2 minute read
Personas
Simon Taylor
AGE: 26 GENDER: Male OCCUPATION: Fashion designer INCOME: $6000~8000 / month LOCATION: New York
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Independent designer
He started his design career two years ago after he graduated from a design school.
He joined a few projects for the local clothes stores and got a good profit.
He moved to New York to look for an better work opportunity.
He wants to get a job that he can best play his talent and learn more about the manufacturing process of this industry.
01
Sophia Evans
AGE: 20 GENDER: Female OCCUPATION: College student INCOME: ---- LOCATION: San Francisco
Job Seeker
She is facing graduation and needs a job.
She wants a some helps that might help her on planning her own career.
She needs to know the different rights / policies of labor to protect her rights.
She wants to find someone can be a instructor about her career planning.
She wants some opportunities to get internships in big companies.
02
Charles Wang
AGE: 40 GENDER: Male OCCUPATION: Handcraftsman INCOME: $5000~6000 / month LOCATION: New York
Handicraftsman
He born and raised at the west coast, he’s family tough him some handcraft skills.
He had a store and ran his business for 5 years but he closed it recently.
He had a 5 people crew before so he knows how important to respect labor rights.
Because of his family, he moved to New York, and he wants to find a steady job.
03
Luis Chia
AGE: 27 GENDER: Male OCCUPATION: Streamline worker INCOME: $3000~4000 / month LOCATION: Los Angeles
Hard-working immigrant
He came to LA with his family for 6 years and worked in a local clothes factory for 4 years already.
He became a teamleader and already knew the whole process in the streamline.
He got married last year so he needs more money to raise his family, but his employer cannot pay the equal wage to him.
He is still working there and looking for a new job at the same time.
04
Emma Thompson
AGE: 38 GENDER: Female OCCUPATION: Clothes store owner INCOME: $6000~15000 / month LOCATION: Seattle
Small entrepreneur
She opened a clothes store two years ago in Seattle. During this years, she cannot expand her business.
With the raising of e-commerce, her store is really hard to survival. She wants to change her business model.
She wants to create a better environment and proper benefits to her employees, so she wants to learn more about the labor.
She didn’t have many experiences/ education about management before, she needs to learn more about it.
05
Jennifer Wilson
AGE: 28 GENDER: Female OCCUPATION: Lawyer INCOME: $8000~10000 / month LOCATION: Los Angeles
Passionate lawyer
She has 3 years experience in labor rights cases.
She has a wide background knowledge of the laws of protecting labor.
She joined the labor union of the local community and provided free service to people.
She wants to educate more regular people and employer to help them handle different problems.
