Structure of the Music Video

For the first section of the song (when melodic rhythm starts), the picture consists of close-ups of the band members. The initial step was to matt out figures form the original footages and edit them in an equivalent visual output (black and white, high contrast andwith film grains). Overlapping the close-ups and adding moving polka dots to the background were to enrich the entertaining character of the picture and to unify the overall visual quality to the album cover.

I modelled a 3D lollipop with cow textured UV map corresponding to the title of the song. Series of rotation animation were made with C4D. The transparent sequences were used as a hint for transition of the video: falling from the sky, chasing band members, and eventually caght them up, and represents the end of this section of the video.

Inspired by Japanese Tokusatsu (such as Ultraman and Godzilla), we wanted to create similar visual effects as those tv-shows. Xiaowang is a band that has been active in Beijing all along, thus we have collected photos of those communism styled plate-residential buildings in Beijing, and placed band members into the buildings, just like monsters or ultramans in Tokusatsu shows to create a “funny” visual impacts.

The objects I matted earlier were animated in and out of frame, gradually getting smaller to enrich the picture and imply the fading /coming up ending of the video. The group portrait were also gradually getting smaller to correlate.