Catalog. A go to Marketplace. An exchange of good designs and opinions.
Karie Titus, Jingyi Liu, Grace Hsu, Minji Ha
PROBLEM
Emerging Designers need a place to get reliable feedback and sell unsold products in a reasonable price; Design Lovers need a place to keep up-to-date with new design and buy nice design product with a good price. However, there is NO PLACE to fufill their needs!
SOLUTION
We are going to build an invitation only e-commerce platform for designers and the creative community. User Generated Online Market
Auction Business
Feedback Analytics
MARKET
TAM
392.58 Billion
SAM
9 Billion
SOM
US Online Market
US Social E-Commerce
38 Million
Speciality Designers
PRODUCT For Designer 1. Get Invitation
2. Create Profile
3. Post Products
4. Wait for Auction 5.1 Basic Analytic Report 5.2 Basic Analytic Report & Product Sold
6. Pay for Advanced Analytics Package
PRODUCT FOR AUCTION $70 _____Proposed retail cost $20 _____Opening bid $40 _____Buy it now
1. Object Description: Magnetic Key Catcher __________________________________ 2. labelling (product descriptors for search) 3. Production method (a) handmade (b) one of a kind (c) limited run (d) mass produced (over 100 made) Production description: Produced in Brooklyn, discontinued __________________________________
upload photo
PRODUCT For Influencer 1. Get Invitation
2. Create Profile
3. Browse Products
4.1 Give Feedback 4.2 Enter Auction 4.3 Give Feedback & Enter Auction
5.1 Basic Analytic Report 6. Pay for Advanced Analytics Package
5.2 Basic Analytic Report & Get Product
BUSINESS MODEL Multi-Sided Platform KP
KA
VP
CR
CS
- Analytics Company (cooperate to do data analysis)
- Website maintaining - Data analytics - Customer evlauation of the product (feedback)
- Providing emergingdesigners with the ability to test their ideas with a relevant market by auctioning samples and valuable data for their business.
- Online platform - Community, Cocreation, - Online retailer
- Emerging designers - Design lover/ people in design industries (influencer)
KR - developer - desingner product - intelletual: data
- Providing influencers with the opportunity to buy design stuff with good price and analytics to keep up-to-date.
CH - Social media - word of mouth - website/ events (designer & influencer mixers)
C$
R$
- Website/ Maintenance - Data analytics
- Subscription Fees: Freemium Model (analytics package for both designers and influencers) - Certain percentage of the auction
BUSINESS MODEL Simliar Models for Different Industries.
ART:
PUBLISHING:
Auctionata.com is an art auction site.
Issuu.com is a user generated platform that helps independant media to understand their markets.
Users will post their art work and a community of experts will provide a “valuation� of the art before it is bid on.
ISSUU is an online resource for discovering new emerging creatives in publishing, but it is also a subscription service that sells reader anayltics to the content creators.
INDENPEDENT DESIGNER
SOCIAL E-COMMERCE
DATA & ANALYTICS
COMPETITION
RETAILER
SWOT ANALYSIS BOWER (Independent Designer) A new design studio founded in Brooklyn last year, Started with a series of playful interiors.
STRENGTH
OPPORTUNITY
- More access to the customers - Direct feedback from the customers
- As Bower is independent designer, it is our potential customer
WEAKNESS
THREAT
- Selected pieces - Limited expression of brand itself
- Customers don’t have to buy products through us
SWOT ANALYSIS ETSY (Social E-commerce) An e-commerce website focused on arts supplies, handmade products and vintage pieces.
STRENGTH
OPPORTUNITY
- Direct feedback from the customers - Flexible selling price (auction) - Invite only auction
- Different customer segments - Provide data analytics information
WEAKNESS
THREAT
- Lack of brand awareness
- Etsy has more users
SWOT ANALYSIS AREAWARE (Retailer) A producer of everyday objects that are functional and unusual in Brooklyn.
STRENGTH
OPPORTUNITY
- Variety of products - Direct feedback from the customers - Invite only auction
- Create a community and network for designers and influencers - Opportunity to get useful analyzed information from both sides
WEAKNESS
THREAT
- We don’t have predictable inventories
- Areaware has wholesale - Areaware’s distributors from all around the world - Areaware has a lot of advertising exposure in magazines
SWOT ANALYSIS GOOGLE ANALYTICS (Data & Analytics) A tool that helps to analyze visitor traffic and paint a complete picture and needs of audience
STRENGTH
OPPORTUNITY
- Our data focus on design industry - Direct feedback from the customers
- Provide personal feed back to customers
WEAKNESS
THREAT
- We don’t own the analytics
- Google has massive data
ADVANTAGES Through our platform,
DESIGNERS can:
INFLUENCERS can: Be Inspired.
Test their products in the market and get honest feedback on their brand, products, and business without the expense of a showroom or agent for instance.
Get up-to-date with who and what is new and emerging, which can help them stay relevant and informed in their creative field.
Auction off unsold products that represent a significant material and time investment, and market themselves at the same time.
Find and buy high quality products at less than retail price with an insider rate earned by their community status.
Network and have dialogue with others in the design industry with the data analytics; Both learn from and help others in their industry.
MARKETING STRATEGY INVITATION & RECOMMENDATION:
At the beginning, we will invite 500 emerging designers and people in creative field to join our community. We also encouradge users to invite their friends to connect with them.
OWNED & EARNED MEDIA:
We will utilize social networking to promote our website. Users can share products on outside media like Facebook, Twitter, etc. We also enable pop-up notice of new product and analytics service.
PROJECTIONS
NOW
3,000 Users
2,029,000 Users
12 MONTH
24 MONTH
6 MONTH
18 MONTH
Platform Development
81, 000 Users
When we get 2,000, 000 users, we have to expand to different markets
FINANCIAL PLAN
TOTAL PROJECTED USERS AT 24 MONTHS
2, 029, 000
TOTAL GROSS REVENUE AT 24 MONTHS
$ 8,378,250
TOTAL FIXED COSTS AT 24 MONTHS
$ 1,129,400
TOTAL NET REVENUE AT 24 MONTHS
$ 7, 248, 850
TEAM
KARIE TITUS Content & Development Manager
JINGYI LIU Operation & Design Manager
GRACE HSU Marketing Manager
KEYWORD
Collabrative, Innovative, Effective
MINJI HA Research Manager
Thank You.