Korean Wave in the World of Beauty Anyone who even remotely follows Celebrity news will know that the world of beauty and make-up is experiencing a Korean wave. South Korea isn’t just a nation― it is a culture where they believe in a million-step skincare regime and minimal make-up. They’ve ruled the world of skincare for ages but it was with their invention and perfection of the BB cream that the world really sat up and took notice. With K-Pop bands dominating many a teenage girl, and gorgeous, glossy-eyed Korean models featuring on fashion campaigns, it is unsurprising that cosmetics companies all over the world are keeping a close eye on their make-up innovations. Here’s the rundown on the Best Korean makeup. Air Cushion Now what’s that? A Korean innovation, the air cushion is actually a formulasoaked sponge encased in an easy-to-use, portable compact. With all the benefits of a BB cream, from SPF 50, to anti-ageing to moisturiser, the air cushion evens out the skin-tone and can be reapplied anytime. It is the perfect product for a flawless, porcelain skin. Straight-lined eyebrows Korean women are never seen without well-defined eyebrows—always thick, straight-lined with no arches at all. The goal of straight eyebrows is to give a sweet, youthful (read: pre-pubescent) look to the face. Can be found on many a Kpop idol. Gradient Lips It seems like the K-Pop starlets, along with pretty much every girl Seoul, have bid adieu to their liner and lip brush to go for gradient lips in a creamy pink tint. Cherry popsicle lips of childhood can be yours once more and you don’t even need lollipops!