BERLIN

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the city


rtistic influence is at the forefront

Berlin

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“

A

of evolution in ’s ever changing scene, increasing momentum within the fashion and designer communities alike.


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When to go

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Why go?

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Some tips

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Key areas - Mitte

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- East Central - Charlottenburg

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- Sophienstrasse to Auguststrasse, Torstrasse and Brunnenstrasse - Kreuzberg and Neukรถlln


Reichstag Parliament Building

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Winter months are icy, so prepare to layer up if you are walking, but taxis are cheap when travelling in groups. There are plenty of small inviting coffee shops with wifi, great for writing up vital notes as well as warming up your toes Spring and Autumn are slightly warmer, Summer can get hot as in any city, but

rainfall is year round. January sees Bread & Butter, Capsule and Bright trade shows to name a few, Berlin Fashion Week and the Ethical Fashion shows, so prepare to look the part DMY international design festival runs at the start of June, showcasing Architecture, Interior and Product Design Various flea markets are on throughout the year, information is available locally.

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The Reichstag Dome

The Alternative Berlin Tour lets you see Berlin as a Berliner, taking you beyond the tourist hotspots straight to the heart and soul with great insight into the graffiti, street art and underground scene. Unused warehouses, subways and airports are often transformed into useable fashion spaces, many with low rent, and used as never seen before, making it attractive to design-minded individuals

Bread and Butter provides an insightful overview and

confirmation of forthcoming fashion trends, firmly establishing Berlin as a ‘must see’ trend city, combining the creative with the commercial History is abundant throughout the city along with strong influences from art and architecture, from Bauhaus and the Reichstag to Sanssouci Rococo Palace, Galeries Lafayettes and the Berlin Wall, a true metropolis. The impressive neo-classical facades visible in the Friedrichstrasse and Unter den Linden areas are a must see for any architecture fanatics. With an absorbing atmosphere, laid-back city style and innovative echo – chic, usual stores for home comforts fit well alongside the unexpected / unique boutiques, with an obvious artistic edge providing a refreshing picture.

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Berlin Underground

All day tickets are available on the

underground platforms at low prices,

tubes are reliable and make all parts of the city easily accessible There are limited cash machines, all of which are indoors and close after 1pm most days, so use them when possible Planning is advisable as specific areas are

more cultural and will take more time. When outside know where you are going in Winter months!

Clubs are open until the very early hours, many of them are hidden away through a simple doorway, so asking around is good

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MITTE A Historical district an abundant mix of galleries to discover and innovative boutiques, with designer boutiques in the south, managing to retain its attraction in this up and coming city.

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EAST CENTRAL With an eclectic mix of cool

hunters, artists

and musicians it’s a key district for street

wear, vintage and flea markets. The atmosphere is alive and inhabited with students, trend spotting and

street photography is a plentiful source of inspiration.

CHARLOTTENBURG West Berlin is renowned for mid-market

and high-end brands, home to Kurfürstendamm, a shopping haven of

high end and mid-market stores, Berlin’s version of the Champs-Elysees.

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Images shown - various street art in East Central


Sophienstrasse to Auguststrasse, Torstrasse and Brunnenstrasse:

Key area for galleries, cafes and niche boutiques

Kreuzberg and NeukÜlln: Berlin’s most

famous and most colourful district. Frequented by the likes Iggy Pop and David Bowie in the 1970s, the area is now inhabited by hipster

families and young artists,

home to Bread & Butter and the DMY International Design Festival.

Images shown take at Bread & Butter tradeshow 2013

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