Travel 2.0

Travel 2.0 Jaime Pons Cap贸 Instituto Tecnol贸gico Hotelero Projects & Marketing Manager http://jimmypons.com

October 2007

Internet have made the earth smaller

Smaller

Smaller

Smaller

Smaller

And some people say‌..

And some people say‌..

And some people say‌..

And some people say‌..

And some people say‌..

That now is even flatter‌

Tecnology is changing our lives...

Something is changing

e-Be Trends

Tecnology is changing our bussines‌

The Web is changing society...

The Web is changing society... http://jimmypons.com

The Web is changing society... http://creing.blip.tv

Webision

The Web is changing society...

Society has changed and we need a reflexion‌

Tourism is a reflection of a big part of society, and is evolving towards the use of internet as a platform to interact in an environment we call web 2.0

多What is really web 2.0?

Is the tag we use to name a new cycle in the constant and crazy evolution of the world wide web. 多 a new bubble like the .com?

Web 2.0 in one image Yes, you.

YOU control the Information Age Welcome to your world.

ÂżWhat is Travel 2.0? Applied to the user (traveller)

It is the verticalization of the web2.0 concept applied to tourism where the relationship between the enterprise and the traveller has changed dramatically.

When a client has to decide where to go and where to stay, comments by other clients give a more reliable opinion than any other agents.

Technology and the web has made this possible, as this new practice is very similar to customer testimonials.

Travel 2.0 could be defined as the “Word of Mouth Technology�.

Personal vision of travel 2.0

Word of mouth and testimonials evolution, applied to the XXI century, using the www.

Creating a new term the “mouse-web�.

1 1

25 As many as www conections

Evolution steps Travel 1.0 Tourism sector

Web to inform

Travel 1.5

Travel 2.0

Tourism sector

Tourism sector

Web to inform and book

Web to colaborate

多But, what are we talking about?

Air Fares

Trails Videos Photos

XML

Evaluation

Podcasts

Travel comunities

Virtual worlds

AJAX

SMM

Audio-Video RSS+MP3

Blogs Videoblogs Photoblogs Microblogs

RSS

Maps

RSS, real simple sindication RSS is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. An RSS document, which is called a "feed", "web feed", or "channel", contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually.

RSS content can be read using software called a "feed reader" or an "aggregator."

Wikipedia

A j ax “Ajax, or AJAX, is a web development technique used for creating interactive web applications. The intent is to make web pages feel more responsive by exchanging small amounts of data with the server behind the scenes, so that the entire web page does not have to be reloaded each time the user requests a change. This is intended to increase the web page's interactivity, speed, functionality, and usability.

Ajax is asynchronous in that XML data loading does not interfere with normal HTML and JavaScript page loading Wikipedia

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Webs Travel 2.0 Evaluaci贸n

Georeferenciaci贸n y Mapas

Operadores 2.0

Metabuscadores Planificador de viajes y rutas Podcast audio

Webs Travel 2.0 Comunidad viajeros

Guías de viaje

Travel blogs

Proyección Tarifas Tags

Podcast vídeo

Fotos

Social Media Marketing http://hyves.net/ (Focus on students and Dutch speakers ) 2,311,790 http://www.friendsreunited.com/ (School, college, sport, streets ) 12,000,000 http://www.faceparty.com/ (British teens and 20-somethings ) (5,900,000) http://www.facebox.com/ (European young adults (14-24)) (14,000,000) http://www.care2.com/ (Green living and activism ) (6,900,000) http://www.bebo.com/ (Schools and colleges) (22,000,000) http://www.myspace.com (General) 162,400,000

Hotels SMM in “You Tube”

Virtual worlds, Habbo Hotel

Hotel SMM in Second Life

From 1.0 to 2.0, hotel web 1995 Estatic

Hotel 1.0

2007

2.000 HTML JPG GIF

One-way Brochure 24x7 Inform the client Text and photos Tel. e-mail, etc.

Telephone bookings

Dynamic

Hotel 1.5

DHTML ASP CSS CMS

Two-way Commercial text Bookings 24x7 Newsletter Club, VIP, etc.

SEO

Collaborative

Hotel 2.0

AYAX XML SOAP

Collaborative Loyalty and client retention Branding Improved communication Blogs, Podcast, Google Maps Photos, client comments SMM (Social Media Mkt)

From 1.0 to 2.0, hotel web 1995 Estatic

Hotel 1.0

2007

2.000 HTML JPG GIF

Unidireccional Broshure 24x7 Inform the client Texts and photos Tel. e-mail, etc.

Telephone bookings

Dinamic

Hotel 1.5 Bidireccional Comercial texts Bookings 24x7 Newsleter Club, VIP, etc.

SEO

DHTML ASP CSS CMS

Collaborative

Hotel 2.0

AYAX XML SOAP

Collaborative Fidelizaci贸n cliente Comunication improvement Blogs, Podcast Google Maps Photos, clients coments SMM

Web evolution Amic-Hotels

Web evolution Amic-Hotels I

Web evolution Amic-Hotels II

Web evolution Amic-Hotels III

Web evolution Amic-Hotels IV

Travel 2.0 驴Second Internet revolution?

Jaime Pons Cap贸 Instituto Tecnol贸gico Hotelero Proyects and Marketing Director Tel. 914171246 jpons@ithotelero.com www.ithotelero.com http://jimmypons.com