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PARSONS THE NEW SCHOOL FOR DESIGN MS IN STRATEGIC DESIGN AND MANAGEMENT MANAGING CREATIVE PROJECTS AND TEAMS PDGM5120 - SECTION H PROFESSOR RHEA C. ALEXANDER FALL 2014 The NewLinx team, would like to extend its deep gratitude to Professor Rhea Alexander for her constant guidance and support throughout the entire process of this project. The team would also like to thank all classmates in Managing Creative Projects and Teams course for their cooperation, feedback, and encouragement throughout the entire semester. Lastly, a big thank you to Jesse Clagett, a student in the Illustration program at The New School, for the big role he played in the making of NewLinx’s CO-APP video pitch and for personally motivating the team to believe and pursue this project.
CONCEPT BY
JINGYI LIU NADINE CHEHADE TINA OSKOOEI
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TABLE OF CONTENTS EXECUTIVE SUMMARY / 7 ORGANIZATIONAL STRUCTURE / 9 OVERVIEW / 15 IDEATION / 17 CONCEPTUALIZATION / 21 IMPLEMENTATION / 27 STRATEGY / 31 APPENDIX / 32
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EXECUTIVE SUMMARY
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/ PROBLEM
/ SOLUTION
After thorough observation, the NewLinx team realized that the New School students are lacking a sense of social and sharing community. The students are finding themselves in need of certain technical skills required for their assignments and projects. These skills are readily available and prevalent through other students at the new school. However, The New School does not provide a convenient platform for students to use or to connect with one another. Popular Media outlets such as Linkedin, GradConnect, Facebook, and Canvas are not central locations that enable easy screening of skills, and do not focus on New School students in particular.
NewLinx intends to create a reliable and user-friendly navigation system for The New School students, through both online and offline platforms. The online component will consist of a mobile application called CO-APP aggregating different student information such as their area of expertise, portfolio, links to Linkedin as well as personal websites. It enables users to find the skill they are in need of and request to trade it for another skill, or a social venture. Our offline component will consist of networking events, which intend to bring students to personally connect and socialize together, in an attempt to seek needed skills and to collaborate.
/ PROCESS
NewLinx plans on further developing COAPP to fulfill students’ requirements, and as well reach other universities in need of such a platform.
Intensive research and surveying of the New School students, led to develop a journey map of their experience and brainstorm initial concepts. This eventually led to develop a platform and allowed to prototype and co-create with its customers to be able to better enhance their service. The process was based on intense research to gain a deep understanding of the students’ actual needs and requirements.
/ FUTURE PROJECTIONS
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ORGANIZATIONAL STRUCTURE
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ABOUT CONCEPT BY
CO-APP is an online mobile application founded by NewLinx, a team of three active New School students in the Strategic Design and Management master program. They bring forth a unique ability of design thinking and empathizing with their peers in order to foster the most tangible solutions. The main objective of CO-APP is to focus on the ample and diverse talents inherent within the students, which they came to develop at The New School. It provides them with the opportunity to carry these skills outside class premises, and employ them in collaborative projects between each other based on motivation and friendliness.
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CORE VALUES At the heart of NewLinx are the following core values:
/ SENSIBLE & EMPATHETIC
/ PASSIONATE
/ COOPERATIVE
Our work is developed from the passion we have for what we do, and we strive to spread this passion and motivation amongst our community.
Co-creation is one of our main ideologies that we pursue within our team as well as with the people we design for/with.
/ INSPIRING
/ FLEXIBLE
/ OPTIMISTIC
We look at matters from new perceptions, and seek to communicate innovative ideas through our projects.
We understand the complexity of relationships between people and are always open to listen to each others’ insights. We also employ this philosophy with our co-creators and within our projects.
We raise the bar high and believe that “great things are done by a series of small things brought together” - Van Gogh.
Empathy is at the heart of our design, it drives every aspect of our human-centered process, and is communicated through our services.
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MISSION FOSTER PERSONAL CONNECTIONS WITHIN THE NEW SCHOOL COMMUNITY TIMULATE COORDINATION AND S COLLABORATION BETWEEN STUDENTS ENCOURAGE INTERDISCIPLINARY APPROACHES TO PROJECTS OPEN OPPORTUNITIES FOR COLLABORATION BETWEEN STUDENTS TILIZE STUDENT TALENTS IN U COMPELLING OPPORTUNITIES UILD A NETWORK OF B PROFESSIONALS
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THE NEWLINX TEAM
JINGYI LIU OPERATION MANAGER
NADINE CHEHADE VISUAL & CONTENT MANAGER
Jingyi received her BA in Visual Communication Design from Shanghai Jiao Tong University in Shanghai, China. She has a passion for art, design, technology and business, and loves to try different things. She participated in several design competitions and received national prizes. Jingyi’s ability of balancing between different design fields enables her to see from the full vision of projects, and gives her sharp eyes to see the problems, which she hopes to utilize in fostering innovation. Jingyi is now pursuing a Master’s Degree in Strategic Design and Management at Parsons The New School for Design.
Nadine received her BFA in Graphic Design from The American University of Beirut, Lebanon. She is a designer who is currently earning her Master’s Degree in Strategic Design and Management from Parsons the New School for Design. With a passion for brand thinking and brand strategy, she sees herself as a designer in the making, always eager to learn more and leads her way through fervent beliefs and impact driven design. Nadine enhances her design knowledge with a deep interest in Anthropology. She aspires to find in both the best balance to create empathy in her work.
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TINA OSKOOEI MARKETING MANAGER Tina received her BA in Fine Art History from the University of Toronto in Toronto, Canada. She believes that she is oriented in both art and commerce. In her envisioned world, art and business are not disparate parts of a whole, but rather the perfect overlay of creative innovation. Tina has a strong passion for painting, and believes that her background in art has not only taught her patience and discipline, but has also enhanced her independent thinking skills, which allow her to link together both theory and practice.
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OVERVIEW
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PROBLEM
PROGRAMS & MAJORS
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ACADEMIC DIVISIONS
6,759
Yet there is a lack of connection between students, and the need to create a platform for them to make the best of their abilities, co-presence and association, leading to a better experience which will prosper a communal value at the New School.
UNDERGRADUATE STUDENTS
ORIGIN
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STUDENTS
PROGRAMS
The New School incorporates several programs and fields of studies with a high number of enrolled students from many countries around the world. The opportunities for connecting, communicating and collaborating are very high, whether on the New School grounds or outside.
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U.S. STATES
1,063
122
3,495
29%
FIRST-TIME ENTERING FRESHMAN
GRADUATE STUDENTS
COUNTRIES
INTERNATIONAL STUDENTS
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IDEATION
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The New School students lack a service that enables strong communication and collaborative networking. NewLinx will therefore provide them with the necessary tools in order to foster such relationships, in both online and offline platforms.
We intend to work closely with The New School to empower us with recognition, and aim to cultivate a community based on mutual support and sharing.
VALUE PROPOSITION Enabling student connections and collaborations by offering a trusted community to exchange skills and social interest.
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TARGET MARKET
EXPECTED OUTCOMES
The New School students who are looking to connect and are willing to share their talents and skills.
NewLinx will create an internet based platform that fosters new ideologies regarding student interaction, collaboration and contribution. NewLinx will expect to:
/ STIMULATE STUDENT ENGAGEMENT / URGE THE IMPORTANCE OF COLLABORATING / EMPOWER AND EQUIP STUDENTS WITH APPROPRIATE MECHANISMS / CULTIVATE A CULTURE BASED ON MUTUAL DEVELOPMENT / MOTIVATE SELF IMPROVEMENT AND GOVERNANCE THROUGH FRIENDLY INTERACTION / ENCOURAGE PURPOSE-DRIVEN MOTIVATIONS RATHER THAN PROFIT-DRIVEN MOTIVATIONS
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INTERNET BASED PLATFORM The internet based platform will have the following features and attributes:
/S EAMLESS, ORGANIZED, AND FOCUSED CONVENIENT AND WELL STRUCTURED TO ENABLE SMOOTHER STUDENT INTERACTIONS /S ECURE AND TRUSTED FOR THE NEW SCHOOL STUDENTS USERS HAVE TO LOG IN WITH THEIR NETID TO VERIFY THAT THEY ARE STUDENTS OF THE NEW SCHOOL
/ EASY FOR USERS TO OPERATE AND GET WHAT THEY WANT THE PLATFORM WILL ALLOW STUDENTS TO SEE EACH OTHERS’ INFORMATION AND WORK SAMPLES TO FACILITATE THE PROCESS OF SEARCHING / ENABLES USERS TO EARN CREDIT BY BEING RATED AND REVIEWED ACCORDING TO THEIR PERFORMANCE
/C REATES COMMUNAL VALUE AND COLLABORATION ALLOWS STUDENTS TO SHARE SKILLS IN RETURN FOR OTHER SKILLS, OR SOCIAL BASED ACTIVITIES
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CONCEPTUALIZATION
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JOURNEY MAP After careful observation of how students work on their projects, and a large amount of research, the NewLinx team developed a journey map representative of their process. It includes 6 main steps starting from them going to school, studying around campus, to interacting with one another.
PERSONAS Based on the devised journey map, several interviews were conducted, focusing on the students’ pains and gains throughout the studying process. Four types of personas were concluded:
THE COMPETENT THE EXECUTIVE THE EXTROVERT THE SOCIAL SMARTY
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BRAINSTORMING Different brainstorming sessions were run with potential target customers. These sessions focused on optimizing the users’ journey through three main questions:
1. How to facilitate user’s communication? 2. How to match different needs with specific skills? 3. How can we enhance user’s engagement with such a platform?
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ANCHORS The brainstorming sessions led to many insights with a focus on specific features desired to be applied in the platform.
OTHERS PORTFOLIO/ EXPERIENCE
AVAILABILITY
SKILLS
AUTOMATCHER
RECOMMENDATION/ RATING
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THE IDEA Through the different interviews and brainstorming sessions, NewLinx discovered that students are most comfortable using online platforms as they are convenient and widely accessible. It was also noted that students prefer communicating with each other through a platform independent from the New School networks, which they regard as solely work based. A mobile application resonated most with their needs, as they preferred a platform that can be available to them at all times, one that is simple and easy to use.
The New School CO-APPERATION Platform
The CO-APP application was then conceived. A mobile app that allows students to create personal profiles, search each other, and request to collaborate. One that is enhanced with specific features to make the process user-friendly and engaging. Brought to you by
In addition to the online platform, was a request for an offline component, which adds benefits of networking, socialization, and possible job opportunities.
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PROTOTYPING & CO-CREATION With the aim to constantly design with users in mind, the CO-APP mobile platform, as well as the offline component, were prototyped and tested with potential users in order to get real constructive feedback. This process of co-creation led to a better understanding of what students find important, and the different ways they hope to reach their goals. A main finding from the rapid prototyping sessions led to realize the “Aha Moment!”.
AHA MOMENT! The most crucial moment we figured from the prototyping phase was students’ interest in not only sharing skills but also engaging in social activities. An inherent desire to connect on a social level and expand their social network within the New School, as well as engage in new activities.
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IMPLEMENTATION
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CO-APP MOBILE APPLICATION The online portion of the CO-APP application is meant to be a seamless, organized, and focused way for the students to meet their needs and to collaborate.
/ CREATE AN ACCOUNT Students can create personal accounts on CO-APP using their New School email addresses. The accounts will have personal information such as one’s name, photograph, professional background and current program of study. In addition to that will be links to the students’ Behance, Linkedin and personal websites in order to give as much professional information as possible. A section to upload one’s work will also be available and act as a quick portfolio reference. On top of that, students are asked to determine skills, activities or other interests they wish to gain in return for sharing their skills, and distinguish them according to the number of hours worked.
/ CONNECT After having found a potential student to learn a particular skill from, the user will be asked to match the posted skill he/she needs with a posted interest he/ she is willing to give back. This selection process will be accompanied with the choice of adding a message to further describe the skill needed. The history of sent and received messages may be accessed from the message page. A rating system will further enhance connections by recommending and rating one another.
/ EVENTS An event page will inform and notify students about the upcoming offline events organized, and give them specific details such as: main theme, date, time, place, price and how to register.
/ SEARCH FOR SKILLS A search page will allow students to look up each other by skills or names, or use a filtering search system that sorts students profiles by preference (most viewed, most rated, skills, most active), degree, area of study or college.
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PROFILE
CONNECT Please fill in your personal information
Search Skills
Name:
Search Skills
Search Students Last active 10/04/14
Program:
Response Rate 87%
FILTERS:
Add Link:
Jason Alexander
Sort By Preference
Behance (optional)
Most Rated
in Be
Bachelor of Fine Arts Communication Design
Most Viewed
LinkedIn (optional)
SKILLS:E
Most Active
XCHANGE FOR:
Personal URL (optional)
Sort By Degree Upload Portfolio (optional):
Choose File
What are your skills?
Sort By Area of Study
#Adobe Illustrator
Coffee
#Adobe Photoshop
Movies
#Adobe InDesign
Theatre Pass
Sort By College
What are you looking for in return?
Flight Ticket Send Message
Get Started
REVIEWS
Sarah Mitchel Jason is a very professional student HOME
CONNECT
EVENTS
MESSAGES
CREATE AN ACCOUNT
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HOME
CONNECT
EVENTS
MESSAGES
SEARCH SKILLS
HOME
CONNECT
EVENTS
CONNECT
MESSAGES
CO-APP OFFLINE EVENTS EVENTS
The offline portion of the CO-APP application is meant to help foster the social aspect of the platform.
LET’S GET TOGETHER A COLLABORATIVE NETWORKING EVENT BRINGING TOGETHER SKILLS FROM MULTI DISCIPLINES OFFERING ... Read More 63rd E 5th Ave. University Hall Room 603, Monday Nov. 3rd 2014, 7:30 p.m. Tickets: $5 for members, $10 for non-members
Register
SKILL MATCHER MEET STUDENTS WITH THE PERFECT MATCH TO THE SKILL YOU HAVE BEEN LONG LOOKING FOR AT THIS SPRING’S ... Read More 63rd E 5th Ave. University Hall Room 603, Monday Nov. 3rd 2014, 7:30 p.m. Tickets: $5 for members, $10 for non-members
Register
HOME
CONNECT
EVENTS
EVENTS
MESSAGES
/ NETWORKING EVENTS Through different events organized by CO-APP, students will have the opportunity to come together from different schools of the New School and be able to socialize and network. These events will also focus on devising exercises were students will be asked to post their needs on a white board anonymously, and then are asked to pick up the post is that they thought they would be able to help with. This in turn will match two people together and allow them to further discuss details.
/ WORKSHOPS Workshops will be organized depending on a rising demand for a certain technical skill such as the learning of a program or technique. These workshops would range from Adobe Suite lessons, Photography, Illustration, Writing, Sewing and more.
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STRATEGY
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PARTNERSHIPS NewLinx intends to partner with The New School to be able to support with marketing the app, and provide venues for the offline events. This would allow CO-APP to gain better recognition and trustworthiness. It would also look into getting its seed investment from the New School as its services will better enhance the students’ experiences and learning outcomes. This investment will go into developing the mobile application.
REVENUE In order to maintain the mobile application, a membership fee of 45$ per year will be asked of each student in order ti fully use the application. This fee will also ensure that students use the app professionally. On the other hand, to carry the costs of the offline events, a fee of $5 will be required from members, and $10 for non-members.
FUTURE PROJECTIONS / PHASE 1 During the first year of launching COAPP, the expected user base is 300 users.
/ PHASE 2 By the third to fourth year, the expected user base of CO-APP is 1,500 users. At that time, CO-APP would proceed to developing more special features and larger workshops.
/ PHASE 3 By the fifth year, CO-APP would have acquired the necessary experience and knowledge to implement such an online application to other universities.
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APPENDIX
BUSINESS CANVAS MODEL KEY PARTNERS
KEY ACTIVITIES
The New School (partnering for recognition and offline venue)
-M aintain and update online platform - Monitor students’ activities - Organize offline events
VALUE CUSTOMER PROPOSITIONS RELATION- Enabling student SHIPS connections and collaborations by offering a trusted community to exchange talents, skills and social interest.
KEY RESOURCES -D igital online platform - Venue for offline events - Human (manager, maintenance, designer)
CUSTOMER SEGMENTS
-N ew School Students (from - Co-creation all areas of study (always updating and degrees) the platform to students’ needs) - Peer-to-peer (convenient and well structured)
CHANNELS -O nline digital application - Offline networking events
COST STRUCTURE
REVENUE STREAMS
- Cost of building app, maintenance and updates - Cost of events
- $45 yearly membership - $5 offline events tickets for members, $10 offline events tickets for non-members
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ANALOGOUS RESEARCH FACEBOOK Facebook is an online social networking service, it allows users to create a personal profile and add other users as friends where they can exchange messages, post status updates, photos, and receive notifications when others update their profiles. Facebook allows the user to join common-interest user groups, which may be organized by workplace, school, or college. Disadvantages: Although Facebook allows for various ways of communication and connection, it is not a reliable platform because not a lot of students use their Facebook on a regular basis. Many students also do not like the idea of having their Facebook to become a place for work/school related purposes. They would rather use the platform as a social activity to connect for leisure purposes. Most students do not post their portfolios on Facebook. This makes it hard to know if you are actually seeking the right person to help you with your needs. GRAD CONNECT Is a kind of Facebook for the graduate students at the New School. It allows the students to create a personal profile and add students from the same program as well as well as students from other majors. Students can exchange private and public messages with one another. Disadvantages: Not many graduates use Gradconnect. The layout of the website is quite confusing. Not many students know about Gradconnect. It is not focused on collaboration, it is only encouraged to be used at the enrollment phase. CRAIGSLIST Craigslist is an organized advertisements website with sections devoted to jobs, housing personals, for sale, items wanted, services, community, gigs, resumes, and discussion forums. Disadvantages: Craigslist can be quite overwhelming with the overload of posts from random users, it is unfocused and unreliable students may want to stick to finding someone to help them through the school because it is safer. CAMPUS The New School campus is a colorful and open place full of all kinds of creative students with specific skills. Despite the fact that the campus is a warm inviting place, it is not very easy to make connections and friends. The cafeteria is filled with students almost all the time, but not many students feel comfortable to start a conversation with someone they don’t know. This hinders them from finding potential connections. The library seems to be a better place to find someone who can help your specific need because you might be able to tell what they are studying and whether or not if they can help. It is not the most reliable way to connect as it is not a comfortable process for students to go through to randomly approach someone while they are studying. Classes: Classes are limited to people who are in the same discipline, although each student may have various skills, it is still limited because class interaction is not as active as it could be. -Students may want to visit other classes to meet and connect to other students from other disciplines but it is too hard since accessibility to class times and locations are not available to everyone. Professors: Connecting to other students through professors is not the most reliable way because professors may not know every students skills and strengths, especially if it is students from other majors and classes. Professors may not have the time to help you connect FRIENDS OF FRIENDS Finding connections and other students who have specific skills that you may be seeking is not reliable through word-of-mouth, or meeting your friends of friends. Although it may seem like you can trust your friends recommendation, you may find that the person being recommended is not reliable, and the quality of their work may not be what you are looking for. It is a difficult process because it is an unorganized, time consuming and unreliable way to find what you are looking for.
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Involvement First level of interaction between students at the New School which staets with greeting and getting to know each other, their habits, backrounds and what they came to study and hope to do in the future.
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2
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Result The success reached or difficulties faced with previous/usual attempts of collaborating and connecting with other students.
Incentive/ Motivation The willingness to accept extending help to others or getting help from others and the ability to realize the importance of working in groups and collaborating.
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Approach/ Existing Platforms The need to approach other students whether in person or online, and finding the most appropriate platform that enables a smooth interaction.
Connecting/ Reaching The point when students feel the need to reach out for other students or professionals for insights and assistance in their work or simply for taking other opinions and feedback.
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Studying/Working The phase when students start getting involved more in their studies and balance between their outside work. May study in different places whether home, around univeristy or public places.
JOURNEY MAPPING
HIGHS & LOWS
Low
High
CYNTHIA / THE COMPETENT: TALENT + SELF-IMPROVEMENT
Low
High
EMERSON / THE EXECUTIVE: TALENT + TRADE-OFF
Low
High
ALEXANDRA / THE EXTROVERT: SOCIAL + SELF-IMPROVEMENT
Low
High
MARCUS / THE SOCIAL SMARTY: SOCIAL + TRADE-OFF
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PERSONAS THE COMPETENT CYNTHIA, 26 /Cynthia is seeking an MFA in Trans-disciplinary Design at the New School Parsons. /With three years of professional practice and multiple freelance jobs, Cynthia still finds the need to expand her knowledge into new areas of interest. /She spends most of her time reading books and surfing the internet through web journals such as Forbes, Fast Company, Harvard Business Review, and other design related issues and websites. /Cynthia believes she can best improve herself and her thinking from her possible real interactions with other people rather than from books. /She always looks out for possible connections and conversations with others based on sharing intellectual knowledge and professional experiences. /She sees in collaborations the opportunity to learn about new ideas and go in depth with them, as well as the opportunity to put her skills into actions in different realms. /Self motivation for self improvement drives her to not only accept potential collaborations but to also always be on the search for such opportunities and seek them. /Cynthia enjoys going to the theatre, watching movies, and is always checking new curations at museums. THE EXECUTIVE EMERSON, 24 /Emerson is interested in Talents and Skills sharing when seeking connection and collaboration. He will expecting a trade-off to exchange their talents. He hopes he can get something in return when he helps. /Emerson is doing Strategic Design and Management Program for a MS Degree in Parsons and is in his first year. /He works for BCG for several years before he came to Parsons. It was good. However, he wants to become an entrepreneur. He quit his job and comes to get some useful knowledge. /Emerson likes and wants to learn various skills as well, more than just business knowledge, which he is already familiar with since he has rich consulting experience. He is willing to meet and chat with other students to get new knowledge, like students from Fashion and Jazz major. /He goes to the Code Club every week to learn the coding skills
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because he thinks it is useful for future development. While he doesn’t not have much time to go out with friends just for fun. /Emerson is talented in business and management, which he is now working on. Many classmates asked for his help because they didn’t have such background. He always offers help and talks with them to know more about their skills in case that someday he needs them. THE EXTROVERT ALEXANDRA, 22 /Alexandra is a graduate student at the New School in the MFA program of Fashion Design. /She spends most of her time in the design studio and goes out every weekend for fun. Because she believes you have to work hard to play hard. /She has a good relationship with her classmates and would love to meet more people in the program. /She is always looking for the next TED talk event and does not hesitate to interact with the speakers one on one. /She would like to start a fashion blog to share her thoughts about fashion with others. /She enjoys reading entrepreneurial and self development books. /She watches the discovery channel and national geographic because she tries to improve herself from real life experiences that have happened in the past. THE SOCIAL SMARTY Marcus, 20 /Marcus is studying his undergraduate degree in Photography. /He engages in different university groups/activities and is on the New School basketball team. /He likes to always be connected with others at all times, and spends most of his time sharing his work and thoughts on twitter, Facebook and Instagram, also looking into others’ posts. /Marcus looks to socialize with his friends over a good drink, and spends most Thursdays at the local happy hour events around his neighborhood. /Marcus knows how to approach people and establish a firm relationship with them, because at the end of the day he believes the close people are the ones who you can call for assistance. /He makes use of his travels around the world to meet new people and get inspiration for his work. /He strategically chooses where to hang out, and surrounds himself with the older and smarter students, especially in his domain and ones who may be able to influence his work.
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QUESTIONNAIRE 1. Whom do you have a strong connection to at the New School? O Students in your class O Students in your major O Students from several other majors
2. Have you ever felt a need to connect with O Students in your class O Students in your major O Students from several other majors In what ways would you like to connect with others from the New School? _____________________________________________________________________________________ _____________________________________________________________________________________
3. Tell me a case when you needed to connect with others from School? _____________________________________________________________________________________ _____________________________________________________________________________________
4. In which case would you like to connect with other students in the New School? O Collaborate on projects O Make use of other students’ skills and talents O Share own skills and talents to help other students O Get feedback on projects and public opinion O Build a network of professionals
5. Do you find that you have a skill to share with other students? What is it? _____________________________________________________________________________________ _____________________________________________________________________________________
6. Did you ever find the need to utilize a specific skill of another student? _____________________________________________________________________________________ _____________________________________________________________________________________
7. If you were to offer your skills to another student, would you need an incentive to do O No, I will happily do it as a free service O Yes, I will like to have something in return If yes, what kind of incentive will appeal to you the most? _____________________________________________________________________________________ _____________________________________________________________________________________
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8. If you were to utilize the skills of another student, what would you feel comfortable giving in return? _____________________________________________________________________________________ _____________________________________________________________________________________
9. If you were to seek help from other students, through which of the below platforms will you most likely connect? O Grad Connect O Friends of Friends
10. Do you feel that these current platforms directly meet your needs? If not, please explain why?足 _____________________________________________________________________________________ _____________________________________________________________________________________
11. Do you use Grad Connect? If yes, what for? _____________________________________________________________________________________ _____________________________________________________________________________________
12. Which type of platform do you feel is of most convenience to you? O My.newschool.edu If other, then what? _____________________________________________________________________________________ _____________________________________________________________________________________
13. On a scale of 1 to 10, how much do you find it important to create a platform where the New School students can be able to share their skills? (1 being least important, 10 being most) _____________________________________________________________________________________
PHOTO CREDITS Photos used in the separators of the brochure, cover and personas are taken from The New School Instagram account.
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