New Athletic Facility
Š Dimensional Innovations
OBJECTIVE
Create a clean, sophisticated design language that translates to branding and wayfinding for the public and team spaces that is engaging to primarily student athletes, but also fans, students and alumni.
6
1
ARENA LEVEL
SCALE: NTS
STUDENT ATHLETE ENTRY
8
A. Frame of Scoreboard + Underside
OTHER AREA:
9
7
1. Public Entry Lobby – Donor Recognition 2. Public Skate Lobby 3. Men’s Hockey Locker Area 4. Team Corridor 5. Women’s Hockey Locker Area 6. Southwest Stairway 7. Student Athlete Entry Area 8. Men’s Wet Core Area 9. Women’s Wet Core
5
AREAS OF FOCUS
4
3
1
PUBLIC ENTRY
2
ARENA LEVEL
CONCOURSE LEVEL
AREAS OF FOCUS
1. 2. 3. 4. 5. 6. 7.
2
CONCOURSE LEVEL SCALE: NTS
Concession Area VIP Suite Space Concourse Area Student Section Student Standing Area Reception/Office Area Southwest Stairway (continuation from Arena Level)
USERS PATH
1
RECRUIT PATH 1A. Walk directly to arena • To meet hockey coach, to do an admissions tour (or as an alternate route) 1B. Walk directly to field sport area • To meet with coach, to do an admissions tour
STUDENT PATH 1. Enter into main lobby, walk up the stairs to their right. 2. Walk directly to their seats at the student section.
FAN PATH 1. Enter into main lobby, walk up the stairs to their right. 2. Walk the concourse that guides them to their seats.
1
ARENA LEVEL SCALE: NTS
2
CONCOURSE LEVEL SCALE: NTS
Please note: “FAN” refers to community, alumni, donors and staff.
USERS
(In order of Priority)
1
2
3
4
STUDENT ATHLETE
STUDENT
RECRUIT
FAN Includes community, alumni, donors and staff.
THE BRAND Athletics Mark Standard
Official Colors
Official Typefaces Serif Typefaces:
Garamond Premier Pro Garamond Maroon PMS 202 CMYK 0/100/61/43
Gray PMS 404 CMYK 0/8/22/56
COMPETITION
BIGGEST RIVAL
CORNELL UNIVERSITY
(Others)
HOCKEY
WOMEN’S HOCKEY
ACADEMICALLY
IVY SCHOOLS
PENN STATE MINNESOTA WISCONSIN
BOSTON COLLEGE STANDFORD DUKE BUCKNELL
SPACE VOCABULARY
MODERN
CLASSIC
TASTEFUL
INVITING
SOPHISTICATED
WELCOMING
SUSTAINABLE
WARM
ENVIRONMENT
DOT POLL LIKES • • • • • • • • •
Not in your face athletics (ref. Nike) Soft tone Typography, imagery, seal (ref. ND) Simple, elegant looking Professional appeal Lighting (ref. Amsoil Arena) Logo scale (ref. Amsoil Arena) Bigger than life Welcoming, warm
OTHER LIKES
• Add a hockey stick and skates to restroom icon form. • Like simple material such as glass and metal
ENVIRONMENT
DOT POLL DISLIKES • Afterthought design (ref. ND portal) • Collage of layers • Not BIG 10 style
GRAPHIC STYLE
DOT POLL LIKES • • • • • • • •
Tone on tone Simple and clean Focus on emotion and intensity Intensity all in Big program look (i.e. BIG 10) Close ups Sophisticated look In the moment
OTHER LIKES • Celebration imagery of team and fan provides a sense of community. • Want photo,imagery (not graphic art)
GRAPHIC STYLE
DOT POLL DISLIKES • • • • •
Lack of sophistication imagery Art image Don’t want NFL “too cool” look Dated Vector illustration
SUMMARY BOARD SPACE VOCABULARY • • • • • • • •
Modern Tasteful Sophisticated Sustainable Classic Inviting Welcoming Warm
ENVIRONMENTAL • • • • • • • • •
Not in your face athletics (ref. Nike) Soft tone Typography, imagery, seal (ref. ND) Simple, elegant looking Professional appeal Lighting (ref. Amsoil Arena) Logo scale (ref. Amsoil Arena) Bigger than life Welcoming, warm
GRAPHIC STYLE • • • • • • • •
Tone on tone Simple and clean Focus on emotion and intensity Intensity all in Big program look (i.e. BIG 10) Close ups Sophisticated look In the moment
MEETING NOTES Discovery Session Discovery Session Colgate Kick Off Colgate Kick Off Where: Merrill HouseMerrill House Where: When: December 4thDecember at 2:30 When: 4th at 2:30 Who: Vicky, Ann-Marie, Joe & Karen
Who: Vicky, Ann-Marie, Joe & Karen
Quote of the day Quote of the dayto get around here” – Joe. “You have to be part billy-goat
- Biggest Rival is Cornell for mens and women's. Thisfor is pretty for every sport. - Biggest Rival is Cornell mensmuch and women's. This is pretty much for every sport. - During the day they do not want this to look closed. it to to be look inviting. Feel They welcoming/warm. - During thebuilding day they do not wantThey this want building closed. want it to be inviting. Feel welcoming/warm. - They care about sustainability, to besustainability, as green as possible. - TheyWant careus about Want us to be as green as possible. - Notes from Rachel who was unable to make it; who She'swas giving us a guiding ago principals there didn'tpackage. have a mascot - Notes from Rachel unable to makeprincipals it; She'spackage. giving us9 ayears guiding 9 years ago there didn't have a mascot or official logo. They had Phoenix come in and they did a new one. They have a logo license not a branding one. Karen would be or official logo. They had Phoenix come in and they did a new one. They have a logo license notable a branding one. Karen would be able to get us access to archives. to get us access to archives. - Are there items they will for sure move over to this building? Yes, the "NACCA Runner Up Trophy" Maybe put it in a team room? or a - Are there items they will for sure move over to this building? Yes, the "NACCA Runner Up Trophy" Maybe put it in a team room? or a coaches office? Terry Slader, he brought them to the final four and national championship.
coaches office? Terry Slader, he brought them to the final four and national championship.
“You have to be part billy-goat to get around here” – Joe.
Vicky doing an intro of us for the rest of their team here….Who she got to know DI. Joe has been here for a while. They love doing new Vicky doing an of us forRecently the rest ranked of theirthe team here….Who got toNew know DI. Joegoing has in been a while. They love doing new buildings. He's somewhat newintro to branding. #1 most beautifulshe campus. building righthere nextfor to the exiting Rink. buildings. He's somewhat new to branding. Recently ranked the #1 most beautiful campus. New building going in right next to the
exiting Rink.
Goals for today: - What's important have in the new building? Donor recognition? History? Goalstofor today: - Spots and Dots. - What's important to have in the new building? Donor recognition? History? - What style? - Spots and Dots. - Who do the environmental - What style? graphics need to target? - Who are they competing against.
- Who do the environmental graphics need to target? - Who are they competing against.
General Notes: - They push a lot of branding towards their student athletics. It's all about the student athletics and their experience. General Notes: - A common phrase is 25 sports, 1 team. 20% of the student body are athletics. - They push lot of branding towards athletics. It's all about the student athletics and their experience. - #13 is important here. 13 afounding fathers, etc. (needtheir to do student more research) A common phrase 25 sports, 1 team. 20% of the student body are athletics. - Scene is an -alumni magazine that is comes out yearly? - #13 is important founding fathers, with etc. (need to do research) - They like celebration photos. Allhere. about13 winning, celebration the team andmore the fans. Brings a sense of community. - Scene is an alumni - They want 'Iconic' winning scenes. magazine that comes out yearly? - They are interested in digital signage.photos. All about winning, celebration with the team and the fans. Brings a sense of community. - They like celebration - The new building words to describe it; scenes. tasteful and sophisticated. - Theykey want 'Iconic' winning - They understand Star Rink they are using all of the wall graphics to cover up an old building. No need to do that in this new - Theythat areininterested in digital signage. one. - The new building key words to describe it; tasteful and sophisticated. - There's an in- house printing. Wethat might to getthey the head of thatall department a meetingtoonce we're a little downNo the line to so do that in this new They understand in need Star Rink are using of the wallingraphics cover up an old more building. need we can understand what they are capable of for future changes. one. - Only in house or internally they use 'Gate' - There's an in house printing. We might need to get the head of that department in a meeting once we're a little more down the line so - Okay to do group and singular shots. Vicky has no problem showing individual faces. - 42 club sportswe can understand what they are capable of for future changes. - Only in house or internally - 400 + students playing intramural sports. they use 'Gate' Okay to co-head do group and singular shots. Vicky has no problem showing individual faces. - 1973 Colgate- became - 42 club sports - No need to focus on the coaches like the Wisconsin Image - 400feel + students playing intramural sports. - Monochromatic - 1973 became co-head - Vicky likes the NikeColgate wood look (but not in your face athletics) - They all like-the mascot image. Imagelike only. They don't likeImage the furniture. NoBoise needState to focus on the coaches the Wisconsin - Contracts with Nike, Bauer, Under - Monochromatic feelAmour and Adidas. The students get to choose what brand they want. - Instead of graphics photos. - Vicky Vicky likes like the Nike wood look (but not in your face athletics) - They don't know what's going happen to Star Rinkimage. once this opens. They are don't hopinglike it becomes a practice facility. - They all like thetoBoise State mascot Image only. They the furniture. - They like to -idea of usingwith social media. Contracts Nike, Bauer, Under Amour and Adidas. The students get to choose what brand they want. - Vicky brings up Penguins Hockey Helmet. She loves it. - Instead of graphics Vicky like photos. - 800 students attend a hockey game on average. - They don't know what's going to happen to Star Rink once this opens. They are hoping it becomes a practice facility. - A lot of people that live in Hamilton also come, families etc. - They idea ofdome usingshows socialthe media. - Vicky does like howlike the to syracuse other schools in the league. Vicky brings up Penguins Hockey Helmet. She loves it. - We should look into the bathrooms signs. Vicky loves the Sporting KC bathroom signs. Can do one with a hockey stick? - 800 students attend aishockey on average. - One of the purposes of this building the get game more and better recruits. of people that live inColgate Hamilton alsoallcome, families - This collage-isAalot 'National' one. There's Alumni over the county.etc. From an admissions standpoint they are recruiting from does from like how the syracuse domeConnecticut, shows the other schools in the league. all over. A lot- Vicky of students California. Athletic wise, Florida, Weare should look into the bathrooms Vicky loves the Sporting KC bathroom signs. CanMinnesota do one with - For Hockey, -they losing recruits to Ivy schools, insigns. fact every sport would probably say that. add Penn state. and a hockey stick? Wisconsin for women's. - One of the purposes of this building is the get more and better recruits. - Institutionally they collage are losing Boston Collage, Stanford,Colgate Duke, Bucknell. - This is to a 'National' one. There's Alumni all over the county. From an admissions standpoint they are recruiting from
all over. A lot of students from California. Athletic wise, Connecticut, Florida, - For Hockey, they are losing recruits to Ivy schools, in fact every sport would probably say that. add Penn state. Minnesota and Wisconsin for women's. - Institutionally they are losing to Boston Collage, Stanford, Duke, Bucknell.
Spots and Dots: and 'in Dots: Graphic Styles: UK ImagesSpots and Bauer the moment' were the most popular. They like natural action shots. Clean, Classic, Graphic Styles: UK Images and Bauer 'in the moment' were the most popular. They like natural action shots. Clean, Classic, Sophisticated. Venues: Favorite was the Notre Dame locker room, clean sophisticated. Sophisticated.
Venues: Favorite was the Notre Dame locker room, clean sophisticated.
Important Spots In the Building: First Floor: Lobby, Where the teams going intoInthe The student althetic entrance is very important. They don't want the students to Important Spots therink, Building: feel like are they walking inFirst the back room. WE HAVE TO THISgoing RIGHT. (this said several times) The public skate area. Floor: Lobby, Where theGET teams into thewas rink, The student althetic entrance isrental very important. They don't want the students to Second Floor: Area near the VIP space will be critical, there is a student section only that we need to highlight. It would be good to get feel like are they walking in the back room. WE HAVE TO GET THIS RIGHT. (this was said several times) The public skate rental area. a name for this. They kinda have a name now called 'Rowdy Raiders'. It's the student fan group. Let's make this area fun. Second Floor: Area near the VIP space will be critical, there is a student section only that we need to highlight. It would be good to get Other: Frame of Scoreboard and Underside.
a name for this. They kinda have a name now called 'Rowdy Raiders'. It's the student fan group. Let's make this area fun. Other: Frame Underside. *Branding should be over 50% hockey, butof notScoreboard 100%. Vicky and wants others teams to be able to show off this building.
should over 50% not 100%. Vicky wantsusually othersgo teams be able to show User Flow: Fans walk into*Branding the main lobby. Go be upstairs and hockey, get up tobut concourse level. Recruits to thetoarena, meet hockeyoff this building. coach then do an admissions tour. Flow: Fans walk into the fan/community main lobby. Gowhich upstairs and get up todonors concourse level. Recruits usually go to the arena, meet hockey Users: In order of priority. User Student athlete, student, recruit, includes; alumni, and staff. coach then do an admissions tour.
DI’s To Do's: Users: In order of priority. Student athlete, student, recruit, fan/community which includes; alumni, donors and staff. - DI will fill out the Draft Contract and send it back to Joe. - We should share the DI video withDo's: Joe, he's very interested in our story. How long we've been around? Do we fabricate? etc. DI’s To - We will send the client all- notes today. DI willfrom fill out the Draft Contract and send it back to Joe. - Need to bring up the casework opportuniy on the call next week.
- We should share the DI video with Joe, he's very interested in our story. How long we've been around? Do we fabricate? etc. - We will send the client all notes from today. Colgate’s To Do’s: - Need to up the opportuniy the call next week. - They are getting new documents onbring the 15th. Joe casework will make sure we haveonaccess to those. - Send us 'the naming' they already sold parts of the building. A donor spot needs to happen in the lobby. Colgate’s Totrademarks, Do’s: - Send us all of the Athletics brand info, fonts etc. There's an available PDF but it would need to be marked - They up. Some logos they do not use.are getting new documents on the 15th. Joe will make sure we have access to those. Comments:
- Send us 'the naming' they already sold parts of the building. A donor spot needs to happen in the lobby. - Send us all of the Athletics brand info, trademarks, fonts etc. There's an available PDF but it would need to be marked up. Some logos they do not use. Comments: