American Partner brand strategy | American Apparel rebranding

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Personas

Personas Independent designer  He started his design career two years ago after he graduated from a design school.  He joined a few projects for the local clothes stores and got a good profit.  He moved to New York to look for an better work opportunity.  He wants to get a job that he can best play his talent and learn more about the manufacturing process of this industry.

Simon Taylor AGE: 26 GENDER: Male OCCUPATION: Fashion designer INCOME: $6000~8000 / month LOCATION: New York

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American Partner brand strategy | American Apparel rebranding by yw jin - Issuu