2. New Logo

Main Logo

For Consumer Products the main logo is the yellow. The red is the alternate logo. These logos are to be used only for Consumer, Print, and Motion products Kodak offers. This is to promote nostalgia with the old branding and encourage consumer recognition.

For the Business Industry, the main logo is blue, with green being the alternate logo. These logos are only to be used for the Business Services and Industrial Solutions services Kodak offers. The color pallet gives these logos a professional feel.