MEDIA KIT 2014 Chicago magazine
MISSION STATEMENT
CHICAGO MAGAZINE IS THE VOICE OF THE GREATEST AMERICAN CITY: A FASCINATING AND COMPLEX PLACE BRIMMING WITH PASSION AND INNOVATION. We spur intelligent conversation about the city’s influencers, zeitgeist-defining trends, and civic controversies through award-winning, in-depth journalism. Just as important, we help our readers live better by producing the Chicago area’s most authoritative coverage of the best in dining, the arts, style, and urban life. Always insightful, at times provocative, Chicago is as dynamic as the city that inspires it.
BEST STEAKHOUSES ®
BIG CITY. BIG STORIES.
NOVEMBER 2013
20TOP
STEAK PALACES RANKED!
+ 44
The unparalleled bone-in rib eye at David Burke's Primehouse, the No. 1 spot in Chicago
FABULOUS THINGS TO WEAR
THE MOST CONTROVERSIAL MAN IN CHICAGO MEDIA
IN THE SHADOW OF THE GUN
the crime epidemic in photos
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EDITORIAL AWARDS
Our readers aren't the only ones who recognize our editorial excellence. Chicago is the first monthly city magazine ever to have won a National Magazine Award for General Excellence, circulation 100,000 to 250,000, back in 2004. The NMAs—the Oscars of the magazine industry—recognized Chicago again in 2013, naming it a finalist in the prestigious Reporting category, alongside such heavyweights as The New Yorker and The Atlantic. Here's a full list of Chicago's editorial honors over the past three years.
NATIONAL MAGAZINE AWARDS from the American Society of Magazine Editors 2013
ONE FINALIST
PETER LISAGOR AWARDS from the Chicago Headline Club
Reporting
CRMA AWARDS from the City and Regional Magazine Association 2013 ONE WINNER SIX FINALISTS
Civic Journalism Reporting Food/Dining Writing Food/Dining Feature Reader Service Excellence Online Multi-Platform Storytelling
2012 TWO GOLD AWARDS Food/Dining Writing Reader Service
EDDIE AWARDS from Folio Magazine SILVER AWARD
THE BUZZ
Consumer Regional—Full Issue
Chicago is home to over 50 cultural institutions, historical sites, and museums.
2013 SEVEN AWARDS
Feature Writing In-Depth Reporting Arts and Culture Reporting Political/Governmt Reporting Education Reporting Sports Story Design
2012 TWO AWARDS
Feature Writing In-Depth Reporting
2011 THREE AWARDS
Feature Writing Arts Reporting & Criticism Sports Story
HERMAN KOGAN AWARDS from the Chicago Bar Association
2011 TWO GOLD AWARDS Excellence Online Blog Column 2013
10/2/13 5:43 PM
2013
MERITORIOUS ACHIEVEMENT
Print Category
2011
ONE AWARD
Print Category
Some of the top educational institutions in the nation are located in or immediately adjoining the city, including the University of Chicago, University of Illinois Chicago, DePaul University, Northwestern University, Loyola University Chicago, and the Illinois Institute of Technology.
312 The
Business, politics, real estate, and city life: What you need to know this month
The magazine's opening section is packed with grabby stories on the issues of the moment. Among the elements you'll find: •V OX A fast-paced Q&A with a CEO, athlete, or other newsmaker whom everyone is talking about right now—or soon will be.
EDUCATION
• B USINESS Developments in the worlds of economics, entrepreneurship, tech, and big business.
Does University of Chicago’s teeny slip in the college rankings matter?
Y
ou could almost hear the cheers rising from the verdant quadrangles of Hyde Park: In the fall of 2012, the University of Chicago landed higher on U.S. News & World Report’s widely read list of best colleges than any other Midwestern school in history. It ranked No. 4, behind only longtime Ivy League stars Harvard, Princeton, and Yale. This fall, however, the upward trend faltered. Columbia University pulled ahead. The U. of C. now ties with Stanford University at No. 5. ➔
•R EAL ESTATE Veteran real estate writer Dennis Rodkin’s report on noteworthy neighborhoods, home sales and listings, and trends. N OV EM B ER
2013
C H I C AG O M AG . CO M
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CULTURE NEW! Chicago Guide: The 25 absolute best things to do this month PAGE 50
CULTURE
From dance to design, this section picks the events most worth your time and money, plus shares insidery conversations with the creators and stars.
THEATRE
STAGING A SECOND ACT
• HIGH CULTURE An insider's look at the best theater, dance, opera, classical music, art, architecture, books, lectures, museum shows, and more.
How Chay Yew made a Chicago icon feel new again.
BY KERRY REID
T
wo years ago, when the hardcharging New York import Chay Yew took the helm at Victory Gardens, the Lincoln Park theatre was in crisis. Subscriptions were dwindling, debt was rising, and the beloved longtime artistic director Dennis Zacek was leaving after a string of wellpublicized disagreements with the theatre’s board. ➔
PHOTOGRAPHY: (YEW) LIA CHANG; (ALL OTHERS) COURTESY OF VICTORY GARDENS
•T HE URBANIST An insightful column on city life by a rotating array of Chicago's most interesting writers.
• POP CULTURE From the comedy-club scene to movies and TV shows—not to mention jazz, blues, rock, folk, pop, hip-hop, and more. • TREND ALERT What's hot in the style world right now. ILLUSTRATION BY SEAN McCABE
N OV EM B ER
2013
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DINING NEW! The Liquid Hot List: Five happening places to drink now PAGE 62
Tempura calamari with spicy Japanese aïoli at Summer House Santa Monica
COMING SOON
TWO FROM SOCAL
•C HICAGO GUIDE A two-page calendar of the absolute best events to check out each month, cherry-picked by our culture critics.
DINING
Chicago has a world-class restaurant and drinking scene; Chicago has unparalleled, incorruptible critics who tell it like it is.
Can Lincoln Park feel like Santa Monica? BY JEFF RUBY
J
eff Mahin is ready for his closeup. A Lettuce Entertain You chef-partner at the age of 27 (he’s 30 now), Mahin has a hit with Do-Rite Donuts in the Loop—and a mini-empire in Southern California— but this fall he’s launching Stella Barra and Summer House Santa Monica, two adjoining restaurants in Lincoln Park. Stella Barra, a spinoff of Mahin’s artisanal pizzeria on Sunset Boulevard, will grind and cure its own organic Niman Ranch pork. Summer House, a more chef-driven riff on M Street Kitchen, his rustic Santa Monica café dedicated to California cuisine, wants to blow your mind with carrots—specifically, carrots with a bourbon glaze, toasted pumpkin seeds, crispy kale, and aged pecorino. “Nothing will overwhelm simple ingredients,” says Mahin. “It’s about finding out what things are supposed to taste like.” The breezy space, formerly occupied by Tilli’s, includes a retractable glass ceiling that Mahin says is meant to evoke the feeling of sitting on a patio next to an ocean. Wonder if he’ll say the same thing in February. 1954 N. Halsted St. PHOTOGRAPH BY CLAYTON HAUCK
•T ASTE MAKERS A visit to the home of a super-stylish Chicagoan who reveals what he or she loves most—and why.
•D INING OUT Critic Jeff Ruby’s award-winning, in-depth restaurant reviews. •T HE HOT LIST A rip-and-save list of the month’s 10 most buzzed-about spots. • LIQUID Great places to imbibe—plus standout cocktails, spirits, wines, and beers. • BUDGET BEAT Stunningly good meals. Stunningly low prices. N OV EM B ER
2013
C H I C AG O M AG . CO M
CULTURE
Clockwise from top: Downtown by Calvin Klein, a modern woody scent, $65, Macy’s, 111 N. State St. L’Acquarossa by Fendi, a floral-wood mix, $83, Bloomingdale’s, 900 N. Michigan Ave. Portrait for Women by Paul Smith, a light, crisp fragrance, $95, Paul Smith, 646-613-3060. Sahara Noir by Tom Ford, a rich Mideastinspired blend, $150, Nordstrom, 55 E. Grand Ave. Sexy Amber by Michael Kors, a warm floral essence, $95, Michael Kors, 900 N. Michigan Ave.
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• IN SEASON Each month a different star chef creates a recipe just for us. • BEST RESTAURANTS Two pages of the absolute best restaurants to check out each month, selected by our dining critics. BONUS IN CHICAGO'S TABLET EDITION: GO An expanded list of the month’s recommended events—some 200 in all— complete with previews by our culture critics. DINE An expanded list of Chicago's best restaurants, with capsule reviews of the 200 or so area establishments most worth visiting.
TREND
FASHION SCENTS
Fall’s most coveted fragrances come courtesy of five top design houses. by HEIjI CHOy blACk
4 6 C H I C AG O M AG .CO M
N OV E M B E R
2013
Get your daily dose of the best sales and hottest fashion news at chicagomag.com/ Sales-Check.
PHOTOGRAPH BY ERIKA DUFOUR
Chicago is home to more than 7,300 restaurants and some of the most influential chefs in America, including Grant Achatz, Rick Bayless, Paul Kahan, Bill Kim, and Stephanie Izard. The world has taken notice of Chicago's fantastic food. As Saveur magazine reports, “The Windy City is America's new culinary star.”
EDITORIAL DEPARTMENTS
• P OLITICS From Rahm's office to Springfield to the Oval Office.
WHAT’S IN A NUMBER
PHOTOGRAPH: RATKO RADOJCIC PHOTO RETOUCHING: ANDREW DAVIS
THE 312
OUR READERS
RATE BASE = 150,000 READERSHIP = 717,069
F FEMALE
61%
M MALE
39%
% SUBSCRIBERS
READER BEHAVIOR
84% 61% 37% 37% 48%
Regularly read ALL of the last FOUR issues Save the ENTIRE issue
MARRIED
63%
Clip and/or SAVE items of interest Attended an event as a RESULT of the magazine Recommended a product/service/store/restaurant as a result of the magazine
READERS’ OPINIONS OF CHICAGO MAGAZINE 94% F IND CHICAGO MAGAZINE TO BE EXCELLENT/GOOD 58%
SINGLE
37%
AGE
25-34 35-44 45-54
16% 13% 18%
FEEL THE MAGAZINE CONTAINS USEFUL ADS
LOYALTY BEEN A READER FOR 1-5 YEARS........................................................36% BEEN A READER FOR 5-9 YEARS .. ...................................................... 19% BEEN A READER FOR 10+ YEARS.......................................................34%
EDUCATION GRADUATED FOUR-YEAR COLLEGE OR MORE.. ........................ 82% P O S T -G R A D U A T E S T U D Y O R D E G R E E .. . . . . . . . . . . . ............... 50 %
AVERAGE HHI
$168,030
AVERAGE NET WORTH
$1,174,280
NET WORTH
2 MILLION+
HOME OWN A RESIDENCE...............................................................................................79% AVERAGE MARKET VALUE OF HOME.................................................$457,790 OWN OTHER REAL ESTATE............................................................................... 23%
The third largest city in the U.S., Chicago boasts nearly 3 million residents and almost 10 million in the metropolitan area.
Chicago's O'Hare International Airport is the second busiest airport in the world, handling more than 66 million passengers a year.
%HHI % SUBSCRIBERS
THE BUZZ
10
%
CAREER EMPLOYED............................................................................... 65% MANAGERIAL/PROFESSIONAL.................................................52%
$100,000 -$149,999
$150,000 -$249,999
$250,000+
23% 19% 14%
DINING OUT
75
TRAVEL
%
OWN A VALID PASSPORT
Dined at a specific restaurant as a result of Chicago magazine
TOOK A FOREIGN TRIP IN THE LAST YEAR
$3,962
46% TOOK A DOMESTIC TRIP IN THE LAST YEAR
BEVERAGES
94%
51%
85%
FOR DOMESTIC BUSINESS
42%
Drank any beer in the past 7 days
Drank any alcoholic beverages in the past 7 days
FOR DOMESTIC VACATION/PERSONAL
84%
74% Drank any wine in the past 7 days
92%
Ordered drinks by brand % SUBSCRIBERS
ENTERTAINING
HOME DECORATING
87% 76%
73% 61%
Entertained at home in the last 30 days Entertained outside the home in the last 30 days
LEISURE
Visit museums 82%
Decorated/repaired home in the last year Spent $1,000 or more on the home in the last year
Attend a sports/athletic event 71%
Go to the movies 90% Gardening 60% Attend live theatre 78% Go to a concert 63% Gourmet cook for fun 60% Exercise walking 79% Attend charitable benefits/events 60% Snow skiing 9%
Swimming 40% Bicycling (stationary/outdoor) 45%
Yoga/pilates 32% Tennis 10%
Casino gambling 31% Visit a spa 40%
Running/jogging 34% Golf 21%
Sources: Ipsos Mendelsohn 2013 Subscriber Study, Audit Bureau of Circulations Multimedia Publisher's Statement December 2012.
Chicago is widely regarded as the world's convention capital with more than 2.3 million people attending conventions and trade shows a year.
Since 1980, Chicago has served as a backdrop for more than 1,100 feature films and television productions; famous titles include The Dark Knight (2008) and Ferris Bueller's Day Off (1985).
DEMOGRAPHICS
Average amount spent on leisure, entertainment, and dining in the last year
87%
INSERT
SPECIAL PUBLICATION
CHICAGO HOME + GARDEN What's the definitive source for Chicago-area residents interested in home design? Chicago Home + Garden, of course. It's a special magazine-within-a-magazine bound into Chicago four times a year (spring, summer, fall, and winter). And it's produced by the same team of respected journalists behind Chicago magazine.
HOME + GARDEN Love where you live
FALL 2013
Chicago Home + Garden presents gorgeous photos of spectacular spaces taken by the city’s finest photographers. What's more, it demonstrates how readers can adapt the looks for their own homes. Featuring great design across all styles, Chicago Home + Garden contains useful stories covering outdoor living, eco-chic, architecture, smart design, color, kitchens and baths, and more. In addition, a full range of design ideas and inspiration is just a click away. Chicago magazine's website, chicagomag. com, devotes a vertical to Home + Garden that includes daily blog posts, weekly event updates, a comprehensive directory of Chicago-area design sources, and photo galleries of unique spaces. We also connect with our Home + Garden audience daily via Facebook, Twitter, and Pinterest.
hot tRenDs
Kitchen & Bath Cozy minimalism in LincoLn Park
steaL ideas from the laKe FoRest shoWhoUse
B r in G it h o m e etty aterials, pr Natural m stone accents blues, and er for an inviting th come toge ing area. outdoor liv
PUBLISHED QUARTERLY
THE BUZZ
Total retail sales in Chicagoland exceed $101 billion a year.
Chicago's great buildings were constructed by world-famous architects, including Frank Lloyd Wright, Louis H. Sullivan, Daniel Burnham, and Ludwig Mies van der Rohe. The first steel-framed skyscraper was built in Chicago in 1885.
All the best new design shoPs!
EVENT SPECIALISTS
Annual signature events include Summer Lovin', Best of Chicago, Chairs for Charity, Chicago's Table, and Chicagoans of the Year. We have handled events for an array of clients, including: Carson Pirie Scott, Diageo, GE, Saks Fifth Avenue, Stella Artois, and many more.
GREAT TIMES GREAT PARTNERS
Featured chefs at Chicago's Table, Chicago magazine's annual premier dining experience.
DIY Network host Alison Victoria with the chair she designed for Chairs for Charity, the annual Chicago Home + Garden event where refurbished vintage chairs are auctioned for a good cause.
The Best of Chicago Beauty Bar, which featured services by winners from the Best of Chicago issue.
Carson's Trendevous fashion event.
Stella Summer Music Series.
Six major league sports franchises are in Chicago, including the 2010 and 2013 Stanley Cup-winning Blackhawks and the 2005 World Series champion White Sox.
Mercedes-Benz car display at Summer Lovin'.
Chicago's 46 million domestic and international visitors contribute $11.9 billion to Chicago's economy a year.
Sources: City of Chicago Fact Book, Choose Chicago, Chicago Film Office, U.S. Census Bureau, U.S. Travel Association, Chicago Department of Aviation, Melaniphy's 2012 Chicagoland Retail Sales Report.
EVENTS
Chicago magazine has built a reputation for creating unique partnerships with clients through events and promotions whose effects are sustainable and lasting. The marketing team at Chicago works to build momentum for our clients’ brands and products through creative approaches that are unique to each partner. Through activation at custom-created client events, media sponsorship events, or Chicago's annual signature events, we can build awareness of your brand among our engaged audience.
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AD MATERIALS
CHICAGO MAGAZINE DIGITAL REQUIREMENTS SPECS
Full Page Bleed 2/3 Page 1/3 V
Full Page
1/4 H
1/2 Page Horizontal
1/6 V
1/2 Page Vertical
1/3 H
1/6 H
1/4 V
1/12 H Page
8.25 in.
10.75 in.
Trim
8.0 in.
10.5 in.
Live Area (safety*)
7.5 in.
10.0 in.
Full Page (non-bleed)
7.0 in.
9.875 in.
2/3 Page (vertical only)
4.625 in.
9.875 in.
1/2 Page Vertical
4.625 in.
7.375 in.
1/2 Page Horizontal
7.0 in
4.875 in.
1/3 Page Vertical
2.25 in.
9.875 in.
1/3 Page Horizontal
4.625 in.
4.875 in.
1/4 Page Vertical
2.25 in.
7.375 in.
1/4 Page Horizontal
4.625 in.
3.625 in.
1/6 Page Vertical
2.25 in.
4.875 in.
1/6 Page Horizontal
4.625 in.
2.375 in.
1/12 Page (horizontal only)
2.25 in.
2.375 in.
All ads must use these dimensions. If they do not, the ad will be resized to fit the designated space. *SAFETY: All live matter should be 1/4� from the trim size on all four sides. Chicago magazine can not be responsible for any information or live matter placed outside the safety that is trimmed or cut off.
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