REVISED ELEMENTS SELECTED WORKS
REVISON / A DESIGN SOLUTION > BRANDING
1 / Unfulfilled Atonement
4 / Beerhead
> EDITORIAL DESIGN
2 / American Partner
5 / One Day On Geary
> DIGITAL DESIGN
3 / The Smoothie Lab
REVISED ELEMENTS SELECTED WORKS
© 2021 YIWEN JIN TEXT: YIWEN JIN PHOTOS: YIWEN JIN, DI WU DIGITAL PRINTING: BLURB.COM BINDING: BLURB.COM
CONTENTS 1 / UNFULFILLED ATONEMENT Park Chan-Wook Film Festival
8
2 / AMERICAN PARTNER
36
3 / THE SMOOTHIE LAB
54
4 / BEERHEAD
72
5 / ONE DAY ON GEARY
90
American Apparel Rebranding
Smoothies Cooking Book
Beer Platform
One Day Journal
REVISION
A Design Solution
The concept of revision reflects my belief in the constant pursuit of perfection as a designer. We don't just care about the outcomes, but more importantly, the process of realizing ideas and adjusting every detail. Grids, type settings, design principles, visual system, etc., the success of the final work is inseparable from our patience and effort in every step and every detail.
YIWEN JIN
FALL / 2019
UNFULFILLED ATONEMEENT
Park Chan-Wook Film Festival
• 01 / 05
INTEGRATED COMMUNICATION INSTRUCTOR: Hunter Wimmer
TYPEFACE
TOOLS
DELIVERABLES
Pill Gothic Grotesque Metronic Slab Pro Source Han Serif (Korean)
Photoshop Indesign Illustrator XD
Film festival poster Advertisement Catalog Festival ticket Festival Schedule DVD package Soundtrack package Business system Website App
OBJECTIVE: Design a film festival for a famous director. Provide a visual identity solution and designmultiple deliverables for the festival. APPROACH: I chose the director Park Chan-wook, a famous director in South Korea. Based on my research, a common thread in his film: After being treated unjustly, people take revenge, but in the end, none of their problems are solved, and they even make them worse. So, I decided the theme for this project was “Unfulfilled Atonement”, and I selected five films about revenge. I tried to combine the imaginative and highly saturated color style of director Park Chan-wook in my design and added more textures to fit the rough quality.
WAREHOUSE
10
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL
11
SHOWCASE
DELIVERABLES
12
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL
13
DELIVERABLES
POSTER
14
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL
15
POSTER
CATALOG
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YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL
17
CATALOG
CATALOG
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YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL
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CATALOG
CONTENT PAGE
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YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL
21
CONTENT PAGE
TICKET
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YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL
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SCHEDULE
DVD
26
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL
27
PACKAGING
SOUNDTRACK
28
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL
29
PACKAGING
BUSINESS SYSTEM
30
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL
31
BUSINESS SYSTEM
ADVERTISEMENT
32
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL
33
ADVERTISEMENT
APP
34
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL
35
WEBISTE
YIWEN JIN
SPRING / 2020
AMERICAN PARTNER
American Apparel Rebranding
• 02 / 05
THE NATURE OF IDENTITY INSTRUCTOR: Erin Kristine Canoy
TYPEFACE
TOOLS
DELIVERABLES
DIN
Photoshop Indesign Illustrator
Brand strategy Brand guideline Business system Website www.labordeservesmore.com
OBJECTIVE: Find a “dead brand” to rebrand. According to the brand mission and brand soul, give the brand a new life: new branding, visual design, and services. APPROACH: My rebranding project is for the company American Apparel. The soul of American Apparel is providing fair labor practices, protecting the rights of workers, and providing more job opportunities. In my project, I focused on labor in general rather than the “fashion industry” and built a new brand, American Partner. It could become a true partner of the labor group, to provide different services from training to legal support.
LOGO COLORED
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YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT TWO AMERICAN PARTNER / AMERICAN APPAREL REBRANDING
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LOGO B&W
STRATEGY
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YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT TWO AMERICAN PARTNER / AMERICAN APPAREL REBRANDING
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STRATEGY
GUIDELINE
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YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT TWO AMERICAN PARTNER / AMERICAN APPAREL REBRANDING
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GUIDELINE
GUIDELINE
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YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT TWO AMERICAN PARTNER / AMERICAN APPAREL REBRANDING
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GUIDELINE
LETTERHEAD
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YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT TWO AMERICAN PARTNER / AMERICAN APPAREL REBRANDING
47
BUSINESS SYSTEM
DELIVERABLS
48
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT TWO AMERICAN PARTNER / AMERICAN APPAREL REBRANDING
49
DELIVERABLS
WEBSITE
50
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT TWO AMERICAN PARTNER / AMERICAN APPAREL REBRANDING
51
WEBSITE
WEBSITE
52
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT TWO AMERICAN PARTNER / AMERICAN APPAREL REBRANDING
53
WEBSITE
YIWEN JIN
SPRING / 2018
THE SMOOTHIE LAB
Smoothies Cooking Book
• 03 / 05
TYPE SYSTEM INSTRUCTOR: Ariel Grey
TYPEFACE
TOOLS
DELIVERABLES
Knockout Metronic Slab Pro Carbon
Photoshop Indesign
Cooking book Bookmark
OBJECTIVE: How to create a unique visual system is a skill that a designer needs to master. In this project, design a cooking book. Considering the typography, color, and graphic element to build a rounded visual system. APPROACH: Smoothies are drinks that mix all kinds of ingredients together, so the word “experimental”comes to mind. It’s like a chemistry experiment. Visually, I chose modern and digital fonts to express this experiment style, and the highly saturated colors highlighted the digital quality. In addition, I added some graphic elements based on lines and geometric shapes. When I combined them, they had a sense of code and symbols. I made the photos look distorted to connect them to the concept of “Experimental Smoothie”.
FRONT COVER
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YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT THREE THE SMOOTHIE LAB / SMOOTHIES COOKING BOOK
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BACK COVER
TURNTABLE
58
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT THREE THE SMOOTHIE LAB / SMOOTHIES COOKING BOOK
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TURNTABLE
CHAPTER OPENER
60
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT THREE THE SMOOTHIE LAB / SMOOTHIES COOKING BOOK
61
CONTENT PAGES
SPREADS
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YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT THREE THE SMOOTHIE LAB / SMOOTHIES COOKING BOOK
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SPREADS
TOC
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YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT THREE THE SMOOTHIE LAB / SMOOTHIES COOKING BOOK
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INTRODUCTION
SPREADS
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YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT THREE THE SMOOTHIE LAB / SMOOTHIES COOKING BOOK
67
SPREADS
PATTERN
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YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT THREE THE SMOOTHIE LAB / SMOOTHIES COOKING BOOK
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PATTERN
BOOKMARK
70
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT THREE THE SMOOTHIE LAB / SMOOTHIES COOKING BOOK
71
BOOKMARK
YIWEN JIN
FALL / 2019
BEERHEAD
Beer Platform
• 04 / 05
NATURE OF INTERATION INSTRUCTOR: Bob Slote
TYPEFACE
TOOLS
DELIVERABLES
Axia Pill Gothic
XD Photoshop Indesign Illustrator
Application Website Interactive poster
OBJECTIVE: Design an app to solve a problem from your surrounding. Design functions and visual identity for this app, meanwhile, consider to provide a good experience to users. APPROACH: Beerhead is a beer platform for beer, based on the North American market, provides beer purchase suggestions to users. With this app, users can see detailed information about different kinds of beer on the market, including brands, ABV, taste, etc. At the same time, users can be collectors of beer and give the beers scores and share them with others.
BEERHEAD
74
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT FOUR BEERHEAD / BEER PLATFORM
75
BEERHEAD
APP
76
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT FOUR BEERHEAD / BEER PLATFORM
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APP
BEER DETAILS
78
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT FOUR BEERHEAD / BEER PLATFORM
79
BEER DETAILS
WEBSITE
82
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT FOUR BEERHEAD / BEER PLATFORM
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WEBSITE
INTERACTIVE POSTER
84
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT FOUR BEERHEAD / BEER PLATFORM
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INTERACTIVE POSTER
WEB SHOWCASE
86
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT FOUR BEERHEAD / BEER PLATFORM
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WEB SHOWCASE
WEB
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YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT FOUR BEERHEAD / BEER PLATFORM
89
APP
YIWEN JIN
FALL / 2018
ONE DAY ON GEARY
One Day Journal
• 05 / 05
TYPE EXPERIMENTS INSTRUCTOR: Stanley Zienka
SUPPORT BY: Peter Zhao / Yuqi Qiu
TYPEFACE
TOOLS
DELIVERABLES
DIN Knockout Carbon
Photoshop Indesign
Journal book
OBJECTIVE: Design a book about your experience in a period of time. This period of time can be an hour, a day, a week, it’s up to you. Create a visual system in your design. APPROACH: I chose one day as my time unit and documented my journey on Geary Street and Geary Blvd. This street runs from east to west through the whole of downtown San Francisco. Although it is in the same street, I saw the distinctive blocks: modern financial district, vintage American district, Japanese town, and the Chinese community. This street witnessed San Francisco’s cultural diversity and harmonious development among various races. In terms of design, I just used a lot of live photography in each chapter and matched graphic elements related to traffic.
CABLE CARS
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YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT FIVE ONE DAY ON GEARY / ONE DAY JOURNAL
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CABLE CARS
COVER
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YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT FIVE ONE DAY ON GEARY / ONE DAY JOURNAL
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COVER
FINANCIAL DISTRICT
96
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT FIVE ONE DAY ON GEARY / ONE DAY JOURNAL
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FINANCIAL DISTRICT
TENDERLOIN
98
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT FIVE ONE DAY ON GEARY / ONE DAY JOURNAL
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TENDERLOIN
JAPANTOWN
100
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT FIVE ONE DAY ON GEARY / ONE DAY JOURNAL
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JAPANTOWN
RICHMOND
102
YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT FIVE ONE DAY ON GEARY / ONE DAY JOURNAL
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RICHMOND
JAPANTOWN
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YIWEN JIN 2017 - 2021 PORTFOLIO
PROJECT FIVE ONE DAY ON GEARY / ONE DAY JOURNAL
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JAPANTOWN
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