The Concept To bring ballet to the people and get rid of the misconceptions. Create an advertising campaign using reference imagery and photography taken from primary research. A survey was conducted to find the target audiences opinions on ballet, this then became the basis for our project The audience 20-30 year olds to experience ballet for the first time. Artwork used; photography, vectors, illustrations, typography and moving image Created artwork; flyers, programs, invitations/ tickets, online advertisements and home advertisements. The Royal Opera House already has a great range of advertisements and the style is something that has become a familiar platform for ballet. This project was to keep in line with a similar theme to make sure the familiarity wasn’t lost but was updated to draw the eye of younger viewers and to modernise the concept of the ballet.
Aditional Notes Bringing Ballet to The People could be conveyed in a number of ways by means displayed throughout this project and even more. As a guerilla marketing campaign something similar to a flash mob could be used. More on the terms of street art literally bringing parts of the ballet to the people, off the stage to engage with a younger audience in a situation they are familiar with. Street art is something wildely appreciated across a large platform and is often used as means of free advertising through viral videos being shared across the internet.
YCN Student Awards 2016/17 Submission
Royal Opera House
Ben Farr, James Moore, Joshua Storey