p a m d a ro FRIGIDAIRE CONSUMER EXPERIENCE
MAY 14, 2 018 F I NAL
FRIGIDAIRE CONSUMER EXPERIENCE LOCATION
FRIGIDAIRE CONSUMER (50 SQM)
FRIGIDAIRE BRAND (45 SQM)
FRIGIDAIRE CONSUMER JOURNEY
ELECTROLUX ALIVE
The Frigidaire consumer experience will be located in the red highlighted area on the floorplan.
PRESENTATION AREA
(57 SQM)
(86 SQM)
ELECTROLUX CONSUMER (87.5 SQM)
ELECTROLUX BRAND (90 SQM)
2
FRIGIDAIRE CONSUMER EXPERIENCE FLOORPLAN 33'-0"
37'-0"
BUILT IN AMERICA VIDEO
3.6667ft
42" DISPLAY MIN.
2133.6mm 7ft
1422.4mm 4.6667ft
B-J1
B-J2
5485mm
17.9ft
B-G2
1219.2mm 4ft
BRAND SIGNAGE
11404.6mm 37.4167ft
B-K2
J-K2 1000mm
J-A1
3.2ft
1422.41mm 4.6667ft
J-K1
1217mm 4ft
SAVV
Y
J-J2
2336.8m
m
SUPP
2743mm 8.9ft
J-A2
ORT
PASSIVE
11ft
J-J1
REVIEW S COLL AGE
(613SQFT/57 SQM) 1829mm
6ft
10515mm
34.5ft
1879.39mm 6.166ft
SALES ASSOCIATE
SHOP THE FLOOR
J-C2 1524mm 5ft
ENDLESS AISLE
CARE/ COMFORT
PACKAGING AREA
KITCHEN SIGNAGE
9.1ft
WELCOME HOME (KITCHEN)
J-D2
RAC
72" x 30" TASTING TABLE
2793mm
1371.6mm 4.5ft
8.75ft
J-F1
J-F2
J-C1 6349.98mm 10.833ft
1676.4mm 5.5ft
6248.4mm 20.5ft
1'-0"
7'-0"
J-H2
INDUCTION
J-H1
J-B2
DOT.COM RESEARCH
20.03ft
FRIGIDAIRE CONSUMER JOURNEY
DIGITAL ADVERTISING (BIG IPHONE)
JI-1
7.6667ft
4.3ft
6410MM
2844.78mm 9.333ft
3356mm
1319mm
J-B1
13ft
B-K1
J-D1
3962.4mm
EASY EFFORTLESS ENGAGING
BRAND VIDEO
18.5ft
5384.8mm 17.6667ft
5638.8mm
BRAND GUIDELINES
FRIGIDAIRE SIGNAGE
60" DISPLAY MIN.
3962.4mm
4.5833ft
B-I1
BRAND ENTRANCE
4165.61mm 13.6667ft
SPIRIT OF AMERICA
2667mm
R2
C-
B-F1
13ft
4.8ft
B-C1
TASTE, CARE, WELL-BEING
FRIGIDAIRE BRAND (484SQFT/47 SQM)
1117.6mm
t 3f
R1
C-
CHAMPION OF EVERY DAY FAMILY LIFE
B-E1
1396.98mm
5.4167ft 1651.01mm
13
20
m m
4.
t 3f 4. m
m
t 2f 5. m
m 75
20 13
1
6096mm 20ft
P2
C-
2 Q C-
2 O C-
N2
C-
Q C-
1
15
2743.2mm
C-J1
CHART
P1
C-
B-I2
MEET JOHN
O C-
t
2
CONSUMER SIGNAGE
3f
C-
M C-
C-K2
90ยบ
C-
L2
C-K1
4.
5282mm 17.3ft
m m
5181.6mm 17ft
MEET ANNA
20
2741mm
13
FAMILIES ARE OUR CONSUMER WALL
L1
N1
C-
1
OPTIMISTIC PROVIDERS INTRO
100 YEAR SELFIE AREA
B-A1 2439mm 8ft BRAND INTRO
9'-0" 25.3ft
B-G1
M C-
8.9ft
C-J2
15" C-F1
9'-4" 7720mm
B-D1
1066.8mm 3.5ft
FRIGIDAIRE CONSUMER (538 SQFT/50 SQM)
1472mm
42" DISPLAY MIN.
1218mm 3.9ft
3048mm 10ft
DEMAND DRIVER VIDEO
9ft
O 360 VR VIDEO
3962.4mm 13ft
C-E2
2893mm 9.49ft
60" DISPLAY MIN.
CONSUMER STATS & FACTS WALL
28.9ft
4.8ft
8836mm
CONSUMER DISCOVERY ACTIVITY WALL
KITCHEN LIFESTYLE LOGO WALL
7'-0"
C-H1 4089.4mm 13.4167ft
15.5ft
1472mm
C-G1 4724.4mm
C-I1
1320.69mm 4.33ft
C-D1
C-E1
4165.6mm 13.6667ft
4"
C-C1
CONSUMER ENTRANCE
2335mm 7.6ft
KITCHEN 14'-4" LENGTH
J-E1 5003.81mm 16.4167ft
5210mm
17ft
J-E2
3
Consumer 4
FRIGIDAIRE CONSUMER AREA FLOORPLAN
DEMAND DRIVER VIDEO
5.33ft 1625.58mm
t 3f 4.
20
m
m
C-
P2
13
t 3f 4. m
m 20
m
m
75
Q1
15
R1
C-
R2
C-
2
11404.61mm
P1
C-
Q C-
2
O C-
C-
N2
6096mm
C-K2
CHART C-
t
3f
C-
O1
4.
L2
MEET JOHN
C-
C-
m
17ft
2 M C-
5181.6mm
m
20 90ยบ
N1
MEET ANNA 13
t 2f
3962.4mm
3048mm 10ft L1
C-
1
C-K1
(538 SQFT/50 SQM)
M
C-F1
42" DISPLAY MIN.
FRIGIDAIRE CONSUMER
13
5282mm 17.3ft
OPTIMISTIC PROVIDERS INTRO
5.
13ft
360O VR VIDEO
4.8ft
CONSUMER STATS & FACTS WALL
28.9ft
1472mm
8836mm
13.41ft
C-E2 2893mm 9.49ft
8.6667ft 2641.61016mm
60" DISPLAY MIN.
15"
C-J1
C-H1 4089.4mm
C-
8.9ft
C-J2 2741mm
2133.6mm 7ft
FAMILIES ARE OUR CONSUMER WALL
15.5ft
CONSUMER DISCOVERY ACTIVITY WALL
KITCHEN LIFESTYLE LOGO WALL C-E1
4165.6mm 13.6667
C-G1 4724.4mm
C-D1
C-I1
1320.7mm 4.333ft
2335mm 7.6ft
1219.2mm 4ft
C-C1
101.5mm
0.333ft
FRIGIDAIRE CONSUMER
20ft
37.4167ft
5
FRIGIDAIRE CONSUMER HALLWAY SIGNAGE
1320mm
4.3ft
1320mm
4.3ft
1320mm
4.3ft
1320mm
4.3ft
4.8ft 1472mm 5.33ft
m
4. 3f t
1625.58mm
1320mm
P2
C-
13 20 m
4. 3f t m
m
4.3ft
R1
C-
R2
C-
2
6096mm
C-K2
CHART 1
P C-
Q C-
4.3ft
N2
C-
2
1320mm
MEET JOHN
C-
O C-
C-
2 M C-
L2
17ft
N1
MEET ANNA
Q1 C-
90ยบ
13 20 m
5. 2f t
13ft 3962.4mm
3048mm 10ft L1
C-
t 3f 4.
C-K1 5181.6mm
42" DISPLAY MIN.
FRIGIDAIRE CONSUMER
O1 C-
OPTIMISTIC PROVIDERS INTRO
C-F1
11404.61mm
17.3ft
DEMAND DRIVER VIDEO
(538 SQFT/50 SQM)
m
5282mm 17.3ft
5282mm
13.41ft
CONSUMER STATS & FACTS WALL
28.9ft
C-E2
360O VR VIDEO
15 75 m
2641.61016mm
60" DISPLAY MIN.
15"
C-J1
C-H1 4089.4mm 8836mm
m 1 M 320 1 C-
8.9ft
C-J2 2741mm
2133.6mm 7ft
FAMILIES ARE OUR CONSUMER WALL
15.5ft
CONSUMER DISCOVERY ACTIVITY WALL
2893mm 9.49ft
8.6667ft
C-E1
4165.6mm 13.6667
C-G1 4724.4mm
C-D1
KITCHEN LIFESTYLE LOGO WALL
C-I1
1320.7mm 4.333ft
2335mm 7.6ft
1219.2mm 4ft
C-C1
101.5mm
0.333ft
CONSUMER AREA MAP
20ft
37.4167ft
1320mm
4.3ft
umerers.s. coconsnsum
MEET OUR MEET OUR
6
FRIGIDAIRE CONSUMER CONSUMER ENTRANCE
4.8ft 1472mm 5.33ft
3048mm 10ft
13ft
11404.61mm
m
4. 3f t
1625.58mm
2 6096mm
C-K2
R1
C-
P2
C-
R2
C-
2
N2
C-
CHART P1
C-
13 20 m
4. 3f t m
13 20 m
m
MEET JOHN
C-
Q C-
L2
C-
N1
MEET ANNA
Q1 C-
90ยบ
15 75 m
2641.61016mm
L1
C-
O C-
17ft
(538 SQFT/50 SQM)
t 3f 4.
C-K1 5181.6mm
42" DISPLAY MIN.
FRIGIDAIRE CONSUMER
2 M C-
5282mm 17.3ft
OPTIMISTIC PROVIDERS INTRO
C-F1
5. 2f t
360 VR VIDEO
3962.4mm
O
15"
C-J1
DEMAND DRIVER VIDEO
C-E2 2893mm 9.49ft
8.6667ft
4165.6mm 13.6667 8.9ft
13.41ft
CONSUMER STATS & FACTS WALL
28.9ft
O1 C-
2741mm
C-H1 4089.4mm 8836mm
m
2741mm 8.9ft
60" DISPLAY MIN.
2133.6mm 7ft
FAMILIES ARE OUR CONSUMER WALL
15.5ft
CONSUMER DISCOVERY ACTIVITY WALL
m 1 M 320 1 C-
1320.69mm 4.3333ft
C-E1
C-J2
101.58mm 0.3333ft
C-G1 4724.4mm
C-D1
KITCHEN LIFESTYLE LOGO WALL
C-I1
1320.7mm 4.333ft
2335mm 7.6ft
1219.2mm 4ft
C-C1
101.5mm
0.333ft
CONSUMER AREA MAP
20ft
37.4167ft
consumeerrss.. MEET MEETOUR OUR
7
FRIGIDAIRE CONSUMER KITCHEN LIFESTYLE LOGO WALL
4.8ft 1472mm 5.33ft 1625.58mm
4. 3f t
m
P2
C-
13 20 m
4. 3f t m
m
R1
C-
R2
C-
2
6096mm
C-K2
CHART 1
P C-
Q C-
N2
C-
2
2893mm
MEET JOHN
C-
O C-
L2
C-
2 M C-
17ft
N1
MEET ANNA
Q1 C-
90º
13 20 m
5. 2f t
13ft 3962.4mm
3048mm 10ft L1
C-
t 3f 4.
C-K1 5181.6mm
42" DISPLAY MIN.
FRIGIDAIRE CONSUMER
O1 C-
OPTIMISTIC PROVIDERS INTRO
C-F1
11404.61mm
7.6ft
DEMAND DRIVER VIDEO
(538 SQFT/50 SQM)
m
5282mm 17.3ft
2335mm
13.41ft
CONSUMER STATS & FACTS WALL
28.9ft
C-E2
360O VR VIDEO
15 75 m
2641.61016mm
C-H1 4089.4mm 8836mm
m 1 M 320 1 C-
2741mm
60" DISPLAY MIN.
15"
C-J1
C-J2 8.9ft
2133.6mm 7ft
FAMILIES ARE OUR CONSUMER WALL
15.5ft
CONSUMER DISCOVERY ACTIVITY WALL
2893mm 9.49ft
8.6667ft
C-E1
4165.6mm 13.6667
C-G1 4724.4mm
C-D1
KITCHEN LIFESTYLE LOGO WALL
C-I1
1320.7mm 4.333ft
2335mm 7.6ft
1219.2mm 4ft
C-C1
101.5mm
0.333ft
CONSUMER AREA MAP
20ft
37.4167ft
9.49ft
SINCE SINCE WE WEKNOW KNOW HOW HOWOUR OUR CONSUMERS CONSUMERS
live
WE KNOW WHAT WE KNOW WHAT THEY NEED. THEY NEED.
C-E1_KitchenLifestyleLogoWall_9x8ft.indd 1
4/30/18 3:23 PM PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
9’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
8
FRIGIDAIRE CONSUMER FAMILIES ARE OUR CONSUMERS
4.8ft 5.33ft
m 13 20 m
4. 3f t m
4. 3f t
1625.58mm 11404.61mm
R1
C-
R2
C-
2
2 6096mm
C-K2
P2
C-
Q C-
N2
C-
CHART 1
P C-
Q1 C-
m
MEET JOHN
C-
O C-
L2
C-
N1
MEET ANNA
O1 C-
90º
13 20 m
5. 2f t
13ft 3962.4mm
3048mm 10ft L1
C-
2 M C-
17ft
FRIGIDAIRE CONSUMER
t 3f 4.
C-K1 5181.6mm
42" DISPLAY MIN.
1472mm
DEMAND DRIVER VIDEO
(538 SQFT/50 SQM)
m
OPTIMISTIC PROVIDERS INTRO
C-F1
5282mm 17.3ft
5181.6mm
13.41ft
CONSUMER STATS & FACTS WALL
28.9ft
C-E2
360O VR VIDEO
15 75 m
2641.61016mm
60" DISPLAY MIN.
15"
C-J1
C-H1 4089.4mm 8836mm
m 1 M 320 1 C-
8.9ft
C-J2 2741mm
2133.6mm 7ft
FAMILIES ARE OUR CONSUMER WALL
15.5ft
CONSUMER DISCOVERY ACTIVITY WALL
2893mm 9.49ft
8.6667ft
C-E1
4165.6mm 13.6667
C-G1 4724.4mm
C-D1
KITCHEN LIFESTYLE LOGO WALL
C-I1
1320.7mm 4.333ft
2335mm 7.6ft
1219.2mm 4ft
C-C1
101.5mm
0.333ft
CONSUMER AREA MAP
20ft
37.4167ft
17ft
families FRIGIDAIRE FRIGIDAIRE
While Whileno notwo twoare are identical, they identical, they all allhave haveaalot lot in incommon. common.
C-K1_FamiliesAreOurConsumersWall_17ftx8ft.indd 1
4/30/18 3:35 PM PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
17’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032 NOTES: 1 inch = 1 foot scale
Heather Field CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
9
FRIGIDAIRE CONSUMER 360 VR VIDEO
11404.61mm
4.8ft 1472mm 5.33ft
m
4. 3f t m
R1
C-
P2
C-
R2
C-
2
6096mm
C-K2
CHART 1
P C-
Q C-
N2
C-
2
C-
O C-
L2
17ft
MEET JOHN
C-
13 20 m
C-K1 5181.6mm
N1
MEET ANNA 13 20 m
15 75 m
m
90º
4. 3f t
1625.58mm
3048mm 10ft 5. 2f t
13ft
C-E2
3962.4mm
8.6667ft 8.9ft 2741mm
L1
C-
Q1 C-
OPTIMISTIC PROVIDERS INTRO
C-F1
42" DISPLAY MIN.
FRIGIDAIRE CONSUMER
O1 C-
rience
DEMAND DRIVER VIDEO
(538 SQFT/50 SQM)
t 3f 4.
e c n e i e r Exp
5282mm 17.3ft
9.49ft
13.41ft
CONSUMER STATS & FACTS WALL
28.9ft
2 M C-
2893mm
360O VR VIDEO
m
FAMILIES ARE OUR CONSUMER WALL
60" DISPLAY MIN.
15"
FAMILIES ARE OUR CONSUMER WALL
C-H1 4089.4mm 8836mm
m 1 M 320 1 C-
3 CORE CONSUMERS INTRO
2133.6mm 7ft
2641.61016mm
C-J2
KITCHEN
15.5ft
CONSUMER DISCOVERY ACTIVITY WALL
2893mm 9.49ft
DEMAND DRIVER
& FACTS WALL
C-J1
(538 SQFT/50 SQM)
4165.6mm 13.6667
CONSUMER DISCOVERY
C-E1
C
FRIGIDAIRE CONSUMER
C-G1 4724.4mm
C-D1
KITCHEN LIFESTYLE LOGO WALL
C-I1
1320.7mm 4.333ft
2335mm 7.6ft
1219.2mm 4ft
C-C1
101.5mm
0.333ft
CONSUMER AREA MAP
20ft
37.4167ft
LIFE LIFEAT ATHOME. HOME.
Be a fly on the wall in this family’s kitchen on a typical weeknight.
IDAIRE VIRTUALLY R PHONE.
Be a fly on the wall in this family’s kitchen.
Experience OUR FRIGIDAIRE KITCHEN VIRTUALLY WITH YOUR PHONE.
xxx.com to view.
Experience OUR FRIGIDAIRE KITCHEN VIRTUALLY WITH YOUR PHONE. Visit www.xxxxxxxx.com to view.
Visit www.xxxxxxxx.com to view.
VR SIGN
10cm x 12.7cm Sign to be placed after headsets are removed from the wall.
C-F1
C-E2VR SIGN IN-SITU C-E2
C
Design FPO
10
FRIGIDAIRE CONSUMER CONSUMER DISCOVERY ACTIVITY WALL
1 DOOR
33
Millennials’ appliance
from other generations.
11
4 DOOR
22
44
5 DOOR
55
The Frigidaire consumer cooks meals from scratch most often.
The Frigidaire consumer focuses more on others than themselves.
C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 1
2 DOOR
66
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032 NOTES: actual size
BLEED
Renae Gottschall
.125”
8 DOOR
88
The Frigidaire consumer focuses more on others than themselves.
Frigidaire has high awareness but low purchase consideration among North Americans.
10 DOOR C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 2
33 DOOR DOOR The top competitor to Frigidaire for our core consumer is Whirlpool.
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: actual size
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
2 4/30/18 12:41 PM
10 Millennials’ appliance Millennials’ appliance needs are different needs are different from other generations.
1 4/30/18 12:41 PM
Heather Field CLIENT ENGAGEMENT
The Frigidaire consumer is able to save 6% of their annual income.
The typical vacation for the Frigidaire consumer is a family trip to Europe.
2 DOOR
99
3 3
from other generations.
C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 3
4 DOOR
C-G1_ConsumerDiscoveryActivityWall_15ft6inx8ft.indd 1
4.8ft 1472mm 5.33ft 1625.58mm
4. 3f t
13 20 m
4. 3f t m
m
15 75 m
m
P2
C-
R2
C-
20ft
37.4167ft
6 DOOR
Frigidaire The core Frigidaire lives near near the the consumer lives line. poverty line.
The core Frigidaire consumer target for marketing includes households with and without kids.
6 DOOR
The core Frigidaire consumer lives near the poverty line.
9 DOOR
R1
C-
2
Answer these
Answer these true or false true or false questions to questions to find out. find out.
77
Price and features are the top two drivers of appliance purchase for the Frigidaire consumer.
CHART 1
P C-
Q C-
families?
2 6096mm
C-K2
DOOR 11 DOOR
7 DOOR
C-
O C-
C-
MEET JOHN
C-
N2
2 M C-
L2
17ft
N1
MEET ANNA
Q1 C-
90º
13 20 m
13ft 3962.4mm
3048mm 10ft L1
t 3f 4.
C-K1 5181.6mm
42" DISPLAY MIN.
FRIGIDAIRE CONSUMER
C-
11404.61mm
3 DOOR
DEMAND DRIVER VIDEO
(538 SQFT/50 SQM)
O1 C-
OPTIMISTIC PROVIDERS INTRO
C-F1
5282mm 17.3ft
HOW WELL WELL HOW DO YOU DO YOU KNOW KNOW OUR OUR
CONSUMER STATS & FACTS WALL
28.9ft
C-E2 15"
C-J1
8.9ft
360O VR VIDEO
m
2741mm
60" DISPLAY MIN.
5. 2f t
2641.61016mm
2133.6mm 7ft
FAMILIES ARE OUR CONSUMER WALL
13.41ft
C-H1 4089.4mm 8836mm
m 1 M 320 1 C-
15.5ft
15.5ft
CONSUMER DISCOVERY ACTIVITY WALL
2893mm 9.49ft
8.6667ft
4165.6mm 13.6667
C-E1
C-J2
4724.4mm
C-G1 4724.4mm
C-D1
KITCHEN LIFESTYLE LOGO WALL
C-I1
1320.7mm 4.333ft
2335mm 7.6ft
1219.2mm 4ft
C-C1
101.5mm
0.333ft
CONSUMER AREA MAP
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: actual size
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
4/30/18 12:41 PM
The Frigidaire consumer’s consumer’s average average annual household is around household income income for is around $86,000, which $86,000, which is is about about three threetimes timesthe U.S. level.level. the poverty U.S. poverty C-G1_ConsumerDiscoveryActivityWall_DoorReveals_10x8in.indd 1
4/30/18 3:08 PM
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: actual size
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
true
The Frigidaire consumer is able to save 6% of their annual income.
What defines the Frigidaire consumer (male or female) the most is their identity as a caretaker of their loved ones, but also for people outside that circle. This is one thing that differentiates our consumer from those of competitive brands. C-G1_ConsumerDiscoveryActivityWall_DoorReveals_10x8in.indd 2
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: actual size
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 6
7 DOOR
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
Price and features are the top two drivers of appliance purchase for the Frigidaire consumer. 4/30/18 3:08 PM
C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 7
8 DOOR
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
A person’s life stage predicts their
A person’s life stage predicts their appliance purchasing, not which appliance purchasing, notto.which generation they belong A millennial generation they belong to. A that has children has more inmillennial common who hasa children has children more inthan common with Gen Xer with they do with a Gen Xer with children with a millennial without kids.than they do with a millennial without kids. C-G1_ConsumerDiscoveryActivityWall_DoorReveals_10x8in.indd 3
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032 NOTES: actual size
BLEED .125”
8
Frigidaire has high awareness but low purchase consideration among North Americans. 4/30/18 3:08 PM
C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 8
9 DOOR
Heather Field CLIENT ENGAGEMENT Renae Gottschall
7 4/30/18 12:41 PM
PROJECT NAME
NOTES: actual size
6 4/30/18 12:41 PM
PROJECT NAME
NOTES: actual size
4/30/18 12:41 PM
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: actual size
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
The Frigidaire consumer, while comfortable, lives paycheck to paycheck and is unable to save much money. It can take a year for them to save for a new appliance. C-G1_ConsumerDiscoveryActivityWall_DoorReveals_10x8in.indd 6
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: actual size
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
4/30/18 3:08 PM
Price and features are factors in the decision, but the drivers of purchase are far more emotional than rational. C-G1_ConsumerDiscoveryActivityWall_DoorReveals_10x8in.indd 7
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: actual size
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
4/30/18 3:08 PM
true
Brand awareness is high, especially in refrigeration. However, awareness of other categories is lower. Overall, brand consideration is not as high as we’d like, so we must continue to build Frigidaire brand desirability. C-G1_ConsumerDiscoveryActivityWall_DoorReveals_10x8in.indd 8
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: actual size
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
4/30/18 3:08 PM
5/1/18 2:48 PM PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
15’6” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
4
The typical vacation for the Frigidaire consumer is a family trip to Europe. C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 4
5 DOOR
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032 NOTES: actual size
Heather Field CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
The Frigidaire consumer cooks meals from scratch most often. C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 5
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032 NOTES: actual size
Heather Field CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
4/30/18 12:41 PM
5 4/30/18 12:41 PM
The core Frigidaire consumer target for marketing includes households with and without kids.
Due to finances, they are more likely to take a driving vacation or head to an amusement park. Their main goal is not the destination but spending time together as a family. C-G1_ConsumerDiscoveryActivityWall_DoorReveals_10x8in.indd 4
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032 NOTES: actual size
4/30/18 3:08 PM
BLEED .125”
true PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032 NOTES: actual size
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
4/30/18 3:08 PM
C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 10
Heather Field BLEED
Renae Gottschall
.125”
Heather Field CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
NOTES: actual size
10
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
CLIENT ENGAGEMENT
Heather Field
9 4/30/18 12:41 PM
PROJECT NAME
NOTES: actual size
The top competitor to Frigidaire for our core consumer is Whirlpool.
They do much more than heating up frozen or packaged food. They enjoy cooking, especially popular family recipes. C-G1_ConsumerDiscoveryActivityWall_DoorReveals_10x8in.indd 5
C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 9
10 DOOR
Heather Field CLIENT ENGAGEMENT Renae Gottschall
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
4/30/18 12:41 PM
Families with children are the most important characteristic of the Frigidaire household that we target with marketing. However, Frigidaire appliances still offer benefits that may apply to many consumers beyond our core target. C-G1_ConsumerDiscoveryActivityWall_DoorReveals_10x8in.indd 9
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: actual size
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
4/30/18 3:08 PM
true
While brands like Samsung and LG have strong sales in North America, they target different consumers than Frigidaire. Whirlpool’s brand message and consumer target is the most similar to ours. C-G1_ConsumerDiscoveryActivityWall_DoorReveals_10x8in.indd 10
NOTES: actual size
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
4/30/18 3:08 PM
11
FRIGIDAIRE CONSUMER CONSUMER STATS & FACTS WALL
4.8ft 1472mm 5.33ft
3048mm 10ft
3962.4mm
1625.58mm 4. 3f t
m 13 20 m
4. 3f t m
13 20 m
R1
C-
R2
C-
2
HOUSEHOLD
SUBURBAN
P2
C-
Q C-
6096mm
C-K2
CHART 1
P C-
20ft
37.4167ft
BRAND SHARE
AVERAGE ANNUAL
INCOME
N2
C-
2
LIVE IN
MEET JOHN
C-
O C-
L2
C-
2 M C-
17ft
N1
MEET ANNA t 3f 4.
C-K1 5181.6mm
42" DISPLAY MIN.
FRIGIDAIRE CONSUMER
Q1 C-
90º
m
C-J1
L1
C-
11404.61mm
86k
DEMAND DRIVER VIDEO
(538 SQFT/50 SQM)
O1 C-
OPTIMISTIC PROVIDERS INTRO
C-F1
5. 2f t
13ft
360O VR VIDEO
15 75 m
2641.61016mm
60" DISPLAY MIN.
15"
5282mm 17.3ft
55%
13.41ft
CONSUMER STATS & FACTS WALL
28.9ft
C-E2 2893mm 9.49ft
8.6667ft
4165.6mm 13.6667 8.9ft
C-H1 4089.4mm 8836mm
m
2741mm
2133.6mm 7ft
FAMILIES ARE OUR CONSUMER WALL
15.5ft
CONSUMER DISCOVERY ACTIVITY WALL
m 1 M 320 1 C-
13.5ft
C-E1
C-J2
4089.4mm
C-G1 4724.4mm
C-D1
KITCHEN LIFESTYLE LOGO WALL
C-I1
1320.7mm 4.333ft
2335mm 7.6ft
1219.2mm 4ft
C-C1
101.5mm
0.333ft
CONSUMER AREA MAP
FRIGIDAIRE HAS WITH OUR TARGET AUDIENCE
START SHOPPING
ONLINE
AREAS VS.
URBAN OR RURAL
RESIDENCE
OF MEALS THEY
numbers
498
$ OWN THEIR OWN
75%
FRIGIDAIRE FAMILIES BY THE
AVERAGE MONTHLY
GROCERY SPEND
EAT AT HOME
OUR TARGET AUDIENCE OF
NEW MIDDLE AMERICANS MAKES UP
7 TRIPS
HAVE
MORE THAN A
ON AVERAGE TO THE
HIGH SCHOOL
GROCERY STORE
DEGREE
PER MONTH
C-H1_ConsumerStatsFactsWall_12ft9inx8ft.indd 1
28%
OF TOTAL MARKET
AVERAGE
AGE
FOR THE TARGET AUDIENCE
4/30/18 12:41 PM PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
12’9” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032 NOTES: 1 inch = 1 foot scale
Heather Field CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
12
FRIGIDAIRE CONSUMER DISCOVERY/FACTS WALL
C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 3
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032 NOTES: actual size
77
Priceand andfeatures featuresare are Price the toptwo twodrivers driversofof the top appliancepurchase purchasefor for appliance the Frigidaireconsumer. consumer. the Frigidaire C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 7
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
LAYOUT
LIVE
JOB NUMBER
C-18-ELUXNA0-0032 NOTES: actual size
BLEED .125”
4/30/18 12:41 PM
Heather Field
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
PROJECT NAME Frigidaire-TMM Experiential JOB NUMBER
DOOR 11DOOR
11
6 DOOR 6 DOOR
C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 1
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032 NOTES: actual size
4 DOOR 4 DOOR
4/30/18 12:41 PM
Heather Field
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 4
2 DOOR 2 DOOR
44
C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 2
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
NOTES: actual size
22 PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
NOTES: actual size
BLEED
Renae Gottschall
.125”
Heather Field
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
55 PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
NOTES: actual size
4/30/18 12:41 PM
66
CREATIVE
TRIM
Shanon Wille
10” x 8’
LAYOUT
LIVE
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
4/30/18 12:41 PM
BLEED
Renae Gottschall
.125”
OWN THEIR OWN
8 DOOR 8 DOOR
Frigidairehas hashigh high Frigidaire awarenessbut butlow low awareness purchaseconsideration consideration purchase amongNorth NorthAmericans. Americans. among C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 8
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032 NOTES: actual size
4/30/18 12:41 PM
RESIDENCE
1010DOOR DOOR
Heather Field
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
4/30/18 12:41 PM
Heather Field
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
Thetop top The competitorto to competitor Frigidairefor forour our Frigidaire coreconsumer consumerisis core Whirlpool. Whirlpool. C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 10
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
10” x 8’
JOB NUMBER
LAYOUT
LIVE
Heather Field
AVERAGE MONTHLY
GROCERY SPEND
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
MORE THAN A
HIGH SCHOOL DEGREE
5/1/18 2:48 PM
28%
4.8ft 1472mm 5.33ft
m 13 20 m
4. 3f t
OF TOTAL MARKET
AVERAGE
AGE
FOR THE TARGET AUDIENCE
C-H1_ConsumerStatsFactsWall_12ft9inx8ft.indd 1
4/30/18 12:41 PM
PROJECT NAME
CREATIVE
TRIM
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
15’6” x 8’
Frigidaire-TMM Experiential
Shanon Wille
12’9” x 8’
JOB NUMBER
LAYOUT
LIVE
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
C-18-ELUXNA0-0032
.125”
m
HAVE
PER MONTH
BLEED
13 20 m
m
MAKES UP
GROCERY STORE
Renae Gottschall
OF MEALS THEY
EAT AT HOME
NEW MIDDLE AMERICANS ON AVERAGE TO THE
CLIENT ENGAGEMENT
75%
OUR TARGET AUDIENCE OF
4/30/18 12:41 PM
7 TRIPS
NOTES: 1 inch = 1 foot scale
4. 3f t
1625.58mm
3048mm 10ft 5. 2f t
13ft 3962.4mm
10
PROJECT NAME
C-18-ELUXNA0-0032 NOTES: actual size
C-G1_ConsumerDiscoveryActivityWall_15ft6inx8ft.indd 1
ONLINE
numbers
498
88
FRIGIDAIRE HAS WITH OUR TARGET AUDIENCE
START SHOPPING
FRIGIDAIRE FAMILIES BY THE
4/30/18 12:41 PM
Heather Field
CLIENT ENGAGEMENT
$ $
DOOR 55DOOR
4/30/18 12:41 PM
C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 5
Heather Field
CLIENT ENGAGEMENT
NOTES: actual size
The Frigidaire Frigidaire consumer consumer The cooks meals meals from from cooks scratch most most often. often. scratch
The Frigidaire consumer The Frigidaire focuses moreconsumer on others focuses more on others than themselves. than themselves.
INCOME
URBAN OR RURAL
The Frigidaire consumer The Frigidaire is able to saveconsumer 6% of istheir ableannual to saveincome. 6% of their annual income. C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 6
The typical vacation for TheFrigidaire typical vacation for the consumer the Frigidaire is a family tripconsumer to is a family trip to Europe. Europe.
BRAND SHARE
VS.
99
C-18-ELUXNA0-0032 NOTES: actual size
The core core Frigidaire Frigidaire The consumer lives lives near near the the consumer poverty line. line. poverty
13.5ft
Thecore coreFrigidaire Frigidaire The consumertarget targetfor for consumer marketingincludes includes marketing householdswith withand and households withoutkids. kids. without C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 9
Answer these Answer these true or true or false false questions to questions to find out. find out.
20ft
AREAS
9 DOOR 9 DOOR
4/30/18 12:41 PM
Heather Field
CLIENT ENGAGEMENT Renae Gottschall
R2
C-
2
333
Millennials’ appliance Millennials’ appliance needs are different from other generations. from other generations.
P2
C-
Q C-
families?
3 DOOR 3 DOOR
R1
C-
37.4167ft
HOUSEHOLD
SUBURBAN
CHART 1
P C-
Q1 C-
6096mm
C-K2
AVERAGE ANNUAL
86k
LIVE IN
7 DOOR 7 DOOR
N2
C-
2
C-
MEET JOHN
C-
O C-
L2
17ft
N1
MEET ANNA
O1 C-
90º
2 M C-
55%
42" DISPLAY MIN.
FRIGIDAIRE CONSUMER
t 3f 4.
C-K1 5181.6mm
4089.4mm
HOW WELL DO YOU KNOW OUR
DEMAND DRIVER VIDEO
C-E2
L1
C-
11404.61mm
15.5ft
CONSUMER STATS & FACTS WALL
28.9ft
(538 SQFT/50 SQM)
m
OPTIMISTIC PROVIDERS INTRO
15 75 m
2641.61016mm
360O VR VIDEO
C-F1
5282mm 17.3ft
44724.4mm
13.41ft
C-H1 4089.4mm 8836mm
m 1 M 320 1 C-
2741mm
60" DISPLAY MIN.
15"
C-J1
C-J2 8.9ft
2133.6mm 7ft
FAMILIES ARE OUR CONSUMER WALL
15.5ft
CONSUMER DISCOVERY ACTIVITY WALL
2893mm 9.49ft
8.6667ft
C-E1
4165.6mm 13.6667
C-G1 4724.4mm
C-D1
KITCHEN LIFESTYLE LOGO WALL
C-I1
1320.7mm 4.333ft
2335mm 7.6ft
1219.2mm 4ft
C-C1
101.5mm
0.333ft
CONSUMER AREA MAP
NOTES: 1 inch = 1 foot scale
Overall Wall Length:
8836mm
28.9ft
Heather Field CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
13
FRIGIDAIRE CONSUMER DEMAND DRIVER VIDEO
4.8ft 5.33ft
m
4. 3f t
1625.58mm 11404.61mm
R1
C-
R2
C-
2
2 6096mm
C-K2
P2
C-
Q C-
N2
C-
CHART 1
P C-
13 20 m
4. 3f t m
m
MEET JOHN
C-
O C-
L2
C-
N1
MEET ANNA
Q1 C-
90º
13 20 m
3962.4mm
3048mm 10ft L1
C-
O1 C-
17ft
FRIGIDAIRE CONSUMER
t 3f 4.
C-K1 5181.6mm
42" DISPLAY MIN.
1472mm
DEMAND DRIVER VIDEO
(538 SQFT/50 SQM)
2 M C-
5282mm 17.3ft
OPTIMISTIC PROVIDERS INTRO
C-F1
5. 2f t
13ft
360O VR VIDEO
15 75 m
2641.61016mm
60" DISPLAY MIN.
15"
C-J1
13.41ft
CONSUMER STATS & FACTS WALL
28.9ft
C-E2 2893mm 9.49ft
8.6667ft
4165.6mm 13.6667 8.9ft
C-H1 4089.4mm 8836mm
m
2741mm
2133.6mm 7ft
FAMILIES ARE OUR CONSUMER WALL
15.5ft
CONSUMER DISCOVERY ACTIVITY WALL
m 1 M 320 1 C-
4.5ft
C-E1
C-J2
1371.6mm
C-G1 4724.4mm
C-D1
KITCHEN LIFESTYLE LOGO WALL
C-I1
1320.7mm 4.333ft
2335mm 7.6ft
1219.2mm 4ft
C-C1
101.5mm
0.333ft
CONSUMER AREA MAP
20ft
37.4167ft
WHAT’S DRIVING APPLIANCE PURCHASE
? s n o decisi
C-I1
14
FRIGIDAIRE CONSUMER ACCORDIAN WALL
1320mm
4.33ft
1320mm
4.33ft
LLI IFFEE
Durability Durabilityand andreliability reliability Efficiency in the process
Great, Great,consistent consistentresults results Reduced Reducedstress stress
BALANCE BALANCE AAHAPPY HAPPY&& HEALTHY HEALTHYFAMILY FAMILY
Easy Easyfor forall allfamily family members memberstotouse use
HIGHER HIGHERSTANDARD STANDARD OF OFLIVING LIVING
Feel Feelempowered empoweredand and accomplished accomplished
SENSE SENSEOF OF COMMUNITY COMMUNITY
Improved Improvedquality qualityofoflife life
PROJECT NAME CREATIVE TRIM C-R1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 1 Frigidaire-TMM Experiential
Shanon Wille
4’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
John
MEET MEET
AAPPPPLLI IAANNCCEESS
ORGANIZATION ORGANIZATION
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
• She’s 38 38 year oldsold • She’s years
• He’s married toto Sarah • He’s married Sarah
• She’s married to Carlos • She’s married to Carlos
• They have a blended family with two teenagers • They have a blended family with two teenagers from previous marriages from previous marriages
• They have a 7-year oldold sonson andand 5-year oldold daughter • They have a 7-year 5-year daughter • They livelive outside Houston, Texas in ain3-bedroom home • They outside Houston, Texas a 3-bedroom home • She’s herher home’s chief decision maker • She’s home’s chief decision maker
• They make $120k between both of of their school • They make $120K between both their school teacher jobs teacher jobs
John and Sarah share schedules and responsibilities John and Sarah share schedules and responsibilities like stocking groceries twice aa week, laundry and like stocking groceries twice week, laundry and dishes. They live paycheck-to-paycheck dishes. They live paycheck to paycheckdue duetotothe the higher cost ofof living, but it’s worth it it toto bebe close higher cost living, but it’s worth close
Anna
MEET MEET
toto the mountains where they hike asas aa family. With the mountains where they hike family. With kids soon finishing high school, he’s worried about kids about to finish high school, he’s worried about paying for college. ToTo stretch their budget, paying for college. stretch their budget,John John needs efficient and reliable appliances, but he won’t sacrifice onon style because that helps him feel won’t sacrifice style because that helps him feel
accomplished and put together. accomplished and put together.
PROJECT NAME CREATIVE TRIM 4/30/18 C-Q1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 3:40 PM 1 Frigidaire-TMM Experiential
Shanon Wille
4’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
PROJECT NAME CREATIVE TRIM 4/30/18 C-P1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 3:42 PM 1 Frigidaire-TMM Experiential
Shanon Wille
4’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
PROJECT NAME CREATIVE TRIM 4/30/18 C-O1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 3:42 PM 1 Frigidaire-TMM Experiential
Shanon Wille
4’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
PROJECT NAME CREATIVE TRIM 4/30/18 C-N1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 3:44 PM 1 Frigidaire-TMM Experiential
Shanon Wille
4’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
4.8ft 1472mm 5.33ft
13 20 m
m
4. 3f t
1625.58mm
• He is is 4646 and a real family man • He and a real family man
• They have a new home outside Denver, Colorado • They have a new home outside Denver, Colorado
4. 3f t
4.33ft
WHAT WHATTHEY THEY
IN INLIFE LIFEDICTATES DICTATES WHAT WHATTHEY THEYLOOK LOOKFOR FOR IN APPLIANCES. IN APPLIANCES.
m
m
15 75 m
1320mm
R2
C-
20ft
37.4167ft
• They make $70k between Carlos’ full-time andand herher • They make $70K between Carlos’ full-time part-time jobjob part-time
She runsruns the household by going to the store Anna the household by going to grocery the grocery twice a week, doing laundry every day, andday running store twice a week, doing laundry every and therunning dishwasher every night. Annanight. lovesShe to cook the dishwasher every loves to cook recipes that have been in her family forfor generations forfor recipes that have been in her family generations weeknight dinners and larger family gatherings. She’s weeknight dinners and larger family gatherings. She’s happiest when herher family is happy, and after she and happiest when family is happy and after she and
1575mm
OU UR R C CO ON NS SU UM ME ER R O
desire
4.33ft
R1
C-
2
1320mm
Q C-
6096mm
C-K2
Q1 C-
4.33ft
P2
C-
2
1320mm
N2
C-
CHART 1
P C-
O C-
C-
MEET JOHN
C-
2 M C-
L2
17ft
N1
MEET ANNA
O1 C-
90º
t 3f 4.
C-K1 5181.6mm
42" DISPLAY MIN.
FRIGIDAIRE CONSUMER
13 20 m
13ft 3962.4mm
3048mm 10ft L1
C-
11404.61mm
4.33ft
DEMAND DRIVER VIDEO
(538 SQFT/50 SQM)
m
OPTIMISTIC PROVIDERS INTRO
C-F1
5282mm 17.3ft
1320mm
13.41ft
CONSUMER STATS & FACTS WALL
28.9ft
C-E2
360O VR VIDEO
5. 2f t
2641.61016mm
60" DISPLAY MIN.
15"
C-J1
C-H1 4089.4mm 8836mm
m 1 M 320 1 C-
8.9ft
C-J2 2741mm
2133.6mm 7ft
FAMILIES ARE OUR CONSUMER WALL
15.5ft
CONSUMER DISCOVERY ACTIVITY WALL
2893mm 9.49ft
8.6667ft
C-E1
4165.6mm 13.6667
C-G1 4724.4mm
C-D1
KITCHEN LIFESTYLE LOGO WALL
C-I1
1320.7mm 4.333ft
2335mm 7.6ft
1219.2mm 4ft
C-C1
101.5mm
0.333ft
CONSUMER AREA MAP
5.2ft
THE THE OPTIMISTIC OPTIMISTIC
providers What’s most important toto Optimistic Providers What’s most important Optimistic Providers is having a happy, healthy family lifelife fullfull ofof love is having a happy, healthy family love and laughter. They make allall their lifelife decisions and laughter. They make their decisions with the well-being of of their family in in mind. with the well-being their family mind.
herher husband successfully pay thethe bills and mortgage husband successfully pay bills and mortgage each month. She is aisfan of of anything that simplifies and each month. She a fan anything that simplifies and
Some days they have toto stretch themselves thin Some days they have stretch themselves thin
de-stresses herher life, especially thethe appliances she relies de-stresses life, especially appliances she relies onon every day. every day.
sharing that good fortune with others byby giving sharing that good fortune with others giving
PROJECT NAME CREATIVE TRIM 4/30/18 C-M1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 3:38 PM 1 Frigidaire-TMM Experiential
Shanon Wille
4’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
to to keep everything under control, and that’s keep everything under control, and that’s ok.OK. They realize how fortunate they are,are, andand They realize how fortunate they back to to their community is important. back their community is important.
PROJECT NAME CREATIVE TRIM C-L1_OptimisticProviderFamilyWallsInterior_4ft2inx8ft.indd 1 4/30/18 3:39 PM Frigidaire-TMM Experiential
Shanon Wille
4’2” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
5/1/18 2:45 PM
15
FRIGIDAIRE CONSUMER FULL ACCORDIAN WALL
desire
4.330709ft
1320mm
4.330709ft
1320mm
4.330709ft
1320mm
4.330709ft
WHAT WHAT THEY
IN LIFE DICTATES WHAT THEY LOOK FOR IN APPLIANCES. LL II F FE E
John
MEET MEET
Durability Durability and and reliability reliability Efficiency in the process
Great, Great, consistent consistent results results
BALANCE BALANCE
Reduced Reduced stress stress
A A HAPPY HAPPY & & HEALTHY HEALTHY FAMILY FAMILY
Easy Easy for for all all family family members members to to use use
HIGHER HIGHER STANDARD STANDARD OF OF LIVING LIVING
Feel Feel empowered empowered and and accomplished accomplished
SENSE SENSE OF OF COMMUNITY COMMUNITY
Improved Improved quality quality of of life life
• •She’s olds She’s38 38year years old
•• He’s He’s married married to to Sarah Sarah
• •She’s She’smarried marriedtotoCarlos Carlos
•• They They have have aa blended blended family family with with two two teenagers teenagers from from previous previous marriages marriages
• •They Theyhave haveaa7-year 7-yearold oldson sonand and5-year 5-yearold olddaughter daughter • •They Theylive liveoutside outsideHouston, Houston,Texas Texasininaa3-bedroom 3-bedroomhome home
•• They They have have aa new new home home outside outside Denver, Denver, Colorado Colorado
A AP PP PL L II A AN NC E S
ORGANIZATION ORGANIZATION
•• He He is is 46 46 and and aa real real family family man man
• •She’s She’sher herhome’s home’schief chiefdecision decisionmaker maker
•• They They make make $120k $120Kbetween betweenboth bothof oftheir theirschool school teacher teacher jobs jobs
John John and and Sarah Sarah share share schedules schedules and and responsibilities responsibilities like like stocking stocking groceries groceries twice twice aa week, week, laundry laundry and and dishes. dishes. They They live live paycheck-to-paycheck paycheck to paycheck due to the
Anna
MEET MEET
higher higher cost cost of of living, living, but but it’s it’s worth worth it it to to be be close close to to the the mountains mountains where where they they hike hike as as aa family. family. With With kids kids soon aboutfinishing to finishhigh highschool, school,he’s he’sworried worriedabout about paying paying for for college. college. To To stretch stretch their their budget, budget, John John
• •They Theymake make$70k $70Kbetween betweenCarlos’ Carlos’full-time full-timeand andher her part-time part-timejob job
She runs thethe household byby going to to thethe grocery store Anna runs household going grocery twice week,a doing every day, and running storeatwice week, laundry doing laundry every day and the dishwasher every night. Anna loves toloves cookto cook running the dishwasher every night. She recipes recipesthat thathave havebeen beenininher herfamily familyfor forgenerations generationsfor for weeknight weeknightdinners dinnersand andlarger largerfamily familygatherings. gatherings.She’s She’s
1575mm
OUR CONSUMER
1320mm
won’t won’t sacrifice sacrifice on on style style because because that that helps helps him him feel feel
and de-stresses especially appliances de-stresses her her life,life, especially the the appliances sheshe relies
accomplished accomplished and and put put together. together.
relies on every on every day. day.
providers
Frigidaire-TMM Experiential
Shanon Wille
4’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032 NOTES: 1 inch = 1 foot scale
Heather Field
PROJECT NAME CREATIVE TRIM 4/30/18 C-Q1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 3:40 PM 1 Frigidaire-TMM Experiential
Shanon Wille
4’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
NOTES: 1 inch = 1 foot scale
Heather Field CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
PROJECT NAME CREATIVE TRIM 4/30/18 C-P1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 3:42 PM 1 Frigidaire-TMM Experiential
Shanon Wille
4’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
PROJECT NAME CREATIVE TRIM 4/30/18 C-O1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 3:42 PM 1 Frigidaire-TMM Experiential
Shanon Wille
4’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
PROJECT NAME CREATIVE TRIM 4/30/18 C-N1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 3:44 PM 1 Frigidaire-TMM Experiential
Shanon Wille
4’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
PROJECT NAME CREATIVE TRIM 4/30/18 C-M1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 3:38 PM 1 Frigidaire-TMM Experiential
Shanon Wille
4’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
NOTES: 1 inch = 1 foot scale
BLEED
Renae Gottschall
.125”
4.8ft 1472mm 5.33ft 1625.58mm
4. 3f t
m 13 20 m
4. 3f t m
m
17.3ft
What’smost mostimportant importantto toOptimistic OptimisticProviders Providers What’s isishaving havingaahappy, happy,healthy healthyfamily familylife lifefull fullof oflove love and andlaughter. laughter.They Theymake makeall alltheir theirlife lifedecisions decisions with withthe thewell-being well-beingof oftheir theirfamily familyininmind. mind. Some Somedays daysthey theyhave haveto tostretch stretchthemselves themselvesthin thin to tokeep keepeverything everythingunder undercontrol, control,and andthat’s that’s OK. ok. They They realize realize how how fortunate fortunate they they are, are, and and sharing sharingthat thatgood goodfortune fortunewith withothers othersby bygiving giving back to their community is important. back to their community is important.
PROJECT NAME CREATIVE TRIM C-L1_OptimisticProviderFamilyWallsInterior_4ft2inx8ft.indd 1 4/30/18 3:39 PM Frigidaire-TMM Experiential
Shanon Wille
4’2” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field CLIENT ENGAGEMENT
20ft
37.4167ft
While no two are While identical, they identical, all have a lot all in common. in
C-K1_FamiliesAreOurConsumersWall_17ftx8ft.indd 1 PROJECT NAME CREATIVE TRIM C-R1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 1
R2
C-
families
THE OPTIMISTIC OPTIMISTIC
her herhusband husbandsuccessfully successfullypay paythe thebills billsand andmortgage mortgage
needs efficient and reliable appliances, but he
5282mm
P2
C-
FRIGIDAIRE
happiest happiestwhen whenher herfamily familyisishappy, happyand andafter aftershe sheand and each eachmonth. month.She Sheisisaafan fanof ofanything anythingthat thatsimplifies simplifies and
5.2ft
R1
C-
2
6096mm
C-K2
CHART 1
P C-
Q C-
4.330709ft
N2
C-
2
1320mm
MEET JOHN
C-
O C-
C-
2 M C-
L2
17ft
N1
MEET ANNA
Q1 C-
90º
13 20 m
5. 2f t
13ft 3962.4mm
3048mm 10ft L1
C-
t 3f 4.
C-K1 5181.6mm
42" DISPLAY MIN.
FRIGIDAIRE CONSUMER
O1 C-
OPTIMISTIC PROVIDERS INTRO
C-F1
11404.61mm
4.330709ft
DEMAND DRIVER VIDEO
(538 SQFT/50 SQM)
m
5282mm 17.3ft
1320mm
13.41ft
CONSUMER STATS & FACTS WALL
28.9ft
C-E2
360O VR VIDEO
15 75 m
2641.61016mm
60" DISPLAY MIN.
15"
C-J1
C-H1 4089.4mm 8836mm
m 1 M 320 1 C-
8.9ft
C-J2 2741mm
2133.6mm 7ft
FAMILIES ARE OUR CONSUMER WALL
15.5ft
CONSUMER DISCOVERY ACTIVITY WALL
2893mm 9.49ft
8.6667ft
C-E1
4165.6mm 13.6667
C-G1 4724.4mm
C-D1
KITCHEN LIFESTYLE LOGO WALL
C-I1
1320.7mm 4.333ft
2335mm 7.6ft
1219.2mm 4ft
C-C1
101.5mm
0.333ft
CONSUMER AREA MAP
NOTES: 1 inch = 1 foot scale
Heather Field CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
5/1/18 2:45 PM
4/30/18 3:35 PM PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
17’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
16
FRIGIDAIRE CONSUMER LOBBY HALL
4.8ft 1472mm 5.33ft 1625.58mm
4. 3f t
m 13 20 m
4. 3f t m
R1
C-
R2
C-
2
2 6096mm
C-K2
P2
C-
Q C-
N2
C-
CHART 1
P C-
Q1 C-
m
MEET JOHN
C-
O C-
L2
C-
2 M C-
17ft
N1
MEET ANNA
O1 C-
90ยบ
t 3f 4.
C-K1 5181.6mm
42" DISPLAY MIN.
FRIGIDAIRE CONSUMER
13 20 m
5. 2f t
13ft 3962.4mm
3048mm 10ft L1
C-
11404.61mm
5537.2mm
DEMAND DRIVER VIDEO
(538 SQFT/50 SQM)
m
OPTIMISTIC PROVIDERS INTRO
C-F1
5282mm 17.3ft
11404.6mm
13.41ft
CONSUMER STATS & FACTS WALL
28.9ft
C-E2
360O VR VIDEO
15 75 m
2641.61016mm
60" DISPLAY MIN.
15"
C-J1
C-H1 4089.4mm 8836mm
m 1 M 320 1 C-
8.9ft
C-J2 2741mm
2133.6mm 7ft
FAMILIES ARE OUR CONSUMER WALL
15.5ft
CONSUMER DISCOVERY ACTIVITY WALL
2893mm 9.49ft
8.6667ft
C-E1
4165.6mm 13.6667
C-G1 4724.4mm
C-D1
KITCHEN LIFESTYLE LOGO WALL
C-I1
1320.7mm 4.333ft
2335mm 7.6ft
1219.2mm 4ft
C-C1
101.5mm
0.333ft
CONSUMER AREA MAP
20ft
37.4167ft
37.4167ft
18.1667ft
3048mm
10ft
Experience Column
C-S1
Column
Column
17
Brand
18
FRIGIDAIRE BRAND AREA FLOORPLAN
2133.6mm
1218mm 4ft 7ft
(484SQFT/47 SQM)
1117.6ft
B-I1
BRAND GUIDELINES 3962.4mm
5384.8mm 13ft
17.6667ft
BRAND VIDEO
1422.4mm
B-J1
B-J2
42" DISPLAY MIN.
5484mm 17.9ft
BRAND SIGNAGE
EASY EFFORTLESS ENGAGING
13.6ft
FRIGIDAIRE SIGNAGE
BUILT IN AMERICA VIDEO
B-G1
B-I2
BRAND ENTRANCE
SPIRIT OF AMERICA 60" DISPLAY MIN.
FRIGIDAIRE BRAND
8ft
3.10mm
BRAND VISION
TASTE, CARE, WELL-BEING
1396mm 4.5833ft
2439mm
100 YEAR SELFIE AREA
B-F1
CHAMPION OF EVERY DAY FAMILY LIFE
B-C1
1472mm 4.8ft
B-D1
B-A1
2743.2mm 9ft
B-E1 7720mm 25ft
4163mm
2743.2mm 9ft
B-G2
7ft
13ft
2133.6mm
33.4167ft
3962.4mm
10185.4mm
B-K1 1219.2mm 4ft
4.6667 ft
1219.2mm 4ft
B-K2
1319mm 4.3ft
19
1218mm 4ft 7ft
60" DISPLAY MIN.
FRIGIDAIRE BRAND
BUILT IN AMERICA VIDEO
(484SQFT/47 SQM)
1117.6ft
B-I1
BRAND GUIDELINES 3962.4mm
5384.8mm 13ft
17.6667ft
5484mm 17.9ft
BRAND SIGNAGE
EASY EFFORTLESS ENGAGING
BRAND VIDEO
1422.4mm
B-J1
B-J2
42" DISPLAY MIN.
13.6ft
B-C1
1472mm 4.8ft 2133.6mm
SPIRIT OF AMERICA
B-G1
B-I2
BRAND ENTRANCE
B-F1
CHAMPION OF EVERY DAY FAMILY LIFE
TASTE, CARE, WELL-BEING
8ft
3.10mm
2439mm
BRAND VISION
100 YEAR SELFIE AREA
1396mm 4.5833ft
B-A1
2743.2mm 9ft
B-E1 7720mm 25ft
4163mm
2743.2mm 9ft
B-G2
7ft
B-D1
FRIGIDAIRE SIGNAGE
2133.6mm
BRAND AREA MAP
33.4167ft
13ft
10185.4mm
3962.4mm
FRIGIDAIRE BRAND EXTERIOR HALLWAY LOGO WALL
B-K1 1219.2mm 4ft
4.6667 ft
1219.2mm 4ft
B-K2
1319mm 4.3ft
4165.61016mm 13.6667ft 13'-8"
B-G2
EXTERIOR HALLWAY SIGNAGE WALL
20
1218mm 4ft
60" DISPLAY MIN.
FRIGIDAIRE BRAND
BUILT IN AMERICA VIDEO
(484SQFT/47 SQM)
1117.6ft
B-I1
BRAND GUIDELINES 3962.4mm
5384.8mm 13ft
7ft
17.6667ft
5484mm 17.9ft
EASY EFFORTLESS ENGAGING
BRAND VIDEO
1422.4mm
B-J1
B-J2
42" DISPLAY MIN.
B-K1 1219.2mm 4ft
4.6667 ft
1219.2mm 4ft
BRAND SIGNAGE
1219.2mm 4ft
5486.4mm 18ft
1219.2mm 4ft
13.6ft
B-C1
1472mm 4.8ft 2133.6mm
SPIRIT OF AMERICA
B-G1
B-I2
BRAND ENTRANCE
B-F1
CHAMPION OF EVERY DAY FAMILY LIFE
TASTE, CARE, WELL-BEING
8ft
3.10mm
2439mm
BRAND VISION
100 YEAR SELFIE AREA
1396mm 4.5833ft
B-A1
2743.2mm 9ft
B-E1 7720mm 25ft
4163mm
2743.2mm 9ft
B-G2
7ft
B-D1
B-K2
1319mm 4.3ft
1320.69mm 4.333ft
explore KEEP GOING TO
Who
FRIGIDAIRE.
WE ARE AND WHAT WE STAND FOR.
21
FRIGIDAIRE SIGNAGE
2133.6mm
BRAND AREA MAP
33.4167ft
13ft
10185.4mm
3962.4mm
FRIGIDAIRE BRAND EXTERIOR HALLWAY/ENTRANCE
2133.6mm
7ft
60" DISPLAY MIN.
FRIGIDAIRE BRAND
BUILT IN AMERICA VIDEO
(484SQFT/47 SQM)
BRAND GUIDELINES 3962.4mm
5384.8mm 13ft
17.6667ft
5484mm 17.9ft
BRAND SIGNAGE
EASY EFFORTLESS ENGAGING
BRAND VIDEO
1422.4mm
B-J1
B-J2
42" DISPLAY MIN.
13.6ft
B-C1
1472mm 4.8ft 1218mm 4ft
BRAND POSITIONING
BRAND ENTRANCE
SPIRIT OF AMERICA
B-G1
B-I2
This This is is the the distinct, distinct, unique unique space space we we create create for for the the Frigidaire Frigidaire brand brand in in the the market market and and consumers’ consumers’ minds minds to to stand stand apart competition. apart from from our competition.
B-F1
CHAMPION OF EVERY DAY FAMILY LIFE
TASTE, CARE, WELL-BEING
8ft
1117.6ft
2439mm
BRAND VISION
B-I1
B-A1
3.10mm
8ft
100 YEAR SELFIE AREA
1396mm 4.5833ft
2438.4mm
2743.2mm 9ft
B-E1 7720mm 25ft
4163mm
2743.2mm 9ft
B-G2
7ft
B-D1
FRIGIDAIRE SIGNAGE
2133.6mm
BRAND AREA MAP
33.4167ft
13ft
10185.4mm
3962.4mm
FRIGIDAIRE BRAND BRAND VISION
B-K1 1219.2mm 4ft
4.6667 ft
1219.2mm 4ft
B-K2
1319mm 4.3ft
The The true everyday home home brand real families families rely on that that puts puts truly
helpful innovations within within reach across across taste, care and and well-being. well-being.
B-A1_BrandVision_8x8ft.indd 1
5/1/18 4:15 PM PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
8’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
22
2133.6mm
7ft
BUILT IN AMERICA VIDEO
(484SQFT/47 SQM)
BRAND GUIDELINES 3962.4mm
5384.8mm 13ft
17.6667ft
5484mm 17.9ft
1117.6ft
BRAND SIGNAGE
EASY EFFORTLESS ENGAGING
BRAND VIDEO
1422.4mm
B-J1
B-J2
42" DISPLAY MIN.
13.6ft
B-C1
1472mm 4.8ft
BRAND ENTRANCE
60" DISPLAY MIN.
FRIGIDAIRE BRAND
B-I1
7ft
1218mm 4ft
2133.6mm
SPIRIT OF AMERICA
B-G1
4.8333 ft
B-I2
1473.18mm
B-F1
CHAMPION OF EVERY DAY FAMILY LIFE
TASTE, CARE, WELL-BEING
8ft
3.10mm
2439mm
BRAND VISION
100 YEAR SELFIE AREA
1396mm 4.5833ft
B-A1
2743.2mm 9ft
B-E1 7720mm 25ft
4163mm
2743.2mm 9ft
B-G2
7ft
B-D1
FRIGIDAIRE SIGNAGE
2133.6mm
BRAND AREA MAP
33.4167ft
13ft
10185.4mm
3962.4mm
FRIGIDAIRE BRAND 100 YEAR SELFIE AREA
B-K1 1219.2mm 4ft
4.6667 ft
1219.2mm 4ft
B-K2
1319mm 4.3ft
We’re thrilled you’re here to celebrate 100 years of pratical innovation. Snap a picture to commemorate the occasion!
B-D1_100yearSelfieArea_7x8ft.indd 1 PROJECT NAME B-C1_100yearSelfieArea_4ftx8ft.indd 1
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
4’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
5/1/18 3:31 PM
5/1/18 3:31 PM
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
7’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
23
1218mm 4ft 7ft
(484SQFT/47 SQM)
BRAND GUIDELINES 3962.4mm
5384.8mm 13ft
17.6667ft
5484mm 17.9ft
1117.6ft
BRAND SIGNAGE
e r a C Taste
EASY EFFORTLESS ENGAGING
BRAND VIDEO
1422.4mm
B-J1
B-J2
42" DISPLAY MIN.
13.6ft
1472mm 4.8ft 2133.6mm
BUILT IN AMERICA VIDEO
B-G1
B-I2
BRAND ENTRANCE
SPIRIT OF AMERICA 60" DISPLAY MIN.
FRIGIDAIRE BRAND
8ft
B-I1
2439mm
BRAND VISION
3.10mm
B-A1
B-F1
CHAMPION OF EVERY DAY FAMILY LIFE
TASTE, CARE, WELL-BEING
B-C1
9.333ft
100 YEAR SELFIE AREA
1396mm 4.5833ft
2844.78mm
2743.2mm 9ft
B-E1 7720mm 25ft
4163mm
2743.2mm 9ft
B-G2
7ft
B-D1
FRIGIDAIRE SIGNAGE
2133.6mm
BRAND AREA MAP
33.4167ft
13ft
10185.4mm
3962.4mm
FRIGIDAIRE BRAND TASTE, CARE, WELL-BEING
B-K1 1219.2mm 4ft
4.6667 ft
1219.2mm 4ft
B-K2
1319mm 4.3ft
WellBeing
Nomatter matterwhat whatyou youcook, cook,you youwant wantititto to No
It’sabout aboutmore morethan thanjust justgetting getting your your laundry laundry It’s
Feeling comfortable comfortable starts starts with with being being able able Feeling
tasteas asyummy yummyand andsatisfying satisfyingas aspossible. possible. taste
clean.It’s It’sabout aboutkeeping keepingclothes clothes looking looking good good clean.
to breathe breathe easy easy in in knowing knowing that that your your home’s home’s to
asthey theyget getpassed passeddown downfrom from kid kid to to kid. kid. as
environment is is exactly exactly how how you you want want it. it. environment
TIME-SAVINGS TIME SAVINGS
PEACE OF OF MIND MIND PEACE
CONSISTENT RESULTS RESULTS CONSISTENT
HEALTHY LIVING LIVING HEALTHY
ON NSSU UM MEERR CCO BENEFIT AREAS AREAS BENEFIT
CONSISTENT,GREAT-TASTING GREAT-TASTING CONSISTENT, RESULTS RESULTS TIME-SAVINGS TIME SAVINGS PRESERVINGFRESHNESS FRESHNESS PRESERVING
B-E1_TasteCareWellBeingWall_9x8ft.indd 1
5/1/18 4:14 PM PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
9’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
24
delivered products our hard-working hardworking consumers consumersare areproud proudtotouse useevery everyday, day,because theyprovide providereal, real,worthwhile worthwhile benefits because they fortheir theirfamilies familiesand and their homes. benefits for
their homes.
B-F1_ChampionOfEverydayFamilyLifeWall_9x8ft.indd 1
7ft
(484SQFT/47 SQM)
BRAND GUIDELINES 3962.4mm
5384.8mm 13ft
17.6667ft
5484mm 17.9ft
BRAND SIGNAGE
1117.6ft
EASY EFFORTLESS ENGAGING
BRAND VIDEO
1422.4mm
B-J1
B-J2
42" DISPLAY MIN.
13.6ft
1472mm 4.8ft 1218mm 4ft
BRAND IDENTITY
For over years, we have delivered For more than 100 100 years, we have
2133.6mm
BUILT IN AMERICA VIDEO
B-G1
Y DAY O FOEFVE EV RE YR DAY M I LY FA FA M I LY L I FLEI F E
B-I2
Champion Champion
BRAND ENTRANCE
SPIRIT OF AMERICA 60" DISPLAY MIN.
FRIGIDAIRE BRAND
8ft
B-I1
2439mm
BRAND VISION
3.10mm
B-A1
B-F1
CHAMPION OF EVERY DAY FAMILY LIFE
TASTE, CARE, WELL-BEING
B-C1
9ft
100 YEAR SELFIE AREA
1396mm 4.5833ft
2743.2mm
2743.2mm 9ft
B-E1 7720mm 25ft
4163mm
2743.2mm 9ft
B-G2
7ft
B-D1
FRIGIDAIRE SIGNAGE
2133.6mm
BRAND AREA MAP
33.4167ft
13ft
10185.4mm
3962.4mm
FRIGIDAIRE BRAND CHAMPION OF EVERYDAY FAMILY LIFE
B-K1 1219.2mm 4ft
4.6667 ft
1219.2mm 4ft
B-K2
1319mm 4.3ft
5/1/18 4:13 PM PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
9’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
25
1218mm 4ft
60" DISPLAY MIN.
FRIGIDAIRE BRAND
BUILT IN AMERICA VIDEO
(484SQFT/47 SQM)
1117.6ft
B-I1
BRAND GUIDELINES 3962.4mm
7ft
5384.8mm 13ft
17.6667ft
5484mm 17.9ft
EASY EFFORTLESS ENGAGING
BRAND VIDEO
1422.4mm
B-J1
B-J2
42" DISPLAY MIN.
B-K1 1219.2mm 4ft
4.6667 ft
1219.2mm 4ft
BRAND SIGNAGE
7ft
2743.2mm
9ft
e r a C e t s Ta No matter what you cook, you want it to No matter what you cook, you want it to taste as yummy and satisfying as possible. taste as yummy and satisfying as possible.
2743.2mm
Weellll-W BBeeiningg
It’s about more than just getting your laundry It’s about more than just getting your laundry clean. It’s about keeping clothes looking good clean. It’s about keeping clothes looking good as they get passed down from kid to kid. as they get passed down from kid to kid.
Feeling comfortable starts with being able Feeling comfortable starts with being able to breathe easy in knowing that your home’s to breathe easy in knowing that your home’s environment is exactly how you want it. environment is exactly how you want it.
TIME-SAVINGS TIME SAVINGS
PEACE MIND PEACE OFOF MIND
CONSISTENTRESULTS RESULTS CONSISTENT
HEALTHY LIVING HEALTHY LIVING
Champion Champion OFF EEVVEERRYYDAY DAY O FAM MIILY LY LLI IFFEE FA
For over 100 years, we have delivered For more than 100 years, we have products our hard-working consumers delivered products our hardworking are proud to use every day, because consumers are proud to use every day, they provide real, worthwhile benefits because they provide real, worthwhile for their families and their homes. benefits for their families and their homes.
B-K2
1319mm 4.3ft
9ft
BRAND IDENTITY BRAND IDENTITY
2133.6mm
13.6ft
B-C1
1472mm 4.8ft 2133.6mm
SPIRIT OF AMERICA
B-G1
B-I2
BRAND ENTRANCE
B-F1
CHAMPION OF EVERY DAY FAMILY LIFE
TASTE, CARE, WELL-BEING
8ft
3.10mm
2439mm
BRAND VISION
100 YEAR SELFIE AREA
1396mm 4.5833ft
B-A1
2743.2mm 9ft
B-E1 7720mm 25ft
4163mm
2743.2mm 9ft
B-G2
7ft
B-D1
FRIGIDAIRE SIGNAGE
2133.6mm
BRAND AREA MAP
33.4167ft
13ft
10185.4mm
3962.4mm
FRIGIDAIRE BRAND FULL WALL VIEW
CCOONNSSUUMMEERR BENEFITAREAS AREAS BENEFIT
CONSISTENT,GREAT-TASTING GREAT-TASTING CONSISTENT, RESULTS RESULTS TIME-SAVINGS TIME SAVINGS PRESERVINGFRESHNESS FRESHNESS PRESERVING
B-D1_100yearSelfieArea_7x8ft.indd 1
5/1/18 3:31 PM
B-E1_TasteCareWellBeingWall_9x8ft.indd 1
5/1/18 4:14 PM
B-F1_ChampionOfEverydayFamilyLifeWall_9x8ft.indd 1
5/1/18 4:13 PM
PROJECT NAME
CREATIVE
TRIM
PROJECT NAME
CREATIVE
TRIM
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
7’ x 8’
Frigidaire-TMM Experiential
Shanon Wille
9’ x 8’
Frigidaire-TMM Experiential
Shanon Wille
9’ x 8’
JOB NUMBER
LAYOUT
LIVE
JOB NUMBER
LAYOUT
LIVE
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
C-18-ELUXNA0-0032
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
NOTES: 1 inch = 1 foot scale
C-18-ELUXNA0-0032
Heather Field CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
NOTES: 1 inch = 1 foot scale
Heather Field CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
26
2133.6mm
7ft
(484SQFT/47 SQM)
BRAND GUIDELINES 3962.4mm
5384.8mm 13ft
17.6667ft
B-J2
42" DISPLAY MIN.
5484mm 17.9ft
1117.6ft
EASY EFFORTLESS ENGAGING
BRAND VIDEO
1422.4mm
B-J1
BRAND SIGNAGE
Spirit
BUILT IN AMERICA VIDEO
13.6ft
B-C1
1472mm 4.8ft 1218mm 4ft
B-I2
BRAND ENTRANCE
60" DISPLAY MIN.
FRIGIDAIRE BRAND
B-I1
13ft
SPIRIT OF AMERICA
B-G1
3962.4mm
B-F1
CHAMPION OF EVERY DAY FAMILY LIFE
TASTE, CARE, WELL-BEING
8ft
3.10mm
2439mm
BRAND VISION
100 YEAR SELFIE AREA
1396mm 4.5833ft
B-A1
2743.2mm 9ft
B-E1 7720mm 25ft
4163mm
2743.2mm 9ft
B-G2
7ft
B-D1
FRIGIDAIRE SIGNAGE
2133.6mm
BRAND AREA MAP
33.4167ft
13ft
10185.4mm
3962.4mm
FRIGIDAIRE BRAND SPIRIT OF AMERICA/BUILT WITH AMERICAN PRIDE
B-K1 1219.2mm 4ft
4.6667 ft
1219.2mm 4ft
B-K2
1319mm 4.3ft
DEESSIIG GN NEED, D, A ASSSSEEM MBBLLEED DA AN ND D D NG GIIN NEEEER REED D IIN N TTH HEE U USSA A EEN
OF AMERICA
We cherish cherish the the salt-of-the-earth, salt-of-the-earth, We can-do attitude attitude that that America America is is built built can-do on. We We have have always always taken taken pride pride in in our on. innovative spirit, spirit, from from inventing inventing the the innovative first home home refrigerator refrigerator to to finding finding ways ways first to make make desired desired products products attainable. attainable. to We shape shape living living for for the the better, better one We community at at aa time. time. community
B-G1_SpiritOfAmericaWall_13ftx8ft.indd 1
5/1/18 4:12 PM PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
13’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
27
1218mm 4ft 7ft
BRAND GUIDELINES 3962.4mm
5384.8mm 13ft
17.6667ft
5484mm 17.9ft
1117.6ft
BRAND SIGNAGE
Champion Champion O F OEFV E V RE YR DAY Y DAY FA M L I FLEI F E FAI LY M I LY
For more than 100 years, we have For over 100 years, we have delivered delivered products products our our hardworking hard-working consumers consumersare areproud proudto touse useevery everyday, day,because because they theyprovide providereal, real,worthwhile worthwhile benefits benefits for their families for their familiesand and their homes. their homes.
9ft
3962.4mm
BRAND ID DE EN NT T II T TY Y
2743.2mm
Spirit
EASY EFFORTLESS ENGAGING
BRAND VIDEO
1422.4mm
B-J1
B-J2
42" DISPLAY MIN.
13.6ft 4163mm
B-C1
1472mm 4.8ft 2133.6mm
BUILT IN AMERICA VIDEO
(484SQFT/47 SQM)
B-G1
B-I2
BRAND ENTRANCE
SPIRIT OF AMERICA 60" DISPLAY MIN.
FRIGIDAIRE BRAND
B-I1
BRAND VISION
B-F1
CHAMPION OF EVERY DAY FAMILY LIFE
TASTE, CARE, WELL-BEING
8ft
3.10mm
2439mm
100 YEAR SELFIE AREA
1396mm 4.5833ft
B-A1
2743.2mm 9ft
B-E1 7720mm 25ft
B-G2
2743.2mm 9ft
B-D1
FRIGIDAIRE SIGNAGE
7ft
BRAND AREA MAP
33.4167ft
13ft
2133.6mm
10185.4mm
3962.4mm
FRIGIDAIRE BRAND ALL BRAND IDENTITY & BUILT WITH AMERICAN PRIDE
B-K1 1219.2mm 4ft
4.6667 ft
1219.2mm 4ft
B-K2
1319mm 4.3ft
13ft
DEESSIIG GN NEED, D, A ASSSSEEM MBBLLEED DA AN ND D D NG GIIN NEEEER REED D IIN N TTH HEE U USSA A EEN
OF AMERICA
We cherish cherish the the salt-of-the-earth, salt-of-the-earth, We can-do attitude attitude that that America America is is built built can-do on. We We have have always always taken taken pride pride in in our our on. innovative spirit, spirit, from from inventing inventing the the innovative first home home refrigerator refrigerator to to finding finding ways ways first to make make desired desired products products attainable. attainable. to We shape shape living living for for the the better better one one We better, community at at aa time. time. community
B-F1_ChampionOfEverydayFamilyLifeWall_9x8ft.indd 1
5/1/18 4:13 PM PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
9’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
B-G1_SpiritOfAmericaWall_13ftx8ft.indd 1
5/1/18 4:12 PM PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
13’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032 NOTES: 1 inch = 1 foot scale
Heather Field CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
28
1218mm 4ft
BRAND EXPERIE EN NC CE E
2133.6mm
7ft
BUILT IN AMERICA VIDEO
(484SQFT/47 SQM)
B-G1
B-I2
BRAND ENTRANCE
60" DISPLAY MIN.
FRIGIDAIRE BRAND
8ft
SPIRIT OF AMERICA
BRAND GUIDELINES 3962.4mm
5384.8mm 13ft
17.6667ft
5484mm 17.9ft
BRAND SIGNAGE
EASY EFFORTLESS ENGAGING
BRAND VIDEO
1422.4mm
B-J1
B-J2
42" DISPLAY MIN.
13.6ft
1472mm 4.8ft 2439mm
BRAND VISION
1117.6ft
B-A1
B-F1
CHAMPION OF EVERY DAY FAMILY LIFE
TASTE, CARE, WELL-BEING
B-C1
4ft
B-I1
1219.2mm
3.10mm
4ft
100 YEAR SELFIE AREA
1396mm 4.5833ft
1219.2mm
2743.2mm 9ft
B-E1 7720mm 25ft
4163mm
2743.2mm 9ft
B-G2
7ft
B-D1
FRIGIDAIRE SIGNAGE
2133.6mm
BRAND AREA MAP
33.4167ft
13ft
10185.4mm
3962.4mm
FRIGIDAIRE BRAND EASY, EFFORTLESS, ENGAGING
B-K1 1219.2mm 4ft
4.6667 ft
1219.2mm 4ft
B-K2
1319mm 4.3ft
EASY
EF F O R T L E SS EFFORTLESS EN G AG I NG NG NGAGI
PROJECT NAME CREATIVE B-K1_EasyEffortlessEngagingWall_4ftx8ft.indd 1
TRIM
Frigidaire-TMM Experiential
Shanon Wille
4’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032 NOTES: 1 inch = 1 foot scale
5/1/18 3:24 PM
Heather Field CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
29
accomplishment
1218mm 4ft
FRIGIDAIRE DESIGN
BRAND PROMISE
B-I2
EVERYDAY
BRAND ENTRANCE
2133.6mm
7ft
B-C1
1472mm 4.8ft
BUILT IN AMERICA VIDEO
(484SQFT/47 SQM)
BRAND GUIDELINES 3962.4mm
5384.8mm 13ft
17.6667ft
5484mm 17.9ft
BRAND SIGNAGE
EASY EFFORTLESS ENGAGING
BRAND VIDEO
1422.4mm
B-J1
B-J2
42" DISPLAY MIN.
B-G2
4.6667ft
1117.6ft
1422.4mm
60" DISPLAY MIN.
FRIGIDAIRE BRAND
B-I1
4ft
SPIRIT OF AMERICA
B-G1
1219.2mm
B-F1
CHAMPION OF EVERY DAY FAMILY LIFE
TASTE, CARE, WELL-BEING
8ft
3.10mm
2439mm
BRAND VISION
100 YEAR SELFIE AREA
1396mm 4.5833ft
B-A1
2743.2mm 9ft
B-E1 7720mm 25ft
13.6ft
2743.2mm 9ft
4163mm
7ft
B-D1
FRIGIDAIRE SIGNAGE
2133.6mm
BRAND AREA MAP
33.4167ft
13ft
10185.4mm
3962.4mm
FRIGIDAIRE BRAND BRAND PROMISE
B-K1 1219.2mm 4ft
4.6667 ft
Experience 1219.2mm 4ft
B-K2
1319mm 4.3ft
DESIGN
Story The context that shapes our FRIGIDAIRE user experience
DESIGN
Great design is carefully considering the whole user experience in order to deliver outstanding quality for our products and services throughout the whole ownership journey.
DESIGN
Ingredients The essential elements that deliver our design experience
Values The drivers that make the FRIGIDAIRE experience unique
Ingredients MOTION engaging & easy
GRAPHICS
FORM
legible & fun
pleasing & timeless
DESIGN
Ingredients The essential elements that deliver our design experience
COLOR calming & fun
LIGHT
MATERIAL
functional & bright
contemporary & durable
SOUND reassuring & clear
30
BRAND ENTRANCE
FRIGIDAIRE DESIGN
3962.4mm
2133.6mm
13ft
17.6667ft
1117.6ft
B-I1
13.6ft 4163mm B-G2
B-K1 1219.2mm 4ft
4.6667 ft
5484mm 17.9ft
B-J2
EASY EFFORTLESS ENGAGING
BRAND VIDEO
1422.4mm
B-J1
1117.6mm
1219.2mm 4ft
B-K2
1319mm 4.3ft
3.6667ft
calming
bright
rea uring
ENGAGING ENGAGING
Adaptive Adaptive Addressing every interaction Addressing every interaction bigbig or small to reassure or small to reassure andand empower. empower.
compelling compelling fun fun details details
ADAPTIVE ADAPTIVE
The that shapes our Thecontext context that shapes our FRIGIDAIRE FRIGIDAIRE user experience user experience
The Theessential essentialelements elements that thatdeliver deliverour our design designexperience experience
5384.8mm 13ft
42" DISPLAY MIN.
Engaging Engaging We We do more to inspire do more to inspire withwith an element of fun. an element of fun.
Story Story
Ingredients Ingredients
3962.4mm
7ft
Values Values
DESIGN DESIGN
DESIGN DESIGN
BRAND GUIDELINES
BRAND SIGNAGE
Experience Experience Great Greatdesign designisiscarefully carefully considering consideringthe thewhole wholeuser user experience experienceininorder orderto to deliver deliveroutstanding outstandingquality quality for our products and for our products and services servicesthroughout throughoutthe the whole wholeownership ownershipjourney. journey.
BUILT IN AMERICA VIDEO
(484SQFT/47 SQM)
3.10mm
17.6667ft
SPIRIT OF AMERICA 60" DISPLAY MIN.
FRIGIDAIRE BRAND
8ft
1218mm 4ft
5384.8mm
B-F1
CHAMPION OF EVERY DAY FAMILY LIFE
TASTE, CARE, WELL-BEING
B-C1
1472mm 4.8ft 2439mm
BRAND VISION
100 YEAR SELFIE AREA
1396mm 4.5833ft
B-A1
2743.2mm 9ft
B-E1 7720mm 25ft
DESIGN DESIGN
reassure reassure & & empower empower
Values Values
DESIGN DESIGN
Values Values
The drivers that make the The drivers that make the FRIGIDAIRE FRIGIDAIRE experience unique experience unique
Seamless Seamless Always thinking of of Always thinking the the bigger picture and and bigger picture SEAMLESS SEAMLESSusing technology where using technology where easy to useto use easy & appropriate and and relevant. & appropriate relevant. consistent
fun timele legible
consistent
the The drivers that that make the the drivers make FRIGIDAIRE FRIGIDAIRE experience unique experience unique
Essential Essential Keeping it simple so that Keeping it simple so everything has a clear and everything has a clear relevant purpose, only and relevant purpose, what is needed. only what is needed.
Ingredients Ingredients
ESSENTIAL ESSENTIAL true & true necessary& necessary
ENABLING ENABLING Enabling meaningful Enabling meaningful experiences We develop branded experiences experiences We develop branded experiences that resonate strongly with our that resonate strongly with our target audience. target audience.
Inspiration
Story Story
clear
engaging
MOTION MOTION engaging & engaging easy& easy
GRAPHICS GRAPHICS legible & legible fun& fun
FORM FORM pleasing & pleasing timeless & timeless
DESIGN DESIGN
Ingredients Ingredients COLOR COLOR calming & calming fun & fun
The essential elements thatessential deliver our The elements design experience that deliver our design experience
LIGHT LIGHT
functional & functional bright & bright
SOUND SOUND
INSIGHT INSIGHT gather real user gather needs real user needs
CONTEXT CONTEXT understand behavior understand in use behavior in use
FUNCTION FUNCTION
meets everyday requirements meet everyday requirements
INTERACTION INTERACTION brings functionality bring tofunctionality life to life
SENSES SENSES
add magic to add the magic experience to the experience
AESTHETICS AESTHETICS timeless visual timeless appealvisual appeal
=
Story Story BRING THE BRING THE
=
pleasing
TO LIFE TO LIFE
Design is the embodiment of human behavior. Our story is gradually crafted Design the embodiment human behavior. story is gradually throughiseach stage and weof bring theses storiesOur to life through design.crafted through each stage and we bring these stories to life through design.
reassuring & reassuring clear & clear
durable
MATERIAL MATERIAL contemporary & contemporary durable & durable
contemporary easy
functional
B-_BrandGuidelines_13ftx8ft.indd 1
5/1/18 4:16 PM PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
13’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
PROJECT NAME CREATIVE B-I1_HallwayEntranceArea_3ft8inx8ft.indd 1
Shanon Wille
3’8” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032 NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
TRIM
Frigidaire-TMM Experiential
Heather Field CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
5/1/18 3:27 PM
31
FRIGIDAIRE SIGNAGE
2743.2mm 9ft
B-D1
13ft
7ft
BRAND AREA MAP
33.4167ft
B-G1
ment
2133.6mm
B-I2
DAY
10185.4mm
3962.4mm
FRIGIDAIRE BRAND PRODUCT GUIDELINES
1218mm 4ft
BRAND GUIDELINES 3962.4mm
5384.8mm 13ft
42" DISPLAY MIN.
17.6667ft
1422.4mm
B-J1
1117.6ft
7ft
EASY EFFORTLESS ENGAGING
BRAND VIDEO
B-K1 1219.2mm 4ft
4.6667 ft
5484mm 17.9ft
B-J2
1219.2mm 4ft
BRAND SIGNAGE
5384.8mm
EFFORTLESS E N G AG I N G
4.6667mm
EVERYDAY
accomplishment
B-K2
1319mm 4.3ft
17.667ft
1422.4ft
3962.4mm 13ft
F R II G G II D DA A II R RE E D DE ES S II G GN N
E ASY
5384.8mm 17.667ft
BRAND PROMISE
BRAND EXPERIENCE
5384.8mm 17.667ft
13.6ft
B-C1
1472mm 4.8ft 2133.6mm
BUILT IN AMERICA VIDEO
(484SQFT/47 SQM)
B-G1
B-I2
BRAND ENTRANCE
SPIRIT OF AMERICA 60" DISPLAY MIN.
FRIGIDAIRE BRAND
B-I1
BRAND VISION
B-F1
CHAMPION OF EVERY DAY FAMILY LIFE
TASTE, CARE, WELL-BEING
8ft
3.10mm
2439mm
100 YEAR SELFIE AREA
1396mm 4.5833ft
B-A1
2743.2mm 9ft
B-E1 7720mm 25ft
4163mm
2743.2mm 9ft
B-G2
7ft
B-D1
FRIGIDAIRE SIGNAGE
2133.6mm
BRAND AREA MAP
33.4167ft
13ft
10185.4mm
3962.4mm
FRIGIDAIRE BRAND FULL BRAND WALL
Values
Experience Story
DESIGN DESIGN
Ingredients The essential elements The essential elements that deliver our that deliver our design experience design experience
easy to use easy&to use & consistent consistent
Values
DESIGN DESIGN
Values
SEAMLESS SEAMLESS
DESIGN DESIGN
reassure
reassure & & empower empower
The drivers that make the The drivers that make the FRIGIDAIRE FRIGIDAIRE experience unique experience unique
Engaging Engaging We do more to inspire We do more to inspire with an element of fun. with an element of fun.
compelling compelling fun fun details details
ADAPTIVE ADAPTIVE
The context that shapes our The context that shapes our FRIGIDAIRE FRIGIDAIRE user experience user experience
Great design is carefully Great design is carefully considering the whole user considering the whole user experience in order to experience in order to deliver outstanding quality deliver outstanding quality for our products and for our products and services throughout the services throughout the whole ownership journey. whole ownership journey.
ENGAGING ENGAGING
Adaptive Adaptive Addressing every interaction Addressing every interaction big or small to reassure big or small to reassure and empower. and empower.
DESIGN DESIGN
Seamless Seamless Always thinking of Always thinking of the bigger picture and the bigger picture and using technology where using technology where appropriate and relevant. appropriate and relevant.
the drivers that make the The drivers that make the FRIGIDAIRE FRIGIDAIRE experience unique experience unique
Essential Essential Keeping it simple so that Keeping it simple so everything has a clear and everything has a clear relevant purpose, only and relevant purpose, what is needed. only what is needed.
Ingredients
ESSENTIAL ESSENTIAL
ENABLING ENABLING
true true & & necessary necessary
meaningful meaningful experiences experiences
Enabling Enabling We develop branded experiences We develop branded experiences that resonate strongly with our that resonate strongly with our target audience. target audience.
Story
MOTION MOTION engaging engaging & & easy easy
GRAPHICS GRAPHICS
FORM FORM
legible legible & & fun fun
pleasing pleasing & & timeless timeless
DESIGN DESIGN
Ingredients COLOR COLOR calming calming & & fun fun
B-_BrandGuidelines_13ftx8ft.indd 1
The essential elements Thethat essential elements deliver our that deliver our design experience design experience
LIGHT LIGHT
MATERIAL MATERIAL
functional functional & & bright bright
contemporary contemporary & & durable durable
SOUND SOUND
INSIGHT INSIGHT
CONTEXT CONTEXT
FUNCTION FUNCTION
INTERACTION INTERACTION
SENSES SENSES
AESTHETICS AESTHETICS
gather gather real user real user needs needs
understand understand behavior behavior in use in use
meets everyday meet everyday requirements requirements
brings bring functionality functionality to life to life
add to magic the to the experience experience
add magic
timeless timeless visual visual appeal appeal
Story BRING THE BRING THE
==
TO LIFE TO LIFE
Design is the embodiment of human behavior. Our story is gradually crafted Design is the embodiment of human behavior. Our story is gradually crafted through each stage and we bring theses stories to life through design. through each stage and we bring these stories to life through design.
reassuring reassuring & & clear clear
5/1/18 4:16 PM PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Shanon Wille
13’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
32
Journey
7'-0"
FRIGIDAIRE CONSUMER JOURNEY FLOORPLAN J-F2
J-K2 1000mm
3.2ft
J-K1 SAVV Y S
J-J2 7.6667ft
UPPO RT
PASSIV
RE V IE W S COL LAGE
E
FRIGIDAIRE CONSUMER JOURNEY
(613SQFT/57 SQM)
J-J1
2336.8m m
J-A1
J-A2
2743mm 8.9ft
J-C2 1524mm 5ft
SHOP THE FLOOR
CARE/ COMFORT
1'-0"
KITCHEN SIGNAGE
J-C1
J-B2
SALES ASSOCIATE
J-H2
3356mm 11ft
J-H1
72" x 30" TASTING TABLE
20.03ft
3.992ft 6ft
DIGITAL ADVERTISING (BIG IPHONE)
1829mm
DOT.COM RESEARCH
ENDLESS AISLE
PACKAGING AREA WELCOME HOME (KITCHEN)
J-D2
J-E1
KITCHEN 14'-4" LENGTH
17ft
5003.81mm 16.4167ft
5210mm
J-E2
6410MM
J-D1
J-B1 9.1ft
1422.41mm 4.6667ft
1066.8mm 3.5ft
18.5ft
2793mm
2844.78mm 9.333ft 6248.4mm 20.5ft
1217mm 6349.98mm 10.833ft
5638.8mm 8.75ft 2667mm
INDUCTION
J-F1
JI-1 1879.39mm 6.166ft 1676.4mm 5.5ft 1371.6mm 4.5ft RAC
34.5ft 10515mm
FRIGIDAIRE CONSUMER JOURNEY FLOOR GRAPHICS
SAVV Y SUPP ORT
PASSIV E
FRIGIDAIRE CONSUMER JOURNEY (613SQFT/57 SQM)
FRIGIDAIRE CONSUMER JOURNEY FLOOR GRAPHICS
431.8mm 1.4167ft
1015.98mm 3.333ft
2794.01mm 9.1667ft
1625.49mm 5.333ft
10.6667ft
2692.38mm 8.8333ft
3251.21mm 304.8mm 1ft
CIRCLE DIAMETER – 228.6mm 0.75ft
1320.69mm 4.3333ft
3.5ft
1015.98mm 3.333ft
1066.8mm
838.2mm 2.75ft
457.2mm 1.5ft
431.8mm 1.4167ft
FRIGIDAIRE CONSUMER JOURNEY FLOOR GRAPHICS
1473.189mm
1041.41mm 3.4167ft
4.8333ft
508.01mm 1.6667ft
3911.58mm 12.833ft
812.9mm 2.667ft
6º 2717.68mm 8.9163ft 1219.2mm
812.81mm
CIRCLE DIAMETER – 228.6mm 0.75ft
4ft
2.6667ft
253.89mm 0.833ft
381mm 1.25ft 762mm 2.5ft
1015.89mm 3.33ft
4.333ft
3.5ft
1320mm
1066.8mm
FRIGIDAIRE CONSUMER JOURNEY FLOOR GRAPHICS
609.6mm
1219.2mm
4ft
36º
6.5ft
1422.416mm 4.6667ft
6.5ft
1981.2mm
1981.2mm
1.1667ft
CENTER
508.01mm 1.6667ft
6º
457.2mm 1.5ft
2ft 609.6mm
2ft
1320.69mm 4.33ft
1574.8mm
3.8333ft
5.1667ft
3.5ft
1168.38mm
CIRCLE DIAMETER – 228.6mm 0.75ft
1066.8mm
1422.41mm 4.6667ft
3.5ft
1117.61mm 3.6667ft
1066.8mm
1066.8mm
3ft 914.4mm 5.6667ft
355.6mm
1320.78mm 4.3333ft 3.5ft
1473.18mm 4.83ft
1727.2mm 3.833ft 1168.38mm 3.33ft 1015.8984mm 3.5ft 1066.8mm
4.5ft 1371.6mm
FRIGIDAIRE CONSUMER JOURNEY HALLWAY ENTRY WALL
BRAND AREA MAP J-K2
J-A1
3.2ft
J-J2
2336.8mm
7.6667ft
SUPPOR
18.5ft
FRIGIDAIRE CONSUMER JOURNEY
6ft
10515mm
SALES ASSOCIATE
SHOP THE FLOOR
J-C2 1524mm 5ft
J-C1
8.75ft
9.1ft
2667mm KITCHEN SIGNAGE
J-D1
WELCOME HOME (KITCHEN)
2793mm
PACKAGING AREA
1066.8mm 3.5ft
72" x 30" TASTING TABLE
J-D2
RAC
1371.6mm 4.5ft
J-F1
ENDLESS AISLE
CARE/ COMFORT
6349.98mm 10.833ft
1676.4mm 5.5ft
6248.4mm 20.5ft
J-F2
7'-0"
J-H2
INDUCTION
34.5ft
THE FRIGIDAIRE CONSUMER
1879.39mm 6.166ft
J-H1
J-B2
1829mm
6410MM
(613SQFT/57 SQM) DOT.COM RESEARCH
20.03ft
REVIE WS CO LLAGE
5638.8mm
2844.78mm 9.333ft
J-J1
1'-0"
. y e n r jou
T
PASSIVE
11ft
DIGITAL ADVERTISING (BIG IPHONE)
JI-1
8.9163ft
2743mm 8.9ft
J-A2
J-B1
SAVVY
3356mm
2717.68mm
1422.41mm 4.6667ft
J-K1
1217mm
3.992ft
1000mm
KITCHEN 14'-4" LENGTH
J-E1 5003.81mm 16.4167ft
5210mm
17ft
J-E2
39
FRIGIDAIRE CONSUMER JOURNEY BACKSIDE OF ENTRY WALL
BRAND AREA MAP J-K2
J-A1
3.2ft
J-J2
2336.8mm
7.6667ft
SUPPOR
18.5ft
FRIGIDAIRE CONSUMER JOURNEY
(613SQFT/57 SQM) 1829mm
6ft
10515mm
SALES ASSOCIATE
SHOP THE FLOOR
J-C2 1524mm 5ft
ENDLESS AISLE
CARE/ COMFORT
6349.98mm 10.833ft
J-C1
8.75ft
9.1ft
2667mm KITCHEN SIGNAGE
J-D1
WELCOME HOME (KITCHEN)
2793mm
PACKAGING AREA
1066.8mm 3.5ft
72" x 30" TASTING TABLE
J-D2
RAC
1371.6mm 4.5ft
J-F1
J-F2
1676.4mm 5.5ft
6248.4mm 20.5ft
1'-0"
7'-0"
J-H2
INDUCTION
34.5ft
1879.39mm 6.166ft
J-H1
J-B2
DOT.COM RESEARCH
20.03ft
REVIE WS CO LLAGE
6410MM
J-J1
5638.8mm
2844.78mm 9.333ft
T
PASSIVE
11ft
DIGITAL ADVERTISING (BIG IPHONE)
JI-1
8.5833ft
2743mm 8.9ft
J-A2
J-B1
SAVVY
3356mm
2616.189mm
1422.41mm 4.6667ft
J-K1
1217mm
3.992ft
1000mm
KITCHEN 14'-4" LENGTH
J-E1 5003.81mm 16.4167ft
5210mm
J-A2_BacksideEntranceGraphicWall_7ft8inx8ft.indd 1 CREATIVE
TRIM
Frigidaire-TMM Experiential
Jamie Turpin
7’8” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
J-E2
5/1/18 7:07 PM
PROJECT NAME
NOTES: 1 inch = 1 foot scale
17ft
Heather Field CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
40
FRIGIDAIRE CONSUMER JOURNEY INTRO WALL
BRAND AREA MAP J-K2
J-J2
2336.8mm
7.6667ft
SUPPOR
T
PASSIVE
J-J1
REVIE WS CO LLAGE
18.5ft
FRIGIDAIRE CONSUMER JOURNEY
DIGITAL ADVERTISING (BIG IPHONE)
(613SQFT/57 SQM) 1829mm
6ft
INDUCTION
34.5ft 10515mm
J-C1
9.1ft
8.75ft KITCHEN SIGNAGE
J-D1
WELCOME HOME (KITCHEN)
2667mm
PACKAGING AREA
1066.8mm 3.5ft
72" x 30" TASTING TABLE
2793mm
1371.6mm 4.5ft
J-F1
ENDLESS AISLE
CARE/ COMFORT
6349.98mm 10.833ft
1676.4mm 5.5ft
6248.4mm 20.5ft
RAC
WILL YOU TAKE?
SHOP THE FLOOR
J-C2 1524mm 5ft
J-F2
7'-0"
SALES ASSOCIATE
1'-0"
WHICH PATH TO
J-H2
J-D2
e s a purch
1879.39mm 6.166ft
J-H1
J-B2
DOT.COM RESEARCH
20.03ft
11ft
5638.8mm
2844.78mm 9.333ft
2743mm 8.9ft
J-A2
6410MM
SAVVY
3356mm
JI-1
1422.41mm 4.6667ft
1217mm
3.992ft
3'-4" 3.333ft
1015.89mm
J-K1
4'-0"4ft
1219.2mm
J-A1
3.2ft
J-B1
1000mm
KITCHEN 14'-4" LENGTH
J-E1 5003.81mm 16.4167ft
5210mm
How you approach major purchases a major appliancewill
17ft
J-E2
determine what path youyour takepath to your purchase will determine to your new appliance. Follow our three different shopper shoppers through their journeys to see types through their journeys to see how how and where and how and where they they shop,shop, and how they they make up their minds. decisions.
J-K1 INTRO SIGNAGE
PROJECT NAME J-K1_IntroSignage_4ftx8ft.indd 1
CREATIVE
TRIM
Frigidaire-TMM Experiential
Jamie Turpin
4’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
5/1/18 6:53 PM
J-K2
OUTER RED WALL
41
FRIGIDAIRE CONSUMER JOURNEY SHOPPER TYPE WALL
BRAND AREA MAP J-K2
J-A1
3.2ft
J-J2
2336.8mm
7.6667ft
SUPPOR
10515mm
Wants fast and guided shopping
Takes an analytical approach
Gets overwhelmed by too many choices
Will spend more for relevant benefits
Looks for in-store promotions
Wants help in-store
More likely to buy multiple products over time
Shops product on floor
Will not go out of their way for a deal
Shops multiple retailers
20.03ft 9.1ft
8.75ft KITCHEN SIGNAGE
J-D1
WELCOME HOME (KITCHEN)
2667mm
PACKAGING AREA
2793mm
72" x 30" TASTING TABLE
1066.8mm 3.5ft
RAC
1371.6mm 4.5ft
J-F1
ENDLESS AISLE
CARE/ COMFORT
6349.98mm 10.833ft
1676.4mm 5.5ft
6248.4mm 20.5ft
J-C1
J-D2
Must fit in their budget
SHOP THE FLOOR
J-C2
Gathers lots of information
Visits retailer in closest proximity
6410MM
SALES ASSOCIATE
1524mm 5ft
J-F2
7'-0"
T H E S AV V Y S H O P P E R
J-H2
INDUCTION
34.5ft
1879.39mm 6.166ft
J-H1
J-B2
Values simplicity
6ft
1'-0"
Wants an easy shopping experience
18.5ft
(613SQFT/57 SQM) 1829mm
MOST INTERESTED IN FRIGIDAIRE
THE SUPPORT SEEKER
REVIE WS CO LLAGE
FRIGIDAIRE CONSUMER JOURNEY
DOT.COM RESEARCH
TYPES OF APPLIANCE
T H E PA S S I V E P U R C H A S E R
J-J1
5638.8mm
2844.78mm 9.333ft
shoppers
T
PASSIVE
11ft
DIGITAL ADVERTISING (BIG IPHONE)
JI-1
7.667ft
2743mm 8.9ft
J-A2
J-B1
SAVVY
3356mm
2336.81mm
1422.41mm 4.6667ft
J-K1
1217mm
3.992ft
1000mm
KITCHEN 14'-4" LENGTH
J-E1
31%
18%
5003.81mm 16.4167ft
5210mm
17ft
J-E2
32%
42
FRIGIDAIRE CONSUMER JOURNEY REVIEWS WALL
BRAND AREA MAP J-K2
J-A1
3.2ft
J-J2
2336.8mm
7.6667ft
SUPPOR
18.5ft
FRIGIDAIRE CONSUMER JOURNEY
(613SQFT/57 SQM) 1829mm
6ft
10515mm
J-C1
CARE/ COMFORT
6349.98mm 10.833ft
6248.4mm 20.5ft
ENDLESS AISLE
J-D1
KITCHEN SIGNAGE
9.1ft
8.75ft
WELCOME HOME (KITCHEN)
2667mm
PACKAGING AREA
2793mm
1066.8mm 3.5ft
72" x 30" TASTING TABLE
J-D2
RAC
1371.6mm 4.5ft
J-F1
J-F2
7'-0"
SHOP THE FLOOR
J-C2
1'-0"
If you’ve always been interested in induction, but have been scared off by high prices, we think this Frigidaire would make a great introduction.
SALES ASSOCIATE
1524mm 5ft
1676.4mm 5.5ft
Induction is a great technology, but has always had a problem: It’s expensive. That’s why we love Frigidaire’s new FGIF3036TF. On sale for just under $900, it’s the least expensive induction range we’ve ever seen with an oven that also offers convection baking.
J-H2
INDUCTION
34.5ft
1879.39mm 6.166ft
J-H1
J-B2
DOT.COM RESEARCH
20.03ft
REVIE WS CO LLAGE
6410MM
J-J1
5638.8mm
2844.78mm 9.333ft
T
PASSIVE
11ft
DIGITAL ADVERTISING (BIG IPHONE)
JI-1
2743mm 8.9ft
J-A2
J-B1
SAVVY
3356mm
3356mm 11ft
1422.41mm 4.6667ft
J-K1
1217mm
3.992ft
1000mm
KITCHEN 14'-4" LENGTH
WORKS AS ADVERTISED - rayrob
J-E1 5003.81mm 16.4167ft
EXCELLENT CHOICE - DSM
5.0
Our choice was excellent. This counter depth Frigidaire has so much room and looks great in our kitchen. We’ve only had it about a month, but hope to have a long time.
5210mm
17ft
J-E2
YES, I recommend this product.
8"
We purchased an induction stovetop for our boat. It worked so well my wife wanted one for the house. We are still getting used to it. So far it is amazing. The convection was a welcome bonus.
I bought this last month and couldn’t be happier. Beautiful. Stove is so precise.
Great features, easy installation, quiet operation and clean dishes!! We love the black stainless too!!
6"
10"
CL
2"
2'-11"
WELL WORTH THE MONEY!! - dano2121
2'-9"
2'-10"
5.0
3"
2'-8"
2'-4" CL
2'-6"
2'-6"
10"
CL
2"
9"
2'-6"
1'-2"
10"
10"
10"
4"
1'-6"
3'-4"
3"
2'-4"
CL
1'-3"
1'-2"
CL
2'-2"
CL
10"
2'-6"
2'-6" 2'-6"
1'-2"
CL
6"
2"
10"
6"
10"
10"
CL
3"
3"
I purchased this dishwasher for an absolute steal! I love the idea of the stemmed glassware holders. The inside silverware basket is ideal for my last washer had a basket on the door and my silverware was rarely cleaned properly. I also love the color of the black stainless finish. All my kitchen appliances are Frigidaire made and I have never had a problem. I highly recommend this dishwasher!
2'-2"
Outstanding good looks and keeps items cold.
2"
2'-1"
CL
3'-7"
CL
2'-9" CL
43
FRIGIDAIRE CONSUMER JOURNEY IPHONE WALL
BRAND AREA MAP J-K2
J-J2
18.5ft
FRIGIDAIRE CONSUMER JOURNEY
6ft
10515mm
6410MM
SALES ASSOCIATE
SHOP THE FLOOR
J-C2 1524mm 5ft
ENDLESS AISLE
CARE/ COMFORT
6349.98mm 10.833ft
J-C1
8.75ft
9.1ft
2667mm KITCHEN SIGNAGE
J-D1
WELCOME HOME (KITCHEN)
2793mm
PACKAGING AREA
1066.8mm 3.5ft
72" x 30" TASTING TABLE
J-D2
RAC
1371.6mm 4.5ft
J-F1
J-F2
1676.4mm 5.5ft
6248.4mm 20.5ft
1'-0"
7'-0"
J-H2
INDUCTION
34.5ft
1879.39mm 6.166ft
J-H1
J-B2
1829mm
20.03ft
REVIE WS CO LLAGE
5638.8mm
JI-1
2844.78mm 9.333ft
J-J1
DIGITAL ADVERTISING (BIG IPHONE)
DOT.COM RESEARCH
BA AN NN N EE RR SS B
C A R R O O U U SS EE LL C A
MOBILE
T
PASSIVE
11ft
(613SQFT/57 SQM)
FF EE EE DD
Share ADS
NS STA II N
7.6667ft
SUPPOR
U L U R R L
P R R E E -- R P R O O L L LL
P PR RO M OTED
2336.8mm
2743mm 8.9ft
J-A2
J-B1
SAVVY
3356mm
Social
1422.41mm 4.6667ft
1217mm
9.333ft
J-K1
9'-4"
2844.78mm
J-A1
3.2ft 3.992ft
1000mm
KITCHEN 14'-4" LENGTH
J-E1 5003.81mm 16.4167ft
5210mm
17ft
J-E2
Get Get aa taste taste of of the the digital digital and and social social content content Frigidaire Frigidaire uses uses to to increase increase
LL II K KEE
awareness awareness and and consideration, consideration, especially Savvy Shopper especially among for the the Savvy Shopper who actively looking who is is more actively looking for for
B BR RO OW W SS EE RR
information information online. online.
C O O K I E S S LLIIKKEE
BR RO OW W S S E E R R B POSTS POSTS
ADS
J-I1_iPhoneBackdropWall_9ft4inx8ft.indd 1
J-I1 IPHONE BACKDROP WALL
SS H HA ARREE 5/1/18 6:55 PM
PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Jamie Turpin
9’4” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
P PR RO OM MO O TT EE D D
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
44
FRIGIDAIRE CONSUMER JOURNEY DOT.COM WALL
BRAND AREA MAP J-K2
J-A1
3.2ft
7.6667ft
5638.8mm
18.5ft
FRIGIDAIRE CONSUMER JOURNEY
(613SQFT/57 SQM) 1829mm
6ft
10515mm
J-H2
SALES ASSOCIATE
INDUCTION
34.5ft
1879.39mm 6.166ft
J-H1
20.03ft
REVIE WS CO LLAGE
6410MM
J-J1
J-B1
1217mm 2844.78mm 9.333ft
JI-1
SHOP THE FLOOR
J-C2 1524mm 5ft
6349.98mm 10.833ft
ENDLESS AISLE
CARE/ COMFORT
9.1ft
8.75ft KITCHEN SIGNAGE
J-D1
WELCOME HOME (KITCHEN)
2667mm
PACKAGING AREA
1066.8mm 3.5ft
72" x 30" TASTING TABLE
J-D2
RAC
1371.6mm 4.5ft
J-F1
J-F2
1676.4mm 5.5ft
1'-0"
J-C1
2793mm
details.
T
PASSIVE
11ft
DIGITAL ADVERTISING (BIG IPHONE)
DOT.COM RESEARCH
6248.4mm 20.5ft
T H E
2336.8mm
SUPPOR
7'-0"
I N TO
J-J2
SAVVY
3356mm
2743mm 8.9ft
J-A2
J-B2
D I V E
J-K1
6ft 6'-0"
1829mm
1422.41mm 4.6667ft
3.992ft
1000mm
KITCHEN 14'-4" LENGTH
J-E1 5003.81mm 16.4167ft
5210mm
17ft
J-E2
Shoppers narrow their possibilities by exploring individual appliances on retailer and brand websites.
J-H2_RetailerWebsiteWall_6x8ft.indd 1
5/1/18 6:56 PM
J-H2 RETAILER WEBSITE WALL PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Jamie Turpin
6’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
45
FRIGIDAIRE CONSUMER JOURNEY PICK YOUR PATH/SHOP THE FLOOR WALL
BRAND AREA MAP J-K2
J-A1
3.2ft
J-J2
2336.8mm
7.6667ft
SUPPOR
T
PASSIVE
REVIE WS CO LLAGE
18.5ft
FRIGIDAIRE CONSUMER JOURNEY
DIGITAL ADVERTISING (BIG IPHONE)
(613SQFT/57 SQM) 1829mm
6ft
10515mm
SHOP THE FLOOR
J-C2 1524mm 5ft
ENDLESS AISLE
CARE/ COMFORT
6349.98mm 10.833ft
J-C1
8.75ft
9.1ft
2667mm KITCHEN SIGNAGE
J-D1
WELCOME HOME (KITCHEN)
2793mm
PACKAGING AREA
1066.8mm 3.5ft
72" x 30" TASTING TABLE
J-D2
RAC
1371.6mm 4.5ft
J-F1
J-F2
1676.4mm 5.5ft
6248.4mm 20.5ft
7'-0"
SALES ASSOCIATE
1'-0"
5638.8mm 18.5ft
J-H2
INDUCTION
34.5ft
1879.39mm 6.166ft
J-H1
J-B2
DOT.COM RESEARCH
20.03ft
J-J1
6410MM
11ft
5638.8mm
2844.78mm 9.333ft
2743mm 8.9ft
J-A2
J-B1
SAVVY
3356mm
JI-1
1422.41mm 4.6667ft
J-K1
1217mm
3.992ft
1000mm
KITCHEN 14'-4" LENGTH
J-E1 5003.81mm 16.4167ft
EVERY SHOPPER TYPE ENTERS THE STORE WITH A DIFFERENT
PICK YOUR SAVVY SHOPPERS
>
S U P P O RT S E E KE R S
path. Start your journey by choosing one
shopper type to follow, but don’t leave without experiencing all three.
PASS I VE P U R C H AS ERS
5210mm
17ft
J-E2
OBJECTIVE AND FRAME OF MIND.
Shop THE FLOOR.
SAVVY S H O P P E RS Every shopper type enters the store with different objectives Enter the store with a clear mission — to physically see the products they haveof researched and frames mind. Don’t do a lot of browsing outside of products on their short list Use the associate and in-store materials to validate their research Make a decision and then visit multiple stores or websites on their phone to get the best deal
S UP P O RT S E E K E RS Look for expert assistance at a store near their home Ask for a list of recommendations, a tour of product features and any current promotions While they’re happy to save money, they’re not going out of their way for a deal
PASS I VE P URCH AS E RS Often, they urgently need an appliance so they are looking for something in stock They want to get in and out, so they do a quick tour of the options available They shop more by price point than other shoppers
J-B2_PickYourPathShoptheFloorWall_17ft11inx8ft.indd 1
5/1/18 7:05 PM PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Jamie Turpin
17’11” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
46
FRIGIDAIRE CONSUMER JOURNEY PICK YOUR PATH/SHOP THE FLOOR WALL
BRAND AREA MAP J-A1
J-J2
2336.8mm
7.6667ft
SUPPOR
T
PASSIVE
J-J1
REVIE WS CO LLAGE
FRIGIDAIRE CONSUMER JOURNEY
DIGITAL ADVERTISING (BIG IPHONE)
(613SQFT/57 SQM) 1829mm
17'-11"
6ft
KITCHEN SIGNAGE
9.1ft
J-D1
WELCOME HOME (KITCHEN)
They use the associate and in-store materials to validate their research
2667mm
PACKAGING AREA
Don’t do a lot of browsing outside of products on their short list
2793mm
72" x 30" TASTING TABLE
J-D2
RAC
8.75ft
J-F1
ENDLESS AISLE
CARE/ COMFORT
6349.98mm 10.833ft
J-C1
1066.8mm 3.5ft
store with different objectives Enter the store with a clear mission—to physically see the products they researched and frames of mind.
SHOP THE FLOOR
J-C2
1371.6mm 4.5ft
SAVVY SHOPP E RS Every shopper type enters the
INDUCTION
1879.39mm 6.166ft
J-F2
7'-0"
6248.4mm 20.5ft
and frames of mind.
SALES ASSOCIATE
1524mm 5ft
1676.4mm 5.5ft
34.5ft
store with different objectives
J-H2
1'-0"
Every shopper type enters the
10515mm
J-H1
J-B2
DOT.COM RESEARCH
20.03ft
11ft
18.5ft
2844.78mm 9.333ft
2743mm 8.9ft
J-A2
6410MM
SAVVY
3356mm
JI-1
1422.41mm 4.6667ft
J-K1
1217mm
3.992ft
3.2ft
5638.8mm
1524mm 5ft
J-B1
5'-0"
J-K2 1000mm
KITCHEN 14'-4" LENGTH
Make a decision and then visit multiple stores or websites on their phone to get the best deal
J-E1 5003.81mm 16.4167ft
5210mm
17ft
J-E2
SU P PORT SEEK E RS Look for expert assistance at a store near their home Ask for a list of recommendations, a tour of product features, and any current promotions While they’re happy to save money, they’re not going out of their way for a deal
PASSIVE PURC H AS E RS Often, they urgently need an appliance so they are looking for something in stock They want to get in and out so they do a quick tour of the options available They shop more by price point than other shoppers
J-C2_ShopTheFloorEndCapImage_5ftx8ft.indd 1
J-C2 SHOP THE FLOOR END CAP IMAGE PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Jamie Turpin
5’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
5/1/18 7:03 PM
47
FRIGIDAIRE CONSUMER JOURNEY SALES ASSOCIATE WALL 1829mm 6ft 6'-0"
BRAND AREA MAP J-K2
J-A1
3.2ft
J-J2
2336.8mm
7.6667ft
SUPPOR
18.5ft
FRIGIDAIRE CONSUMER JOURNEY
(613SQFT/57 SQM) 1829mm
1879.39mm 6.166ft
10515mm
34.5ft
2667mm KITCHEN SIGNAGE
J-D1
WELCOME HOME (KITCHEN)
2793mm
PACKAGING AREA
1066.8mm 3.5ft
72" x 30" TASTING TABLE
9.1ft
8.75ft
J-F1
6349.98mm 10.833ft
6248.4mm 20.5ft
ENDLESS AISLE
CARE/ COMFORT
J-D2
RAC
any additional questions you have.”
J-C1
1371.6mm 4.5ft
your list from research and answer
J-F2
“Let me show you the products on
7'-0"
SAVVY SHO PPERS
SHOP THE FLOOR
J-C2 1524mm 5ft
1676.4mm 5.5ft
OF OF HELP HELP FROM FROM ASSOCIATES. ASSOCIATES.
SALES ASSOCIATE
INDUCTION
J-H1
EXPECTS EXPECTS DIFFERENT DIFFERENT TYPES TYPES
J-H2
1'-0"
help?
HOW CAN I
EVERY EVERY SHOPPER SHOPPER TYPE TYPE
6ft
J-B2
DOT.COM RESEARCH
20.03ft
REVIE WS CO LLAGE
6410MM
J-J1
5638.8mm
2844.78mm 9.333ft
T
PASSIVE
11ft
DIGITAL ADVERTISING (BIG IPHONE)
JI-1
2743mm 8.9ft
J-A2
J-B1
SAVVY
3356mm
SALES ASSOCI ATES
1422.41mm 4.6667ft
J-K1
1217mm
3.992ft
1000mm
KITCHEN 14'-4" LENGTH
J-E1 5003.81mm 16.4167ft
S U PPO RT SEEKERS
5210mm
17ft
J-E2
“I would recommend Frigidaire—you’ll find them very reliable, and they have all the benefits your family is looking for.”
PASSI VE PURCHASERS “Yes, I can help you get that Frigidaire appliance delivered today. We have it in stock and available.”
J-H1_RetailerAssociateWall_6x8ft.indd 1
J-H2 1 RETAILER WEBSITE WALL PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Jamie Turpin
6’ x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
5/1/18 6:57 PM
48
FRIGIDAIRE CONSUMER JOURNEY INDUCTION/ENDLESS AISLE/PACKAGING WALL
BRAND AREA MAP
J-K2
J-A1
3.2ft
J-J2
2336.8mm
7.6667ft
SUPPOR
T
PASSIVE
REVIE WS CO LLAGE
18.5ft
FRIGIDAIRE CONSUMER JOURNEY
DIGITAL ADVERTISING (BIG IPHONE)
(613SQFT/57 SQM) 1829mm
6ft
10515mm
J-C1
9.1ft
8.75ft KITCHEN SIGNAGE
J-D1
WELCOME HOME (KITCHEN)
2667mm
PACKAGING AREA
2793mm
72" x 30" TASTING TABLE
1066.8mm 3.5ft
RAC
1371.6mm 4.5ft
J-F1
ENDLESS AISLE
CARE/ COMFORT
6349.98mm 10.833ft
1676.4mm 5.5ft
6248.4mm 20.5ft
J-F2
7'-0"
IN N OVATION
SHOP THE FLOOR
J-C2 1524mm 5ft
J-D2
t u o d n a t S
10.833ft
SALES ASSOCIATE
1'-0"
6349.98mm
J-H2
INDUCTION
34.5ft
1879.39mm 6.166ft
J-H1
J-B2
DOT.COM RESEARCH
20.03ft
J-J1
6410MM
11ft
5638.8mm
2844.78mm 9.333ft
2743mm 8.9ft
J-A2
J-B1
SAVVY
3356mm
JI-1
1422.41mm 4.6667ft
J-K1
1217mm
3.992ft
1000mm
KITCHEN 14'-4" LENGTH
J-E1 5003.81mm 16.4167ft
5210mm
17ft
J-E2
ON SHELF.
ENDLESS AISLE brings all the Frigidaire products into stores and only requires a few feet of floor space. Shoppers spend an average of six minutes interacting with it, and pilot tests show a sales increase of +13%.
ENDLESS AISLE
49
FRIGIDAIRE CONSUMER JOURNEY KITCHEN SIDE WALL
BRAND AREA MAP J-K2
J-A1
3.2ft
T
18.5ft
FRIGIDAIRE CONSUMER JOURNEY
1829mm
6ft
10515mm
SHOP THE FLOOR
J-C2 1524mm 5ft
J-C1
8.75ft
9.1ft
2667mm KITCHEN SIGNAGE
J-D1
WELCOME HOME (KITCHEN)
2793mm
PACKAGING AREA
1066.8mm 3.5ft
72" x 30" TASTING TABLE
J-D2
RAC
1371.6mm 4.5ft
J-F1
ENDLESS AISLE
CARE/ COMFORT
6349.98mm 10.833ft
1676.4mm 5.5ft
6248.4mm 20.5ft
J-F2
7'-0"
SALES ASSOCIATE
INDUCTION
34.5ft
1879.39mm 6.166ft
J-H1
J-H2
6410MM
(613SQFT/57 SQM) DOT.COM RESEARCH
20.03ft
REVIE WS CO LLAGE
5638.8mm
2844.78mm 9.333ft
J-J1
DIGITAL ADVERTISING (BIG IPHONE)
JI-1
1422.41mm 4.6667ft
7.6667ft PASSIVE
11ft
J-B2
FRIGIDAIRE KITCHEN
2336.8mm
SUPPOR
MAKE YOURSELF AT
J-D2
J-J2
SAVVY
3356mm
1'-0"
. e m ho
J-K1
1217mm
3.992ft
6'-8" 8.75ft
2667mm
2743mm 8.9ft
J-A2
J-B1
1000mm
KITCHEN 14'-4" LENGTH
J-E1 5003.81mm 16.4167ft
5210mm
17ft
J-E2
50
FRIGIDAIRE CONSUMER JOURNEY KITCHEN BACKDROP/GOOGLE HOME SIGN ONE OF THESE • What is induction cooking?
J-K2
J-A1
3.2ft
18.5ft
FRIGIDAIRE CONSUMER JOURNEY
1829mm
6ft
10515mm
KITCHEN SIGNAGE
9.1ft
J-D1
WELCOME HOME (KITCHEN)
2667mm
PACKAGING AREA
2793mm
RAC
72" x 30" TASTING TABLE
J-D2
8.5" x 11" Printout (FPO)
8.75ft
J-F1
ENDLESS AISLE
CARE/ COMFORT
6349.98mm 10.833ft
1676.4mm 5.5ft
6248.4mm 20.5ft
J-C1
1371.6mm 4.5ft
What is induction cooking?
SHOP THE FLOOR
J-C2 1524mm 5ft
J-F2
7'-0"
What is the best way to keep black stainless steel clean?
SALES ASSOCIATE
INDUCTION
34.5ft
1879.39mm 6.166ft
J-H1
J-H2
6410MM
(613SQFT/57 SQM) DOT.COM RESEARCH
20.03ft
REVIE WS CO LLAGE
5638.8mm
2844.78mm 9.333ft
T
PASSIVE
J-J1
DIGITAL ADVERTISING (BIG IPHONE)
JI-1
7.6667ft
SUPPOR
J-B2
8.5" x 11" Plexi Frame on Kitchen Counter
2336.8mm
11ft
1'-0"
Google Home Device on Kitchen Counter
J-J2
SAVVY
3356mm
GOOGLE ONE OF THESE QUESTIONS.
What type of pan is needed for induction cooking?
1422.41mm 4.6667ft
1217mm
Ask > > >
J-K1
WHITE KITCHEN BACKDROP
2743mm 8.9ft
J-A2
J-B1
1000mm
3.992ft
QUESTIONS.
BRAND AREA MAP
• What is black stainless steel?
1066.8mm 3.5ft
ASK GOOGLE
KITCHEN 14'-4" LENGTH
J-E1 5003.81mm 16.4167ft
5210mm
17ft
J-E2
16'-5" 16.4167ft 5003.81mm
J-E2 EXISTING J-E1 EXTERIOR SIGNAGE KITCHEN AREA
Wall behind kitchen remains white.
J-E1
WELCOME HOME KITCHEN WALL
51
FRIGIDAIRE CONSUMER JOURNEY COMFORT WALL
BRAND AREA MAP J-K2
J-A1
3.2ft
2336.8mm
7.6667ft
SUPPOR
DOT.COM RESEARCH
1829mm
6ft
10515mm
SHOP THE FLOOR
J-C2 1524mm 5ft
ENDLESS AISLE
CARE/ COMFORT
6349.98mm 10.833ft
J-C1
8.75ft
9.1ft
2667mm KITCHEN SIGNAGE
J-D1
WELCOME HOME (KITCHEN)
2793mm
PACKAGING AREA
1066.8mm 3.5ft
72" x 30" TASTING TABLE
J-D2
RAC
1371.6mm 4.5ft
J-F1
J-F2
1676.4mm 5.5ft
6248.4mm 20.5ft
1'-0"
7'-0"
SALES ASSOCIATE
INDUCTION
34.5ft
1879.39mm 6.166ft
J-H1
J-H2
6410MM
5638.8mm
18.5ft
FRIGIDAIRE CONSUMER JOURNEY
20.03ft
REVIE WS CO LLAGE
J-B1
2844.78mm 9.333ft
J-J1
DIGITAL ADVERTISING (BIG IPHONE)
JI-1
T
PASSIVE
11ft
(613SQFT/57 SQM)
EXPERIENCE THE
OF FRIGIDAIRE.
J-J2
SAVVY
3356mm
2743mm 8.9ft
J-A2
J-B2
t r o f m co
1422.41mm 4.6667ft
1524mm 5ft
J-K1
1217mm
3.992ft
1000mm
KITCHEN 14'-4" LENGTH
J-E1 5003.81mm 16.4167ft
5210mm
17ft
J-E2
52
FRIGIDAIRE CONSUMER JOURNEY LONG HALLWAY WALL
BRAND AREA MAP J-K2
J-A1
3.2ft
J-J2
2336.8mm
7.6667ft
SUPPOR
T
PASSIVE
18.5ft
FRIGIDAIRE CONSUMER JOURNEY
DIGITAL ADVERTISING (BIG IPHONE)
(613SQFT/57 SQM) 1829mm
6ft
10515mm
SALES ASSOCIATE
SHOP THE FLOOR
J-C2 1524mm 5ft
ENDLESS AISLE
CARE/ COMFORT
6349.98mm 10.833ft
J-C1
8.75ft
9.1ft
2667mm KITCHEN SIGNAGE
J-D1
WELCOME HOME (KITCHEN)
2793mm
PACKAGING AREA
1066.8mm 3.5ft
72" x 30" TASTING TABLE
J-D2
RAC
1371.6mm 4.5ft
J-F1
J-F2
1676.4mm 5.5ft
6248.4mm 20.5ft
1'-0"
7'-0"
J-H2
INDUCTION
34.5ft
1879.39mm 6.166ft
J-H1
J-B2
DOT.COM RESEARCH
20.03ft
REVIE WS CO LLAGE
J-J1
6410MM
11ft
5638.8mm
2844.78mm 9.333ft
2743mm 8.9ft
J-A2
J-B1
SAVVY
3356mm
JI-1
1422.41mm 4.6667ft
J-K1
1217mm
3.992ft
1000mm
KITCHEN 14'-4" LENGTH
J-E1 5003.81mm 16.4167ft
5210mm
7'-0"
2793mm
HALLWAY
J-E2
20'-7"
7'-1"
9.1ft
6410mm 20.03ft
t r a t S
OPENING
J-D1
17ft
J-B1
>>
YOURJOURNEY JOURNEY YOUR AROUNDTHE THECORNER CORNER. AROUND
HALLWAY
53
FRIGIDAIRE CONSUMER JOURNEY BACK SIDE OF KITCHEN WALL
BRAND AREA MAP J-K2
J-A1
3.2ft
J-J2
2336.8mm
7.6667ft
SUPPOR
T
PASSIVE
REVIE WS CO LLAGE
18.5ft
FRIGIDAIRE CONSUMER JOURNEY
DIGITAL ADVERTISING (BIG IPHONE)
(613SQFT/57 SQM) 1829mm
6ft
10515mm
SHOP THE FLOOR
J-C2 1524mm 5ft
J-C1
8.75ft
9.1ft
2667mm KITCHEN SIGNAGE
J-D1
WELCOME HOME (KITCHEN)
2793mm
PACKAGING AREA
1066.8mm 3.5ft
72" x 30" TASTING TABLE
J-D2
RAC
1371.6mm 4.5ft
J-F1
ENDLESS AISLE
CARE/ COMFORT
6349.98mm 10.833ft
1676.4mm 5.5ft
6248.4mm 20.5ft
J-F2
7'-0"
SALES ASSOCIATE
1'-0"
5210mm 17ft
J-H2
INDUCTION
34.5ft
1879.39mm 6.166ft
J-H1
J-B2
DOT.COM RESEARCH
20.03ft
J-J1
6410MM
11ft
5638.8mm
2844.78mm 9.333ft
2743mm 8.9ft
J-A2
J-B1
SAVVY
3356mm
JI-1
1422.41mm 4.6667ft
J-K1
1217mm
3.992ft
1000mm
KITCHEN 14'-4" LENGTH
J-E1 5003.81mm 16.4167ft
5210mm
17ft
J-E2
54
FRIGIDAIRE CONSUMER JOURNEY STAIRWAY/ATRIUM FACING WALL
BRAND AREA MAP J-K2
J-A1
3.2ft
J-J2
2336.8mm
7.6667ft
SUPPOR
T
PASSIVE
REVIE WS CO LLAGE
18.5ft
FRIGIDAIRE CONSUMER JOURNEY
DIGITAL ADVERTISING (BIG IPHONE)
(613SQFT/57 SQM) 1829mm
6ft
10515mm
SALES ASSOCIATE
SHOP THE FLOOR
J-C2 1524mm 5ft
ENDLESS AISLE
CARE/ COMFORT
6349.98mm 10.833ft
J-C1
8.75ft
9.1ft
2667mm KITCHEN SIGNAGE
J-D1
WELCOME HOME (KITCHEN)
2793mm
PACKAGING AREA
1066.8mm 3.5ft
72" x 30" TASTING TABLE
J-D2
RAC
1371.6mm 4.5ft
J-F1
J-F2
1676.4mm 5.5ft
6248.4mm 20.5ft
1'-0"
7'-0"
J-H2
INDUCTION
34.5ft
1879.39mm 6.166ft
J-H1
J-B2
DOT.COM RESEARCH
20.03ft
J-J1
6410MM
11ft
5638.8mm
2844.78mm 9.333ft
2743mm 8.9ft
J-A2
J-B1
SAVVY
3356mm
JI-1
1422.41mm 4.6667ft
J-K1
1217mm
3.992ft
1000mm
KITCHEN 14'-4" LENGTH
J-E1 5003.81mm 16.4167ft
5210mm
17ft
J-E2
10515mm 34.5ft 34'-6"
Experience J-F2_ExteriorWallFacingStairwell_34ft6inx8ft.indd 1
J-F2
EXTERIOR WALL FACING STAIRWELL
5/1/18 6:59 PM PROJECT NAME
CREATIVE
TRIM
Frigidaire-TMM Experiential
Jamie Turpin
34’6” x 8’
JOB NUMBER
LAYOUT
LIVE
C-18-ELUXNA0-0032
Heather Field
NOTES: 1 inch = 1 foot scale
CLIENT ENGAGEMENT
BLEED
Renae Gottschall
.125”
55
you
THANK