Signs: presentations of marketplaces and cultures

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SIGNS!

presentations of! marketplaces and cultures! Jerry Lum


Signs: presentations of marketplaces and cultures Signs offer an initial glimpse into the atmosphere of the marketplace and individually present the unique qualities of the wares or services offered within the storefront. Signs collectively project an image of each city’s, town’s, or village’s streets. In the past and through images alone, signs attracted the attention of the passer-by, who was often illiterate. Throughout time, the beauty, creativity, and craft of these signs are demonstrated as each culture transforms and evolves. This curated selection of signs are collected from my travels in Japan and France, two cultures who often are inspired by each other. They are presented here to my design students as a sampling of design possibilities and approaches. The similarities and differences reflect the aesthetic values, sensitivities, and intentions of each of these two countries. Moreover, these signs have a basic visual appeal to anyone, regardless of differences in language, time, and place. A study of this sampling will demonstrate how form, shape, color, size, image, text, composition, and the selection of materials can come together in a crafted manner to communicate the intended messages of the designer. Often, the sign and its support that affixes it to its storefront are of a unified design. When this occurs, the overall effect is enhanced.

These signs evoke a diversity of layered messages. Beyond the obvious intentions, they range from the playful to the serious; the informal to the formal; the traditional to the contemporary; and from the unbridled to the tastefully restrained. Hence, they reflect something significant about their designer, craft-person, and shop proprietor. In the same way, the design of the storefront and the manner in what and how is displayed within its interior spaces are all framed by the designer’s set of intentions. Extending outward, the building that houses the storefront, the collective presence of multiple buildings that comprise the block, and the blocks that make up a neighborhood convey much about its inhabitants. Material form and its shaped spaces can evoke a multitude of feelings and memories. With each evocation, a new story is invented. As a student (and eventually practitioner) of architecture or interior design, I invite you to weave a lifetime of compelling stories through your constructed designs. © Jerry Lum, professor of architecture, City College of San Francisco, 2015


CafĂŠ de la Pente, Rokko, Kobe


Tsuruya, Arashiyama, Kyoto


Aritsugu, Nishiki Market, Kyoto


Kizakura Sake Brewery, Fushimi, Kyoto


Hinoko Sumi Shop, Teramachi-dori, Kyoto


Kagizen Yoshifusa, Shijo-dori, Kyoto


Kano CafĂŠ et Patisserie, Gojo-dori & Takasegawa, Kyoto


Yubasen, Kiyomizu, Kyoto


Otabe Yatsuhashi, Kyoto Station, Kyoto


Takoyaki Shop, Dotonbori, Osaka


Santos CafĂŠ, Monja-dori, Tsukishima, Tokyo


Shinzaburo Hanpu Kaban Higashioji-dori, Kyoto


Tea shop in Kurashiki Bikan District


Nijo-dori, Kyoto


Pottiri Bar on Nishikikoji-dori, Kyoto, Japan


Patisserie on Teramachi-dori Kyoto, Japan


Takiguchi Pottery Gallery Teramachi-dori Kyoto, Japan


Yubasen Kiyomizu-gojozaka Kyoto, Japan


Atelier Pavin, 16, rue de Cotte 75012 Paris


Les Crocs Epicerie Degustation rue de Cotte - 75012 Paris


Servant Chocolatier, 30, rue d’Auteuil 75016 Paris


Dam Boutons, 46,rue d’Orsel - 75018 Paris


BE BoulangĂŠpicier 73, Boulevard de Courcelles 75008 Paris


Chocolaterie Puyricard 27, Avenue Rapp 75007 Paris


Alexandra Sojfer, 218, Boulevard Saint-Germaine - 75007 Paris


Bleu comme gris 208 bd. St.-Germain 75007 Paris


Librairie Jousseaume 45-46-47 Galerie Vivienne 75002 Paris


Librairie Jousseaume 45-46-47 Galerie Vivienne 75002 Paris


A Priori ThĂŠ 35-37, Galerie Vivienne 75002 Paris


Clairon des Chasseurs Restaurant & Jazz Club 3,place du Tertre Montmartre - 75018 Paris


La Bonne Franquette 18, rue Saint-Rustique - 75018 Paris


Lil Weasel 1, Passage du Grand Cerf - 75002


Passage du Grand Cerf 145, rue St-Denis – 8, rue Dussoubs 75002 Paris


Passage du Grand Cerf 145, rue St-Denis – 8, rue Dussoubs 75002 Paris


This page and next: Pour vos beaux yeux, 10, Passage du Grand Cerf – 75002 Paris



55, Passage des Panoramas 75002 Paris


Restaurant Les Coulisses 19, Passage des Panoramas 75002 Paris


Passage des Panoramas Entries at 11, Boulevard Montmartre, 158, rue Montmartre, 8-10, rue Saint Marc, 38, rue Vivienne – 75002 Paris


Passage des Panoramas Entries at: 11, Boulevard Montmartre 158, rue Montmartre 8-10, rue Saint Marc 38, rue Vivienne 75002 Paris



H么tel Chopin 46, Passage Jouffroy 75009 Paris


M.G. Segas 34, Passage Jouffroy 75009 Paris


Librairie Le Petit Roi, 39, Passage Jouffroy 75009 Paris


Passage l’Homme 26, rue de Charonne – 75011 Paris


Passage l’Homme 26, rue de Charonne – 75011 Paris


Le Bonheur des Dames 8, Passage Verdeau - 75009 Paris


Atelier 29 29, Passage Verdeau 75009 Paris


Maison PĂŠret 6, rue Daguerre 75014 Paris


Wadja, 10, rue de la Grande Chaumière 75006 Paris


Au Plat d’Etain 16, rue Guisarde 75006 Paris


l’Auberge des Deux Ponts 7, rue des Deux Ponts 75004 Paris


l’Auberge des Deux Ponts 7, rue des Deux Ponts 75004 Paris


Café de l’Industrie 16, rue Saint-Sabin 75011 Paris


Maison Goyard – Le Chic du Chien 352, rue Saint-Honoré 75001 Paris


La Cure Gourmande 55, rue Saint Louis en l’Ile 75004 Paris


Librairie Paris et son Patrimoine 25, rue Saint-Louis en l’Ile 75004 Paris


La Storia Bie des Buttes Chaumont 1, rue Meynadier 75019 Paris


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