Hitting the Road Skechers and Goodyear collaboration boosts demand for soy oil BY J O S E P H HO P PE R
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oodyear’s soy oil innovation is changing another way rubber hits the road – whether we run or walk – through a partnership with footwear company Skechers. A collaboration was announced between Skechers and Goodyear in 2020, featuring Skechers footwear with Goodyear Performance Outsoles, which are made with soybean oil. The Iowa Soybean Review checked in with Kurt Stockbridge, vice president of product development and innovation for Skechers to learn about this collaboration – and new use for soy.
Goodyear released its Assurance e W atherReady consumer tire line in 2017, which utilize soybean oil as a replacement for petroleumderived oil. In 2020, Goodyear’s use of soybean oil increased 73% f rom its 2018 usage.
18 | MAY 2022 | IASOYBEANS.COM
How did this collaboration come together, and what makes these outsoles special? As Skechers is The Comfort Technology Company™, we’re always looking for ways to offer our consumers new and innovative products. We’ve been working with The Goodyear Tire & Rubber Company for years, integrating their recently developed soy rubber technology, which they utilize in their Goodyear Assurance WeatherReady tire line and in products for men, women and kids. Styles featuring Goodyear Performance Outsoles offer enhanced grip, stability and durability. As we were
developing the product, we were both confident this same technology created for tires could help Skechers make a better outsole. After several iterative test trials, we soon had a rubber outsole compound that featured dramatically improved traction across a wide range of temperatures and conditions. The outsole durability improved as well.
How is soybean oil used to create these outsoles? The soybean oil replaces conventional petroleum-based oil in this polymer. Its use in the rubber reduces the use of petroleum-based raw material, making it a more sustainable product – a goal we have throughout Skechers.
