CHEEZ - IT
Rebranding Process book
PROJECT BRIEF Re-design an existing grocery store package series to clearly communicate one primary mode of appeal to your audience. The package must either contain three varieties or contain three layers
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RESERACH | INSPIRATION
Cheez-It is a cracker manufactured by the Kellogg Company through the Sunshine Biscuits division. They are roughly 26 by 24 mm (1.0 by 0.95 inch) rectangular crackers made with wheat flour, vegetable oil, sharp cheddar cheese, salt, and spices. The product was introduced in 1921 by the Green and Green company of Dayton Ohio; a series of corporate acquisitions made Cheez-It the property of the Keebler Company in 1996, of which Sunshine Brands is a lower division. Keebler, in turn, was acquired by the Kellogg Company in 2001.
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THUMBNAILS | SKETCHES
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CONCEPTS
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PROTOTYPE
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COLOR STUDIES
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TYPE STUDIES CHEEZE - IT
CHEEZE - IT
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CHEEZE - IT
CHEEZE - IT
CHEEZE - IT
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MATERIALS
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DIELINES
Baked Snack Crackers
ORIGINAL
Baked Snack Crackers
Baked Snack Crackers
ORIGINAL
ORIGINAL
Baked Snack Crackers WHITE CHEDDAR
Original
HOT AND SPICY
REAL E CHEESE MATTERS 2
g SAT FAT 10% DV
230mg 0g SODIUM
SUGARS
9% DV
NET WT 12.4 OZ (351g)
ORIGINAL Baked Snack Crackers
Baked Snack Crackers
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CALORIES
ORIGINAL
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FINAL MOCK UP
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