Product Design Portfolio, Jing Bai

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product design portfolio bai jing


Hello, I am Jing, a highly motivated and eager to learn young designer. As a student with a long time love for both the academic and creative, my passion is to create functional designs that evoke their purpose while creating a positive user experience. I am particularly good at using different design languages and elements to generate practical product concepts that are suitable for existing user needs and concept designs that are rather imaginative, conceptual and of forward thinking.

Education Industrial Design and Technolgoy (MA) Loughborough 2015-2016

Mechanical Engineering and Automation (BEng) Wuhan 2011-2015

Loughborough University

Areas studied include sketching, visual layouts, photoshop, multimedia presentation techniques, qualitative and quantitative design research methods, creating product design briefs, project management, advanced CAD application and design practice.

Wuhan University of Science and Technology

A modern mechanical engineering degree is a blend of traditional disciplines such as stress analysis, dynamics, heat transfer, and fluid mechanics, with contemporary subjects such as mechatronics, laser materials processing, healthcare engineering and the range of techniques known collectively as computer aided engineering.

Skills baijing0831@gmail.com

+44 7596471202

Photoshop

Rhinocreo

Keyshot

Indesign

PTC Creo

Vary

Illastruator

3dsmax

Sketchbook Pro John Philips Hall, Loughborough, LE11, 3US


CONTENT 01. Stone Connected Nutri-Cooker ---------------------------------------- 04 02. Funnel -------------------------------------------------------------------------- 22 03. Mr. GOAT, the Watch ------------------------------------------------------- 24 04. Rotuav -------------------------------------------------------------------------- 30 05. Darth Vader Phone --------------------------------------------------------- 44 06. WALL-E Phone Dock ------------------------------------------------------ 52 07. Photography and Paintings --------------------------------------------- 60


This project is sponsored by Dunelm. It may focus on how to improve upon existing multicookers on the market; finding more combined uses; linking to healthier eating and wellbeing; keeping the product fresh and relevant with follow up information, suggested uses, recipes etc‌‌

STONE CONNECTED NUTRI-COOKER 4


Healthy home cooked meals made easy 5


THE BRIEF To develop a multi-cooker solution that offers superior features and benefits that will positively enhance the users' productivity and overall cooking experience.

Deliver user benefits that are aligned to their cooking needs and goals.

Harness innovation & technology to deliver meaningful user value.

Explore means to enhance the cooking experience and extend its service beyond cooking.

What do they think........

TARGET USERS Age: 18-45 Gender: Female & Male Social Class: ABC1s Ethnicity: Diverse Group

Time is a precious commodity Cooking offers a sense of Fufilment

Health plays a significant part in meal choice CURRENT PAIN POINTS 6

Perparation

Watching and attdending

Washing up

Cooking guide


SECONDARY RESEARCH It is predicted that Innovation will play an ever increasing role in creating demand, driven by the following key market drivers:

Market Trends

Convenience (Efficiency & Productivity) Healthy Eating Cooking to Impress / Professional Results Colour & Style (decorative display) Experience (Sense of the intense) Size & Space Efficiency Home Baking World Cuisine Entertaining

Gap in the market for a multi cooker that cooks the whole meal

Competitor Analysis

Few options that offer pot to table Little in the way of distinguishable brand style Current Connected options offer minimal consistency between cooker and app interfaces

Taste

Healthiness

Market Research

Low Cost

Keep Me fuller for longer Contain all natural ingredients Convenience

Ethical Well known brands Give more energy

Aid sports performance 0

20

40

60

80 100 120

Most people prefer to cook from scratch Availability of time appears to be the largest barrier to home cooking Taste, health, price, convenience and ease are indicated to be the most important attributes of meal choice Family health and quality time are key drivers for mothers

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PRIMARY RESEARCH

A wide variety of user research methods were employed that collectively provided a holistic and in-depth understanding of the users cooking needs , goals and aspirations.

Our starting point......

FOOD & COOKING DIARY STUDIES Establish types of meal cooked over timed period and users reasons for choice. 8

Defining what we need to know in order to understand the full context of user needs and goals.

ONLINE SURVEY

FOCUS GROUP & INTERVIEWS

Establish users needs and pain points of cooking.

Identify what functions and services will support the user’ s cooking needs.

OBSERVATIONS & CONTEXTUAL ENQUIRY Identify cooking behaviours and associated functional and emotive drivers.


KEY INSIGHTS

Market Trends

Taste & convenience are the key drivers for meal choice however health and price also play a significant role

Taste and health are the most important considerations when cooking.

How important are the following when cooking?

1

(1=not important, 5=Very Important)

2 3

Generally users enjoy cooking and over half cook from scratch 4+ day per week. Most users are reasonably confident in their cooking but would benefit from additional support.

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0

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11

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10

5

8

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3

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4 0

2

PRICE

2

4

0

TASTE

5 3

0

6

6

EASE

4

1

2

1

HEALTH

5

4

CEATIVITY

Competitor Analysis

1

1

POFESSIONAL RESULTS

10%

10%

Market Research

Yes

No 70%

100%

Is healthy eating important to you?

Healthy eating was expressed as important by all participants

Time No not want to Consuming

Yes 30%

21%

Lack Knowledge

All most one third of participants track their calorie /nutrient intake

20%

40%

32%

Understand Health Benefits

Too Complex

Reason for not tracking

30%

Vitamins

Protein

37%

Do you track your calorie/nutrient intake?

Fat /Salt

Lack understanding, time and complexity main reasons for not tracking calories/ nutrients

Items you would like to track?

90% of participants indicated that they would like to track their dietary intake in some way 9


KEY INSIGHTS

Task Goals

Current Pain Points

Experience Goals

Time to cook ● Preparation ● Watching ● Burning ● Not achieving desired ● result ● Washing up ● Not knowing ● Waste ● Space / storage ● Mess ●

Feel sense of achievement Cook with confidence Be in Control Be Inspired Feel good that meal is healthy Feel have the right balance Share with Others

Cook meal efficiently Achieve desired taste Balance cooking with other tasks Minimise need to watch Minimise waste

INSIGHTS TO OPPORTUNITY INSIGH T

Unmet Needs

 Control & Monitor

 Anytime, Anyplace

 Seamless Process  Guidance

 Sharing

 Entertain

 Maximise Nutrients

 Simplicity  Inspiration  Space Efficiency

 Planning

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• Recipe Videos – step controlled • Easy of access to all food items • Share knowledge and experiences • Planner to keep user in control • Stream music / entertainment

OPPORTUNITY

• Stone surface to minimise fat & maximise nutrient content • Manage & track nutrients • Nutrient information • Meal nutrient details

Health

Task

• Cook whole meal in one pot • Monitor & control from cooker or app • Filtered recipe options • Auto recipe step by step guides • Integrated shopping list • Integrated Meal Planner

Experience

Design Considerations


DEVELOPMENT

Stone cookware combined with modern materials was the starting point of out of concept ideation, exploring common stone cookware shaps along with multi-layer functionality.

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KEY FEATURES Monitor, schedule & control cooking where ever you want Start cooking and planning your cooking wherever and whenever you want on your phone.

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KEY FEATURES Browse, save & cook a huge range of recipes A wide range of recipes accessible from both the app and the cooker with filter options and step by step video guide to support all users’ cooking needs.

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KEY FEATURES

Dual layer and dual function cooking Allows the whole meal to be cooked in one pot Two separate heaters allow items to be cooked at individual times and methods. Air-fry facility available in lower section.

8 cooking functions: Fry, Grill, Boil, Steam, Roast, Slow, CookKeep, Warm, Stir.

Stone surface pot

Inner pot with special coating which and provides great non-stick feature, heat transfer and easy cleaning. 14


KEY FEATURES

Serve from pot to table The removable top and lower stone surface pots allow cooked items to be served directly from the pot to the table. Both of them have been equipped with insulated handles to eliminate risk of scalding. 15


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DETAILS

Hiden handle for the drawer.

Separate container for different portion Two optional containers allow drawer to be divided for different food and portion sizes.

Detachable stirring machine The stirrer can be folded into the lid when not required.

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DETAILS

Lid button

Back speaker

The quick lid button provides a quick way to open the cooker.

Enables audio of recipes and streamed music to be listened to through the cooker.

Steam outlet

Angled screen

Vented lid allows steam to be released.

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It provides the user with the perfect viewing angle.


PROTOTYPING

INTERACTION TESTING

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Changing of digits, sweeping of hands, or ringing of alarms, these are usually regarded as symbols of time passing away. In fact, human sense of time is more diversified and delicateďźšangles and colours of sunlight, in and out of dew. People acknowledge time more instinctively from their sense instead of checking digits of watches. Time is a progress, a situation, and situation changes as time goes by. Brightness and darkness, black and white can also express the change of time. How nice would it be if a watch can express time by variation of watch colour or change on sense of touch. Hands will be no longer necessary for a watch to indicate time. Electrochromic materials can change colour stably and reversibly when affected by an electrical field. It appears as a reversible change of either colour or transparency. Such technology was broadly used on photochromic glass in the 1980s. The design of this decorative watch was inspired by the feature of elelctrochromism. 25


The appearance of this watch came from the Chinese philosophy of Yin-Yang, the Eight Trigrams and the chess game of Go.

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Eight Trigrams are actually 8 divinatory symbols which are also the earliest letters of ancient Chinese. It shows the Yin and Yang sides of the changing world. “一” means Yangz, and “- -“means Yin. 8 different combinations of the symbols represent different changes of the nature. This reminded me that time is also the continuous change and collision of Yin and Yang, which could also be expressed by black and white pro rata.


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Features: 1.The time change on the dial plate of the watch is achieved by the performance of Electrochromic material. The time calculator module is electronic, and powered by electricity. 2.The watch is bracelet like, fitting to the wrist by elasticity without any clip or buckle. 3.The centrosymmetric but axisymmetric way of modelling is based on the mechanical theory of virtual constraint. Not all the movements of the mechanism execute effective constraint on the system. Although the virtual constrain theory may not be able to completely explain the fitting of the wrist and the watch, the final result is similar.

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Electrochromic glass consists of a glass base, transparent conductor level, electrode pair, ion conductor, electrochromic layer and transparent conducting layer. The dial plate has two layers: white plastic base and transparent surface. It is joint together using dual injection technology. The transparent conductor is divided into 60 sectors. Each sector is powered separately to simulate the moving of hands of the dial plate. For example, the minutes area, a minute can be indicated by giving power or cutting power for the next sector.


Display: For hour hand (inner circle of the plate), it is Am time when the black colour is the background of the plate, and the white colour increases. It is Pm time when the white colour is the background, and the black colour increases. It shows alternatively every 12 hours. For minute hand (outer circle of the plate), similar as hour hand, but black and white increase or decrease hourly. When the hour is an even number, the white colour increases. When it is an odd number, the black colour increases. For example, from 0:00 am to 1:00 am, the colour of the minute circle changes from total black to total white over the hour, and from 1:00 am to 2:00 am, the colour changes from total white to total black. Through the colour change time can be estimated by judging the hour is an odd number or an even number. Although people don’t expect to get an accurate time from a decorative watch, it would be still pleasant to have a distinctivelooking device on your wrist that can tell you the relatively correct time.

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This is a design for "Auto Design Challenge: Futu VisionMachines of the Underworld", completed in April 2014

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DESIGN REQUIRMENTS Design a Rapid Operational Terraforming and Underground Agitation Vehicle. You have received a request for proposal to design and present a ROTUAV to the World Governing Federation. You have also received access to resources from landfills and abandoned cities. You have 4 weeks to design and present your concept for a ROTUAV to the WGF to enter into the prototyping phase. If your design is chosen it will become part of a fleet of other ROTUAV’s., and will be put to service as soon as one can be built.

1.Must seat at least one person-yes in 200 years it is possible this could be fully automated, but it should still have space to seat an operator in case something goes wrong

My Solution: Drum-type optional operating cockpit; double seats for operators; rotatable cockpit to keep the operator seated in horizontal position when the digging direction changes.

2.Must have some kind of device to move and clear earth in order to create underground tunnels or spaces.

My solution: The cutters are powered by four independent engines. The cutting heads driven by the transmission shaft swing and push crushed earth towards the back of the machine. Remaining soil is sucked into the collecting holes in the cutting heads and pulverized by grinders. Grinders are also powered by engines of the cutters using special particles as power transmission media. Spoil and redundant energy particles are ejected to the spoil collector on the main body of the machine when the tail of the engine moves close to it. Sucked into spoil collector and discharged through pipelines to the side of the machine, those particles and rock powders will be finally moved away by other carriers.

3.Must have bright lights on the front to facilitate working underground

My solution: Laser collimator and high energy lamps are equipped with the cutters.

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To my understanding, a conceptual design is to combine technical elements with imagination logically to realize functions according to the needs of users. 32


INSPIRATION Currently available Tunneling Machine

Tunnel Boring Machine (TBM)

Excavator

Shortcomings: Slow travel speed due to the giant body, difficult to adjust to the size of the tunnel accordingly, more operators needed but with less maneuverability.

Shortcomings: only suitable for relocating earth, not applicable for tunneling, size too big.Shortcomings: only suitable for relocating earth, not applicable for tunneling, size too big.

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INSPIRATION One obvious advantage of small machinery is that it is more maneuverable with just one or two operators when the labour force is short. The inspiration for this design came from the shape of four-leaf clover and multiple-blade electric shaver. Unlike earth environment, space has even more difficult operating conditions for machinery. When the amount of work is huge, human resources that can work in harsh conditions become more precious. Machines of high-efficiency that can be easily-operated turn to be more applicable and helpful due to mobility and flexibility. Therefore a small excavator operated by one or two persons becomes more functional. In outer space, a jet projector could be used, and ground support is not needed. Earth taken into the machine could be ground into powder. The master machine can collect the waste particles and the powders to extract special minerals therefrom. The main rotator and the master machine are powered and propelled by the front engine. There are three energy particle storage cells in the middle of the master machine to collect the redundant particles produced from overloading. The main engine is distant from the back part of the machine body, and special conveyor belt is used to transfer power.

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INSPIRATION 3

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4

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10

2

11 14 13

12

15

16 17

1. Cutters 6. Waste Pipeline 11. Master Wing 16. Independent Engine Driver

2. Independent Engine 7. Particles Storage Cell 12. Waste Outlet 17. Spoil Collector

3. Main Rotator 8. Small Side of the Conveyor 13. Big Side of the Conveyor

4. Spoil Collecting Hole 9. Operating Cockpit 14. Engine Monitoring Interface

5. Front body 10. Tail Wing 15. Auxiliary Thruster (Balance Aid)

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INSPIRATION 18

19

20

18. Main Thruster

19. Thruster

20. Ladder to the Cockpit

Length: 11m Height: 3.5m Width: 3m (excluding the widest part of the engine) Cutting heads coverage (digging diameter): 5m 36


DETAILS Master Wing

Wing length: 1.7 The inspiration for the wings came from birds’ wings. It was designed for keeping balance of the machine body and supporting it when landing.

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DETAILS Master Wing

The wing can turn to the necessary position while landing with the base flicking open as a support. The head of the machine can be cocked with the belly of the machine exposed for maintenance.

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The whole machine is driven by thrusters without direct contact with ground while working. The master wing has to be large to provide most of the driving power


DETAILS Cutters

Cutters Spoil collector is located in the middle of the cutting heads. Crushed soil that cannot be removed by the cutters is collected by it. Particle jet burner on the surface of the cutting heads is used to destroy hard rock.

Combine three equal circles together as shown in the fig, every two of them pass through the center of the circle of one another. The joint of part of the three circles in the middle is Lelo triangle.

This feature can help the cutting heads to spin more stably, and reduce unnecessary shocks. 39


DETAILS Cutters The power for the cutting heads comes from 4 independent engines connected directly. The main rotator covers the whole digging area at a low speed.

1

2

3

Floating cutters ensure that the cutting heads can remove the spoil which will be transported to the surface later by carriers. 40


DETAILS Cutters

Cockpit When the machine is working on non-horizontal position, the cockpit can turn to a suitable angle to keep the operator's seat in horizontal positon to ensure comfort.

Spoil collecting system The main rotator spins at the speed of 30-60 r/min. The ground soil and redundant particles discharge when the tail exhaust of the engine passes the spoil collector. The spoil collector catches and discharges the spoil and particles through the pipes.

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DETAILS Particle storage capsule

Renewable parts to collect redundant particles, not enclosed in the machine

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Darth Vader

phone

The modern smartphone is perfectly suited to a clean office environment, yet is less successful in other areas. Produce an exciting and detailed U.T.E. scenario that allows considerable scope for an alternative take on the smart mobile product. Design a smart product with the functionality required by your user and with the appropriate form, style and construction appropriate to U.T.E This is a phone designed for Darth Vader, the famous character in Star Wars. 44


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Sketching: Mash-up: using the pieces of the works related to Star Wars and Darth Vader to build an initial idea.

addressing the elements from the Star Wars movie by transforming the adding the details in the movies to the design.

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Photography

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Thanks for watching

baijing0831@gmail.com

+44 7596471202

John Philips Hall, Loughborough, LE11, 3US


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