GRAPHIC & ANIMA- TION FOR XIAOWANG MV

Xiaowang is a Kawaii core / punk band founded in 2017 in the Gulou area in Beijing, between the chaos and the cuteness, everything about Xiao Wang’s music is honest and has raw expression. They have made their first physical album this year. The cover were designed by their vocalist, Yue Tu.

and the pink and green color blocks seemed very energetic, and reminds us of sticker papers that were sold at small vendors in front of typical Chinese schools when we were young. The director of the MV wanted to perpetuate the same visual quality for the music video to pass on the “punk spirit” to audience.