MARKETING PLAN by Jingyi Wang
OBJECTIVES â–Ş Primarily to build brand reputation among universities in Glasgow â–Ş To generate student bookings for auxiliary
REVIEW OF OPPORTUNITIES Students of interest will get in touch with me through various occasions, then I’ll be an advocate for InternChina , sharing my own tales of China and offer advice and guidance to them. Via PGBC
students
PGBC Events Via Career Service
Via other cooperated societies and local businesses
Freshers’ Week 2014
*This could also happen at other universities in Glasgow – I can expand my work to GSA, GCU, and University of Strathclyde.
E-mail Social Media
teachers
Other Uni Events
Me as a marketing hub
staffs
MARKETING TOOLS ▪ Print Advertising
▪ Event Promotions ▪ Public Relations
Objectives
Brand reputation
• Primarily through advertising, PR, and promotions; • Students sign up my e-newsletter.
Student bookings
• Through e-mail marketing and social media marketing; • Manage a portfolio of potential clients and maintain close relationships with them.
▪ E-mail Marketing ▪ Social Media Marketing ▪ Personal Selling
Tools
EVALUATION & REMUNERATION ▪ Results of reputation building can be evaluated by the rise of fan base on social media within a period of time, as well as the increase of the number of student profile that I obtained from potential customers. ▪ New student bookings that I generated can be determined by the process on the right side. ▪ Remuneration can be made as hourly pay, on account of my 10 to 15 hours per week dedicated to the reputation building, while efforts into the increase of student bookings can perhaps be rewarded as bonuses.
Step 1 Student intends to sign up for a programme.
Step 2 Student contacts me to make me aware of this intention.
Step 3 I forward this information to InternChina so that you know this is a booking that I generated.
Let’s reach a wider audience with the lowest cost.
期待合作 THANK YOU