Visual Merchandise by Jimny Chrisdianto by Jimny Chrisdianto

VISUAL MERCHANDISE

VISUAL EXPERIENCE SENSATION, COGNITION, and CONSTANCY FLOOR PLAN SPRING/SUMMER 2022 TREND SPOTTER COLOR THEORY & PSYCHOLOGY ‘GIZA PYRAMID’

by JIMNY CHRISDIANTO ISSUE 01

VISUAL MERCHANDISE by JIMNY CHRISDIANTO

TRANSMART DEPT. STORE

VISUAL MERCHANDISE by JIMNY CHRISDIANTO

TRANSMART DEPT. STORE

VISUAL MERCHANDISE by JIMNY CHRISDIANTO

TRANSMART DEPT. STORE

VISUAL MERCHANDISE by JIMNY CHRISDIANTO

TRANSMART DEPT. STORE

VISUAL MERCHANDISER

ay! Lemme’ introduce myself, my name is Jimny Chrisdianto and I’m an Indonesian based Visual Merchandiser, I wrote this issue for the portfolio reasons and for developing my Visual Merchandising knowledge. I’m a contemporary art addict, I fell in love with Zen Design, and Brutalism Architecture. I listen to a lot of Punk and Rock n’ Roll music, where my ideas and style came by. I was working as a Visual Merchandiser for the last 3 years, and until this day, I always learn new things in Visual Merchandising to develop my skills and knowledge. What is Visual Merchandising? Visual Merchandising is an activity, a technique to display and presentation merchandise in the retail industry, to build unique customer experiences, make merchandise more appealing and attract the customer’s eyes.

We could attract visually customer’s eyes by Visual Merchandising, with a good and clean presentation, people who passing by could enter our store, it’s not always ended with a Sales, but, when the customer attract by our windows, we knew that windows are legit, Windows Display is important for retail industries and Visual Merchandising. Windows Display was founded in 1909, Department Store is the pioneer for Modern Windows Display, as a Visual Merchandiser I was able to create a proper windows, and always develop it. As we knew in 1930 The Bonwit Teller with the surrealist artist, Salvador Dali, create a massive movement in retail. Dali ‘drawing’ two of The Bonwit Teller’s windows even though it got bad feedback from the audience. With Dali’s failure, can’t stop another artist like Andy Warhol to create a windows display, Warhol started his career by dressing New York store windows when he was in college. Dali and Warhol are two artists who were very influential for me.

“To see far is one thing: going there is another.” — Brancusi

JIMNY CHRISDIANTO VISUAL MERCHANDISE by JIMNY CHRISDIANTO

TRANSMART DEPT. STORE RAMADHAN 2020 ACTIVITY POINT

TRANSMART DEPT. STORE RAMADHAN 2021 ACTIVITY POINT

TRANSMART DEPT. STORE RAMADHAN 2020 ACTIVITY POINT

Visual Merchandising Analysis with 5W+1H

5W+1H What is Visual Merchandising? is a technique to display merchandise (particularly in the retail industry) with the goals to make merchandise more interesting and triggered customers’ imagination by the storytelling, it could build a desire to the audience to buy the merchandise.

Why Visual Merchandising matters? In-store theme Ramadhan creates condensed Middle East ambiance, Visual Merchandise delivered a storyline, trend, and feelings that’s build customers’ subliminal. With the emotion approach, we can presentating merchandise more deeper, and audience would feel kidness, warm, and cared. Build a customers’ emotion is important for continous sales.

Who is incharge of Visual Merchandising? Visual Merchandisers are the man behind the gun for whatever happens about the store’s visualization. But the whole team has responsibilities for Visual Merchandising. Product/merchandise wouldn’t good delivered if we fail with Visual Merchandising. That art rests fundamentally upon talent, and that talent is a gift randomly built into some people and not into others. Training and introducing Visual Merchandising to the whole team could shore up Visual Merchandiser’s jobs. 23

VISUAL MERCHANDISE by JIMNY CHRISDIANTO

When do we do Visual Merchandising? To maintenance the store’s ambiance stay on the standard, Visual Merchandising did as much as the merchandise exist. Merchandise rotation important to keep the look still fresh psychologically. Fresh look merchandise is the key to control customers’ mind.

Where should Visual Merchandising be done? Visual Merchandising should be done in every corner of the store. As long as it’s touch by customers, Visual Merchandising should be done. We want every corner of the store as a unique selling proposition (USP) or unique value proposition (UVP), every corner became impulse buying. That’s why we need Visual Merchandising for the floor plan.

How Visual Merchandise can be a Problem Sovling? Stand above, get recognized. If you don’t stand out you’ll blend into the background. Stand above means we had the power in ‘conversation’. Psychologically, when we had the power in ‘conversation’, we dominate the customers’ minds, and it creates continuous sales. Attitude branding needs to build customers’ environment, Visual Merchandising takes effect to the branding image. As a Visual Merchandiser, we should know about brand value, brand image, trend, and the market, all that can be blended with operation skills. Floor plan, layout, art directory. We, as a customers’ eyes, how customers read our store, knew it, and build a connection.

ERGONOMICS DESIGN Ergonomics design really creates customers’ easiness to reach and get the merchandise they want. By using area opportunities and our foresight of trends, ergonomic design can be implemented and make it a sales opportunity. Ergonomic design, area opportunities, and our foresight of trends are the keys in Visual Merchandising. Department Stores are retail with a multi-brand concept, each brand has its own value. Become Visual Merchandiser of a Department Store should understand the value of each existing brand. Not only color, pattern, and price, but also character, life, branding, and also their market. Accuracy in analyzing local trends and foresight in placing brand values have a big influence on this theory. Prospective customers are our target, how can our target feel the brand value that we are serving is the key. Concepts and visualizations must pay attention to brand value to stimulate the imagination of prospective customers to match what we want, from there sales will occur. Dominate the subliminal.

TRANSMART DEPT. STORE JAPANESE DESIGNER 2020 ACTIVITY POINT

TRANSMART DEPT. STORE BIG SALE 2021 ACTIVITY POINT

at The Fall 2022 Men’s Show

10 Notable Street Style Trends Men

Style — — — — — —

Source

The Double Cs (Camou-Cargo) Puff Pieces A Slice of Life Back in Black Novelty Bags Taken by Trees

VOGUE

10 Notable Street Style Trends Men :

Style — — — —

Source

VOGUE

School Days ‘70s Swing Skirting the Issue Fresh Squeezed-Orange

at The Fall 2022 Men’s Show

in Copenhagen

All the Trend from the Fall 2022 Seasson

Universal

Style — — — — — —

Source

Winter White Fluff Pieces Pocket Genius Singing in the Rain Boot Leggers Bank Rolls

VOGUE

All the Trend from the Fall 2022 Seasson

Universal

Style — — — — — —

Source

VOGUE

Power Up (Eighties Shoulders) Come Slither (Snakeskins) Issey Miyake’s Folds Body Politic String Theory In the Pink

in Copenhagen

All the Trend from the Fall 2022 Seasson

Universal

Style — —

Source

Nordic Knits Survival of the Fittest

VOGUE

10 Menswear Trend Men :

Style — — — — — —

Source

VOGUE

The Bomb The Bod The Lowest Rise The Nipped Waist The Shearling The Total Look

from the Fall 2022

10 Menswear Trend Men

Style — — — —

Source

The Dandy The Shoulder The Scarf The LOL of it All

VOGUE

Spring/Summer 2022 Women

Style — — — — —

Ruched Dresses Oversized Suits Long Coats Stone Color Coats & Trouser Sets Bra as a Crop Top

Accessories — — — —

Beret Hat Layered Double Chain Necklaces Scarf Small Bag

Source : Christian Dior Spring/Summer 2022 Acne Studios Spring/Summer 2022 Amiri Spring/Summer 2022 The Trend Spotter Street Style from Paris Fashion Week 2022

Top Fashion Items

Spring/Summer 2022 Men

Style — — — — — —

Office Wear Tactical Wear Funnel Neck Hoodie Long Coats Varsity Jacket Sleeveles

Accessories — — —

Multi-Cultural Adornments Cap Backpack

Source : Givenchy Spring/Summer 2022 Lacoste Spring/Summer 2022 Louis Vuitton Spring/Summer 2022 Gucci Spring/Summer 2022

80s Fashion for Women Women

Style — — — —

Source

80s Hip-Hop Fashion 80s Punk Fashion 80s Workout Fashion Black 80s Fashion

The Trend Spotter 80s Fashion for Women

80s Fashion for Women Women :

Style — — — —

Source

80s Fashion Icons Madonna 80s Fashion 80s Teen Fashion 80s Kids Fashion

The Trend Spotter 80s Fashion for Women

80s Fashion for Women Women

Style — — — —

Source

80s Neon Fashion 80s Goth Fashion 80s Preppy Fashion 80s Beach Fashion

The Trend Spotter 80s Fashion for Women

80s Fashion for Women Women :

Style — — — —

Source

80s Skater Fashion 80s Dad Fashion 80s Mom Fashion 80s Sloane Ranger Fashion

The Trend Spotter 80s Fashion for Women

80s Fashion for Women Women

Style —

Source

80s Business Fashion

The Trend Spotter 80s Fashion for Women

80s Clothing for Women Women :

Items — — — —

Source

Big Shoulders Bold Colors Sequins Ruffles

The Trend Spotter 80s Fashion for Women

80s Clothing for Women Women

Items — — — —

Source

Off-the-Shoulder Tops and Dresses Statement Earrings Intense Eyeshadow 80s Hair and Makeup

The Trend Spotter 80s Fashion for Women

80s Clothing for Women Women :

Items —

Source

80s Shoes

The Trend Spotter 80s Fashion for Women

New York Fashion Week Spring/Summer 2022 Color Palette

VISUAL MERCHANDISE by JIMNY CHRISDIANTO

Source

PANTONE

Spring/Summer 2022 Core Classics

SS22 International Runway Key Color Highlights

VISUAL MERCHANDISE by JIMNY CHRISDIANTO

COLOR THEORY & PSYCHOLOGY

How can color affect us psychologically?

Color is something that is very easy to find in this world. Our life will not be separated from color. And psychologically, color can also affect our emotions, basically this is also influenced by social and cultural factors where we live. The simplest example is the color white is interpreted as holy and clean in Europe, while for Asia, specifically Chinese culture, white is a symbol of grief and loss, they replace happy colors with gold and red. This shows the psychology of color is also affected by social and cultural factors of a place. Some of big brands also rely on this color psychology to emphasize the brand image they build, if we look at the color red, we remember Coca-Cola, yellow with red will be very synonymous with McDonalds. Green color with Starbucks, The Body Shop. Green itself symbolizes natural.

Color is an addiction, we can interpret things through their colors, without having to touch them directly. In the concept of color, we know that there are 3 color groupings globally, namely Primary Colors, Secondary Colors, and Tertiary Colors. There are 3 Primary Colors, Red, Yellow, and Blue. 3 Secondary Colors, Purple, Orange, and Green. And 6 Tertiary Colors, Red-Orange, Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet, Red-Violet. Colors are also subdivided by temperature, Warm Colors and Cool Colors. We usually divide it in half on the Color Wheel, Yellow to orange are warm colors that have a hot nature and cause enthusiasm and joy. While the other half of the Color Wheel, green to purple, are cool colors that reflect calm and comfort. Cool colors appear farther from the observer.

RED

HEX #FF0000

Psychology of Red Color In general, symbolizes the desire intensity and a great desire to always move forward as warmth, love, lust, anger, power and energy. Psychologically red color stimulates and energizes the body, including nerves & blood circulation, increases blood pressure and heart rate. In some cultures red also symbolizes brave, evil, unforgiving.

In the world of marketing, the color red is often used for branding and showing promotions, because psychologically, the color red shows the desire to own and make impulse purchases. Red is very hot and very easily digested by the human eye. This stand out element makes red a favorite color in the world of marketing and POSM. Red can be associated with anger, but is also associated with importance (think of the red carpet at awards shows and celebrity events). Red also indicates danger (the reason stop lights and signs are red, and that warning labels are often red). Outside the western world, red has different associations. For example, in China, red is the color of prosperity and happiness. It can also be used to attract good luck. In other eastern cultures, red is worn by brides on their wedding days. In South Africa, however, red is the color of mourning. Red is also associated with communism.

In general, it symbolizes optimism, enthusiasm and cheerfulness, hope and a deep philosophy, generous, investigative, and open. Psychologically, yellow stimulates the logical side (mind and mental activity) of the brain and mental clarity, encourages wisdom and academic ability, inspires original thinking and creative ideas. Yellow is often considered the brightest and most energizing of the warm colors. It’s associated with happiness and sunshine. Yellow can also be associated with deceit and cowardice, though (calling someone yellow is calling them a coward). Yellow is also associated with hope, as can be seen in some countries when yellow ribbons are displayed by families who have loved ones at war. Yellow is also associated with danger, though not as strongly as red. In some countries, yellow has very different connotations. In Egypt, for example, yellow is for mourning In Japan, it represents courage and in India it’s a color for merchants. In your designs, bright yellow can lend a sense of happiness and cheerfulness. Softer yellows are commonly used as a gender-neutral color for babies (rather than blue or pink) and young children.

Light yellows also give a more calm feeling of happiness than bright yellows. Dark yellows and gold-hued yellows can sometimes look antique and be used in designs where a sense of permanence is desired. Broadly speaking, the color yellow can give a feeling of excitement and fun, this color can also cause feelings of wanting to express feelings. The yellow color in branding is usually closely associated with community, feelings of warmth, and friendliness. Its association with the sun in its different shadows gives rise to hope and optimism.

HEX #FFFF00

YELLOW

BLUE

HEX #002366

In interior design, blue is often used to create a spacious, stable, cool, and relaxing impression in the room. In terms of health, the use of blue is believed to be able to improve concentration, overcome anxiety, high blood pressure, migraines, and even insomnia. The meaning of the color blue symbolizes a relationship of professionalism, intelligence, confidence, and even becomes a symbol of strength.

Unfortunately, the color blue is also often associated with coldness, stubbornness, unfriendliness, and a lack of empathy. Just like the nature of the ocean. This color is often used to decorate offices because research shows that people are more productive when they are in a blue room. The color blue also holds the meaning of seriousness. Some companies that use blue logos, they are very serious in developing their products and services. Smart and charismatic impressions are also formed simultaneously. Big brands like Facebook, Twitter, Walmart, Oreo, Ford also use blue as their identity. When blue is used in the logo of a company, a humble, trustworthy and brilliantly innovative image is formed. Very artistic and elegant. In the fashion world, the color blue also symbolizes calm and maturity.

The nature of white is the opposite of black. It does not absorb color, but illuminates color. When white is used as a supporting color, it will make other colors more shining and exclusive. White generally represents purity, peace, emptiness, and innocence. White can symbolize new beginnings, as well as give an effect that makes the space feel bigger and wider. However, this neutral color can also convey a cold, bland, and sterile feeling. It can also feel tedious. As for it is believed to have the power to reduce pain, it is not surprising that white is often found in the world of health. Just like in the hospital. While white in the right amount can give the impression of openness and freedom. However, excessive use of white can cause headaches and eye fatigue. On the negative side, white can appear cold, and isolated. Imagine how a large, white, empty room might seem boring, bland, and plain.

Although white does not stimulate the senses significantly, it paves the way for the creation of anything the mind can imagine. Many big brands use white as their product design, such as Apple, A Cold Wall, Off-White, brands that use white tend to prioritize a minimalist and clean design, because the white color brings the impression of neutral, luxury and board.

HEX #FAF9F6

WHITE

BLACK The color black generally represents elegance, mystery, courage, strength, or unhappiness. Black is often used as a symbol of threat but can also be an indicator of strength. In many cultures, black is also associated with death and feelings of mourning. This color also gives the impression of unhappiness, sexuality, formality, to sophistication. Especially for fashion, black can make the body look slim.

HEX #212121

Black is the absence of color. He is able to absorb the colors that are nearby. Black color is not easy to bore people. He can also traverse time. Everyone, from children to the elderly, is not against black, even many fanatical fans of this color. Black is a color retailers such as Chanel and Nike use. Chanel uses black for their logo and has several black and white images on their website to maintain a consistent look.

Once you start browsing their website, a thick black top navigation background appears. They use a black font on their graphics for images and for their text. Noticeably, their call to actions are also black. Many retailers in the fashion niche, especially, use black call to actions that contrast well against a white background.

Nike also uses a black, white and grey color scheme for their website. Their logo and font is black throughout their website. Thus, making the website easy to read. Like Chanel, their call to actions are also black which draws visual emphasis to add to the item to your ‘bag’.

HOW TO COLOR BLOCK YOUR OUTFIT Color-block simply means that you pair two or three totally different colors together to make a bold statement. Yves Saint Laurent was one of the first to debut the trend back in the 1960s, debuting their now-iconic Piet Mondrian-inspired sack dress at the fashion house’s Fall/Winter 1965–66 runway show, and then largely popularized by fashion designer Stephen Burrows. For successful color blocking, use color selection using the color wheel, each color family has their own character. To make it easier for us to choose what colors are suitable, use the color combinations on the color wheel. Primary is a basic color triangle that can be used and produces good visualization. 79

This combination includes red, yellow, and blue with a few neutral accents to create synergy with each other. In other words, color blocking is our experimentation with the colors on the color wheel, and pairing them together to make interesting and complementary color combinations. Basically the use of color blocking can follow all the reference color combinations on the color wheel. But for its usefulness to outfits, I prefer to choose four safe color combinations, namely Primary, Secondary, Complementary, and Analogous. In my opinion, these four color combinations are very suitable to be used to choose the color of the clothes we wear, so it doesn’t look like a christmas tree. Color-blocking has solidified its role in the current fashion landscape, serving as a platform for designers to push the boundaries on traditional style rules.

TRANSMART DEPT. STORE BATMAN 80TH ANNIVERSARY 2019 ACTIVITY POINT

One and Three Chairs — Joseph Kosuth, 1965.

CONCEPTUAL ART Conceptual Art or sometimes simply called conceptualism, is an art in which the concepts or ideas involved in the work take precedence over traditional aesthetic, technical, and material issues. Some works of conceptual art, sometimes also called installations because anyone can build them simply by following a set of written instructions. In Conceptual art, the idea itself is an art. Artists’ concepts are often expressed through the use of objects or documentation of experience. However, what constitutes a work of “fine art” is the artist’s conception itself, not the product. Conceptual art is flexible, radical, and integral art. In its development, this art integrates with various disciplines that are far from fine art, or now it seems close because the integration starts from concept art.

Conceptual art often collaborates with other discilines, such as semiotics, linguistics / language, psychology (one of which is psycho-analysis), theatrical, philosophy, ecology (environment), politics, social society, journalism, etc. In practice, I have made windows with the theme of conceptualism inspired by Joseph Kosuth’s One and Three Chairs (1965). By utilizing semiotics, linguistics, ecology, and social. On his work, Joseph puts three important elements, the object itself, photographs, and linguistics. Which I adapt, by utilizing the monstera plant as the main element, and emphasizing on paintings and line art attached to sticky notes. This process requires absolutely no traditional fine arts skills. The results obtained cannot be analyzed based on formal visual characteristics, because this work of art is the concept itself. Conceptual art frees art to travel and interact with various aspects, even tends to be extreme, unlimited, radical, and ends in a confusing condition.

developed a theory which I named the Giza Pyramid, ideas with 4+1, Area, Target, Visual Concept, Sales + Contribution and Productivity. As well as 3 main pillars, trend analysis, best merchandise, good stock. Make products more visually appealing and make sales. Giza Pyramid provides easy analysis, and execution of the best merchandise for the best opportunities. How we view goods and execute them for the right market with the right value. The customers’ tendencies to choose merchandise that is in good stock makes Visual Merchandisers have to be observant in displaying New Arrival. Visual concepts and field execution must add value to the goods. Storytelling should reflect what the customer needs. If our market is Urban/Rural we have to understand what their habits and preferences are. Do not offer, but persuasion. 85

Provide solutions to customers. Visual Merchandising as a solution should feature a self-explanatory product demo. Storytelling must be able to answer product briefs well, storytelling is included in the scope of Concept & Visual in the Giza Pyramid. In addition to being observant of the trends, a Visual Merchandiser must also be familiar with the target market by the brand (Socioeconomic Status). Thus we can present the latest trends by filtering socio-economic status, in other words, trends are still presented, but also pay attention to the customer’s budget.

the ‘GIZA PYRAMID’ IDEA ‘GIZA PYRAMID’ THEORY ACTIVITY POINT

VISUAL MERCHANDISE by JIMNY CHRISDIANTO

OXA FAIR

Workwear — Casual Dailywear — SES B-D Ladies — Mens Shoes

TRANSMART DEPT. STORE March, 2021

OXA Fair is a joint exhibition of brands under one OXA umbrella, namely Watchout Casual, Watchout Jeans, Watchout Shoes, Triset Casual, Triset Ladies, and Triset Shoes. In this exhibition concept, I applied the Giza Pyramid from the initial briefing with the supplier to execution. There are several obstacles when entering the execution process, because the area we will use is the Shopping Mall’s commercial area. Improvisation must must be taken for the sake of the continuity of the event, the area that was previously 100m² we have to reduce to 50m².

In case OXA Fair, our foresight to see brand value is very important, if we look at their value, it is a brand with an image worker and their SES is B-D. With limited budget, I concepted a fair that relied on vinyl printed communication materials, budgetless but with as many goods as possible. The grouping price is also very influential on this fair, the ‘expensive’ Triset and Watchout images must be minimized as much as possible for the sake of continuing sales. We do grouping prices with a range of 79,900 to 129,900, so the price is conveyed well to the customer.

The colors I chose were Orange, Tangerine, Merigold, to Clay. Monochromatic, reflects the OXA value which has a mature color and one tone. That way we can communicate well what brand we are selling to customers, with color psychology, customers understand what is going on and stimulate sales. This relationship is what spurs continuous sales, we communicate with customers, and they get what we want with visual communication. Storytelling, do not offer but persuasion.

Area : 50m² Target : Rp. 190.000.000,00 Budget : Rp. 500.000,00 Period : 1 Month Productivity : Rp. 4.794.680,00 / m² Sales : Rp. 239.734.034,00

VISUAL MERCHANDISE by JIMNY CHRISDIANTO

TRANSMART DEPT. STORE March, 2021

Kids Icon Fair, focusing on 50RB all items with Little Pony on focus points. With the shortage of broken merchandise, it’s a challenge to make it a fast moving merchandise. I concepted this fair with a touch of fun kid-style and Little Pony standee to add an element of play. Selection of basic communication materials for vinyl and styrofoam prints so that the budget can be minimized. The color tones that I built are Coral, Crimson, Medium Orchid and Dusty Orange on Little Pony merchandise, and basic colors Red, Blue on Windows Display.

Area : 20m² Target : Rp. 20.000.000,00 Budget : Rp. 300.000,00 Period : 3 Weeks Productivity : Rp. 1.000.000,00 / m² Sales : Rp. 20.000.000,00

KIDS ICON

Serba 50RB — Joyful Little Pony — SES C-D Children Fast Moving

DONALD FAIR TRANSMART DEPT. STORE December, 2020

Donald Fair is a stand-alone exhibition of the Donald and Rodeo Junior brands. In the peak-season from early December until before Christmas. The brand value this time is Donald Duck who became a cartoon legend with the Micky Mouse series, Donald has a crush named Daisy Duck, to conceptualize Donald Fair I have to know Donald’s character, who has an adventurous spirit, never gives up, likes challenges, stubborn and always chasing Daisy his crush. For that I chose jacket and t-shirt merchandise to reflect an adventurous spirit, reflects ready for all situations.

For Girls, I studied the feminine character of Daisy, cheerful, and always wanted attention, once in a while she also has the same adventurous spirit as Donald, I chose a jacket that was more feminine and coquettish. In addition to the surreal considerations of Donald and Daisy’s characters, I also consider Indonesia’s weather conditions in December, which incidentally is rainy and cold season. Additional merchandise such as hats, warm headbands, and jackets will also play an important role in stimulating customer purchases.

Donald Duck — Joyful Christmas — SES C-D Children — Holiday Fun

The colors I chose for the merchandise were Conch Shell, Plum, Royal Blue, and Firebrick. Donald Fair’s chances are still very good, considering the goods that have not been broken and good stock, with cheap prices, unfortunately we only have 2 weeks for this Fair because the upcoming national theme will appear in the same month. Hoping in the future to be able to concept with legendary cartoon characters from childhood again.

Area : 20m² Target : Rp. 20.000.000,00 Budget : Rp. 350.000,00 Period : 2 Weeks Productivity : Rp. 1.107.974,00 / m² Sales : Rp. 22.159.484,00

VISUAL MERCHANDISE by JIMNY CHRISDIANTO

ZANDILAC

Disney Princess — Girly New Brand — SES B-D Children Comfortable

TRANSMART DEPT. STORE April, 2021

Zandilac Fair is a fair with the concept of introducing their new brand, namely Disney Princess. The value of this brand is quite interesting, comfortable lightweight sandals with the Disney Princess character branding. I am quite interested in the color selection of their products which I can say is a bit different from children’s sandals in general. I learned how to visualize things that are comfortable and light, that is, with a simple floor plan. For the color selection of the communication material itself, I chose Dark Magenta to Magenta gradation following the Disney Princess branding that Zandilac carried. 93

Area Target Budget Period Productivity Sales

: 20m² : Rp. 35.000.000,00 : Rp. 150.000,00 : 3 Weeks : Rp. 2.400.000,00 / m² : Rp. 48.000.000,00

When my daughter was about seven years old, she asked me one day what I did at work. I told her I worked at the college — that my job was to teach people how to draw. She stared back at me, incredulous, and said, “You mean they forget?” — Howard Ikemoto

TRANSMART DEPT. STORE RAMADHAN 2021 ACTIVITY POINT

MOODBOARD ZEN WINDOWS

3D VISUALIZATION ZEN WINDOWS ACTIVITY POINT

MOODBOARD SANTORINI TABLE

3D VISUALIZATION TABLE DISPLAY ACTIVITY POINT

3D VISUALIZATION VIRTUAL MUSEUM ACTIVITY POINT

3D VISUALIZATION EXHIBITION CONCEPT ACTIVITY POINT

Visualized by JIMNY CHRISDIANTO

VISUAL MERCHANDISE by JIMNY CHRISDIANTO