Korean Wave in the World of Beauty Anyone who even remotely follows Celebrity news will know that the world of beauty and make-up is experiencing a Korean wave. South Korea isn’t just a nation― it is a culture where they believe in a million-step skincare regime and minimal make-up. They’ve ruled the world of skincare for ages but it was with their invention and perfection of the BB cream that the world really sat up and took notice. With K-Pop bands dominating many a teenage girl, and gorgeous, glossy-eyed Korean models featuring on fashion campaigns, it is unsurprising that cosmetics companies all over the world are keeping a close eye on their make-up innovations. Here’s the rundown on the Best Korean makeup. Air Cushion Now what’s that? A Korean innovation, the air cushion is actually a formulasoaked sponge encased in an easy-to-use, portable compact. With all the benefits of a BB cream, from SPF 50, to anti-ageing to moisturiser, the air cushion evens out the skin-tone and can be reapplied anytime. It is the perfect product for a flawless, porcelain skin. Straight-lined eyebrows Korean women are never seen without well-defined eyebrows—always thick, straight-lined with no arches at all. The goal of straight eyebrows is to give a sweet, youthful (read: pre-pubescent) look to the face. Can be found on many a Kpop idol. Gradient Lips It seems like the K-Pop starlets, along with pretty much every girl Seoul, have bid adieu to their liner and lip brush to go for gradient lips in a creamy pink tint. Cherry popsicle lips of childhood can be yours once more and you don’t even need lollipops!
Orange Blush Pink is so yesterday. To get hold of the latest rage in the blusher department, try orange. In delicious shades of peach, coral and tangerine, orange blush is sure to give you a pinch-worthy flush. Eyeliner Called puppy eyeliner, it is meant to give you fuller and doll-like eyes. Now you know why Korean women always have well-defined, adorable eyes. Highlighter Just a swipe across the cheekbones or under the eyes can make you glow like a child of light. Available either as a powder highlighter or a stick highlighter, it is easy to apply and instantly imparts a subtle glow to your skin. Moisturising Primer If you’ve always envied the famous Korean dewy skin, then here is the secret. Use a moisturising primer under your BB cream or foundation for your make-up to adhere better to your skin and last longer. Glowing BB cream Korean BB creams have a sparkly finish, that gives a shimmery glow to your skin. Illuminator Illuminators are cheaper than BB creams and can be bought separately to be used with a BB cream. If you don’t want to use it for your entire face, you can use it to highlight certain parts of your face. So now you know the secret to dewy Korean skin. Grab the most happening beauty products to replicate skin that looks straight from Seoul. After all, what Koreans do for make-up today, the world does tomorrow.