Boardwalk exhibit offers opportunities to spot rare migratory birds, like blackcrowned night herons, and take in unspoiled views of the Chicago skyline. You can see gorillas and chimpanzees up close at the $26 million Regenstein Center for African Apes, and pygmy hippos, dwarf crocodiles, and the zoo’s first red river hog at the 75,000-square-foot Regenstein African Journey. The zoo welcomes 3 million annual visitors. Admission is free of charge.

History

History: Timeline

1868

The Lincoln Park Commissioners receive a gift of pair of swans from New York’s Central Park Commissioners.

The birds become popular attractions, “affording much pleasure to the visitors” and marking the beginning of Chicago’s free zoo.

1874

The Lincoln Park Commissioners purchase the first animal for Lincoln Park Zoo bear cub for $10.

1934

The zoo and Lincoln Park become part of the Chicago Park District.

1959

The Lincoln Park Zoological Society is formed by 300 community leaders and zoo lovers, committed to raising money to care for animals, purchase equipment and improve the zoo.

The nation’s first year-round Children’s Zoo opens to the public.

1976

The Zoo Society launches “To Make a Great Zoo Greater,” a $17 million fundraising campaign.

The Great Ape House is constructed and the gorillas, orangutans and chimpanzees move out of the Primate House and into their new home. The move becomes the subject of the Emmy Award-winning documentary film, “Otto: Zoo Gorilla.”

1996

Lincoln Park Zoo receives the Association of Zoos and Aquariums’ Conservation Award for its Scott Neotropic Fund.

The Matthew Laflin Memorial Building, former home of the Chicago Academy of Sciences, is renovated to become the new Lincoln Park Zoo Administrative Center.

The zoo’s web-sitewww.lpzoo.org-is launched.

2001

The Judy Keller Education Center is renovated with the addition of the AT&T Endangered Species Carousel to the roof.

With a donation from the Women’s Board, the East Gate Entry Plaza is rebuilt with a decorative arch.

2009

The Lincoln Park Zoological Society celebrates its 50th anniversary.

About

MISSION

Lincoln Park Zoo is dedicated to connecting people with nature by providing a free, family-oriented wildlife experience in the heart of Chicago and by advancing the highest quality of animal care, education, science and conservation.

FUNDING

Lincoln Park Zoo is a privately managed institution that depends primarily on the support of its visitors, members and donors to remain open and free every day. More than two-thirds of the zoo’s operating budget is provided by revenue from its food service, retail shops, parking, and fund-raising activities. The remaining portion is provided by a fixed annual subsidy from the Chicago Park District.

Location

Lincoln Park Zoo is a world of wildlife in the shadow

of skyscrapers. Located within a verdant park just minutes north of Chicago, the zoo has been a natural, free oasis for generations of animal lovers, who visit the zoo to hear a lion’s roar echo off nearby apartment buildings, see gorillas climb trees as the Willis Tower looms in the distance, or forget where they are as they immerse themselves in tropical rainforests, dry-thorn forests or spacious savannas.

Current Visual Identity: Logo

Current Visual Identity: Applications

Current Visual Identity: Publications Linoln Park Zoo Magazine & Brochure: The Lincoln Park Zoo visitor guide — featuring a map, zoo highlights and a full list of buildings and attractions — has everything you need to plan your visit.

For Members of Lincoln Park Zoo • A Magazine of Conservation and Education • Winter 2012

For Members of Lincoln Park Zoo · A Magazine of Conservation and Education · Summer 2013

Past Meets Present

Zoo Milestones Highlight Today’s Successes

Social Studies Understanding Connections, Big and Small

Similar Organizations: Concrete Marks

Monogram

Emblem

Pictorial markÂ

Similar Organizations: Abstract Marks

Letterform

Pictorial markÂ

Descriptive Words Join Welcome Connection Involving Loving Caring Feel Touch Listen Understanding Particiapte Together Explore Observing Happy Devotion Smile Education Discovery Wonder

Search Variety Ardorable Appreciated Pleasant Desirable Favorable Grateful Delightful Sympathetic Cherished Exciting See Refreshing Satisfying Friendship Respect Engage Advanture Activity

Verbal Inspiration: Connection

Line + Tangled + intersect

Visual Inspiration: Connection

Pavilion + Intersect

Visual Inspiration: Connection

Symbolic + Sculpture The East Gate Entry Plaza with a decorative arch.

The Judy Keller Education Center is renovated with the addition of the AT&T Endangered Species Carousel to the roof.

Verbal Inspiration: Connection

Art + Kandinsky + Doodling + Shapes

Visual Inspiration: Variety

Animal Illustrations

Visual Inspiration: Variety

Shape + Scale

Visual Inspiration: Variety

Pattern + Color

Visual Inspiration: Variety

Texture + Pattern + Color

Verbal Inspiration: Explore

Binculars + Closer

Lincoln Park Zoo Identity System Phrase 2+3// Mark development + applications Christina Kim December 2014

Mark Variation: Connection

Pavilion + Sculpture + Intersect + Symbolic

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Mark Variation: Variety

Emblem

Letterform + Pictorial

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Mark Variation: Variety

Illustration + Pictorial

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Mark Variation: Variety

Pattern + Color + Texture

zoo zoo For Members of Lincoln Park Zoo • A Magazine of Conservation and Education • Winter 2012

Past Meets Present

Zoo Milestones Highlight Today’s Successes

zoo zoo

Mark Variation: Explore

Binocular + See + Cage

zoo zoo zoo

LINCOLN PARK

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Final Mark Design Type: Letterform Mark

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Font Type: Century Gothic Style: Modern Color:

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Final Mark: Stationery

zoo

LINCOLN PARK June 16, 2012

zoo

Ms. Anne Wilson

LINCOLN PARK Ricahrd Clark Director

P. 312. 742. 2000 F. 312. 742. 2000

School of the Art Institute of Chicago 37 South Wabash Avenue

2001 North Clark Street Chicago IL 60614 P. 312. 742. 2000 F. 312. 742. 2000 www.lpzoo.org

Chicago IL 60603 Dear Ms. Wilson,

Thank you for contacting us about our involvement in your upcoming lecture series.

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2001 North Clark Street Chicago IL 60614 www.lpzoo.org

Jane Smith

Vice President, Outreach Company name

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LINCOLN PARK

2001 North Clark Street Chicago IL 60614

www.lpzoo.org

Ms. Anne Wilson School of the Art Institute of Chicago 37 South Wabash Avenue Chicago IL 60603

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Final Mark: Application

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Final Mark: Application

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Final Mark: Website

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SEARCH

LINCOLN PARK

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LINCOLN PARK

ZOO MAIL

JOIN TODAY

DONATE NOW

SHOP

ZOO MAIL

JOIN TODAY

DONATE NOW

MAP

SHOP

BECOME A

MEMEBER! SUPPORT FOR LINCOLN PARK ZOO ENABLES MILLIONS OF VISITORS TO EXPERIENCE THE WONDERS OF WILDLIFE.

HOME

PLAN YOUR

VISIT

ANIMALS

ATTRACTIONS

CONSERVATION

&RESEARCH &EXHIBITS

EDUCATION

SUPPORT US

Members-Only Night at ZooLights On Thursday evening, December 4, Lincoln Park Zoo members and their guests get ZooLights Presented

by ComEd and PNC Bank all to themselves, plus free admission to Ice Skating at Lincoln Park Zoo!

Final Mark: Publications

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LINCOLN PARK

Spring 2 015

Animal Anatomy

zoo

LINCOLN PARK

For Members of Lincoln Park Zoo. A Magazine of Conservation and Education

Exploring Differences from Tooth to Tail

ZOO FAQs

Everything You Wanted to know About Linoln Park Zoo

For Members of Lincoln Park Zoo. A Magazine of Conservation and Education

Winter 2 014

Final Identity: Brochures

Welcome

Welcome

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GUEST

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INFORMATION

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Final Identity: Advertisement

EXPLORE

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Final Identity: Advertisement

Welcome

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EXPLORE

VISIT

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