Master Projects-Portfolio 2015

Created by Ed Harrison from the Noun Project

CLAIRE'S portfolio Created by Ed Harrison from the Noun Project

product service system design

MASTER PROJECTS

Created by Ed Harrison from the Noun Project

Created by Diogo Trindade Created by Diogo Trindade from the Noun Projectfrom the Noun Project

Hi! I am Jingyi Zhou.

You can call me CLAIRE I come from Beijing, China.

I am learning

PRODUCT SERVICE SYSTEM DESIGN in Politecnico di Milano.

I am looking for an graduating INTERNSHIP and expecting to communicate with an excellent team:)

EXPERIENCES

09/2009-07/2013 BACHELOR

07/2010-08/2010

09/2013-04/2014 MASTER Design Linnaeus University Växjö, Sweden

10/2014-now MASTER

Product service system design Politecnico di Milano Milan, Italy

SKILLS Language Chinese English（IELTS above 6.5, Fluent in oral and written） Softwares

Adobe Illustrator Adobe Photoshop Adobe Indesign Auto CAD Microsoft Office

Hangzhou Greentown Real Eastate Co. Ltd Internship, Interior and engineering department - Assistant works of interior engineering drawing - Assistant daily works for sales department

07/2011-08/2011

IKEA, Beijing, Internship, Sales department (Textile) - Works of sale and cargo consolidation - Information guide for customers in marketplace

07/2012-08/2012

Life Style Magazine, Fashion Home channel Internship editor and journalist - Creative commercial advertisement copywriting for brands and clients - Content edit - Client interviews - Report Furniture Affairs or relevant activities - Assistant for commercial shooting

Created by Diogo Trindade Created by Diogo Trindade from the Noun Projectfrom the Noun Project

“I cannot do everything, but I can try anything.”

08/2012-05/2014

Life Style Magazine, Fahion Home channal Part-time Columnist - Creative commercial advertisement copywriting for brands and clients - Client interviews - Column writing (Lifestyle and travel)

WILLING WORKING FIELDS Product Service System Design User Experience/Service Design, Design Strategy, Design Management, New Media Strategy & Content Design

Editorail

Creative Content Editor & Writing (Magazine/Social Media/Others) Other Relevant

claire's portfolio ///Curriculum Vita

Created by Ed Harrison from the Noun Project

Wood science and engineering (Furniture design and manufacturer ) Beijing Forestry University Beijing, China

Created by Ed Harrison from the Noun Project

EDUCATION

Everything is Interrelated 一切皆相互关联

Education

Experiences

Travel

Friends

Family

Food

Art

...

DESIGN comes from LIFE 设计源于生活 Express emotions

Build relationships

Create new lifestyle

Use Design as a Way to Compose my only once life 编写我独一无二 有且只有一次的人生

claire's portfolio ///Personal Design Philosophy

Created by Ed Harrison from the Noun Project

Tell stroies

Team coorperation

团队合作

During the learning period of my master, 90% projects were worked by groups. Because Product Service System Design is an unite of different aspects of design, it needs any individual in a group shows exclusive skill and finally finish the same goal. So I learned how to modify and improve during numerous discussions. It is common to face many problems like how to use personal skill efficiently, how to arrange the time and tasks, how to deal with the relationship among people. But during this process, I understood how to learn from others and show my own ideas, so that we can improve together.

Created by Kelig Le Luron from the Noun Project

Created by Vectors Market from the Noun Project

Research & Refine

I learned that research acts as one of the most important roles of the process of PSSD. If there is no objective data and

调查提炼

research and extract and purify the most valuable core informations to build our design consequence.

accurate trend, there will be more problems in the future steps of design. Research has to be worked during the whole process from the begin to the end. We learn users, markets, laws and regulations, trends, and so on during the

Master period design UNDERSTANDING 2014-2016

Systemically dive

I was not a pure design student before and my work way was not systemic. Learning from PSSD, I gradually cultivate a

系统性潜入

help my design work. I learned how to modify the details rationally and objectively so that makes less mistakes.

new design work style, which is more systemic and logical. There are many relationships among different aspects of a PSSD project, I learned to use many tools like system map, user journey map, service blueprint, personas and so on to

对研究生 阶段的 学习体会

Created by Sergey Demushkin from the Noun Project

Empathized thinking

User-centered design, is one of the start point of designing a PSS, but we don't need to be constrained by the only

同理心思想

when I standing on the overall situation, and keep the originality of design.

method. To be concluded, we need an empathized mind. I understand that standing on different roles’ places and thinking like them are very important to me. But, I still need to “assume” myself as an exclusive service designer

Visualization & prototyping

Using visual ways to express is a very important way of communication. I was not familiar with visualization, but now I

视觉化与建模

comfortable experience for users.

am gradually used to this method. Visualized languages need to be creative, united, and clear. By using good visual language, prototyping continuously, and modifying gradually, will be the base of good PSSD with perfect

claire's portfolio ///Personal study feedback

Created by Ed Harrison from the Noun Project

Created by Filipos Trineros from the Noun Project

Created by Ed Harrison from the Noun Project

SERVICE +TRAVEL +PRODUCT

Created by Ed Harrison from the Noun Project

DANDELION

SERVICE +SOCIAL ENTERPRISE

claire's portfolio

///Selected works 2014-2016

Created by Ed Harrison from the Noun Project

SERVICE +FOOD +URBAN LIFE BEST WAY TO MEET THE WORLD

Created by Ed Harrison from the Noun Project

Created by Ed Harrison from the Noun Project

Zest SERVICE +TRAVEL +SHARING ECONOMY

Created by Ed Harrison from the Noun Project

Zest

Created by Ed Harrison from the Noun Project

BEST WAY TO MEET THE WORLD

Created by Ed Harrison from the Noun Project

Created by Ed Harrison from the Noun Project

DANDELION

claire's portfolio ///Selected works 2014-2016

Created by Ed Harrison from the Noun Project

U se “ F o o d” as t h e m ai n t o p i c an d pi c k a br an c h t o de v e l o p into a si g n i f i c an t se r v ic e p r o j e c t w h i c h c an h elp o r e f f e c t a spe c i f i c g r o u p o f c i t i z e n s.

W e c h o se “ f o o d distr ibu t i o n ” as o u r r e se ar c h di r e c t i o n and de si g n a se r v i c e t o h e l p l o n e l y e l de r p e o pl e f r o m a se r ies de v e l o p m e n t a n d de si g n p r o c e ss.

/Mindmap and Visions

MINDMAP

/Mindmap and Visions

VISIONS

Food from Mars

is to decrease the storage space or extremely condition to keep the freshness and nutrition by creating new concepts and techniques, which may totally change even delete the ways of tradition distribution in the future.

7

/Mindmap and Visions

VISIONS

re mainder 60%

ta ke

WORLD FOOD PRODUCTION waste

food expiring xEpiring food food wast e food waste

40%

defective defective

1.3 billion tons

save money save mone y

Charit y poor

100 100kgkg

discount bart er waste of a person every year

Robin Food

from rich to poor is to use particular ways to collect and recreate expire food in excess, and then give people by donation or low price, which builds a harmonious coexistence for human being.

9

/Mindmap and Visions

VISIONS

few km and less steps from farm to store

SEASONAL

few km and less steps from farm to store

VARIETY

ORDINAR Y DISTRIBUTION

>1900 km on average

HEALTHY

FRESHNESS

SAVING

LOCAL ORDINAR Y DISTRIBUTION SEASONALCO2

SEASONAL QUCAL ALITY LO VARIETY TRADITION TRADITION HEALTHY HABITS HABITS NOSTALGIA FRESHNESS NOSTALGIA LOCAL QUALITY

packaging

money

KM 0 SAVING

>1900 km on average VARIETY HEALTHY

global warming FRESHN ESS SAVING money packaging producer-consumer direct sale few km and less steps from farm to fork packaging

CO2

money

TRADITION HABITS

global warming

NOSTALGIA

Cool-ture

producer-consumer direct sale few km and less steps from farm to fork

is to reduce the intermediate links of the whole process of food distribution, which supports local food production and above all, Km0 so that protects the culture and the nature of a particular region.

11

/Senarios

INTRO

C H I TA design for food distribution

CHITA

THE DISTRIBUTION PIONEERS

We are searching for new trends in food distribution and trying to imagine how it will be in the future, having today so much waste and variety of food that comes from all over the world.

Traditional distribution has a lot of problems during this changing era such as freshness, transportation, price, long distance, convenience, types, over supplication and so on.

So it is important to improve the way for distribution or even create totally new ways for food distribution in the future.

As this reasons, we found some awesome cases to change the way of distribution, which can be pioneer of this field and divine a new trend of distribution.

So how they work? They can be virtualized in three different ways and we give three interesting names of each part.

Food from Mars is to decrease the storage space or extremely condition to keep the freshness and nutrition by creating new concepts and techniques, which may totally change even delete the ways of tradition distribution in the future.

ADD TO CART

Robin Food is to use particular ways to collect and recreate expire food in excess, and then give people by donation or low price, which builds a harmonious coexistence for human being.

Cool-ture is to reduce the intermediate links of the whole process of food distribution, which supports local food pro duction and above all, Km0 so that protects the culture and the nature of a particular region.

SALE

We believe, by these special ways of food distribution, we all can enjoy fresher, more delicious, and nutritious food and they will give more fun for our eating experiences.

Chiara Riva / Elisa Blanchetti / Marco Bonari / Pu Hui / Zhou Jingyi 12

1

13

/Senarios

POSITION MAP

Why we choose our polarities?

Our chosen vision, ROBIN FOOD, from rich to poor, is about using expiring or excess food to help people in need.

So we are finding the suitable parts to fit this vision.

What is the closest content about ROBIN FOOD? The situation.

We thought people in need can be divided into two groups, one is being in need continuosly, and the other one is emergency. Through our cases study research, we discovered that some service project or company only distribute food to people directly without any organization or foundation’s help. So it can be seen as the original ones, help without help.

Conversely, other are about the middle agencies like organizations give a platform to people to do some activities. We called this part transform, help with help.

Finally, we decide everyday, emercency, original and transform as our four polarities of our position map.

26

27

/Senarios

/Senarios

For this scenario, our aim is collecting expiring or excessed food for transforming into another type of food which has longer shelf life so that can help people who are in an emergency like the situation of the war or disaster and so on.

By this way, we can create an efficient way to help people who are in need badly.

For example, fresh food is hard to save and transport, for this reason, we can transform food into new formslike the reel of compression dry food or even lego-shape food, wich reduce much more space for storage and transportation.

By this way, like during the war period, this type of portable food can easily be equiped.

Above all, it can ensure thequantity of the demandand the quality of the standard.

This scenario is about distributing original food to emergent situations .

Our hypothesis is designing a service like an app or a website, wich can send “help� signal for people who are in an accident or emergency situation so that others can find them and give . them food immediately By designing in this way, we can shrink the middle link of emergency aid and help people who are in need frequently .

Actually, it builds a social web for the public and give mutual help efficiently.

But there are also some problems of this food first aid. Like long-distance situation, it will be hard for transportation and distribution. So for this reason, it is only suitable for regional demand.

However, it is still a good way to build a indemnifiction of emergency help system, wich can be also seen as a powerful holder of the government problem solve department.

USE FOOD

28

MAYFOODAY

/Senarios

EATODAY

For this scenario, our design group try to find a way to transform food in another type or found an organization or service foundation to help . people in need everyday We would not like to donate directly but using a meaningful way, which can let people work by themselves and get the good consequents from this process.

For example, teaching poor, disabled children or orphans something useful and letting them improve their skills.

Or letting olders impart their life experiences to younger person and receive both substantial and .

emotional return

By these ways, we create more emotional way to decrease the disappointment of poor people’s feeling and also give them opportunities to realize their own values of life. In conclude, to express harmonious and balance relationship among people.

/Senarios

FINAL CHOICE Finally, our design group decided to focus on this scenario, EATODAY. Because there are more possibilities of this scenario.

The most important reason is that we believe there are lots of people who are in need should be cared and given help everyday. How to build a close bond between “rich” and “poor” is not only a simple way of donation or charity. It needs love and patience.

So after discussion, our group decided focus mainly on poor older person and tried to design a good service for this special group.

/MyGranny

/MyGranny

CONCEPT

PERSONAS

Sciura CARLA

Sciura CARLA & Sciur PAOLO

& Sciur PAOLO

SOFIA

Hi, we are a sweety couple of pensioners.

We have economic difficulties, my Sciura CARLA & Sciur PAOLO pension is not enough and we need a little help.

My wife is a masterchef and her showpiece SOFIA is pizzocheri, the proof of the pudding!

MyGranny is a service design project which aims to help feed poor or lonely elder personby using an emotional way.

Our design group would not like to donate food for this type of people directly because simply charitable behaviors are easily to be seen as only sympathies rather than equally treatments.

By this reason, we prefer letting our target do something valuable andget benefitfrom their real actions.

In MyGranny, elders from different countries and cultures can cook different types of foodfor the people who has made reservation in advance.

What participants should do are bringing the ingredients to “granny” home and enjoying the meal together.

We believe, what elders need more is about emotional and spiritual accompany, so why we do not taste their whole-life experienced food ?

Maybe we can get more than them.

LUCA & ANDREA

Sciura ELGA CARLA & Sciur PAOLO Sciura Hi, we are Andrea and Luca and came from Firenze we are twin brothers and we live in milan for 2 years.

Our dream a restaurant serving SOFIA is to&open ANDREA LUCA typical milan recipes, we are interested to Sciura CARLA & Sciuralso PAOLO join this initiative because it is good to Sciura ELGA help people that have economic difficulties.

Sciura ELGA

SOFIA Hello,ANDREA I am Elga&and live in a small cute LUCA flat with my dog.

Sciura CARLA & Sciur PAOLO Sciura I was pastry chef and I would like to pass SciuraaELGA DINA on my knowledge.

I would be really happy to spend my afternoons to cook with young persons SOFIA ANDREA & LUCA and have a sweet snack with them. filippo

SOFIA

Sciura Sciura ELGA CARLA & Sciur PAOLO Sciura I am a DINA university student and I just moved to Milan.

I love the desserts and I love to cook in general, I’m also interestedin social -ini ANDREA & LUCA SOFIA filippo tiatives, for this I want to join the project MyGranny Sciura ELGAand make some granny feel Sciura DINA good.

Sciura DINA ANDREA LUCA Hi, my name is&Dina, I’m a widow for filippo five years and I have no grandchildren, Sciura DINA ELGA soSciura I have a lot of free time and I feel very lonely.

I’m looking for youngsters to spend my lunch time expecially during the weekend. filippo My showpieces tortellini and stew.

ANDREA &are LUCA You are welcome!!

Sciura DINA My family is very wealthy, and I am very happy to participate in this initiative, helping people makes me happy.

I think it is interesting to help these range filippo of persons because you should not only give but you can also receive.

Sciurahave DINAa great wealth of knowledge.

They

filippo

FILIPPO

/MyGranny

SYSTEM MAP user journey CHOICE: Cook 2 Sciura Maria

Cook

Cook

HOST 2 PERSONS on Monday or Friday Dish: PARMIGIANA 1

TEXT or CALL

2

Cook

HOST 3 PERSONS on Tuesday or Saturday Dish: GNOCCHI

1

CONTACT: Sciura Maria

2

3

HOST 3 PERSONS on Wednesday or Sunday Dish: LASAGNE

CONFIRM:

3

3 persons on Saturday Dish: GNOCCHI

SHARE THE EXPERIENCE & FEEDBACK ON WEBSITE!

BRING FOOD TO SCIURA MARIA’S HOME

ENJOY DISH TOGETHER: Sciura Maria has a lunch for free and socialize Guest learn how to cook

COOK TOGETHER

/MyGranny

TOUCH POINTS

/Conclusions

SWOT ANALYSIS

website STRENGHTS -

Interaction between old and young Hand down knowledge Go aganist poverty Save money Learn

WE AKNESSES - The help for old people isn始t constant - Security -People don始t trust

ADV

OPPORTUNITIES - Make the knowledege interesting in order to help people - Learn helping people - Collaboration with associations

TH REATS -look like a trend -Appear similar to other share dinner service

Created by Ed Harrison from the Noun Project

Zest

Created by Ed Harrison from the Noun Project

BEST WAY TO MEET THE WORLD

Created by Ed Harrison from the Noun Project

Created by Ed Harrison from the Noun Project

DANDELION

claire's portfolio ///Selected works 2014-2016

Created by Ed Harrison from the Noun Project

N owadays, tec hnolog y of solar ener g y is developing fa st. Using this c lean ener g y to desig n a pr odu c t a nd the ser vic e a r ou nd it in a spec ific field is ou r aim of this pr ojec t.

Finally we pic ked “ tr avel� as the main topic of ou r ser vic e and g ener ated a solar br ac elet to assistant a u ser ha s b etter tr avel ex per ienc e.

/Research and Discussion

MINDMAP FUNCTIONS

SOLAR ENERGY ECO-FRIENDLY

EFFICIENCY SUSTAINBILITY DEVELOPMENT

PET

NEW TECHNOLOGY

PLAY

ar ra ín

yb f .B or A m ug ht ts e ní N A uo m n ne orP bá ej ra tc

b fro y B m .A th gu e st N ín ou A n m Pr en oje á b ct ar L

L

ra ar ní

EDUCATION

CHILREN

STUDENT

OUTDOOR ACTIVITIES INDOOR ACTIVITIES

FAMILY

FAMILY RELATIONSHIP

EXHIBITION

ra

ar

ar

ní L

ra

URBAN LIFE Created by Claire Jones from the Noun Project

BEIJING CLASSES PROPOTION

aín

by fro B. Ag m t us he tín N oun Ame Pro nába jec r L arr t

SOCIAL

USE OF TECHNOLOGY

SERVICE

SOLVING PROBLEM TRANSPORTATION

LIFE STYLE

HOBBIES

EMOTIONAL ACTIVITY INTERACTION

CITIZEN

by

CUSTOM

FOREIGNERS

LOCAL

PHYSICAL ACTIVITY

APERITIVO

t jec r L Pro ába un men A

No

the stín DESIGNfrCAPITAL om . Agu

STRANGERS

QUALITY OF LIFE

FAIRS

ACTIVITY LOCAL SPECIAL aín arr

PEOPLE

SOCIAL RELATIONSHIP

SALONE

NIGHT LIFE

DESIGN

POOR

VISITORS

FASHION WEEK

MEDIUM

SOCIAL NETWORK

SMART PHONE

ra b tc án e jo em rP A nu nít oN sug eh A . t mB y or b f

ADULTS

IPAD

TRAVELLERS

MILANO

Created by m. turan ercan from the Noun Project

RICH

PERSONAL SPACE WEEKDAYS

BEIJING

COMMUNICATION

ín

WORK

STUDY

LANGUAGE

Created by Snpr Cartman from the Noun Project

FASHION

INCOME

ELDERS

L ar áb t en jec AmPro tín un s u o Ag e N B. th by rom f

FAMILY BAND

FURNITURE

EXCHANGE

GROW KNOWLEDGE

DESIGN CITY

MIND MAP

HOUSEHOLD APPLIANCE

ARCHITECTURE

BUSINESS FASHION

HANERGY

ACCOMPANY

DESIGNER

TOURISTS REGIONAL DIVERSIFICATION

CULTURE

B

CULTURAL LIFE

/Research and Discussion

EXPERIENCE MAP

WHO

Created by Joaquín Sænz from the Noun Project

USE ENERGY TO BUILD SOCIAL INTERACTION

Created by Piotrek Chuchla from the Noun Project

WHERE

Created by Joaquín Sænz from the Noun Project

WHY

Created by Joaquín Sænz from the Noun Project

Created by Stephanie Szabo from the Noun Project

WHAT

Elder person

Created by Luis Prado from the Noun Project

Local person

Business people

Created by Hali Gali Harun from the Noun Project

Tourists

Created by Lemon Liu from the Noun Project

Students

Created by Joaquín Sænz from the Noun Project

Families

Created by Milton Raposo C. Rêgo Jr. from the Noun Project

Created by Alex C. from the Noun Project

Created by Andrew Nolte from the Noun Project

Created by Joel Burke from the Noun Project

Created by Studio Fibonacci from the Noun Project

Neighborhood

Out-door space

Public places

Bus/Train station

Local places

Educational area

Spend more time with family

Accompany with each other

Participant in activities and day & nigh life

Interact with strangers

Join local activities and Communicate with locals

Learn more skills and Broaden horizens

Enhace family relationship.

Adults spend more time with children so that children spend less time of using technology.

Try to find new ways to accompany old persons and make them enjoy the rest of life.

Help elders feel comfortable and find new values of living.

Give local people more chances to large their social network and make new friends.

Improve the social relationship between strangers. Try to creat new ways of interaction to make some public time more interesting and be good at people’s physical and psychological health.

Give tourists a platform to get in touch with local person and join local activities so that enrich the travel experiences and learn more about culture, custom, lifestyle, and

Help student learn new skills and collect extracurricular knowledge.

Give especially international students opportunities to touch the city deeply and help them build social network.

/Service Introduction

SUMMARY OF THE PSS

The Dandelion Bracelet is thought to allow the interaction between people, especially “local” and “tourist”. A local is someone who is resident in a certain city, while a tourist is someone who travels and wants to be part of the reality he/she is going to visit. technology it doesn’t need to be recharged.

Then the user has to download the app, which is fundamental for the entire PSS. The app can interact with the bracelet using bluetooth technology; after setting on the app the main personal information and the status of the user (i.e. local or tourist), you can start to enjoy the service.

Indeed, if the bracelet is switched on, when a tourist and a local are within a certain radius of meters that is editable through the app (using GPS of the smartphone), the bracelet of the local starts to vibrate and if he accepts the interaction (using a botton on the bracelet), then the tourist can follow the leds on his bracelet to reach the local. with local helping the tourist and the tourist knowing more about the place he is visiting.

After the interaction, the tourist has to give a feedback and “virtual money” (from 1 to 5) to the local, according to the experience he had during the interaction.

The local will use this virtual money in his future trips or to receive “discounts” during the events of the organizers.

In effect the main users of the service are the tourist and the local, but we have to consider also

/Service Introduction

OFFERING MAP

HELP ASSISTANCE

EVENT NOTIFICATION

LEAVE FEEDBACK

EARN VIRTUAL COIN

/Service Introduction

TOUCH POINTS

which arranges a particular event where there will be only the users of the bracelet.

Indeed the event planner can organize the activity and send all the informations using the app, the users will give a feedback to the organizer, to understand if that event was really appropriate with the aim of the Dandelion PSS. The PSS should enable the tourist to know not only the main aspects and “touristic locations” of the place visited, but also fells part of that context, staying in touch with the real cultural aspects of the city. While on the opposite side the local can be involved in social interaction and let the tourist to have the best memories of the travel, considering that in the future he will be a tourist looking for the same service.

WEBSITE

APP

ADV

RETAIL (ex. National Geographic)

Why feedback and virtual money are so important?

We can consider our PSS a form of collaborative service in which trust is fundamental.

To promote the use of this service, we had to encourage in some way the local, because it’s true that is a service for people that want to improve interactions, but they couldn’t want to lose too much time. So we decided to add “virtual money” at the common feedbacks. Virtual money, assigned by the tourist according to the level of satisfaction of interaction, can be used by the local in his future trips or to receive certain amount of discount by the planner of events.

So the discounts that the planner of events should give to the local in change of virtual money, promotion.

Moreover also the feedbacks on the events made by local and tourist are important, because so doing, Dandelion can understand if the planner of event is organizing events in line with the main aims of Dandelion.

/Service Introduction

DESIGN BRIEF & REQUIREMENTS SETTINGS The design of our PSS requires essentially two phases, the design of the bracelet and the design of the network facilities that allow interactions between different actors.

The bracelet is made of hypoallergenic TPU rubber, to avoid problems caused by splash water to capture much sun as possible and to allow the led to be visible. We decided to apply a magnetic closure to have at the same time comfort and safety to not lose it.

According to other bracelet offered by the market, we chose three different measures for the market, respectively S (15 cm of circumference), M (18 cm) and L (20 cm). In the middle of the bracelet we put 8 led ordered like a compass, which are able to light up when they have to show the path to the user. The connection between the smartphone and the bracelet is guaranteed by a bluetooth connection, so we put the bluetooth component inside the bracelet and a microprocessor which enables the exchange of information between the two devices.

Moreover we have a vibrating motor and a thin battery recharged only by solar energy, so the user is free from any other recharger.

In the bracelet there are also two buttons, in two different sides; one is able to stop the vibration, while the other has the “switch on/off” function.

All the technical components that we decided to use, will be able to guarantee a depth close to 50x30 mm.

After the design of the bracelet, we had to think about the network enabling the connection between actors. The fundamental part is the mobile app, which allows all the fundamental interaction with the service. Indeed, for example, the app has access to the GPS of the smartphone and when a tourist and a local are close enough, such as in a radius of 200 meters, the app understands the situation and allows the meeting between the two users. city, from museum exhibitions up to party events.

A fundamental requirement for the service is the GPS connection of the smartphone and the assumption that the PSS will work very well after a wide diffusion of the bracelets.

We can think about our PSS like a network externality, considering an economic point of view, so more users mean more diffusion of the service, more interactions between locals and tourists, more interest for the planners of events, which could be considered like providers of complementary goods/services (i.e. activities allowing interactions and money returns for the organizers).

To allow a wide diffusion of the bracelet, ii’s fundamental to capture the attention of the tourist a new method to spread events in the city and thanks to a direct interaction between the local and the tourist, the second one could be informed also about “hidden” places or events which sometimes are not present in a common touristic guide or not promoted. Moreover the tourist could be more in touch with the city he/she is visiting, so the better experience and perception of the visited destination can support positive comments and a “free” advertisement for the city itself.

It’s fundamental also to promote the diffusion of the bracelets in strategic point characterized by the arrival of the tourists, like terminal shops in the airports or in the railway stations.

We thought to improve next to the app, also a website, in which the user or the organizer can in a blog.

All these activities, from the design of the bracelet till the management of the app and website will be done inside Dandelion Company, while the manufacturing phase of the bracelet will be Hanergy Company.

*privacy note: the app is not able to show to a user the position of other users, indeed the position is declared only when two users are in a certain radius of meters that is editable through the app.

Summary of technical details: Components: • Component for the bluetooth connection (using radio frequency) • Microprocessor to allow the exchange of informations between the smartphone and the bracelet • A push button to stop the vibration and accept or not interaction • A switch on/off button to activate or disactivate the bracelet • • Thin battery recharged by solar energy • Led to provide the direction that the users has to follow • Vibrating motor Dimensions: • Width 35 mm; Depth < 10 mm • Circumferences: 15 cm (S); 18 cm (M); 20 cm (L) Materials and Care: • hypoallergenic TPU(thermoplastic polyurethane) rubber • splash resistant, but do not submerge

/Dandelion

APP

1

2

3

4

5

6

/Dandelion

WEBSITE

/Dandelion

VALUE PROPOSITION POSTER

/Dandelion

SERVICE BLUEPRINT

EARN MONEY

/Dandelion

USER JOURNEY

Created by Hali Gali Harun from the Noun Project

TOURIST

from the Noun Project Created by Alex Fuller

Tourist

oC ronvuG yb detaerC tcejorP nuoN eht morf

BEST WAY TO MEET THE WORLD

NAME AGE CITY JOB

DANDELION

oC ronvuG yb detaerC tcejorP nuoN eht morf

from the Noun Project

by Muhamad Faizal Rahman Hakim

DANDELION

relluF xelA yb detaerC tcejorP nuoN eht morf

Created by Dirk Schm端cker from the Noun Project

BEST WAY TO MEET THE WORLD Created by Louis Dawson from the Noun Project

Created by Luis Prado from the Noun Project

Discover the service

Buy Dandelion bracelet in a tourist office airport / train station shop

Download the Dandelion app

Created by Louis Dawson from the Noun Project

Sign up the specific information such as name, age, gender, city, job, nationality, interests

Link phone and bracelet and then set up the current status as TOURIST

SWITCH ON to search LOCAL

GPS locate LOCAL

Follow the RED LIGHT on the bracelet to find the LOCAL

Created by Daniel Behrends from the Noun Project

Give feedback (virtual money) to LOCAL that help you

Enjoy the activities suggested or the palce suggested

Meet LOCAL who can help you.

Participate to the events

Spend money

Created by Luis Prado from the Noun Project

LOCAL

from the Noun Project Created by Alex Fuller

Local

oC ronvuG yb detaerC tcejorP nuoN eht morf

NAME AGE CITY JOB

DANDELION

oC ronvuG yb detaerC tcejorP nuoN eht morf

from the Noun Project

by Muhamad Faizal Rahman Hakim

DANDELION BEST WAY TO MEET THE WORLD

relluF xelA yb detaerC tcejorP nuoN eht morf

BEST WAY TO MEET THE WORLD Created by Luis Prado from the Noun Project

Discover the service

Buy Dandelion bracelet tourist office or chain shops on-line shop (official website)

Download the Dandelion app

Created by Louis Dawson from the Noun Project

Created by Louis Dawson from the Noun Project

Sign up the specific information such as name, age, gender, city, job, nationality, interests

Link phone and bracelet and then set up the current status as LOCAL

SWITCH ON to be available

DANDELION receive a notification by vibration to alert LOCAL

Accept to help TOURIST pushing a button

Wait for the TOURIST

Meet TOURIST who need help.

Receive virtual money from TOURIST

Created by Dirk Schm端cker from the Noun Project

Participate to the events

Spend virtual money

/Dandelion

USER JOURNEY

Created by Simon Child from the Noun Project

EVENT PLANNER

Created by Pham Thi Dieu Linh from the Noun Project

Created by Pipe Rosas Licht from the Noun Project

Created by misirlou from the Noun Project

Created by MONTANA RUCOBO from the Noun Project

MUSEUM

GALLERY

URBAN ACTIVITY

Sign up DANDELION BEST WAY TO MEET THE WORLD

Created by Luis Prado from the Noun Project

Get the information by visiting Dandelion official website.

NAME CITY TYPE ACTIVITY PLAN...

NEW ACTIVITY DATE 19/06/15

BAR

CLUB

AND MORE

Created by Alexandr Cherkinsky from the Noun Project

SEND TO COMING AND NEARBY PEOPLE

Created by Alexandre Mendes from the Noun Project

Created by Luis Prado from the Noun Project

Download the Dandelion app.

Created by Louis Dawson from the Noun Project

Sign up the specific information of your organization like name, city, type, activities plan...

Created by Louis Dawson

from the Noun Project Propose event to the Dandelion system center, that will be analized by the staff.

Created by Louis Dawson from the Noun Project

The app sends notifications to users who are traveling in your city and nearby locals automatically.

Welcome people who are coming to your place.

Activity time.

Earn money

/Dandelion

SYSTEM MAP

/Dandelion

PERSONAS

SARA 25 FEMALE DESIGNER DESIGN COMPANY USER

LUCA 22 MALE STUDENT UNIVERSITY USER

I like talking with people and finding inspirations for my design. I don’t like boring traveling experience and feeling out of the environment.

I love tasting different food and exploring the history and culture of different places.

I do not like very expensive objects without too much value.

I am looking for something interactive for me to communicate people and join more local activities. Enriching my experiences has a big value of my work.

I want to get in touch with different places to understand the different cultures which can help me broaden my horizens. I will be really happy if I can learn other languages and talk with foreigh people.

I like traveling abroad and reading books.

I am always interested in fresh things and never hide to try.

Dandelion solves a big problem that normally during the period of traveling, I cannot explore the real local things.

But I am not sure if there are enough users in some undeveloped places who can help me.

l like visiting museums and art expositions.

Music is always my favorite.

Dandelion gives me a possibility to touch the interesting activities in different places so that I can have a first contact with different languages.

I am worrying about the price of the bracelet.

MAGGIE 28 FEMALE HR MANAGER MULTINATIONALS USER

BEN 45 MALE MUSEUM ADMINISTRATOR ART MUSEUM ORGANIZER

As a HR manager, I pretty like paying attention to different people. But there are not too much opportunities to get in touch with the correct people I want to know.

I am a museum administrator so I am quite proud of my art exhibitions. i would like to welcome more visitors but I do not like just few people. I need more international interactions to improve my works’ quality.

i am looking for more local person who are friendly and have similar interests and are professional in specific fields.

I will be really pleasure if I can make new friends or find patential people to work in my company.

My hobbies are taking photos and recording some special moment by writing or via voices.

Dandelion gives me a real-time solvingproblem help and a lot of opportunities to communicate with different people.

I am afraid of the cheating problem.

I am looking for more multiculteral visitors to come here and bring the new fresh ideas to me. Of course, what make me excited is our exhibitions are liked by people who come from all over the world.

I am interested in recording visitors’ reactions of different art works and if they agree I will take pictures to them.

Dandelion makes the museum more popular and improved. Also we have more incomes.

I am thinking if my musuem can be recommended by Dandelion.

/Dandelion

/Dandelion

PRODUCT VISUALIZATION

SWITCH OFF

CONCLUSION

SWITCH ON

Why Dandelion should be so interesting?

We started from an idea that in this world it’s becoming harder develop “real” interactions, especially in the big cities in which everyone thinks often only about himself/herself, in which we prefer to look at our social network page instead to begin a conversation at the bus stop.

However there are people that sometimes would improve some kind of interactions, but they are afraid to disturb the others or to be seen as an eccentric person.

With Dandelion we want to give voice to these people, especially focusing on the interactions that could come up between residents of city (locals) and tourists.

Spreading this service, not only the tourist can reach places unknown for the tourist guide or live unforgettable experience, but also he can comprehend deeply the culture of that place.

On the opposite side, the local can be part of this experience suggesting places he knows very well, helping someone else as he would like to be treated during his trips.

Because every local will be a tourist and every tourist will be a local.

Dandelion should have the support of the economic system because if we improve the experience of the tourist in his journey, in an indirect way we improve local tourism. That tourist will return to home and will describe best memories of the visited place and we will have the so called “word of mouth”.

Moreover we will be able to sponsor not only the main activities of that city, but also the hidden ones which are not promoted usually.

Another important aspect is that we could be able to reduce the misunderstanding of some cultures different from our one; these incomprehensions are often given by a lack of real contact with people coming from different places.

For this reason…..Dandelion, the best way to meet the world!

Created by Ed Harrison from the Noun Project

Zest

Created by Ed Harrison from the Noun Project

An one- week w orksho p aim to help Post e Italiane look for w ays to attr ac t GenZ in or d er to hir e them.

We r edesig n the r ec r u iting pr oc ess, with a foc u s on h o w the job posting will look, on the diffe re nt c ar eer paths they offer and on the w ay an inter view is he ld.

claire's portfolio ///Selected works 2014-2016

Created by Ed Harrison from the Noun Project

BEST WAY TO MEET THE WORLD

Created by Ed Harrison from the Noun Project

Created by Ed Harrison from the Noun Project

DANDELION

/Primary Research

SKYPE INTERVIEWS C H IA R A 1 7 y e a rs o l d Ita l i a n S c ienc e and t e c h n o l o g y h i g h s c h o o l w a n t to b e a d o c to r Wo rd o f mo u th a n d mu n i c i p a l i ty

buil d a commu nity

h u man dimension

common familyâ&#x20AC;&#x2122;s cash

work in g r oup

horizontal structure

divide work and personal life

build s oc ial r e lations

horizontal structure

visibility

d ir ect in te r ac tions

no time availability

no work experience

CHIAR A D ES I 1 8 y e a rs o l d D u tc h F ir s t y e a r u n i v e rs i ty s tu d e n t W ant t o be a r e s e a rc h e r i n u n i v e s i ty In te rn e t

1 7 years old Italian Sci ence and technolog y hi gh schoo l

DESI

F IL L IP O 1 5 y e a rs o l d Ita l i a n Science high school W a n t to b e a n a rc h i te c t Link ed i n a n d w o rd o f m o u th

RACHELE 1 7 y e a rs o l d Ita l i a n A rt h i g h s c h o o l W a n t to b e a n a rc h i te c t o r g ra p h i c d e s i g n e r W o rd o f mo u th

Docto r 1 8 years old Word of mouth Dutch and municipality Art and sci ence high school

FILIPPO i n Researcher uni vesi ty 1 5 years old Inter net Italian Sci ence hig h school Architect

/Primary Research

POSITION ANALYSIS

COLLECTIVE

collaboratio n

NE W TRE NDS

HIERARCHICAL

open sourc e community

new leadership expectations

co-working

co-workin g place and time flexibility

outsourcing

FLAT

w ork i ng struct ur e freelance

INDIVIDUAL

M ore in spira t io n al an d col l ab or a ti v e Leader rather t h an man ager [1] Workpla ce: Depar t m en t a l cros s p oll i na tion [2] H uman an d R eso u rces: Outs ource d a c ros s the gl ob e /Dis tribu tion o f o rg an izat ions / Soc ia l c oll a b or a tion tools Telecom m u t in g - I n t egr at e d tec hnology “ Work when y ou wan t t o wor k” a p p roa c h WORK-L IF E balan ce

n e w lead er s h i p e x p e c ta tio n s c o -wo r kin g p la c e a n d time fl e x i b ilit y

/GEN-Z

PERSONAS I would like to work with Leo and our friends all together.

Paolo and Leo 13 yo and 14 yo Students

Created by Veysel Kara from the Noun Project

CLOSE FRIENDS in the school

Created by Sathish Selladurai from the Noun Project

Play computer games and football TOGETHER

Maybe in the future we will work in the bus which can pick everyone from home and nobody needs to get off.

Created by Vectors Market from the Noun Project

Created by Oliviu Stoian from the Noun Project

CURIOUS about the adultsâ&#x20AC;&#x2122; works

CRAZY IMAGINATION of their future job

/GEN-Z

PERSONAS

“ Elisa 16 yo Free people

I am not planning to go to university now, I prefer gaining my work experience and explore what I can do now and in the future. What’s more, I want to earn money.

Created by Eric Williamson from the Noun Project

Created by Alex Auda Samora from the Noun Project

STARTING TO WORK rather than attending the university

NO WORKING EXPERIENCE

Created by Aha-Soft from the Noun Project

Created by Marie Van den Broeck from the Noun Project

Find a point of ENTERING THE SOCIETY

ASPIRATION OF MAKING MONEY

/GEN-Z

PERSONAS

“

Though study in the university is important to me, I care about what I will face and what I need to improve in the society.

Julia 18 yo 1st-year university student

Created by anbileru adaleru from the Noun Project

Created by Daouna Jeong from the Noun Project

ATTENDING THE UNIVERSITY

Created by Pham Thi Dieu Linh from the Noun Project

NO WORKING EXPERIENCE

Need more opportunities to EXPLORE SKILLS & POTENTIALS

Created by Márcio Duarte from the Noun Project

Gain abilities to ADAPT FUTURE SOCIAL LIFE

/Z-EST Project

OFFERING MAP

Created by Jacob Melton from the Noun Project

1ST TOUCH

WORK IN

Created by Web Icon Set from the Noun Project

WITH A REAL ENTERPRISE

GROUPS

WITH FRIENDS

â&#x2030;Ľ12 YO*

Created by Edward Boatman from the Noun Project

SHARE THEIR

IDEAS

TO SOCIETY brief projects about new way of working from gen z point of view 1 week project

Created by Michal Beno from the Noun Project

*According to the Italian labor law, teenagers who are younger than 16 cannot be able to work. Here Poste Italiane also welcomes teenagers who are above 12 years old participant in the group project competition to get in touch with the real social context.

TIME&SPACE FLEXIBILITY FLAT HIERARCHY

EARN MONEY FOR FUTURE

/Z-EST Project

OFFERING MAP

Created by Gregor Črešnar from the Noun Project

MUTUAL LEARNING

HELP TO EXPLORE

CAPABILITIES & POTENTIALS

WITH ELDER EMPLOYEES

≥16 YO* Created by Eric Williamson from the Noun Project

WORKS FOR

“O” EXPERIENCED BIRDS

open-ended contract R&D Poste Italiane dep.

*Teenagers who are 16 years old or above this age can apply for formal jobs. So Poste Italiane offers them a new career path even though they do not have any work experience before.

Besides, they will get opportunities for promotion if they work excellent enough.

Created by Martha Ormiston from the Noun Project

OPPORTUNITIES FOR CAREER

PROMOTION

/Z-EST Project

CUSTOMER JOURNEY (RECRUIT PROCESS)

FROM 12 YO

short term job

Gen Z willing guy

OVER 16 YO

long term job

social media P.I. website school photobox ADS

Know about the PSS

ADS social media P.I. website photobox

website school APPLICATION

Get in P.I. world

APPLICATION website

group project deliver the brief group project CONTEST DELIVERY

money on win the contest teen P.I. account SELECTION COMPENSATION

What’s more

Let’s start

INTERVIEWS co-working workshops

SELECTION most promising canditates

JOB OFFER innovative dream team

JOB OFFER opportunity to get promotions

NEW CAREER PATH company transparency digital transformation mutual learn with different generations

/Z-EST Project

SYSTEM MAP bank account

SCHOOL

badge

P.I. WEBSITE

≥ 12 YO

PHOTOBOOTH

SOCIAL MEDIA

badge

≥ 16 YO

bank account

information flow material flow finacial flow

R&D P.I. DEP

/Z-EST Project

TOUCH POINTS

online

P.I. WEBSITE

job posting specific section promotion projects applying

SOCIAL MEDIA

gen z uses about 17 hours a day their mobile device*

/Z-EST Project

TOUCH POINTS

offline

SCHOOL

gen z trusts and relies on community they take part in

PHOTOBOOTH

spread out in cities it attracts gen z giving them back free P.I. personal badges

/Conclusion

VALUE PROPOSITION

NO EXPERIENCE = NEWEST IDEAS =

Cultivating zero-experience of young generation is a perfect way to gather new ideas and capabilities, which as new resources to create more potential values, paths and opportunities so that can evolve and envision existing career.

FULLEST POTENTIALS = MOST POSSIBILITIES = BEST FUTURE =

Zest

Created by anbileru adaleru from the Noun Project

Created by Edward Boatman from the Noun Project

Created by Aha-Soft from the Noun Project

Created by Edward Boatman from the Noun Project

Created by anbileru adaleru from the Noun Project

Created by Aha-Soft from the Noun Project

Created by Ed Harrison from the Noun Project

Final se rv ice st udio p ro je ct . The aim is t o de sign a co mp le t e d se rv ice pro je ct w hich include se rio us re se arch, all k inds se rv ice de sign me t ho ds as de sign p ro ce ss, and spe cif ic busine ss and marke t ing analysis.

He re is t he f inal re sult s o f t he f o ur-mo nt h p ro ce ss.

claire's portfolio ///Selected works 2014-2016

Created by Ed Harrison from the Noun Project

Zest

Created by Ed Harrison from the Noun Project

BEST WAY TO MEET THE WORLD

Created by Ed Harrison from the Noun Project

Created by Ed Harrison from the Noun Project

DANDELION

/Service Overview

INTRODUCTION

IS A TRAVEL SERVICE PLATFORM

NON-CHINESE CITIZENS WHO ARE STUDYING OR WORKING IN CHINA. FOR

Different from other travel services, we offer lots of interesting activities among different chinese places and fields, to make your travel experience richer.

Any traveller can build his/her personal travel ''menu" according to the travel date and the service will generate a specific and most convenient plan.

In addition, the service supplies local guides to solve problems and help users during the travel period.

Furthermore, activity connoisseurs could support travellers in experiencing the most exclusive activities.

/Service Overview

ACTORS

ACTORS & ACTORS OFFERING MAPMAP USERS

PROVIDERS

USERS

PROVIDERS

TRAVELLERS

GAPME

(Non-chinese Citizens Who Are Working Or Studing Or Going To Work Or Study In China)

ACTIVITY CONNOISSEURS

LOCAL GUIDES

(Chinese Young People)

(Non-chinese Citizens Who Are Working Or Studing Or Going To Work Or Study In China)

ENABLERS

INSTITUTION/ PUBLIC PLACES

GAPME STAFF

PRIVATE INDIVADUAL

(Park, Zoo, Museum)

People/Store

TRAVEL AGENCY

GOVERNMENT

(Tickets, Accommondation)

INSTITUTION/ OFFERING PUBLIC MAP PLACES

GAPME

TRAVELLERS

ENABLERS

(Park, Zoo, Museum)

PRIVATE INDIVADUAL

People/Store

ACTIVITIES Personal Plan (Specific Time, Place, Price)

Individual Promotion Platform

ANIMAL/PLANT

Rich activities in different levels & topics for choice

FOOD

Local Guides

ARCHITECTURE

ACTIVITY CONNOISSEURS

(Chinese Young People)

MUSIC & ART

LOCAL GUIDES

FOLKWAY

GAPME STAFF

TRAVELLERS

Non-Chinese citizens who are working or studing or going to work or study in China

TRAVEL AGENCY

ACTIVITY CONNOISSEURS

(Chinese young people who are interested in travel and social activities)

(Tickets, Accommondation)

Souvenir SEASONAL FESTIVAL

Part Time Career Platform (Earn extra income)

Created by margarita escoto from the Noun Project

Values

ADVENTURE

Reasonable Price

GOVERNMENT

Security Verification

/Service System

fee for entrace

SYSTEM MAP

LOCAL GUIDE

INSTITUTION/ PUBLIC PLACE (PARK, ZOO, MUSEUM)

PRIVATE INDIVADUAL PEOPLE/STORE

payment of guide fee refund

pay for everything

grant

MONEY

ACTIVITY CONNOISSEUR

booking fee

advertisement, benefit

TRAVELLER

LOCAL TRAVEL AGENCY (TICKETS, ACCOMMONDATION)

GOVERNMENT

/Service System

verification check

adv requests of activities legal verification certificate report documents

INFOMATION

PRIVATE INDIVADUAL PEOPLE/STORE

ACTIVITY CONNOISSEUR

mutual benefic marketing info

TRAVELLER

personal Info personal info all info around the service

INSTITUTION/ PUBLIC PLACE (PARK, ZOO, MUSEUM) comunic -ation of activity

LOCAL GUIDE employment info

guide

SYSTEM MAP

LOCAL TRAVEL AGENCY (TICKETS, ACCOMMONDATION)

GOVERNMENT

/Service System

SYSTEM MAP

tangible/intangible travel experiences

PRIVATE INDIVADUAL PEOPLE/STORE

specific activity

LOCAL GUIDE

INSTITUTION/ PUBLIC PLACE (PARK, ZOO, MUSEUM)

specific activities

activities

TRAVELLER extra offers (opitional)

ACTIVITY CONNOISSEUR

MATERIAL

LOCAL TRAVEL AGENCY (TICKETS, ACCOMMONDATION)

GOVERNMENT

/How Service Works

CUSTOMER JOURNEY

TRAVELLER

1. Get information from social networks, mass media or other touchpoints

2. Go to official website, sign in and add personal information

3. Set travel date and interested fields

4. Select activities and confirm

5. Modify and Pay

6. Enjoy activities

7. Get souvenirs

8. Share experience Get feedback

/How Service Works

CUSTOMER JOURNEY ACTIVITY CONNOISSEUR

1. Upload your portfolio

2.Provide activity brief

3. Wait for reviewing

by GAPME

4. Arrange the activity together if is available

5. Publish in GAPME website

6. You get paid once the activity is chosen

/Service Identity

BRANDING

COLOURS

BRAND ELEMENTS

Read More Order Go To Pay

/Service Identity

BRANDING FONTS

ANTON ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

FUTURA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ALTERNATIVE LOGOS

LOGO DIMENSION

0.22 cm

1.54 cm

LOGOS EVOLUTION

GAPME

CHINA

/Service Identity

TOUCH POINTS ONLINE PLATFORMS

APP

APP

WEBSITE

WEBSITE

/Service Identity

TOUCH POINTS SOCIAL NETWORKS & ADS

FACEBOOK

WEIBO

ADVERTISEMENT

INSTAGRAM

/Service Identity

TOUCH POINTS PHYSICAL TOUCHPOINTS

POSTER

POSTCARD

SOUVENIR

ACTIVITY PLACE

/Service Identity

MESSAGE

I

sIGN UP

rovide activ np itie ca

Hello, I’m Marco, I want to know how AC can ensure the quality of the activity?

&

We give every AC an clear requests list and write contract with them.

Our staff will always check and examine the activity after an AC sends a possible activity. Once everything is available, we will permit the activity to be release to the platform.

CHAT WITH STAFF

s

WEBSITE LAYOUT

http://lml380574998.wix.com/gapme-china

Does an activity price includes the entrance tickets and material fee?

MOOD

It depends on different activities, we will give very clear introduction of every activity.

BOARD BECOME TRAVELLER

BECOME ACTIVITY CONNOISSUER

Do you help with transportation and accommodation?

Read More

OFFERING

Some activities may solve transportation and some activities include accommodation. In general, we are not in charge of the basic transportation and accommodation issues, but we have some promotions and suggestions to help you solve them.

VIDEO Read More

VIDEO ABOUT

EXPLORE CHINA

OFFERING

FOOD PAGE

ACTIVITY 7 CATEGORIES POPULAR ACTIVITIES

Chinese Tea Hangzhou

Invite Now

http://lml380574998.wix.com/gapme-china INTRODUCE ACTIVITY

AC

CONNOISSEUR HOW IT WORKS

HOW IT WORKS FOR TRAVELLER

TRAVELLER’S BLOG

INTRODUCE

...

PORTFOLIO OF AC

HOW IT WORKS FOR ACTIVITY CONNOISSEUR

ACTIVITIES SHE/HE PROPOSED

WITH FF

/Service Identity

WEBSITE LAYOUT

ACTIVITY DETAIL

LINK TO WIKIPEDIA PAYMENT

BLOG

ORDER DESCRIPTION

WAHT YOU CHOSE

PROVIDEB BY

IN WHICH LEVEL

LEVEL 1 EXPERIENCE

STORY SHARING

ACTIVITY SCHEDULE LEVEL 2 LEARN DEEPER

COST& OPTIONAL CHOICES

ALBUM

AND SO ON

/User Experience

STORYBOARD

Storyboard

Storyboard

Storyboard

1. Discover the service by looking at advertisements when booking tickets.

Storyboard

4.Select available activities in different catalogues and fields.

2.Go to GAPME official website and sign in with all personal information.

Storyboard

5. Receive the specific personal plan from GAPME staff and pay.

3. Select travel start and end dates.

/User Experience

STORYBOARD

Storyboard

6. Use the app to get the information of local guide and meet each other

Storyboard

7. Enjoy the first activity with the help of local guide.

Storyboard

Storyboard

9.Learn a traditional Chinese item like making dumplings with a master.

10.Get a souvenir from the master and share the experience with others.

Storyboard

8. Find the entrance sticker and start the next activity.

/Business and Marketing

BENCHMARKING OUR COMPETITORS

PACKAGED VACATIONS

TOO LONG-TERM

TINY FUNNY ACTIVITIES

FOCUS ON EUROPE

WHY WE ARE COMPETITIVE? HIGHLY CUSTOMIZED

RESONABLE PRICE

RICH ACTIVITIES

PROFESSIONAL LOCAL GUIDE

NO packaged

Lower than mass market price

Activity Connoisseurs as the specialists search high-quality activities

Professional travel guide and English language major students ensure travel quality

NO constraint Specific plan only for individuals

Seasonal discount and Promotion

Different catalogues gives more options

/Business and Marketing

BUSINESS MODEL CANVAS KEY PARTNERSHIP

Public places Private places Local Travel Agencies

KEY ACTIVITIES

Travel Arragement Activity Arragement Resource Management Platform Running

KEY RESOURCES

VALUE PROPOSITION

CUSTOMER RELATIONS

CUSTOMERS SEGMENTS

Personal assistance Customization & Friendship-oriented travel Co-create Unique Activities Database

Local guide Activity connoisseurs Chinese travel resources

COST STRUCTURE Salaries for staffs.

Renting fees, Holding activities Advertisements, Maintain platform Salaries for guides, masters, activity connoisseurs.

Collaboration with local travel agenciesďź&#x152;legal consultants.

Co-creation

CHANNELS

APP Website Activities Physical touchpoints

European travellers non-Chinese citizens who are studying or working (will study or work) in China Activities connoisseurs

REVENUE STREAMS Service income: Customers pay for key activities we provided Extra income: from collaboration with travel agencies

/Business and Marketing

MARKET DEMAND 26,360,000

21% are

Non-Chinese citizens from all around the world who travel to China per year.

POTENTIAL MARKET

European who travel to China per year.

SERVED MARKET 10% are

European people who are working or studying in China from18 to 40 years old and interested in traveling &Chinese culture.

PENETRATED MARKET

2015 中华人民共和国国家旅游局入境数据一览

China National Tourism Administration, Foreign Visitor Arrivals Data. 中华人民共和国国家统计局

National Bureau of Statistics of China Foreigners live in China more than 6 month.

Foreigners live in China by age.

11% are

European people who are working or studying in China.

AVAILABLE MARKET

/Business and Marketing

BUSINESS PLAN OPERATING MONTHLY CUMULATED NET CASH FLOWS (€) 1500K

1000K 500K

0

Financial needs

94,395

IRR

11/2018

9/2018

7/2018

5/2018

3/2018

1/2018

11/2017

9/2017

7/2017

5/2017

3/2017

1/2017

11/2016

9/2016

7/2016

5/2016

3/2016

1/2016

-500K

2016

2017

2018

2019

2020

1421420€

3464501€

4900482€

5196961€

5413154€

1270065€

319468€

4095926€

4255019€

4263355€

71177€

132908€

401027€

469720€

574899€

127%

REVENUES COST NET PROFITS