Physical evidence study

2014.03.13

Physical Evidence Study between Thai Siam & Domino’s

2080941H Chun-Yi Huang 2069107L Hsing-Yang Lai 2068463C Yi-Lin Chou 2076297X Xijing Xie 2065271W Jingyi Wang 1987 Street Ave City, State 60623, US.

Balanced Nutrition Coming to Fruition

www.funFruit.com

Physical Evidence - Thai Siam Facility Exterior • Exterior Design: signboard is not eye-catching, especially at daytime • Surrounding Environment: it is the only one Thai restaurant in this area

Facility Interior • Interior Design: traditional Thai style • Equipment: seats & tables/cash register/ coffee machine/dinnerware • Signage: exotic menu with the pictures of Buddha • Layout: not spacious • Air Quality/Temperature: acceptable • Lighting: lightly dark • Floor Covering- red carpet

Other Tangibles • Employee Dress: dressed in traditional Thai costume • Web pages: consistency with the interior design • Virtual Servicecape: providing the information of current top seller/online ordering will start on mid Mar. 1987 Street Ave City, State 60623, US.

Balanced Nutrition Coming to Fruition

www.funFruit.com

Roles of the Servicescape • Package - the interior design, uniform and menu are associated with Thai Culture • Facilitator – providing an album of meal’s pictures to facilitate the ordering process • Socializer – the dining area is not broad so people can easily interact with others • Differentiator – the service delivery process is very Thai, including interior design, employee dress and menu etc.

1987 Street Ave City, State 60623, US.

Package

Differentiator

Servicescape

Facilitator

Socializer

Balanced Nutrition Coming to Fruition

www.funFruit.com

Evaluation Weaknesses • The sign board is not very eye-catching at daytime, people may miss it when walking by.

• The dinning area is not so spacious.

• The fan page on Social Media is not popular.

1987 Street Ave City, State 60623, US.

Balanced Nutrition Coming to Fruition

www.funFruit.com

Physical evidence – Domino’s Servicescape

Other tangibles

• Facility exterior

Business card

Available on counter

Exterior design

Bright glass door and window

Bill statement

Bill and Receipt

Signage

Blue and Red signage with logo

Report

Financial report on website

Parking

Depends on location

Uniform

Same color as logo

Motorcycle/ Car

Same color as its logo

Landscape

Bustle downtown

Brochures/leaflet

Available on counter

Web page

-

Online web site Sort by zip code Standardized order sequence.

Extra service. Ex. movie rental

Virtual Servicescape

-

Colorful webpage with many pizza pictures.

Other promoting advertisements on banner

•

Facility interior

Interior design

Concise and simple, no seat

Equipment

Baking machine, Cash machine

Signage

Pizza box & tissue

Air quality

Normal

Lighting Aromas

Bright

1987 Street Ave City, State 60623, US.

Strong food smell

Balanced Nutrition Coming to Fruition

-

www.funFruit.com

Roles of the Servicescape & Evaluation • Package  Bright Color: Red + Blue

Brand Identity Cheerfulness + Assurance

 Delivery Packaging: Uniform, Car and Pizza packaging

• Facilitator  Online Menu: Provide detailed information, including materials,pictures and nutrient information  Simplicity and efficiency ordering process Check out

Fill the details

Payment(Voucher)

Deliver within 15 minutes

• Differentiation  Customization: People can create their own pizza Adding toppings  Pick a movie and enjoy with pizza

Overall: Hard to collect customers’ opinion for online service.

1987 Street Ave City, State 60623, US.

Balanced Nutrition Coming to Fruition

www.funFruit.com

Comparisons Elements Exterior Design

Dark design and unimpressive signage, but better at night.

Impressive colour and logo, hard to be missed.

Interior Design

Thai-style decor, elegant but not very spacious.

Bright and simple, usually no table and chair in take-away.

Food

Modern Thai food.

Pizza.

Menu

Separate and hard to read.

Simple and clear.

Lighting

Relatively dark.

Bright and clear.

Uniform

Traditional Thai style.

Red and blue, T-shirt and hat.

Web Pages

Provide only information. Online Multifunction. Online ordering and ordering will soon be launched. movie renting.

1987 Street Ave City, State 60623, US.

Balanced Nutrition Coming to Fruition

www.funFruit.com

THANK YOU!

1987 Street Ave City, State 60623, US.

Balanced Nutrition Coming to Fruition

www.funFruit.com