2014.03.13
Physical Evidence Study between Thai Siam & Domino’s
2080941H Chun-Yi Huang 2069107L Hsing-Yang Lai 2068463C Yi-Lin Chou 2076297X Xijing Xie 2065271W Jingyi Wang 1987 Street Ave City, State 60623, US.
Balanced Nutrition Coming to Fruition
www.funFruit.com
Physical Evidence - Thai Siam Facility Exterior • Exterior Design: signboard is not eye-catching, especially at daytime • Surrounding Environment: it is the only one Thai restaurant in this area
Facility Interior • Interior Design: traditional Thai style • Equipment: seats & tables/cash register/ coffee machine/dinnerware • Signage: exotic menu with the pictures of Buddha • Layout: not spacious • Air Quality/Temperature: acceptable • Lighting: lightly dark • Floor Covering- red carpet
Other Tangibles • Employee Dress: dressed in traditional Thai costume • Web pages: consistency with the interior design • Virtual Servicecape: providing the information of current top seller/online ordering will start on mid Mar. 1987 Street Ave City, State 60623, US.
Balanced Nutrition Coming to Fruition
www.funFruit.com
Roles of the Servicescape • Package - the interior design, uniform and menu are associated with Thai Culture • Facilitator – providing an album of meal’s pictures to facilitate the ordering process • Socializer – the dining area is not broad so people can easily interact with others • Differentiator – the service delivery process is very Thai, including interior design, employee dress and menu etc. 1987 Street Ave City, State 60623, US.
Package
Differentiator
Servicescape
Facilitator
Socializer
Balanced Nutrition Coming to Fruition
www.funFruit.com
Evaluation Weaknesses • The sign board is not very eye-catching at daytime, people may miss it when walking by. • The dinning area is not so spacious. • The fan page on Social Media is not popular.
1987 Street Ave City, State 60623, US.
Balanced Nutrition Coming to Fruition
www.funFruit.com
Physical evidence – Domino’s Servicescape
Other tangibles
• Facility exterior
Business card
Available on counter
Exterior design
Bright glass door and window
Bill statement
Bill and Receipt
Signage
Blue and Red signage with logo
Report
Financial report on website
Parking
Depends on location
Uniform
Same color as logo
Motorcycle/ Car
Same color as its logo
Landscape
Bustle downtown
Brochures/leaflet
Available on counter
Web page
-
Online web site Sort by zip code Standardized order sequence. Extra service. Ex. movie rental
Virtual Servicescape
-
Colorful webpage with many pizza pictures. Other promoting advertisements on banner
•
Facility interior
Interior design
Concise and simple, no seat
Equipment
Baking machine, Cash machine
Signage
Pizza box & tissue
Air quality
Normal
Lighting Aromas
Bright
1987 Street Ave City, State 60623, US.
Strong food smell
Balanced Nutrition Coming to Fruition
-
www.funFruit.com
Roles of the Servicescape & Evaluation • Package Bright Color: Red + Blue
Brand Identity Cheerfulness + Assurance
Delivery Packaging: Uniform, Car and Pizza packaging
• Facilitator Online Menu: Provide detailed information, including materials,pictures and nutrient information Simplicity and efficiency ordering process Check out
Fill the details
Payment(Voucher)
Deliver within 15 minutes
• Differentiation Customization: People can create their own pizza Adding toppings Pick a movie and enjoy with pizza
Overall: Hard to collect customers’ opinion for online service. 1987 Street Ave City, State 60623, US.
Balanced Nutrition Coming to Fruition
www.funFruit.com
Comparisons Elements Exterior Design
Dark design and unimpressive signage, but better at night.
Impressive colour and logo, hard to be missed.
Interior Design
Thai-style decor, elegant but not very spacious.
Bright and simple, usually no table and chair in take-away.
Food
Modern Thai food.
Pizza.
Menu
Separate and hard to read.
Simple and clear.
Lighting
Relatively dark.
Bright and clear.
Uniform
Traditional Thai style.
Red and blue, T-shirt and hat.
Web Pages
Provide only information. Online Multifunction. Online ordering and ordering will soon be launched. movie renting.
1987 Street Ave City, State 60623, US.
Balanced Nutrition Coming to Fruition
www.funFruit.com
THANK YOU!
1987 Street Ave City, State 60623, US.
Balanced Nutrition Coming to Fruition
www.funFruit.com