REVIEW
Fall/Winter
2024-25
Key Colors and Top Trends
Art and Culture news
Curated highlights of the new collections
# 13
A GLOBAL
OF CHILDREN’S FASHION, DÉCOR AND LIFESTYLE
Dear Readers,
The very best ideas are those that transcend time and locale. Truly great art, music and design can resonate with anyone, anywhere and anytime. In this edition, we present some ideas that we believe fall into this category.
For many decades, the name Oilily has evoked images of color and patterns appealing to creative, free-spirited people around the world. We chatted with Brecht Olsthoorn, current owner of Oilily, who is also the daughter of the company’s founders. Brecht’s insights, along with photos of their current Fall/Winter collection, show how this long-lived brand is so right and relevant for today.
At the Metropolitan Museum of Art’s recent exhibit “Women Dressing Women,” a striking appliquéd dress stood out for its modernity and beauty. The dress was designed in 1927 by Mariska Karasz, a multi-talented designer and artist who also had a successful collection of children’s wear. We’re honored to present photos and sketches of Mariska’s designs that are sure to delight and inspire.
At Maison & Objet, we fell in love with the plush toy collection of Adada. Stylishly sophisticated, these animal characters show charming personalities that designer Véronique Lacaze hopes will make them “the ultimate childhood confidant.” Although the line is quite new, we think Adada toys have the wide-ranging appeal to make them classics.
With the huge success of singer Beyonce’s album “Country Carter,” it’s obvious that everything “Country-Western” has become an international trend, both in music and in fashion. To discover more, Kids à la Mode went straight to an authentic source: the ranching community of Lewistown, Montana. We present an informative retail report from a successful local store, along with paintings and photography from the area.
So… saddle up and enjoy the issue. Happy trails!
Janet A. Jacobs, Editor-in-Chief
Kids a la Mode kids_a_la_mode 57 Lincoln Ave. Little Falls, NJ 07424 USA © Kids à la Mode 2024 / all rights reserved KIDS À LA MODE from the editor
www.kidsalamodemagazine.com
Painting by Emma Wickens
Maggie Roemig Layout and Graphic Designer
Janet A. Jacobs Editor-in-Chief
Contributing Staff
Janet has been involved with almost every aspect of children’s fashion. Graduating from Fashion Institute of Technology, New York with a degree in Fashion Design, she has been working in the children’s wear industry ever since. Janet has designed kid’s apparel and products for a wide range of clients. As a photo-journalist, she has written and photographed for major fashion and trade publications, traveling the world to follow the latest design trends and current news. Janet also enjoys teaching swim classes for children and adults.
Maggie is a freelance graphic designer, artist, and creative thinker working in Chicago, Illinois. An artist since her childhood in Iowa, she received a BFA in printmaking and metalsmithing from the University of Iowa, and has thrived in creative rolls ever since, including floral design, jewelry design, and creative direction for a start-up. She loves home improvement projects, hiking, art museums, road trips, boots, gardening, vegetarian food, breweries, and coffee shops.
Carly Michelson
Layout and GraphicDesigner
Carly is a New Jersey based photographer and graphic artist. She studied art and art history at Skidmore College in Saratoga Springs, New York. She currently works as a product photographer, while also shooting landscapes, family portraits, and events. In her spare time, Carly volunteers with local animal welfare group New Jersey Strays, contributing her skills in photography, design and social media marketing to this worthwhile cause.
Studio Toebosch
Layout and Graphic Designer
Studio Toebosch is a graphic and surface pattern design studio based in Amsterdam. Studio Founder Marie Claire Toebosch graduated from ArtEZ University of Arts with a degree in Fashion Design. She has extensive experience in the fashion industry as designer, graphic artist and art director. Studio Toebosch works on projects for magazine design, graphic design and creating print patterns for textiles, interiors and wallpaper.
Paul Curtis Layout and Graphic Designer
Paul is a longtime creative professional, having worked for many years for nationally recognized newspapers, magazines, and other organizations. His first published illustration came at the tender age of nine! When not working, he enjoys making custom Lego mini-figures.
Omar Vazquez
Layout, Graphic and UX designer
Born and raised in Brooklyn, New York, Omar is a passionate graphic and UX designer known for creating visually captivating and user-friendly digital experiences. Holding certificates from the California Institute of the Arts and Coursera in UX design, and Graphic Design, Omar possesses a strong foundation in design principles. Omar is an enthusiastic traveler, with an appreciation for art, music and fashion.
David Jacobs Contributing Editor
David’s love of literature started early and continues to this day. He is the author of over sixty published novels and works of nonfiction, covering diverse genres as action/adventure, true crime, science fiction and especially American Westerns. David brings his expertise and unique writing style to fashion publications as a copywriter, proofreader and contribuing editor.
CONTENTS
12 20 32 30 24 16 36
CHILDREN’S SHOW
Introducing Manhattan’s elegant new kid’s wear event.
PLAYTIME PARIS
Behind-the-scenes at the international show for children’s fashion.
OILILY
An iconic brand spreads joy with ultra-colorful and creative kid’s clothes.
TRENDS
Presenting key seasonal stories for Fall/Winter 2024-25.
PITTI BIMBO
Kicking off the newest collections in-style.
GENSAMI
Luxurious “Made-in-Italy” knitwear for babies and women.
BABYKID SPAIN + FIMI
Two shows in one: offering fashion, footwear, décor and childcare.
#13
Maan
Garrules
www.macilusion.com Spanish baby and children's fashion
38 48 58 56 52 42 62
NIDO
Eye-catching, artisanal craftsmanship, hand-knit in Uruguay.
COLOR TRENDS
Get energized with the season’s dazzling new palettes.
MONTANA MINDSET
Exploring the universal appeal of the American West.
MARISKA KARASZ
Meet a multi-talented designer and artist whose work transcends time.
DÉCOR GOES WILD
A passion for nature doesn’t stop indoors.
ADADA
Adorable plush animals with charming personalities.
BOWS ARTS
Tie it all together with bow-driven designs.
COVER Garrules hola@garrules.com www.garrules.com Cover design by Studio
Toebosch
CONTENTS #13
Ligne Noire
CLASSIC HANDMADE
OUR CORE PRINCIPLES ARE SIMPLE: QUALITY, SUSTAINABILITY, AND FUN. WE KEEP PEOPLE AND PLANET TOP OF MIND BY SETTING HIGH STANDARDS FOR THE MATERIALS WE CHOOSE AND FOR AN ETHICAL PRODUCTION PROCESS. FROM SOURCING TO DESIGN TO FINISHED PRODUCT, OUR TEAM IS DILIGENT IN EACH STEP TO ENSURE QUALITY AND BEAUTIFUL ITEMS. WE BELIEVE IN MAKING PRODUCTS THAT PARENTS FEEL GOOD ABOUT - KNOWING THAT THEIR PURCHASES WERE WELL-MADE AND MADE A DIFFERENCE. DESIGNED IN COLORADO, HANDMADE WITH LOVE IN ARMENIA
CLOTHING WWW.MELANGECOLLECTION.COM
CHILDREN’S
CONTACTS
Adada www.adadastore.com
Andy & Evan www.andyandevan.com
ASEPRI www.asepri.com
Atlanta Apparel www.atlanta-apparel.com
Babykid Spain + FIMI www.babykidspain.com
Carly Michelson www.carlym.carbonmade.com
Children’s Show www.childrenshow.com
Emma Wickens www.esthersemporium.com
Gensami www.gensami.it
Jamari Int. LTD www.jamariltd.com
Kids à la Mode www.kidsalamodemagazine.com
Love Time www.thelovetime.com
Mac Ilusion www.macilusion.con
Maggie Roemig www.maggieroemigcreative.myportfolio.com
Mariska Karasz www.mariskakarasz.com
Mélange Collection www.melangecollection.com
Nido www.nidokidswear.com
Oilily www.oilily.com
Omar Vazquez omarvlens@gmail.com
Paul Curtis linkedin.com/in/paulcurtis
Pitti Bimbo www.bimbo.pittimmagine.com
Planet Sea Swim www.planet-sea.com
Playtime www.iloveplaytime.com
Ria Menorca www.riamenorca.com
Shipton’s Big R Stores www.shiptonsbigr.com
Showroom 21 www.showroom21.us
Stones and Bones www.stonesandbones.com
Studio Toebosch @studiotoebosch
FOCUS ON COLLARS
The prettiest way to frame faces.
FOCUS ON COLLARS
The prettiest way to frame faces.
mini trend 10 | Kids à la Mode 10 | Kids à la Mode mini trend
Marae Photography by Marcos Sonia BKS +FIMI
Tutto Piccolo Jesurum
Collegiene
Planet Sea is a Miami-based kids swimwear line that creates unique, trendy and comfortable beachwear and flip flops. The products are hand-made in women-led cooperatives in Brazil, boosting economic opportunities for artisans.
Owner Adriana Dranoff loves and supports the talented production team based in Sao Paulo, Brazil. Regular trips to production sites ensure workers safety and quality of the finished goods. All suits and cover ups have UPF50+ protection to ensure great fun and safety in the sun.
We do our part to help preserve the future of our planet by using environmentallyfriendly fabrics, so that the children will be able to enjoy the beautiful beaches and oceans for generations to come.
The 2025 Cruise-Spring collection features a variety of textures and shapes with styles ranging from monokinis, high-waist, cut outs and ruffle sunsuits. Each model is finished with embellishments such as crochet flowers, hand-made embroidery and other thoughtful details.
Our flip flops and cover-ups feature eye-catching artisanal hand-made embellishments like crystals, fringes and bows designed to match the suits. Planet Sea’s distinct combination of top-quality materials and thoughtful production methods ensure that both the products and their wearers make a real splash!
planet-sea.com @planetseaswim planetseaswim@gmail.com
Making a splash since 1999!
There’s a new kid’s show in town -- New York City, that is! The first edition of Children’s Show brought an elegant, upscale and international flavor to their showcase of Fall/Winter 2024-25 children’s fashion collections. Sited in a beautiful building in mid-town Manhattan, the exhibiting companies had ample room and individual booths to display their lines. Natural lighting, large flower displays, and a pleasing show layout enhanced the ambience.
This project was conceived by show director Virginia Zingone, and organized by IEG USA (Italian Exhibition Group USA, Inc.), the U.S. subsidiary of the worldleading trade show organizer Italian Exhibition Group S.p.A, with CEO Tommaso Cancellara, assembled by FB International. Virginia comes from a family of well-known entrepreneurs with a rich history in the children’s fashion world: the family’s original company was founded in 1896. As fourth generation of the historic company,
Zingone, she first imported Carter’s Osh Kosh B’Gosh to Italy. In 2014 she created her own children’s collection, and in 2015 she became the European organizer of Children’s Club-Informa.
Many of the show’s exhibiting companies were Italian, including prestigious labels such as Emanuel Pris, Imperial, Dixie, Simonetta, Fun & Fun, Gensami and others. There was also a nice showing from Spanish brands, including representation from ASEPRI,
the trade association for Spanish children’s wear. The large display from baby knitwear company Mac Illusion was particularly popular.
A highlight of Children’s Show was the luxuriously elaborate display from Maison Ava, showcasing exquisite apparel for special occasions. An informal presentation of adorable kids dressed in Maison Ava was the icing on the cake of this new children’s wear event -- a very welcome addition to the New York marketplace.
12| Kids à la Mode
Maison Ava
Virginia Zingone and friend
Simonetta
Love Time communicates the intrinsic quality of each product that you put in your hands, a quality that also comes from the finest cotton in the world, such as Pima cotton. The quality of Love Time must be valued by the philosophy and deepest message of the brand, since we all know that family is the basic cell of every society. If these cells are cultivated with positive and human values, they will form societies with those same characteristics.
Love Time is a new brand and arose from the inspiration of its founder Ruby Velasquez Rondon. We undertake this task with the hope of agreeing with many people on the concept and purpose of our brand.
Our mission is to reinforce family attachment sense by sharing moments with love expressions, like “living the love time” with our loved ones: parents, children, grandparents. Moments when love is there with values and principles are transmitted through generations. Shared moments like watching a movie or playing at home, when we read or tell a story to our little ones. We are convinced that the love we share is the soul vitamin, from this way healthy human beings are formed to contribute positively in the future of the society they belong.
For Love Time, it is very important that family attachment is generated in families based on good examples in daily life. Each family can be united by biological ties or by simple ties of love. For this reason, our garments are mostly pajamas and/or basics that are designed to be worn inside the house. Our prints through the themes and colors link and connect all the components of a family.
www.thelovetime.com @lovetime_usa +1 878 2641351
See Spring/Summer '25 collections from all of the top children's lines and discover new favorites at August's premiere market in Atlanta. Shop a wide arrray of apparel, accessories, and shoes for children, plus mommy & me styles, gift brands, and more. BE MORE PLAYFUL July 30 – August 2, 2024 Register Now at Atlanta-Apparel.com #atlapparel | @apparelmarkets | Atlanta-Apparel.com
from Heyward House TO THE TRADE ONLY
Photo
The thoroughly enjoyable January edition of Playtime Paris beautifully showcased Fall/Winter ‘24-25 collections of kid’s apparel, accessories and lifestyle products. More than 5,000 professionals attended the show to meet the 320 carefully curated international brands. Although fashion makes up the majority of the show, there was also a good selection of lifestyle labels and shoe brands. Most of the exhibitors were from Europe, predominately France, Spain, the Netherlands and Denmark, as well as some American exhibitors such as Rylee + Cru, Misha & Puff, The Sunday Collection and others.
Key trends of the season were spotted throughout the show, such as Cowboy boots (with a Spanish flair) from Maison Mangostan; bold, original prints from Momohanipopo, Wolf & Rita, and the iconic label Oilily, who made a welcome return to Playtime; and a nod to the upcoming Paris Olympics with a winning, sportsthemed collection by Sticky Lemon.
More than just a trade show, Playtime hosts many special events that make this three-day fair a rich experience. An informative interview with Chantal Danguillaume, Playtime’s Event Director, gave us a fascinating look behind-the scenes.
For regular attendees of the Playtime trade shows, Chantal is a well-recognized member of the team. Energetic and enthusiastic, she tirelessly covers the shows to visit brands and see their newest collections. Kids à la Mode sits down with Chantal to learn more.
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Oilily
Chantal Danguillaume
How and when did you become involved with children’s fashion?
I first got into children’s fashion in 2007 for TNC, a Spanish brand specializing in lifestyle swimwear and beachwear, for which I launched the Mini TCN collection. There was a market to fill, and I took care of it from A to Z!
That’s why I participated in Playtime Paris with the very first collection in summer 2007.
It appears that you wear many hats at Playtime. Which are your favorite things to work on?
It’s true that I’m multi-faceted!!! I was an exhibitor before joining the Playtime team!
I held a number of different positions within the company before becoming Show Director, which allows me to experience my role from different perspectives. I’m passionate about my work because it’s a real pleasure to work in a mix of human and professional environments, as well as being open to the world through meetings with a variety of brands, designers, buyers, agents, press offices etc.
My first passion is building the brand offer of our trade shows, the collections, the products, the materials, the know-how… it’s my driving force, where I feel best and at the heart of my commitment.
Today, what I enjoy most is working on launch projects. It’s a time for thinking, creating, setting up, challenging and motivating teams, anticipating needs… and then seeing the results of these intensive months of work live when the show doors open.
Do you work with store buyers to suggest interesting brands?
Playtime and Orderwizz are prescriptors, offering brands and buyers the chance to meet at any time of the year. We provide the tools and support to keep the seduction happening. Some buyers with whom we are in regular contact sometimes ask us for brand insights, as well as for our analysis of trends and market tendencies. Being active on different continents helps us to have a global vision of the sector and its evolution.
How do you identify the important trends of the season?
We work with partners from different backgrounds and specialties: magazines, influencers, Kidding press office, Fashion Snoops trend bureau, with brands, and with buyers with whom we have constant interactions. We know our market but we don’t possess the truth, so it’s essential to always be curious. We have our eyes wide open and we’re attentive, and it’s up to us to provide the best we can.
Kids à la Mode | 17
Maison Mangostan
Momohanipopo
How do you plan the many events that Playtime presents at each show?
I organize working sessions, well in advance of events, with all the teams: artistic, marketing and communications, sales and buyer teams. Together, we draw up our schedules and future projects. We can sometimes get frustrated because not all of them are feasible! But many of them do see the light of day!!! I should mention here that our CEO, Sebastien de Hutten is an invaluable source of ideas that pushes us to excel.
With such a wide range of exhibitors at Playtime, I know it’s difficult to summarize the entire season! Did any particular design trends stand out to you for Fall/Winter 2024/25?
Wow! It is a such a difficult question!!! But I have one idea: Outwear, clothes for kids to live outside, allowing them to play in the rain or snow, camouflage themselves, keep warm like in a quilt and climb trees in total freedom. It’s the complete outfit: down jacket, wetsuit, hiking or rain boots, hoods, scarves, protective goggles!
Many brands are now adding this style of garment to their collections, with pieces that are unique and often technical, using recycled materials to protect both our children and our planet. Padded, sheepskin, technology meets nature, each to their own style, but all with creativity and elegance.
What were some especially memorable moments from prior Playtime shows?
A memorable moment for me was the re-opening of the show after Covid. We’d been holding out for months wondering when our shows would reopen, but we’d also been able to focus on our digital business at the time. We even awarded our Milk award online!!! I still remember the photo of the Bonmot brand celebrating this Award alone in their office!!!
And last but not least, I love the Playtime cocktails -- it’s a time for all of us to have a good time and meet over a drink in a relaxed way.
What can we look forward to for the next show?
More and more surprises!!! The world will look to Paris this summer with the Olympic Games, the Vogue World Tour and, of course, Playtime Paris, which has some sporty surprises in store for you just a few weeks before the opening of the games. Then we’ll cross the sea to Playtime and Kid’s Hub New York, where, as the world gets even more excited for the games, we’ll have a selection to match the energy! You’ll have to be at both events, because we promise you wonderful, inspiring shows with must-have brands that you already know, as well as some new ones that you won’t want to miss!!!
AO76 Sticky Lemon 18 | Kids à la Mode
press kiosk
For many decades, the name OILILY has evoked images of vibrant color combinations, charming story-telling prints, and special crafty details. Founded in the Netherlands in 1963 by Willem and Marieke Olsthoorn, the brand has always appealed to free-spirited and creative people, which made it especially perfect for kid’s wear. Kids a la Mode enjoyed seeing Oilily’s Fall/Winter collection at Playtime, Paris, and welcomed the opportunity to catch up with Brecht Olsthoorn, the company’s current Owner and Creative Director.
Being the daughter of Oilily’s founders, no one can better tell us the history of this iconic brand! How did the concept of Oilily get started? How did growing up with your family business affect and influence you?
In 1963, my parents decided to start designing children’s clothing themselves, because they were disappointed with the offerings of that time, which in their opinion were too boring and stiff. They believed the clothing of that time did not match the experiences and interests of children, who like color and details and want to be able to move freely. This is how Oilily was born; a quirky, eccentric brand that embraced colors, patterns and prints. Our collections are a celebration of life. I was brought up by my parents in the spirit of creativity and we were always told that “the sky was the limit.” I have seen my parents pioneering and traveling the world to always explore new opportunities, for production matters and for photography (they were one of the first to do their collection shootings all around the world to make beautiful catalogues, that became collectors’ items). When the company grew bigger, they opened many shops all over the world as well which involved more travelling.
Vintage Oilily
20 | Kids à la Mode
Brechtje Olsthoorn
Where is Oilily made? Do you have your own factories? Do you work with artisans around the world?
Our clothing is largely made in Europe, which ensures low CO2 emissions during transport and the production processes must meet strict European environmental standards. We work with permanent suppliers, preferably for as long as possible and in many cases for decades. This way we have the best control over who makes it and that this happens under good conditions. We often use traditional techniques, working closely with professionals from countries that still master certain sewing or embroidery techniques, such as in India.
Oilily’s collections are always filled with art, seen in wonderfully original prints, appliqués and embroideries. As Creative Director, how do you select the seasonal themes? Are you particularly inspired by certain cultures and artistic styles?
We always feel inspiration can be found everywhere; it can be in nature, it can be someone passing by in the street, it can be while travelling, or in your own surroundings; it can be a picture, a movie or a work of art, as long as you keep your eyes open to it you can see something that inspires you every day. We have a small team of creatives who select a new theme each season, drawing inspiration from our combined moodboards about colors, shapes, and contemporary trends etc. Subsequently, we transform these concepts into prints and designs.
Kids à la Mode | 21
What are some of your favorite themes, fabrics, items and colors for Fall/Winter 2024/25?
Hard to pick only a few items…. For the toddlers we have an adorable dungaree jeans dress with a velvet mushroom front part; it is just the cutest thing! It can be paired with a super fun mushroom shaped kids’ bag. The kids present at our photoshoot didn’t want to part from it anymore… For the bigger kids we have a pink overall with fun embroidered patches; it combines the cool and the cute! Definitely for kids with some attitude! For boys we have a classic baseball jacket in red and white, but this too is decorated all over with fun badges and embroideries; a classic the Oilily way!
Oilily’s accessories are always elaborate and super-fun. Do you design backpacks, bags, hats etc. to coordinate with your clothing? Do you offer items for home décor?
Yes, we design backpacks, bags, hats, and other accessories to complement our clothing collections. Our accessories are known for their elaborate and playful designs, aligning with Oilily’s signature style. Each season we integrate the same color schemes, prints, or elements from the collection into our accessories. Additionally, we offer a bedding collection for home décor that reflect the same vibrant and whimsical aesthetic found in our clothing and accessories lines. In my own shop in Bergen, I offer a carefully curated selection of home décor items that I personally select. We are also considering to maybe one day launching this home collection under the Oilily brand to add a touch of charm and personality to any living space.
What are the similarities and differences between your kid’s and women’s lines? Do you also have a men’s wear line?
The similarities lie in the color scheme; each season, we consistently utilize the same color palette for both the women’s and kids’ collections. Certain prints are also shared between the collections within a season. Both collections are bases on the Oilily DNA, aiming to bring joy and happiness through our clothing. While we do not currently offer a men’s collection, we do have a successful Boy’s Collection.
22 | Kids à la Mode
What are some words and phrases that best describe the aesthetic and philosophy of Oilily?
-Spread the joy.
-We love color.
-Wearing color is empowering
-Use it to lift your spirit, boost your confidence and make a bold statement.
-Joie de vivre and craftsmanship come together in each Oilily piece. Wear yours to celebrate life in full color.
-Care for the environment; opposed to fast fashion that has such a short life-cycle, Oilily clothes are made to last generations and are always passed on from sister to sister to cousin, to neighbor, to girlfriend etc. Our clothes are made with love and people who buy them always tell us that they would never just throw them away once their kids have grown out of them, so it’s great to hear that they’re always able to please someone else with it. Hearing this makes us generally very happy and proud.
Kids à la Mode | 23
Play to Win
Supersportsweartakestheprize.
24 | Kids à la Mode
trends
Gingersnaps
Y-Clu
Jeckerson
Circu
D&G Photgraphy by Emily Kornya
Please
Naturino
Knot
Down Home
Kid’s fashion joins the craze for Country-Western styling.
Kids à la Mode | 25
Fall/Winter 2024-25
Garrules
ToBeToo
Gingersnaps
Molo
AO76
Molo
AO76
Wolf & Rita
A Stitch in Time
Following the thread to
26 | Kids à la Mode
ToBeToo
Richmond
Philosophy
Ligne Noire
Paade Mode
Philosophy
ToBeToo
Forever Fashionable
Timeless patterns and smart styling.
Kids à la Mode | 27
Fall/Winter 2024-25
Manila Grace
Emanuel Pris
Jeckerson
Marae
Indee
Manila Grace
Jeckerson
Fur-tastic
Fantasy animal prints hit the spot.
28 | Kids à la Mode
Y-Clu
Richmond
Marc Ellis
Y-Clu
Indee Fun Fun
Angels Face photography by Emily Kornya
Fall/Winter 2024-25 | 29 Get ReadyforTeddy!
onParade Please Fun Fun Molo
Bears
Roan Jane
Mac Ilusion
Y-Clu
Jeckerson
Tutto Picollo
Pitti Bimbo, Florence, was the place to kick off the Fall/ Winter 2024-25 children’s wear season. For this edition of the Pitti Immagine shows the theme was PittiTime. Artful interpretations of clocks decorated the show’s grounds, suggesting that “Time accelerates, decelerates, searches for a rhythm. A bit like fashion.”
Being the first show of the season, there was lots of excitement in discovering the best of the international brands. And show visitors were not disappointed: from luxe designer creations, to casual and sporty attire, to avant-garde brands, there were looks to satisfy all markets and tastes. Even animals got fashion-ized! PittiPets was a popular new section that displayed furniture, accessories and clothing for our furry friends.
Chic, high-quality lines set the tone for an elegant show. A nice addition was the special participation of Inda Kids, a sales and consulting agency with thirty years of experience in the children’s sector in Italy. Their beautifully decorated “showroom” spaces presented the new collections of leading names in kid’s wear such as Etro, Missoni, Pucci, Balmain, Simonetta, Bon Ton and others.
30 | Kids à la Mode
Jesurum
Gingersnaps
Paade Mode
Molo Photography by Emily Kornya
Etro
Throughout Pitti, both established and new lines from big to small gained attention. Lil’ Atelier, from Denmark, showed beautiful organic knits for babies; Jesurum Baby, an off-shoot of a famous Italian linen company since 1870, offered exquisite Christening dresses for babies, and velvet dresses with embroidered linen collars for girls; Gingersnaps featured a refined vintage-inspired collection with hand-smocked and appliquéd outfits, reversible jackets, hand-made tassels and detachable collars; Paade Mode highlighted original designs mixing fabrics from chiffon to quilts and teddy bear fur. For those that love warming up winter with bright colors: collage-print outerwear at Vlasta Kopylova, color-blocked varsity jackets at Molo, and gorgeous patterned knitwear from Ligne Noire were stand-outs.
This 98th edition of Pitti closed with a final attendance of more than 1,800 buyers, from over 50 international countries. The top foreign markets were Great Britain, Spain, the United States, Germany, Turkey, France, Russia, China, Belgium, South Korea, and Brazil. Special events, presentations and a fun fashion show called Petit Parade enriched the total show experience, and helped launch trends and ideas for next season’s kid’s wear.
Vlasta Kopylova
Anja Photography by Emily Kornya
Kids à la Mode | 31
Ligne Noire
GEN8AMr
This luxurious ''Made-in-Italy" knitwear is brightened throughout the collection by a signature touch ofsunshine yellow. Company founder Miruna Gheordunescu explains the thoughiful concept behind this unique brand.
What does the name Gensami mean?
Gensami comes from the union o fthe Latin word, "Gens," meaning people, and the Italian term "Ami," meaning Love. Gensami addresses the people that Love each other, and that is why all our collections talk about Love Bonds. Our timeless Made-in-Italy knitwear embodies a declaration ofLove.
Please explain the yellow accent seen on all of your pieces. Will that motif continue every season?
On all our creations there is a "Yellow Thread" that represents a ray ofsunshine, the role people we Love have in our lives. It is our stylistic signature, a symbol ofunion connecting us even from afar. The Yellow Thread is always present on our garments and is placed on the left cuff, on the side ofthe heart.
What type of yarns do you use? Do you mix multiple fabrics within one style?
We blend only natural and noble fibers, mixing Italian savoir-faire and cutting-edge knitting technologies. We mix and match the most exclusive natural yarns, but we became well known for a very s pe cial blend ofcashmere, baby alpaca and silk. The cashmere thread, s oft and precious par excellence, embraces the shine and the resistance ofsilk. The fabulous baby alpaca fiber, free oflanoline, completes them for an exclusive result ofcomfort and fit.
What are your spe cial themes and trends of the Fall/Winter season?
The protagonist ofthe carry-over is the adorable and cheerful Alpachino, the exclusive brand charact er, and also the iconic knits "La Gens" that recall the charm ofthe Renaissance sculpture through two dimensional knitted patterns in different yarns
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Kids à la Mode | 33
Is your women's collection a big part of your business? What do you offer for mother/child coordinating styles?
Yes, the women's collection is extremely important for us. Gensami woman is strong, determined, a real fighter of modern times who pursues finding the balance between being a mother, a wife, a girlfriend while not forgetting her individuality. But as we said before, our philosophy is to create collections dedicated to the people who want to express a Love bond, affection or friendship. Therefore yes, we do propose innovative matchy-matchy knitted garments through coordinated details; it is much more than a "mini-me." The Yellow Thread is the new thread of Love that brings us together and binds us all.
I enjoyed seeing your company at Pitti Bimbo in Florence, and Children's Show in New York. Where are your customers found? Where can we hope to see Gensami next season?
Gensami is an international brand that is currently distributed in more than 50 high-end children's wear and women's wear boutiques in Italy, France, Portugal, Romania, Bulgaria, the United Emirates, Russia, Uzbekistan, Korea and of course U.S. We believe a lot in the American market because we are convinced that Americans in particular share our values of inclusion and togetherness, and will immediately appreciate endless Made-In-Italy garments that are meant to express a feeling, a Love Bond and not only fashion trends. Gensami "Proudly Knits a Love Bond."
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SHIMMER & SHINE
Catching the glow of metallicized fabrics.
Kids à la Mode | 35 mini trend
ToBeToo
Maan
Sticky Lemon
Y-Clu
Babykid Spain + FIMI, Valencia, are two shows seamlessly blended into one, offering everything from apparel, footwear and accessories, to baby strollers, furniture, childcare and toys. It’s advantageous for attendees to visit all sections of the show with an open mind, in order to discover interesting and inspiring products that crossover into many categories.
Although this is truly an international show, the selection of “Made in Spain” brands are what make this event unique. Many Spanish brands excel in artisanal techniques and hand-made details such as embroidery and smocking. Most use high-quality materials sourced in Spain, and many companies are multigenerational, family-owned businesses with rich histories. One such business is Mac Ilusion, a 65-year-old company that started with hand-made knitwear. Today they produce seamless knit garments that are ecologically sound, making less pollution with no waste of yarn. “We produce everything from yarn to finished goods in Valencia, and all our employees and suppliers are local people,” they explain.
Nuditos
Fabulab
PAZ Rogriguez
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Centro de Arte Hotensia Herrero
Paz Rodriguez is a long-established, internationally known brand specializing in infants apparel combining fine knits and woven fabrics. In addition to their classic collection, this season they’ve launched a sportier line for bigger kids called Paz Revolution. Calamaro also supplemented their traditional babywear with a capsule collection called Neos. Designer Anna Chovares created an original concept: she sources vintage menswear from Italy and re-styles the pieces into garments for kids. The result is both sustainable and fashionable.
Children’s furniture and décor are also well-represented by many wonderful Spanish brands, such as Micuna. Their entire line is made in Valencia, and much of their furniture coordinates to fabrics with finely rendered prints. Chic baby strollers by brands such as Lorelli are so stylish they were even included in the adorable Babykid Spain + FIMI runway show, which was held several times during the event.
Design inspiration doesn’t have to stop at Babykid Spain + FIMI, as the city of Valencia offers a tremendous variety of cultural attractions and stunning architecture. Not to be missed: a brand-new museum called the Hortensia Herrero Art Centre, which houses contemporary art in a magnificent 17th century building. The structure is built on top of the original city dating back to the 11th century, part of which can be viewed by visitors.
Micuna
Anna Chovares, designer of Neos
DBD Ideas
Foque Mac Ilusion
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Lorelli
Bright colors, clean designs and artisanal craftsmanship give Nido kid's wear a distinctly eye-catching style. Hand-made in Uruguay, this knitwear collection is full of wit and charm!
Please tell us the story of your company.
Nido was born in 2021 as a craftsmanship kid's wear brand that expresses a sentimentality for the past, with a modern update. We work with artisanal techniques that evoke the love in designing and making of each Nido piece. Our garments are ethically made with artisanal techniques like hand knitting, crochet and embroidery, by local rural women in Uruguay, a small country in South America.
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What are your most popular styles and sizes?
The most popular styles are knits with more jacquard designs ... for example, for this summer it's a Tutti Frutti set, and for winter a tulip cardigan. But we have the best customers and we love all our knits. Everyone says how difficult it is to choose one style. Our strongest sizes are for kids, not for babies, and the best size is 2-3 years.
How is the line made? What gives your colors such a rich radiance?
We start by drawing our knits, and then make some swatches and color lab dips in order to see all the collection. Then we meet with our
artisans, we check details, and we start with the first sample. When the first sample is OK, we start with a small production, and then make it by preorder. Sometimes we customize or change colors for the same design. Our yarns are hand dyed, and color is part of our philosophy -we love color, and mixing patterns and textures. We design for kids, so I think color is very important.
Are your clothes worn by both girls and boys? Do you also do adult sizes?
The essence of our brand is to create limited editions with pieces that have no gender distinction. I think all of our garments are for girls and boys. Actually, we make some sweaters in adult sizes too, because all mothers ask us to do it!
Kids à la Mode I 39
Living in South America, are your seasons reversed from those in Europe and the United States?
What are some advantages and disadvantages about producing your line in Uruguay?
Yes! Sometimes it is complicated ... but sometimes it is good for us! Our collections follow our South American calendar. This is good for us because we have the time to make the quantity of items that we sell for Europe and USA, because our bestselling season is winter. At the same time, it's bad because we do not have the surprise of the new collection at the same time as all international brands. The first advantages are we make a close relationship with our artisans, because we see them every week or sometimes more.
The second, we have one of the best merino wools in the world, and third is that we have a lot of artisanal talent here and it's easy to get access. The disadvantages are that we are a very small country ... and we work with different times as the rest of the world. We are a slow country and I love this, but sometimes it is not good for some customers or retailers that want the knits now.
Do you sell directly to consumers through your website and social media? Do you also sell to stores?
Both! We sell from our website to all over the world: South Korea, Australia, Berlin, etc., but especially to the USA, and then also to some stores in Australia, Los Angeles, the Netherlands, and Mexico at the moment.
I ,, ta
Do you have plans to expand your brand? Any plans for new items, categories and styles?
Yes, we're planning to make some pop-ups in Europe, and be part of some events in that side of the world ... and yes, we're planning new things all the time, and probably more women's items too.
40 I Kids à la Mode
Crochet Away
Creative new ways to update the craft.
Kids à la Mode | 41 mini trend
Mélange Collection
Haidaendsik
mini trend
Nuditos Global Affairs
RAZZLE DAZZLE
Avoid winter doldrums with intense, saturated brights.
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color trends
Anja Schwerbrock
Y-Clu
Vlasta Kopylova
Boboli
Y-Clu
Kids à la Mode | 43 Fall/Winter 2024-25 18-3531 TPX 17-1349 TPX 17-4540 TPX 16-6240 TPX 13-0535 TPX 19-1760 TPX 18-2436 TPX Fun Fun
Retour Jeans
Oilily
Y-Clu
Happy Squares
Marc Ellis
Y-Clu
EARLY AUTUMN
Still mostly green, with hints of the coming leaf color show.
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Y-Clu
Losan
Manila Grace
ToBeToo
Kenzo
Molo
Y-Clu
Kids à la Mode | 45 16-1142 TPX 18-1555 TPX 14-4522 TPX 16-1328 TPX 17-1464 TPX 18-4244 TPX 18-6018 TPX
AO76
Jeckerson
Scotch & Soda
Indee
Garrules
Y-Clu
AO76
BERRY FRESH
Blueberry, Cranberry and Grape shades are ripe for harvest.
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Il Gufo
Maan
ToBeToo
Dixie
Jeckerson
ToBeToo
ToBeToo
ToBeToo
Kids à la Mode | 47 17-2625 TPX 15-1153 TPX 18-1340 TPX 19-1764 TPX 16-3617 TPX 18-3533 TPX 19-1662 TPX
Zilch
ToBeToo
ToBeToo
Manila Grace
Sempertex
Maan
Montana Mindset
Wide-open spaces… spectacular scenic vistas… horses, cows, ten-gallon hats and Cowboy boots -the American West has universal appeal. It’s easy to see why everything “Country-Western” has become an international trend in music and fashion.
48 | Kids à la Mode
To
discover more, Kids
à la Mode went straight to the genuine source: the ranching community of Lewistown, located in the center of Montana. We reached out to Megan Tomschin, General Manager of Lewistown’s Shipton’s Big R store; artist Emma Wickens, whose family owns Wickens ranch; and to photographer Anna Webber, a New Yorker turned equestrian and Lewistown homeowner.
We learned from Megan that there are five Shipton’s Big R stores in Montana, and one in Wyoming. While the most fashion-conscious of their stores is in the city of Billings, the more rural Lewistown store caters mostly to farmers and ranchers who have very practical requirements. Megan explains, “Our customers are between 75 to 80 percent ranchers and farmers. The Billings store has more of a mixed clientele, and the Sheridan, Wyoming store attracts the whole “rodeo crew” -- the people who travel in rodeo circuits, such as bronkers (wild horse riders), bull riders, barrel riders, and pattern riders (who ride horses in
choreographed patterns). Megan herself owns three horses and some cattle. “A lot of the people who work here also work on a ranch, so it’s easy to help the customers. We know what we’re talking about,” she says.
Although the Lewistown store’s kids’ department makes up only 10-15 percent of the space, it offers a big variety of merchandise. There’s a small section for teens, as many teenagers prefer to wear adult clothes in small sizes. The newborn-and-infant’s department is very popular, especially their “onesies” and 3-piece sets with bibs featuring print motifs of horses, farms and tractors. Kids often work on the ranches, and they definitely purchase lots of clothes and items that are specific to their needs. What type of work do kids typically do on a ranch? “Everyone has their kids help out with the cattle branding and vaccinating. “It’s a seasonal thing that happens once a year in the spring,” says Megan. Brands can be a letter, a number, or another symbol of the ranch. This job becomes a fun family-oriented event.
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Kids à la Mode
Peekaboo by Emma Wickens
opposite:
Willow Springs Move
by Emma Wickens
Photo by Anna Webber
It’s no surprise to hear that jeans are the most worn item for boys and girls. The numberone brand is Wranglers, followed by Levis, Cinch and Ariat jeans. For jean silhouettes, the preferred style is boot-cut, which go easily over boots, and the favorite fit is a traditional regular fit. For girls and women, the trouser cut is currently the biggest seller. Jeans are worn mostly with tee shirts for every day, while button-up shirts with Western yokes are worn for a dressier look. Aztec stripe patterns and little prints of cactus are some favorite shirt choices.
Boots are essential to the rancher’s lifestyle, and Shipton’s Big R stores carry a wide selection. Popular boot brands for kids include Ariat, “Smokey Mountain” by Dan Post, and Skechers, who offer boots for fashion and also after-school work on the ranch. “Ropers” prefer their boots to be fancy and covered with glitter, but the majority of customers want practical boots that will last a long time.
A big selection of Cowboy hats is offered in either felt or straw, for girls, boys and adults. For outerwear: jackets made of a stiffer, strong fabric such as duck, made by Carhartt, is a favorite.
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Photo by Anna Webber
What’s the first item that really flies out of the store?
“Onesies for infants!’ Megan says emphatically, especially those with Western prints by Carhartt and John Deere. It’s never too early to show love for the uniquely wonderful Montana lifestyle!
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Equine Essense by Emma Wickens
Northern Plains Indians by Emma Wickens
Photo by Anna Webber
by Nicole Wickens at Green Door Photography
Mariska Karasz
At the Metropolitan Museum of Art’s exquisite exhibit “Women Dressing Women,” a striking appliquéd sheath dress stood out for its modernity and beauty. The dress was designed in 1927 by Mariska Karasz. Mariska was a multi-talented designer and artist who created a successful collection of children’s clothes, in addition to her many other achievements.
artist profile 52 | Kids à la Mode
Metropolitan Museum of Art Women Dressing Women
Mariska learned to work with textiles as a young girl in her native Hungary. Fabrics and threads remained an integral part of her professional career as a fashion designer after establishing herself in New York City. Mariska was especially known for combining elements of Hungarian folk art with a modern America style.
After the birth of her first daughter in the early 1930’s, Mariska found the selection of available children’s wear to be disappointing, with its predominance of pastel colors and fragile fabrics. She decided to create a line of children’s fashion that was functional, wearable and definitely more fun. “Playsuits that are fun to get into… sunsuits for the sun to get into… aprons that make small children beguiling… help-yourself clothes with grownup styling…” were just some of her ideas for a new way to dress girls.
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Fanciful designs, unusual hand-woven fabrics and absolute originality go into Mariska’s designs, along with delightfully illustrated sketches and promotional material inviting buyers to see her new collections. Her children’s wear was admired by parents, scholars and critics for its practicality and creativity. Critics repeatedly praised her skillful and unusual use of color, her innovative combinations of materials, and her inspiring efforts to promote a modern approach to embroidery and fashion design.
“Playsuits that are fun to get into… sunsuits for the sun to get into… aprons that make small children beguiling… help-yourself clothes with grownup styling…”
-Mariska Karasz
Kids à la Mode | 55
Photos by Ashley Callahan, ©2024 Mariska Karasz
DÉCOR GOES WILD
A passion for nature doesn’t stop when indoors! Today’s rich selection of animal-themed toys, pillows, and rugs make it easy to bring a touch of the wild into everyone’s home.
Kaloo
Lilliputiens
Moulin Roty
Moulin Roty
Trixie
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Wigiwam
Earthy, natural color palettes are popular choices for kid’s décor, seen at home and gift trade shows: Maison & Objet and BabyKid Spain.
Wild & Soft
Liewood
Circu
Lorena Canales
Rose in April
Nobodinoz
Trixie
Circu
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Oyoy
Among the vast selection of adorable plush toys exhibited at Maison & Objet, the ADADA collection managed to stan out from the crowd. stylishly understated in design, their characters radiate charming personalit that appeal to both kids and adults.
Among the vast selection of adorable plush toys exhibited at Maison & Objet, the ADADA collection managed to stand out from the crowd. Although stylishly understated in design, their characters radiate charming personalities that appeal to both kids and adults.
Kids à la Mode was eager to know more about the ADADA universe.
Kids à la Mode was eager to know more about the ADADA universe.
Who is the creator and designer of the collection? What was original inspiration
Who is the creator and designer of the collection? What was the original inspiration for the brand?
Adada was created by Véronique Lacaze, a French interior designer, who splits her time between the bustling streets of Paris and the artistic vibes of Berlin. A mother of two, Véronique intimately understands the profound bond nurtured between parent and child through the magic of a plush companion.
Adada was created by Véronique Lacaze, a French interior designer, who splits her time between the bustling streets of Paris and the artistic vibes of Berlin. A mother of two, Véronique intimately understands the profound bond nurtured between parent and child through the magic of a plush companion.
Inspired by Winnicott’s theory on ‘transitional objects,’ she embarked on a quest to craft the ultimate childhood confidant.
Inspired by Winnicott’s theory on ‘transitional objects,’ she embarked on a quest to craft the ultimate childhood confidant.
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58 | Kids à la Mode | Kids à la Mode
The plush animals appear to be of very high-quality. Please tell us about your materials and production.
Each Adada plush may appear simple at first glance, but behind their charm lies a meticulous process of development to achieve the perfect body posture, facial expression, and overall look. Our fabrics are meticulously woven and dyed in France, exclusively for our brand, using organic cotton and gentle dyes. Every product undergoes rigorous testing to ensure they meet the highest safety standards, especially for our littlest customers. The actual production takes place in France, Europe, and Asia, where we have carefully selected partners who share our commitment to quality and ethical working conditions.
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Do you sell ADADA in the United States? What type of store typically carries your brand?
Our journey into the American market began with a single online sale in 2021. Since then, we have been shipping products to customers in the United States daily. We even established a stock in New York last year to better serve our American clients. Our products are typically found in concept stores and modern art museums, retailers that share our appreciation for exceptional design.
Do the characters have names and histories?
Our “companion” collection features seven endearing characters: Jermaine the Bear, Hector the Rat, Gisel the Cat, Arthus the Fox, Helmut the Pig, Piotr the Wolf, and Scott the Dachshund. Each of them boasts a unique history and distinctive character traits, fostering a deep connection with children. Excitingly, Jermaine, our cherished orange teddy, has been selected to join the prestigious Paris Design Museum’s permanent collection this year.
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Your company’s photography is artistic and outstanding! Who is the photographer?
Adada collaborates with Julien Magre, a renowned and award-winning photographer based in Paris, known for his intimate documentation of family life. His photographs are deeply personal, capturing moments of profound connection and emotion. With no specific brief given, we simply entrusted Julien and his son to select a teddy and take it along on their vacation. The resulting images exude poetic sensitivity and offer a poignant portrayal of the bond between children and our beloved teddies.
What can we look forward to seeing in upcoming seasons?
As you know, France is proudly hosting the Olympic games this year. To commemorate the occasion, we are launching a limited collection, named “the Parisians.” Handcrafted in France, these special editions will feature the iconic colors of blue, white, and red, embodying the spirit of Paris. Keep an eye out as they will soon be available on our websites and in selected museum shops throughout Paris.
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Bows-Arts
Functional, decorative, or a combination of both -- bows are iconic fashion elements found worldwide throughout history.
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Fun & Fun
ToBeToo
Wolf & Rita
Y Clu
Naida
Inspired by the "Untying the Bow" exhibit at Fashion Institute of Technology, New York, it’s easy to find a wonderful selection of bow-driven designs in the Fall/Winter 2024 kid’s wear collections.
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Manila Grace
Fun & Fun
Manila Grace
ToBeToo
Ma'Kids
Tiny toes, grand adventures: Menorcan sandals, handcrafted since 1947.
MEN O R C A 1 9 4 7
www.riamenorca.com ria_menorca info@ria.es