STYLE GUIDE VISUAL / DIGITAL
Design LOGO MARQUE The JMH Premium logo should not be resized, narrowed, lengthened, or adjusted for use in any way. The logo identifies the company and the brand. It may be used as a solid color over white backgrounds, or as a solid white over colored or photo backgrounds. THE LOGO
ALTERNATE LOGOS
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Design LOGO CONSTRUCTION LOGOGRAPH
PRIMARY MARK The primary mark is intended only for use in visual design, marketing, and web & digital delivery. It may be used in email signature blocks, as well as in informal communication and delivery methods, such as newsletters, brochures, marketing collateral, etc. The logograph of the chef’s hat may be used as a background or watermark symbol separate from the JMH Premium logotype.
LOGOTYPE
SECONDARY MARK The secondary mark is intended for use in formal communications and presentation materials. It may be used in email signature blocks, letterhead, and envelopes, and as a background watermark in presentations and proposals.
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Design COLOR PALETTE These color palettes, and no other colors, should be used in all JMH Premium Marketing and Communication materials. No variation is allowed. PRIMARY PALETTE
HEX: #2C3E50 RGB: 44 62 80 CMYK: 85 69 47 39 HEX: #3C97D3 RGB: 60 151 211 CMYK: 71 28 0 0
HEX: #FFFFFF RGB: 255 255 255 CMYK: 0000 HEX: #E64D3B RGB: 229 77 59 CMYK: 4 85 83 0
SECONDARY PALETTE
HEX: #3C97D3 RGB: 60 151 211 CMYK: 71 28 0 0 HEX: #FFFFFF RGB: 255 255 255 CMYK: 0000
HEX: #2E2E2E RGB: 47 47 46 CMYK: 70 64 63 62 HEX: #E54DB3B RGB: 229 77 59 CMYK: 4 85 83 0
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Design TYPOGRAPHY Each of these typefaces is available for internal and external use at the following location: https://www.dropbox.com/sh/vm8xncokhmusb9c/AABmPuCYPn-sVgY8WTlMnESda?dl=0 TITLE
Bitter
Bold / Regular
Lorem ipsum dolor sit amet, consectetuer adipiscing elit Lorem ipsum dolor sit amet, consectetuer adipiscing elit
SUB-TITLE
Omnes Pro
Lower / UPPER
Lo rem ipsum d ol or si t a me t , conse cte t uer adipiscing e l i t . Ae ne a n commod o l i g ul a e ge t do lo r. Aene a n ma ssa . LOREM I PS U M DO LO R S IT AM E T, CONSECT E T U ER A DIPISC ING EL IT. A ENEA N COMMODO L IG U L A EG E T DO LO R . A ENEA N MA SS A .
PARAGRAPH
Proxima Nova Regular / Bold
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
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Design IMAGERY & SOCIAL MEDIA Imagery and photography should be bright and colorful, within the JMH Premium color palette, and contain the approved typefaces of JMH Premium. Selections for use in social media, marketing, and design collateral targeting JMH Premium Primary Audiences should depict culinary professionals, people, and situations. PHOTOS / IMAGERY
SOCIAL / MEDIA
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