Cole the Cornstar's brother Cooper and his father Daddy Cornstar.
A Conversation with Cole: Cast of Characters?
Why the mass appeal?
Cole the Cornstar, Daddy Cornstar, Cooper (Cole’s brother) and Sable (Cornstar Farms’ hired hand.)
• 450,000 YouTube subscribers
“A lot of people who have never been on a farm are following us,” says Daddy Cornstar. “So that’s kinda neat for us. They are learning. We’re not anything special out here, but they have taken to us. It’s nice.”
• 83% of viewers are male and 17% are female.
Recent popular post?
Who is watching?
• 75% of audience are aged 25-55 • Majority of views come from the Midwest, but visits are logged worldwide. • Audience is half rural and half urban-dwelling.
Why the name Cole the Cornstar? “I was brainstorming the name of the YouTube channel with friends. The idea happened at 11:30 one night, and I got up the next morning and got started on it. It was just meant to be.”
What makes your channel unique? “One gift God gave me is to take complicated things and make them interesting,” says Cole. “I embrace that gift, formulate the content and make videos. Plus, I can be entertaining.”
“Our derecho video hit almost a million views,” says Cole. “There wasn’t a lot of reporting on the storm, other than local news sources. The rest of the country really didn’t know about it, so when they searched for more information about the storm in Iowa, our video popped up.”
Content philosophy? “I want to show young people that by putting your mind to something, and actually doing it, you can achieve it,” says Cole, “It’s going to take time, but if you stay persistent enough, it will happen.”
Message for the urban sector? “The 4x4 on the side of the pickup truck does not mean we only work four weeks in spring and four weeks in fall,” says Cooper.
Advice for wannabe agricultural advocates? “I’d tell everybody to start a YouTube channel,” says Cole. “I think it’s the best way. Farmers can talk farm talk all day. YouTube allows them to get their farm talk fix by watching other farmers farm.”
Benefits of the soybean checkoff on your farm? “Commodity organizations do so much for us behind the scenes,” says Daddy Cornstar. “They are out there promoting our products in ways we just can’t do.”
Legacy intentions? “I watched my grandpa work hard every day of his life, sacrificing so much just so that he could throw everything he had back into the farm,” Cole says of his grandfather, who passed away in 2018. “I want to honor that legacy and do him proud. He’d be tickled by all this. He had a very distinct laugh, and if he was here, I think we’d get a lot of that out of him. He’d be amazed that all these people are watching from all around the world. *Editor’s note: Cole’s real last name and exact farming location is purposely not reported per his request for privacy. Contact Ann Clinton at aclinton@iasoybeans.com. IOWA SOYBEAN REVIEW® | 15
