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3. Do’s and Don’ts
from Kodak Redesign Brand Book
by jmayers
DO use the yellow logo for Consumer Products leaving appropriate spacing
DO use the red logo for Consumer Products when the yellow does not fit DO NOT stretch or distort the logo in any way
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DO NOT add a drop shadow
DO place the logo on a solid color background in the color pallet. DO NOT place the logo on busy photography
DO use the logo on photography with plain backgrounds DO NOT use the Business Industry logo for Consumer Products
DO use the blue logo for the Business Industry with the proper spacing DO NOT stretch or distort the logo in any way
DO use the green logo for the Business Industry when the blue does not fit DO NOT add a drop shadow
DO place the logo on solid color background, remaining in the color pallet
DO use a white bar to place the logo on busy images
DO NOT separate the elements of the logo
DO NOT use the Consumer Products logo for the Business Industry services
