Food Philippines SIAL 2014 Brochure

TASTby E DESIGN

1 9 -2 3 O C TO B E R 2014 Paris Nord Villepinte - France VISIT

THE

PHILIPPINES

PAVILION

AT

HALL 4 | 4Q 108, 132, 156

TABLE OF CONTENTS 2

The Philippines

3

Food Philippines

6

Food Philippines at SIAL Paris

8

Philippines Pavilion

9

Floor Guide

11

Exhibitors

41

The Organizers

THE

THE PHILIPPINES AND ITS RISING ECONOMY

The Philippines continues to be one of the fastest growing economies in Asia with a Gross Domestic Product (GDP) growth rate of 7.2 percent in 2013.

The upsurge of the Philippine economy is the outcome of the robust services sector and the exceptional performances in manufacturing and construction.

An International Monetary Fund (IMF) report cites that the Philippine economy is growing by 6.5 percent in 2014 and 2015, higher than the rest of Southeast Asia. American financial services company Standard & Poor’s (S&P) report raised Philippines’ 2014 growth projection to 6.6 percent.

In 2013, the country’s export earnings amounted to $4.292 billion, an 18.9 percent growth from $3.611 billion recorded value in 2012. This year, the Philippines posted positive export growth rates when the Philippine Statistics Authority (PSA) reported that the value of the country’s total merchandise exports reached $4.654 billion as of February, 24.4 percent higher than the $3.741 billion in February 2013.

American multinational investment banking firm Goldman Sachs estimates that by the year 2050, the Philippines will be the 14th largest economy in the world. It also included the Philippines in its list of the “Next Eleven Economies.” Goldman Sachs’ criteria for this forecast were macroeconomic stability, political maturity, openness of trade and investment policies, and quality of education.

Global financial institutions such as Standard Chartered and Credit Suisse likewise expect strong economic growth with the Philippines back on the map for investors.

Credit rating agencies Moody’s Analytics and Fitsch Ratings cite the country’s economic growth that is primarily propelled by public- and private-driven investments. According to the United Nations Conference on Trade and Development (UNCTAD), the Philippines is currently among the top 20 investment destinations in the world. The economy of the Philippines is driven by a young consumer market base and an expanding middle-class sector with high disposable income.

In February 2013, the World Bank dubbed the Philippines as the “rising tiger of Asia,” citing the country’s macroeconomic stability as well as the sound and improving fiscal situation of the government.

While electronic products remain as the country’s top export earner, the creative industries show undeniable potential.

Furniture and furnishings valued at almost $200 million in 2013, a 35.25 percent growth from almost $100 million value in 2012.

The Philippine Department of Trade and Industry (DTI) Secretary Gregory L. Domingo and the Philippine Exporters Confederation Inc. President Sergio Ortiz-Luis Jr. expect a 10 percent growth in merchandise exports in 2014.

With 7,107 islands, a wide array of natural resources, and spectacular tourist destinations, the Philippines is one of the top tourist destinations in Asia. United Kingdom’s daily newspaper Telegraph included the country in its list of “20 destinations for 2014.” Known for its popular beach paradise Boracay, the Philippines is among the top ten countries worldwide to visit this 2014, according to British travel guidebook Rough Guides.

Strategically located within the world’s fastest growing region, the Philippines is only a few hours’ plane ride away from major Asian destinations like Bangkok, Beijing, Hong Kong, Jakarta, Singapore, and Tokyo. It lies at the heart of international shipping and air routes making it an ideal destination for trade and investments because of its lush natural resources, highly skilled and creative people, and an investment and business-friendly environment. |2

Food Philippines is the industry brand for the food sector which unifies the overseas promotional efforts of the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippines Department of Trade and Industry (DTI). Under this national brand, the Philippines is positioned as Asia’s most exciting sourcing destination for food exports, being one of the world’s top exporters of fresh fruits and marine products.

In a region known to supply ethnic ingredients in the global market, the Philippines stands out as Asia’s most exciting food business destination with its strategic location as a Gateway to Asia. Its large and talented workforce is gifted with the ability to manufacture high-quality, high-value products out of local and imported raw materials for differentiated or niche markets.

The Philippines is a major exporter of raw ingredients in the world market. The country is one of the top exporters of fresh and processed marine products, pineapples, bananas, mangoes and papayas as the world market continues its large demand for fresh produce from the Philippines. In 2013, the National Statistics Office reported a total of US$3.0 billion Philippine food exports to the world. The major export markets of the Philippines for fresh and processed fruits are the USA, Canada, South Korea, and The Netherlands.

The booming hotel, restaurant, and catering (HORECA) sector in the Philippines provides fertile ground for growing food businesses in the Philippines. The country’s food processing sector makes up for 49.0 percent of the country’s total manufacturing activities, making it an attractive market for ingredients, raw materials, machineries, and packaging materials.

AT SIAL PARIS

As a response to the current trend in the food industry worldwide together with the results of the successful Philippine participation in ANUGA 2013, the country’s industry brand for the food sector known as Food Philippines, will return to Europe to showcase the country’s “terroir” products. Food Philippines is proud to exhibit food products that give the distinct “Taste of the Philippines” at the 50th Salon International de l’Agroalimentaire (SIAL) to be held on 19-23 October 2014 at Paris Nord Villepinte, France.

The Philippine participation is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI).

The country will bring to SIAL its top-of-the-line healthy tropical food products such as coconut water and coconut sugar, virgin coconut oil, dessicated coconut; banana chips; tropical dried fruits and beverages; juices in various packaging; canned and processed fish; super frozen yellow fin tuna products; canned and frozen meat; bakery and pastry ingredients; authentic Filipino flavorings, flavor oils, essences, concentrates and instant mixes; ice pops and jellies; and snacks, biscuits, confectioneries, and noodles.

These products bear the unique and distinct Filipino taste and flavors.

The 15 manufacturers and exporters from the Philippines are: B-G Fruits and Nuts Manufacturing Corporation; Brandexports Philippines, Inc./Profood International Corporation; Century Pacific Food, Inc.; DLA Naturals, Inc.; Franklin Baker Company of the Philippines; GSL Premium Food Export Corporation; JUD Products Philippines, Inc.; M. Lhuillier Food Products, Inc.; Marigold Manufacturing Corporation (Mama Sita’s); Miesto International Foods Corporation; Philfresh Corporation; Philippine Grocers Food Exports, Inc.; Philippine International Trading Corporation; See’s International Food Manufacturing Corporation; and Universal Robina Corporation.

SIAL Paris is the largest food innovation observatory in the world. This trade show is dedicated to the agri-food industry, food retail, and institutional and commerical catering.

SIAL Paris boasts of 6,300 exhibitors from 105 countries; 1,700 innovative products in competition; 250 highlights, conferences and debates; and 150,000 visitor entries, and attended by food professionals from 200 countries.

The Philippines Pavilion occupies a 300sqm space located at Hall4Q 108, 132, 156, with a special setting on Philippine heritage products, a cooking demonstration area, and an individual booth and negotiation area for the 15 participating Philippine companies.

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PHILIPPINES PAVILION

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FLOOR GUIDE

A 4Q156

B 4Q132

C 4Q108

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8 7

10

6

11

5

12

4

13

3

14

2

15

1

16

4Q156-7

4Q156-8

4Q156-10

UNIVERSAL ROBINA CORPORATION

SEE’S INTERNATIONAL FOOD MANUFACTURING CORPORATION

BRANDEXPORTS PHILIPPINES INC. PROFOOD INTERNATIONAL CORPORATION

4Q132-4

4Q132-5,6

4Q132-11

CENTURY PACIFIC FOOD, INC.

MIESTO INTERNATIONAL FOODS CORPORATION

GSL PREMIUM FOOD EXPORT CORPORATION

4Q132-12

4Q132-13

PHILIPPINE INTERNATIONAL TRADING CORPORATION (PITC)

PHILFRESH CORPORATION

4Q108-1

4Q108-2

4Q108-3

DLA NATURALS, INC.

FRANKLIN BAKER COMPANY OF THE PHILIPPINES

B-G FRUITS AND NUTS MANUFACTURING CORPORATION

4Q108-14

4Q108-15

4Q108-16

M.LHUILLIER FOOD PRODUCTS, INC.

MAMA SITA’S (Marigold Manufacturing Company)

PHILIPPINE GROCERS FOOD EXPORTERS, INC. JUD PRODUCTS PHILIPPINES, INC.

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B-G FRUITS AND NUTS MANUFACTURING CORPORATION B-G Fruits and Nuts Manufacturing Corporation produces one of the finest banana chips in the market.

The

company

takes

pride

in

PRODUCTS Banana Chips CERTIFICATIONS

continuing the company’s tradition of producing high-class banana chips and timeless favorites through the use of modern technology.

HACCP Kosher

Charisse A. Godoy, Export Director 503 OMM CITRA Bldg. San Miguel Avenue, Ortigas Center, Pasig City, Philippines Tel Mobile E-mail Website

(63.32) 637-5236 (63.918) 927-7338 info@bgfruits.com www.bgfruits.com

BRANDEXPORTS PHILIPPINES INC. PROFOOD INTL. CORPORATION

Starting as Tadyasan International Corporation in May 1999, Brandexports Philippines, Inc. is now the most sought-after trader and export consolidator by the most reputable retail chains, elite importers, and distributors worldwide.

By partnering with marco small and medium enterprises (MSMEs) in the countryside and representing some of the Philippines’ largest and leading brands, Brandexports Philippines, Inc. recreated a beat in the export market for Philippine products.

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PRODUCTS Juices (Canned/Bottled/Tetra), Dried Fruits, Coconut Sugar, Coconut Water, Virgin Coconut Oil, Fresh and Processed Fruits NEW PRODUCTS Organic Coconut Sugar Syrup, Spiced Mango Sauce, Coconut & Mango Vinegar, Popping Juice Balls, Dried Fish, Fresh Noodles, Non-Refrigerated Milkfish, Pili Nuts, Coconut Water Concentrate, Coconut Flour CERTIFICATIONS

HACCP GWP BRC Halal Kosher

Tomas B. Medina, President & CEO 2121-G A. Luna St., Pasay City 1300, Philippines Tel Fax Mobile E-mail Website

(63.32) 552-7366 (63.32) 833-2495 (63.917) 847-0357 tomas.medina@brandexports.com.ph www.brandexports.com.ph

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CENTURY PACIFIC FOOD INC. Century Pacific Food, Inc. is one of Asia’s leading, fastest-growing and widely diversified food and beverage enterprises. It provides products and services of high quality and superior value. From its multi-accredited processing facilities, Century Pacific Food Inc. exports its branded products to continents and territories around the globe.

PRODUCTS Canned and Processed Fish (Tuna, Sardines), Canned and Frozen Meat, Dairy & Mixes CERTIFICATIONS

USFDA BRC EU Halal Kosher GMP/HACCP

Jackson Emil G. Lumaban, Department Manager Export Sales & Marketing 7th Floor Centerpoint Building, Julia Vargas Avenue, Ortigas Center, Pasig City, Philippines Tel Fax Mobile E-mail Website

(63.32) 635-5331 (63.32) 638-4378 (63.917) 326-9594 jlumaban@centurypacific.com.ph www.centurypacific.com.ph

DLA NATURALS, INC. DLA Naturals, Inc. is producing premium bakery and pastry ingredients in the Philippines under the ISO22000 norms. It was established in 2000 and

PRODUCTS Bakery and Pastry Ingredients CERTIFICATIONS

since then has focused on supplying high quality products and services.

DLA Naturals has a well-established network of agents and distributor in more than 30 different countries that supplies pastry shops, bakery shops, food chains, catering companies, and hotels.

GMP HACCP Halal FSSC 22000:2010 Kosher

Damien Ladriere, General Manager 999 Cabangaan Point, 2209 Subic, Zambales, Philippines Tel Fax Mobile E-mail Website

(63.47) 232-4137 (63.47) 232-4242 (63.917) 514-0675 damien@dlanaturals.com www.dla-naturals.com

FRANKLIN BAKER COMPANY OF THE PHILIPPINES

Franklin Baker Company of the Philippines is one of the largest Philippine producers of desiccated, processed, and value-added coconut products. The company pioneered the manufacture of desiccated coconut in the Philippines. It aims to provide its global customers with value-added, cost-effective and reliable supply of coconut ingredients through constant collaboration and keen understanding of their needs. Franklin Baker’s coconut ingredients can be used in a wide range of food applications – from bakery, confections, dairy, savory, cereals, coating, and beverages.

PRODUCTS Desiccated Coconut NEW PRODUCTS Coconut Water, VCO, Coconut Flour, Coconut Sugar, Coconut Chips CERTIFICATIONS

BRC ISO 22000:2005 ISO 9001:2008 HACCP ISO 17025:2005 Halal Kosher SEDEX Members Ethical Trade

Ken Gibson, Senior Vice-President Unit 1702, BDO Equitable Tower, Paseo de Roxas, Makati City, Philippines Tel Fax Mobile E-mail Website

(63.32) 810-2222 (63.32) 894-5950 (63.917) 836-2590 ken.gibson@franklinbaker.com www.franklinbaker.com

GSL PREMIUM FOOD EXPORT CORPORATION GSL Premium Food Export Corporation ventured into the banana chips food business in 1985 with a vision to give the world a taste of worldclass banana chips. Today, the company is known as one of the largest banana chips producers and exporters in the Philippines. With factories located near premier banana plantations in the southern part of the country, GSL premium provides a year-round supple of banana chips all over the world.

PRODUCTS Banana Chips CERTIFICATIONS

HACCP BRC Kosher IFS

Gemma A. Perez Sales & Marketing Manager The Coco Palace Hotel Compound, Maharlika Highway, Calihan, San Pablo City Tel Mobile E-mail Website

(63.49) 562-2733 (63.917) 572-9695 sales@elcoco.com.ph www.elcoco.com.ph

M. LHUILLIER FOOD PRODUCTS, INC. M. Lhuillier Food Products, Inc. began in 1989 with a goal to become one of the major food players in the mango processing the

industry.

company

At

present,

functions

towards

diversifying its product offerings and

PRODUCTS Tropical Dried Fruit, Fruit Beverages NEW PRODUCTS All Natural Dried Mango CERTIFICATIONS

has expanded into developing highquality processed fruit products.

GMP HACCP Halal Kosher

Perry T. Ong, General Manager H. Abellana St., Canduman, Mandaue City 6014, Philippines Tel Fax E-mail Website

(63.32) 422-1100 (63.32) 422-2762 (63-32) 422-2762 info@mlfood.com www.mlfood.com

MAMA SITA’S

(Marigold Manufacturing Corporation) Born into a family of eminent culinary heritage, Teresita “Mama Sita” Reyes always believed in using the best ingredients in her cooking. The products that now bear her name carry her legacy of good food. Mama Sita’s line of products reveals the impressive breadth and depth of Filipino Cuisine.

From the fiery Labuyo Hot Pepper Sauce, to the all-natural vinegars, spice mixes and sauces free of artificial colors and flavors. Mama Sita’s offers worldclass products to impress any appetite.

Mama Sita’s is a legacy that spans five generations of fine Filipino cuisine.

Our products are acclaimed worldwide for their select Filipino ingredients and celebrations of time-honored recipes.

PRODUCTS All-Natural-Vinegars, Sea Salt and Spices, All Natural Tropical Fruit Syrups, Snacks and Refreshments: Rice with Spice Kits - Arroz Caldo and Champorado (Rice + Cacao Rice Porridge Kit); Samalamig Geli-Coolers Gulaman (Seaweed Gel) + Sugar Cane Syrup NEW PRODUCTS Arroz Caldo Kit, Champorado (Rice + Davao Cacao Rice Porridge) Kit, Samalamig Gelicoolers Gulaman (Seaweed Gel) + Sugar cane Syrup, Ginger-Spiced Vinegar Mix (Paksiw Vinegar), Davao Tablea Chips, Davao Cacao Nibs, Banana Blossoms, Toyo at Kalamansi CERTIFICATIONS

Halal GMP HACCP FDA

Jane R. Taguinod, Export Sales Manager Building B3, 538 Jenny’s Avenue, Maybunga, Pasig City, 1607, Philippines Tel Fax Mobile E-mail Website

(63.32) 643-8776 to 78 (63.32) 643-8774 to 75 (63.917) 875-7625 info@msita.com www.msita.com

MIESTO INTERNATIONAL FOODS CORPORATION Miesto

International

Foods

Corporation is one of the leading Philippine

manufacturers

and

exporters of ice pops, jellies and chilled drinks. For over 20 years, it has gained the trust of clients across

PRODUCTS Ice Pops, Jellies, Drinks NEW PRODUCTS Premium Ice Pops CERTIFICATIONS

the globe: United States, Canada, United Kingdom, Germany, France, the Netherlands, Australia, New Zealand, Singapore and the Middle East. Its line of ice pops, jellies, and chilled drinks are packed in food grade plastic materials molded into fascinating variety of fun shapes, with fanciful flavors that always delight taste buds worldwide.

Halal HACCP

Karen G. Tanudtanud International Sales & Marketing Staff J.P. Rizal St., Basak, Mandaue City, 6014 Cebu, Philippines Tel Fax E-mail Website

(63.32) 346.5892 (63.32) 346.0197 snowtime.miesto@gmail.com www.miestointernational.com

PHILFRESH CORPORATION Philfresh Corporation was established in General Santos City - the tuna capital of the Philippines. The company serves the international market, with its access to a continuous supply of freshly-caught yellowfin and big-eye tuna from multiple suppliers. This reliable raw material supply is transformed into high quality value-added products using state-of-the art equipment under stringent quality control that ensures flavor and food safety. The plant is manned by highly-skilled and experienced workers supervised by a dedicated management team with exemplary track records in seafood processing.

PRODUCTS Super Frozen Yellow Fin Tuna Products CERTIFICATIONS

HACCP EU ISO 22000:2005 ISO9001:2008 BRC

Jillian Karen H. Lu, Chief Executive Officer CMPHI Business Compound, Tambler, General Santos City, Philippines Tel Fax Mobile E-mail Website

(63.83) 554-1801 to 02 (63.83) 554-1800 (63.917) 549-1985 jilliankarenlu@philfreshcorp.com www.philfresh.com

SEE’S INTERNATIONAL FOOD MANUFACTURING CORPORATION See’s International Food Manufacturing Corporation is a global proponent for exporting quality Philippine-made food products like banana chips and dried

PRODUCTS Banana chips CERTIFICATIONS

fruits. With twenty years of experience in the export industry, the company has maintained its reputation as one of the country’s leading exporters of quality through its strict adherence to the International Food Standards.

HACCP Halal FDA Kosher

Ruben L. See, President 66 Imperial Street Cubao, Quezon City, Philippines Tel Fax Mobile E-mail Website

(63.32) 912-2777 (63.32)438-5837 (63.918) 936-2159 salesrls@seesintl.com www.goldchips-foods.com

UNIVERSAL ROBINA CORPORATION Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage product companies in the Philippines with significant and growing presence in the ASEAN markets. It is engaged in a wide range of food-related businesses, including the manufacture and distribution of branded consumer foods. Universal Robina Corporation is the first “Philippine Pan ASEAN Multinational” and has proven itself to be a trailblazer in manufacturing with a strong and loyal consumer base. The company has showcased its innovation and excellence through its groundbreaking products, wide distribution network, and effective marketing – proof of URC’s formidable market leadership in snack foods and beverages.

PRODUCTS Snacks, Biscuits, Confectionery, Beverage, Noodles CERTIFICATIONS

ISO 9001:2008 HACCP Halal

Carmina C. Villarta, Export Manager 13 E. Rodriguez Jr. Avenue, Bagong Ilog, Pasig City, Philippines Tel Mobile E-mail Website

(63.32) 677-5916 (63.922)898-5776 carmina.villarta@urc.com.ph www.urc.com.ph

JUD PRODUCTS PHILIPPINES, INC. Cocoro Sugar Company was established in 2013 and aims to help coconut farmers in Mindanao improve their products (coco sugar and coco syrup). Part of their mission is to better represent these products abroad with good design, educational campaigns and business networking efforts. The company also cares about the environment, good education, and empowering its partner community to give to other communities in need. Its first few products will be organic coco sugar and organic coco syrup, to be packaged and bottled for retail sale in supermarkets, specialty health stores and use in hotels.

PRODUCTS Coco Sugar, Coco Syrup, Natural Sweeteners CERTIFICATIONS

Halal GMP Organic

Jamie Lao, Business Development 50 Greenmeadows Avenue, Quezon City, Philippines Tel E-mail Website

(63.32) 635-6688 jamie.lao@gmail.com www.cocorosugar.org www.judfruitcakes.com

PHILIPPINE INTERNATIONAL TRADING CORPORATION (PITC) The Philippine International Trading Corporation (PITC), is the sole state-owned international trading company and the business arm of the Philippine Department of Trade & Industry with over 40 years of experience in International trading. The company offers order consolidation and other value-added buying services to international buyers to make procurement from the Philippines more efficient and economical. Key services include product sourcing, order coordination and consolidation, production monitoring, export documentation, shipping arrangement. Discover the affordable, more convenient way

PRODUCTS Distelleria Limtuaco (Paradise Mango Rum Liqueur, Amadeo Coffee Liqueur, Manille Liqueur de Calamansi), Nyogi Pure Coconut Water, SW Premium Canned Pineapples, Quezon’s Virgin All-Purpose Coconut Oil, Quezon’s Coconut Jam, J. Emmanuel Pili Nuts, Organic Black, Red and Brown Rice, Malago’s Chocolates, Tropical Fruit Purees & Concentrates, Banana Turmeric Chips, Coconut Products CERTIFICATIONS

to trade through PITC.

FDA HACCP Halal SGS (from specific export producers)

Carmelita Belen C. Domondon Vice President-Exports Trading Corporation NDC Building 116 Tordesillas Street, Salcedo Village, Makati City, Philippines Tel Fax E-mail Website

(63.32) 892-3335 / (63.32) 818-9801 (63.32) 892-3359 / (63.32) 892-2054 maydomondon@pitc.gov.ph www.pitc.gov.ph

PHILIPPINE GROCERS FOOD EXPORTERS, INC. The Philippine Grocers Food Exports, Inc., is the first India-owned Philippine-based company which began in 1991. It is one of the leading consolidators and exporters of Philippine food and cosmetic items to North America, Europe and the Middle East. The company is a recipient of the Philippine Marketing Excellence and the Most Outstanding Manufacturer of Branded Food Products for the year 2004 and 2005.

PRODUCTS Mixes, Sauces, Noodles, Juices, Drinks CERTIFICATIONS

Halal

Arun R. Mirpuri, President 401 F. Legaspi Street, Maybunga, Pasig City, Metro Manila, Philippines 1604 Tel E-mail Website

(63.2) 642-4653 (63.2) 640-4667 mir@col182.com www.philippine-grocer.com

THE ORGANIZERS DEPARTMENT OF TRADE AND INDUSTRY The Department of Trade and Industry (DTI) serves as the primary coordinative, promotive, and facilitative arm for trade, industry and investment activities, and a catalyst for intensified private sector activity to accelerate and sustain economic growth through a comprehensive industrial growth strategy, a progressive and socially responsible liberalization and deregulation program, and policies designed for the expansion and diversification of both domestic and foreign trade.

Gregory L. Domingo, Secretary Ponciano C. Manalo, Jr., Undersecretary for Trade and Investment Promotions Group 361 Trade and Industry Building Sen. Gil J. Puyat Avenue, Makati City 1231 Metro Manila, Philippines Tel: (63.2) 751.0384 Fax: (63.2) 895.6487 URL: www.dti.gov.ph

FOREIGN TRADE SERVICES CORPS – PHILIPPINE TRADE AND INVESTMENT CENTER Vichael Angelo D. Roaring, Director and Commercial Attache Eduardo C. Francisco Michelle Torres Trade Assistants PHILIPPINE TRADE & INVESTMENT CENTER Ambassade des Philippines - Service Commercial CNIT Center 2 (Bureau 440) - BP 427 2 Place de la Défense 92053 Paris La Défense (France) Tel: +33 (0)1 4692 2705 Fax: +33 (0)1 4692 2716 Email: VichaelAngeloRoaring@dti.gov.ph

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CENTER FOR INTERNATIONAL TRADE EXPOSITIONS AND MISSIONS The Center for International Trade Expositions and Missions (CITEM) is the export promotions arm of the Philippine Department of Trade and Industry (DTI).

CITEM is committed to develop, nurture and promote globally competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an integrated approach to export marketing, in partnership with other government and private entities.

For three decades, CITEM has established the country’s image as the premier destination for quality export products and services. It continues to set the highest standards of creativity, excellence and innovation to achieve export competitiveness in the international market.

As the prime mover in export marketing, CITEM provides export-driven programs, spearheads official participation in overseas trade fairs, ogranizes signature events in the Philippines and high-profile promotional activities in key markets abroad.

CITEM undertakes design for export initiatives: *Brand Building *Export Coaching *Product/Merchandise Development *Young Designer Development *Local-International Designer Collaboration *Permanent Showroom Rosario Virginia C. Gaetos, Executive Director Golden Shell Pavilion Roxas Boulevard corner Sen. Gil Puyat Avenue, Pasay City 1300 Metro Manila, Philippines Tel: (63.2) 831.2201 to 09 Fax: (63.2) 832.3965 / 834.0177 to 78 URL: www.citem.gov.ph

CITEM is the proud owner and organizer of: SIGNATURE EVENTS

VENUE BRAND

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A special showcase of the 21 APEC Economies featuring their country pavilions, Top Food Brands & celebrated Chefs

21–24 MAY 2015 SMX CONVENTION CENTER METRO MANILA, PHILIPPINES R

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www.ifexphilippines.com