CURRICULUM VITAE ADRIANA (Drica) RODRIGUES Mob: +971 50-514 8792 Email: rodriguesdrica@hotmail.com Nationality: Portuguese/Brazilian D.O.B. 18th January 1974
Professional Experience Jones Lang Lasalle, Abu Dhabi, UAE Principal Consultant January 2016 – Present Having developed an extensive client base whilst working in the Abu Dhabi market brokering transactions in Retail, Commercial & Residential sectors of real estate over the past decade, my focus has turned to developing the international market. With Portugal being the primary location targeting Middle Eastern buyers seeking investment opportunities abroad, this has proven to be an area of great potential for growth. Chestertons, Abu Dhabi, UAE Director - Head of Agency Abu Dhabi Retail, Commercial & Residential April 2015 – December 2016 Designated as the head of agency and responsible for managing the brokerage department for the Abu Dhabi office across residential, retail and commercial sectors. Having built a specialised team of professionals with a focus on the understanding of the local culture, tradition and approach towards specific business procedures, managing relationships and attending to requirements of our high profile clients, my objective has been to establish a unique consultancy and advisory unit that bridges the Abu Dhabi with the world’s top real-estate development opportunities. Cluttons, Abu Dhabi, UAE Associate Director Residential Leasing and Sales Jan 2013 – Dec 2014 With a team of circa twenty agents and support staff under my leadership in the Abu Dhabi office, my day to day management of the residential department involved not only a supervision role for the team’s dealings and performance but a fundamental part of our success was a result of my business development skills, encompassing the strong relationships and advisory roles with Sheikh’s offices, major GCC investors, government as well as an extensive network of high net-worth expats living in the area. Major players in the market, both private and government owned, such Mubadala, ADIA, Aldar/Sorouh, Cleveland Clinic, among others, became familiar with Cluttons
operating methods as a result of my ability to establish a professional, competent and above all trustworthy relationship with the decision-makers within these organisations. With the short term goal of billing AED 1M in fees as a monthly average, we made steady progress towards that objective with a 30% increase in sales in the first quarter of 2014.
Cluttons LLP, Abu Dhabi, UAE Residential Leasing & Sales Manager Jan 2011 – Dec 2012 I lead a team of approximately two agents in Abu Dhabi coordinating their activities and performance both on and off-island. Key to my success was sourcing and establishing friendly/professional relationships with existing and potential landlords, whether they are an individual property owner, a property developer bank or a sheikh’s office, providing unique strategy solutions tailor-made to the specific requirements of each client. First Arrow Properties, Abu Dhabi, UAE Leasing Manager May 2008 – December 2010 My primary focus was on the residential rentals market in the area of Khalifa City A in Abu Dhabi. My primary roles are understanding local market trends and analyse potential business opportunities within the local property market, develop a tailored marketing strategy for individual properties, establish market rates and follow through to closing deals with tenants. My strengths are sales. I endeavour to establish good relationships with our clients by offering an honest, informal, non-aggressive yet straight to the point and personal sales approach – which results frequently in return clients and recommendations. Movimentto Ltd, London, UK Founder/Director 2003 – 2008 I set up a small wholesale fashion accessories company from the basement of my flat in London and within a year we grew to 15 staff, opened a store/showroom on the Kings Road, Chelsea and turned over ₤1m+. Working closely with designers and manufacturers from South America I created a series of unique collections and set out to sell them worldwide. I participated in approximately twenty trade fairs every year from London to New York, Los Angeles to Tokyo, Paris to Milan, etc. having sold my collections to everyone from small boutiques to major fashion outlets around the world. Artists such as Beyonce, Kylie Minogue and Prince all appeared in the media wearing Movimentto accessories. The success of the business was primarily accredited to the quality and originality of the product and to my natural sales techniques. Douro Azul, Oporto, Portugal PR & Marketing 2001 – 2003 I worked as head of Public Relations and Sales and Marketing for one of the leading tourism companies in the north of Portugal. The company controls seven tour boats working along the Douro river, a sightseeing helicopter, four first class restaurants and two five star hotels. My job was to ensure that our products were being divulged in
the most attractive manner possible and that the client was entirely satisfied. I was also responsible for all contact with the media.
Education Universidade Anhebi Morumbi, Sao Paulo, Brazil 2000 – 2001 Marketing. Ecole Hoteliere de Lausanne, Lausanne, Switzerland 1987 – 1989 Chateau Mont Choisi Commerce. Skills Languages – Trilingual in Portuguese, English and French. Intermediate knowledge in spoken and written Spanish and Italian. Computer – Advanced knowledge of Microsoft Office. Interests & Other Activities Sports – Triathlon, waters-ports, ski. Travel – Throughout Europe, North, South and Central America and Asia. Interests – Psychology.