EDMC

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ENVIRONMENTAL REBRANDING/ WAYFINDING SYSTEM ANALYSIS The Art Institute of Tampa 4401 N Himes ave Juan Carlos Mora

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

1


Design Package Audit

Table Of Contents

Current Situation 3 Strategy of Analysis 4 Sign List 5 Floor Plans 1 8 Floor Plan Message List 9 Floor Plan 2 12 Floor Plan 2 Message List 13 Ethnography Study 15 Ethography Traffic Study 16 Findings 18 Areas of Opportunity 19 Redemiation Proposal 20 Projected Situation 21 Proposed Wayfinding Solution 22 Proposed Sign Types 23 Examples in environment 32 Impact to Current Situation 42 Summary 43 Appendices 44

Juan Carlos Mora

Wayfinding and a successful signage system are always needed to help communicate meaningful information for steady navigation. This system is both interior and exterior to help guide any visitors or anyone arriving for the first time to the building. “Signage and wayfinding are most commonly expressed in unified sign programs that informationally and visually knit together a site. A key objective in way finding is to enable each person to form a mental map of a site or environment.� Chris Calori, Signage and Wayfinding Design

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

23


Design Package Audit

Current Situation

Factors within the implemented System •

The current system established lacks effective signage, and a wayfinding strategy that could successfully lead anyone to their destination within the building.

The current system relies on Similar signage throughout the building without proper indication of what campus occupies that location. This leads to confusion and no sign of awareness to what the room is used for.

The current system communicates no direction.

The Lack of direction will foreshadow aimless walking of visitors to areas of the building not neccesary by the visitor.

There is a lack of communication on key locations immediatly for a better navagation for temporary visitors.

Multiple signs, no clear hiearchy placed on all signs placed on a plane. Can be cost effective.

Juan Carlos Mora

The current situation presented on the interior of 4401 N Himes Avenue, Tampa Florida consists of a similar signage system despite housing two campuses at one time. Limitations are presented within the established wayfinding system, and signage as noted before. For each sign, specific messaging is displayed with additional additions depending on its location, and the rooms use. Materials used to communicate the signage range from plastic ,mate board, plastic, and vinyl stickers. The exterior building signage, and wayfinding is just as minimum if not incomplete for both schools. The available signage for South University is very limited with, partial communicating elements to show for South University. For the Art Institute of Tampa, there is no signage available. Materials used within signage for South University, range from metal and stone.

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

3


Design Package Audit

Strategy of Analysis

Demonstration Execution Calculation System

Juan Carlos Mora

In providing the analysis, documentation was noted for what is currently implemented within the building . A floor plan of the building and its exterior were developed to provide a blueprint. The blueprint helps provide a better understanding of what is present in the building with relation to the sign type list. The sign type list identifies types of signs, with a description of the its expressed materials. Another list develop in relation to the sign type list was the Message schedule. This provides the communicated information that each sign has. All three documented elements of the research are connected with providing the proper information for this analysis.

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

45


Design Package Audit

Sign Type List Sign Family A -Surface Mount

Sign Type A1 Surface Mount A2 Surface Mount

Surface Mount

A3 Surface Mount A4 Surface Mount A5 Surface Mount A6 Surface Mount A7 Surface Mount A8 Surface Mount A9 Surface Mount A10 Surface Mount A11 Surface Mount A12 Surface Mount

Vinyl Graphics Flag Signs

Description 4"x4" Wall Mounted, Acrylic, Silver/Black, Silver Lettering 8"x11" Wall Mounted, Acrylic, Insertable, Silver/Black

A13 Surface Mount A14 Surface Mount

12"x4" Wall Mounted, Acrylic, Silver/black, 4"x8" Wall Mounted, Acrylic, silver/black 4"x8" Wall Mounted, Clear plastic, insertable 12"x4" Wall Mounted, silver/black 8"x8" Wall Mounted, silver/black, acrylic 12"x5" Wall Mounted,metal 4"x2.5" Wall Mounted, metal 9"x9" Wall Mounted, silver/black, metal/plastic 8x8" Wall Mounted, metal/plastic, silver/black 8x4" Wall Mounted, insertable, black/white, metal & plastic 9x6"Wall Mounted, white/red, plastic 22.5x26" Wall Mounted, black/white glass/metal

A15 Surface Mount A16 Surface Mount

14x12" Door Mounted, red/white, acrylic 15x16" Door Mounted, red/white, metal

Sign Type B1 Vinyl Graphics B2 Vinyl Graphics B3 Vinyl Graphics B4 Vinyl Graphics B5 Vinyl Graphics B6 Vinyl Graphics B7 Vinyl Graphics B8 Vinyl Graphics B9 Vinyl Graphics B10 Vinyl Graphics B11 Vinyl Graphics B12 Vinyl Graphics B13 Vinyl Graphics B14 Vinyl Graphics B15 Vinyl Graphics B16 Vinyl Graphics B17 Vinyl Graphics B18 Vinyl Graphics

Description 15x3" dimensional letters Vinyl room number 8.75 x 8 75" window restrictions 19.5x14 Vinyl on glass 33x60 vinyl on glass 44x2 vinyl on glass 27x5 vinyl on glass 16.5x5.5" vinyl on glass 28x28" vinyl on glass 23x16" decal 9.5x2" Decal vinyl 33x12" vinyl 18x9.5 Vinyl 23x8.5" Decal 20x2" Vinyl 34x17.5 Vinyl on glass 34x18.5 Vinyl on glass 19x26 Vinyl on glass

Hazards Sign Family B - Vinyl Graphics

Display Boards

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

5


Design Package Audit

Sign Type List

Surface Mount Vinyl Graphics Flag Signs

Sign Family C - Flag Signs

Sign Type C1 Flag Sign

Description 14x8" acrylic, clear, overhead sign

Sign Family D - Hazardard

Sign Type D1 Hazard D2 Hazard D3 Hazard D4 Hazard D5 Hazard7 D6 Hazard6

Description 7x7" metal 7x10" metal 7x6.5" sticker 14x8 overhang sign, plastic x12" overhang sign, plastic .5x6.5" decal, vinyl on glass

Sign Family E - Display Boards

Sign Type E1 Display Boards

Description 96x43" Glass and Acrilyc, black/plastic

Hazards Display Boards

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

67


Design Package Audit

Floor Plans with Signage Indication

Sign Type 2 Schools

Juan Carlos Mora

Floor plans were developed on a large scale. Including 1st Floor, 2nd Floor, and the Exterior perimeter of the Art Institute of Tampa Campus and South University. Floor plans will demonstrate areas of signage usage for all floors, by its designated signage code.

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

7


Design Package Audit

Floor Plans with Signage Indication Current Floor 1 B1-A1-05 B1-B1-06

A1-A1-04 A1-B1-05 A1-A1-09 A1-B1-10

The map to the left references the current signage treatment used within the 1st floor. As showed in each pill, multiple signs are used on one plane without expressing any direct importance from one another.

A1-A1-21 A1-B1-22

B1-A1-01 B1-B1-02 B1-B2-07 B1-A4-08 A1-A1-01 A1-A3-02 A1-B2-06 A1-A4-07 A1-B2-11 A1-A4-12 A1-A1-14 A1-B1-15

A1-B2-23 A1-A4-24 A1-A1-26 A1-B2-27 A1-A1-29 A1-B1-30

B1-B2-03 B1-A4-04 B1-A5-09

B1-B9-10 B1-A1-11 B1-A3-12 B1-A1-15 B1-A6-16

A1-B8-03 A1-A5-08 A1-A5-13

B1-A7-19

A1-B2-16 A1-A4-17

B1-A8-20 B1-A9-21

A1-A15-18

B1-A7-22

A1-B2-19

B1-B12-23

A1-B2-20

C1-B13-01 C1-B14-02

A1-A5-25

B1-A14-24

A1-B1-28

B1-A1-25 B1-A3-26

A1-B2-31 A1-A4-32

C1-A1-03 C1-A3-04 C2-A1-01 C2-A3-02 C2-A1-04 C2-A4-05 C2-A1-06 C2-A3-07

A2-B11-01 A2-B11-02 A2-A1-03 A2-A2-04

A2-A4-05 A2-B10-06

C2-B9-09

A2-A1-07 A2-A3-08

C2-A1-10 C2-A4-11

A2-A4-09

B1-B9-27

A2-A7-10

C2-A1-12 C2-A3-13 C1-A1-06 C1-A4-07 C2-A1-15 C2-B2-16 C3-A1-01 C3-A2-02 C3-A1-06 C3-A4-07 C3-A2-09 C3-A3-10 C3-A1-11 C3-B1-12

A2-A8-11 A2-A9-12 A2-A7-13 A2-E1-14 A3-E1-01 A3-B17-02 A3-B13-04 A3-B18-03 A3-D6-05 A3-D6-06 A3-B17-07 A3-B12-09 A3-B18-08

C1-B8-05 C2-B8-03

C2-B8-08

C2-B8-14

C2-A4-17 C2-A5-18 C3-B2-03 C3-B3-04

C3-A4-05

C3-B2-08

C3-A4-13 C3-B2-14

C3-A5-15

B3-A3-09 B3-A3-10

B3-A1-11 B3-B2-12

C3-A15-16 B3-A3-07 B3-A3-08

A3-A4-10 A3-B10-11 A3-B1-12 A3-C1-13 A3-B10-14

B3-A5-13 B3-A3-14 B3-A4-15 B3-A3-16

B3-B2-01 B3-A4-02 B3-A4-03

B1-A3-13 B1-A3-14 B1-A1-17 B1-A6-18

B3-A4-04 B3-B1-05 B3-B2-06

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

89


Design Package Audit

Message Schedule Floor 1

Message List Section A1 Sign Number A1-A1-01 A1-A3-02 A1-B8-03 A1-A1-04 A1-B1-05 A1-B2-06 A1-A4-07 A1-A5-08 A1-A1-09 A1-B1-10 A1-B2-11 A1-A4-12 A1-A5-13 A1-A1-14 A1-B1-15 A1-B2-16 A1-A4-17 A1-A15-18 A1-B2-19 A1-B2-20 A1-A1-21 A1-B1-22 A1-B2-23 A1-A4-24 A1-A5-25 A1-A1-26 A1-B2-27 A1-B1-28 A1-A1-29 A1-B1-30 A1-B2-31 A1-A4-32 A2-B11-01 A2-B11-02 A2-A1-03 A2-A2-04 A2-A4-05

Description A1 Surface Mount A3 Surface Mount B8 Vinyl Graphics A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A15 Surface Mount B2 Vinyl Graphics B2 Vinyl Graphics A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A1 Surface Mount B2 Vinyl Graphics B1 Vinyl Graphics A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics

A4 Surface Mount

B11 Vinyl Graphics B11 Vinyl Graphics A1 Surface Mount A2 Surface Mount A4 Surface Mount

Juan Carlos Mora

Message List Section A2 Message 1125 Physician Assistant Studies South University 115 The Art Institute of Tampa 115 Lecture The Art Institute of Tampa 114 The Art Institute of Tampa 114 Lecture The Art Institute of Tampa 113 The Art Institute of Tampa 113 Lecture Emergency Exit. Do not block President’s Office. Public Relations. Institute Effectiveness Administration 111 The Art Institute of Tampa 111 Lecture The Art Institute of Tampa 110 110 The Art Institute of Tampa 116 The Art Institute of Tampa 116 Lecture Library Library Book-Drop 144 Schedule Library

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

Sign Number A2-B11-01 A2-B11-02 A2-A1-03 A2-A2-04 A2-A4-05 A2-B10-06 A2-A1-07 A2-A3-08 A2-A4-09 A2-A7-10 A2-A8-11 A2-A9-12 A2-A7-13 A2-E1-14

Description B11 Vinyl Graphics B11 Vinyl Graphics A1 Surface Mount A2 Surface Mount A4 Surface Mount B10 Vinyl Graphics A1 Surface Mount A3 Surface Mount A4 Surface Mount A7 Surface Mount A8 Surface Mount A9 Surface Mount A7 Surface Mount E1 Display Boards

Message List Section A3 Sign Number A3-E1-01 A3-B17-02 A3-B18-03 A3-B13-04 A3-D6-05 A3-D6-06 A3-B17-07 A3-B18-08 A3-B12-09 A3-A4-10 A3-B10-11 A3-B1-12 A3-C1-13 A3-B10-14

Description E1 Display Boards B17 Vinyl Graphics B18 Vinyl Graphics B13 Vinyl Graphics D6 Hazard D6 Hazard B17 Vinyl Graphics B18 Vinyl Graphics B12 Vinyl Graphics A4 Surface Mount B10 Vinyl Graphics B1 Vinyl Graphics C1 Flag Sign B10 Vinyl Graphics

The Art Institute of Tampa

Message Library Library Book-Drop 144 Schedule Library Academic Affairs 112 Employees only Employee Lounge Men Up Arrow 1 Women University/Tampa

Message The Art Institute of Tampa The Art Institute of Tampa The International Culinary School No Smoking Automatic - Caution - Door Exit The Art Institute of Tampa The International Culinary School 440 Storage The Art Institute of Tampa Administrative Offices Admissions Gallery. Reception, Admissions

12/18/2009

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Design Package Audit

Message Schedule Floor 1 (cont...)

Message List Section B1 Sign Number B1-A1-01 B1-B1-02 B1-B2-03 B1-A4-04 B1-A1-05 B1-B1-06 B1-B2-07 B1-A4-08 B1-A5-09 B1-B9-10 B1-A1-11 B1-A3-12 B1-A3-13 B1-A3-14 B1-A1-15 B1-A6-16 B1-A1-17 B1-A6-18 B1-A7-19 B1-A8-20 B1-A9-21 B1-A7-22 B1-B12-23 B1-A14-24 B1-A1-25 B1-A3-26 B1-B9-27

Description A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount B9 Vinyl Graphics A1 Surface Mount A3 Surface Mount A3 Surface Mount A3 Surface Mount A1 Surface Mount A6 Surface Mount A1 Surface Mount A6 Surface Mount A7 Surface Mount A8 Surface Mount A9 Surface Mount A7 Surface Mount B12 Vinyl Graphics A14 Surface Mount A1 Surface Mount A3 Surface Mount B9 Vinyl Graphics

Juan Carlos Mora

Message 117 The Art Institute of Tampa 117 ID Resource 118 The Art Institute of Tampa 118 Art Lab The Art Institute of Tampa South University Emblem 1111 South University Faculty Offices South University Registrar South University Business Office Right arrow South University Faculty Offices Right arrow South University Physician Assistant Studies Men Up Arrow 1 Women 4401 Parkside Up Arrow South University Admissions South University Emblem

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

Message List Section B3 Sign Number B3-B2-01 B3-A4-02 B3-A4-03 B3-A4-04 B3-B1-05 B3-B2-06 B3-A3-07 B3-A3-08 B3-A3-09 B3-A3-10 B3-A1-11 B3-B2-12 B3-A5-13 B3-A3-14 B3-A4-15 B3-A3-16

Description B2 Vinyl Graphics A4 Surface Mount A4 Surface Mount A4 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A3 Surface Mount A3 Surface Mount A3 Surface Mount A3 Surface Mount A1 Surface Mount B2 Vinyl Graphics A5 Surface Mount A3 Surface Mount A4 Surface Mount A3 Surface Mount

Message List Section C1 Sign Number C1-B13-01 C1-B14-02 C1-A1-03 C1-A3-04 C1-B8-05 C1-A1-06 C1-A4-07

Description B13 Vinyl Graphics B14 Vinyl Graphics A1 Surface Mount A3 Surface Mount B8 Vinyl Graphics A1 Surface Mount A4 Surface Mount

The Art Institute of Tampa

Message Admissions Gallery Receptionist Admissions Picture yourself in fashion & retail management Accounting * Financial Aid Admissions Coordinator Enrollment Processor Admissions Coordinator Employees only 157 157 Floor Map Student Lounge 156 Student Lounge

Message No Smoking South University 1155 Lecture South University 1154 Storage

12/18/2009

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Design Package Audit

Message Schedule Floor 1 (cont...)

Message List Section C1 Sign Number C1-B13-01 C1-B14-02 C1-A1-03 C1-A3-04 C1-B8-05 C1-A1-06 C1-A4-07

Description B13 Vinyl Graphics B14 Vinyl Graphics A1 Surface Mount A3 Surface Mount B8 Vinyl Graphics A1 Surface Mount A4 Surface Mount

Message List Section C2 Sign Number C2-A1-01 C2-A3-02 C2-B8-03 C2-A1-04 C2-A4-05 C2-A1-06 C2-A3-07 C2-B8-08 C2-B9-09 C2-A1-10 C2-A4-11 C2-A1-12 C2-A3-13 C2-B8-14 C2-A1-15 C2-B2-16 C2-A4-17 C2-A5-18

Description A1 Surface Mount A3 Surface Mount B8 Vinyl Graphics A1 Surface Mount A4 Surface Mount A1 Surface Mount A3 Surface Mount B8 Vinyl Graphics B9 Vinyl Graphics A1 Surface Mount A4 Surface Mount A1 Surface Mount A3 Surface Mount B8 Vinyl Graphics A1 Surface Mount B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount

Juan Carlos Mora

Message No Smoking South University 1155 Lecture South University 1154 Storage

Message 1156 Lecture South University Left arrow 1155 - 1156 1157 South University Computer Lab South University South University Emblem Right arrow 1157-1158 1158 Computer Lab South University 161 161 Video The Art Institute of Tampa

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

Message List Section C3 Sign Number C3-A1-01 C3-A2-02 C3-B2-03 C3-B3-04 C3-A4-05 C3-A1-06 C3-A4-07 C3-B2-08 C3-A2-09 C3-A3-10 C3-A1-11 C3-B1-12 C3-A4-13 C3-B2-14 C3-A5-15 C3-A15-16

Description A1 Surface Mount A2 Surface Mount B2 Vinyl Graphics B3 Vinyl Graphics A4 Surface Mount A1 Surface Mount A4 Surface Mount B2 Vinyl Graphics A2 Surface Mount A3 Surface Mount A1 Surface Mount B1 Vinyl Graphics A4 Surface Mount B2 Vinyl Graphics A5 Surface Mount A15 Surface Mount

The Art Institute of Tampa

Message 160 Blank 160 Food & Drinks are not allowed in any labs Mac Lab 175 Mailrrom 175 The Art Institute of Tampa Photography Studio Lab 158 The Art Institute of Tampa Art Lab 158 The Art Institute of Tampa Emergency Exit. Do not block

12/18/2009

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Design Package Audit

Floor Plans with Signage Indication Current Floor 2

A1-A1-14 A1-A3-15

A1-A1-04 A1-A3-05 A1-A1-09 A1-B1-10 A1-A4-16 A1-B1-17 A1-A1-21 A1-B1-22

A1-D4-01 A1-A16-03 A1-A15-02 A1-B2-06 A1-A5-08 A1-A4-07 A1-B2-11 A1-A5-13 A1-A4-12 A1-B2-18 A1-A5-20 A1-B3-19 A1-B2-23 A1-A5-25 A1-A4-24

B1-A1-01 B1-A4-02 B1-A1-04 B1-A3-05 B1-A1-07 B1-A3-08 B1-A1-11 B1-A4-12

A1-D4-26

The map to the left references the current signage treatment used within the 2nd Floor. As showed in each pill, multiple signs are used on one plane without expressing any direct importance from one another.

A1-A1-27 A1-A3-28

A1-A3-29 A1-B1-30 A1-A1-34 A1-A2-35 A1-A1-40 A1-B1-41

A1-B2-31 A1-B3-32 A1-C1-36 A1-A4-37 A1-B2-42 A1-A4-43

A1-A5-33

A1-A1-45 A1-B1-46

A1-B2-47 A1-A4-48 A1-A5-49 A1-A6-50

A1-A4-38 A1-B2-39 A1-A5-44

A2-A1-01 A2-A2-02

A2-A1-21 A2-A2-22

A2-A1-47 A2-A2-48

B1-A8-15 B1-A9-16

B1-A11-17

B1-A11-18 B1-A10-19 B1-D4-20 B1-A1-21 B1-A4-22 B1-A1-23 B1-A4-24 C1-A1-01 C1-A12-02 C1-A1-03 C1-A12-04 C2-A1-01 C2-A4-03 C2-A1-02 C2-A1-04 C2-A4-05

A1-B2-54 A1-A4-55 A1-B8-58 A1-B8-61 A2-B3-07 A2-A5-12 A2-B2-15

C2-D5-06

A2-A5-20

C2-A1-07 C2-A4-08 C2-A1-09 C2-A4-10 C2-A1-11 C2-A4-12 C2-A1-13 C2-A4-14 C2-A1-15 C2-A4-16

A2-B3-27 A2-B1-30 A2-B2-31 A2-B1-36 A2-B2-37 A2-B2-42 A2-A2-45 A2-B2-46 A2-B3-53

B2-A1-01 B2-A4-02

A2-B2-58

C3-A1-01 C3-A4-02

A2-D4-59 A2-A3-60 A2-A3-61

B1-B8-06 B1-A3-09 B1-B9-10 B1-B8-13

B1-A11-14

A1-D4-51 A1-A1-52 A1-B1-53 A1-A1-56 A1-A4-57 A1-A1-59 A1-A4-60 A2-A3-03 A2-B1-05 A2-A4-04 A2-B2-06 A2-A1-08 A2-B2-10 A2-B1-09 A2-A4-11 A2-A1-13 A2-A4-14 A2-A1-16 A2-B2-18 A2-B1-17 A2-A4-19 A2-A3-23 A2-B1-25 A2-A3-24 A2-B2-26 A2-A1-28 A2-A4-29 A2-A1-32 A2-A3-34 A2-A2-33 A2-A3-35 A2-A2-38 A2-A3-40 A2-A3-39 A2-B1-41 A2-A1-43 A2-A4-44 A2-A3-49 A2-B1-51 A2-A4-50 A2-B2-52 A2-A1-54 A2-A4-56 A2-A2-55 A2-B1-57

B1-B8-03

C3-A4-03

A2-A3-62

C3-A5-04 A2-D4-62

B3-A1-01 B3-A4-02

A2-A1-63 A2-A4-64

B3-D4-03 B3-A1-04 B3-B1-05 B3-A4-06 B3-B6-07 B3-A1-08 B3-B6-09 B3-A1-10 B3-A4-11

B3-D4-12

A3-A1-01 A3-B4-02

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

B3-A4-13

The Art Institute of Tampa

12/18/2009

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Design Package Audit

Message Schedule Floor 2 Message List Section A1

Sign Number A1-D4-01 A1-A15-02 A1-A16-03 A1-A1-04 A1-A3-05 A1-B2-06 A1-A4-07 A1-A5-08 A1-A1-09 A1-B1-10 A1-B2-11 A1-A4-12 A1-A5-13 A1-A1-14 A1-A3-15 A1-A4-16 A1-B1-17 A1-B2-18 A1-B3-19 A1-A5-20 A1-A1-21 A1-B1-22 A1-B2-23 A1-A4-24 A1-A5-25 A1-D4-26 A1-A1-27 A1-A3-28 A1-A3-29 A1-B1-30 A1-B2-31 A1-B3-32 A1-A5-33 A1-A1-34 A1-A2-35 A1-C1-36 A1-A4-37 A1-A4-38 A1-B2-39 A1-A1-40 A1-B1-41 A1-B2-42 A1-A4-43 A1-A5-44 A1-A1-45 A1-B1-46 A1-B2-47 A1-A4-48 A1-A5-49 A1-A6-50 A1-D4-51 A1-A1-52 A1-B1-53 A1-B2-54 A1-A4-55 A1-A1-56 A1-A4-57 A1-B8-58 A1-A1-59 A1-A4-60 A1-B8-61

Description D4 Hazard A15 Surface Mount A16 Surface Mount A1 Surface Mount A3 Surface Mount B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A1 Surface Mount A3 Surface Mount A4 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics B3 Vinyl Graphics A5 Surface Mount A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount D4 Hazard A1 Surface Mount A3 Surface Mount A3 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics B3 Vinyl Graphics A5 Surface Mount A1 Surface Mount A2 Surface Mount C1 Flag Sign A4 Surface Mount A4 Surface Mount B2 Vinyl Graphics A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A6 Surface Mount D4 Hazard A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A1 Surface Mount A4 Surface Mount B8 Vinyl Graphics A1 Surface Mount A4 Surface Mount B8 Vinyl Graphics

Juan Carlos Mora

Message List Section A2 Message Exit Emergency Exit Door. Do not Block Warning. Alarmed door. Emergency Exit Only 220 Computer Lab Information 220 Lecture Blank 221 The Art Institute of Tampa 221 Lecture The Art Institute of Tampa 219 Digital Darkroom Lab 219 The Art Institute of Tampa 219 Food & Drinks are not allowed in any labs The Art Institute of Tampa 222 The Art Institute of Tampa 222 Lecture The Art Institute of Tampa Exit 218 Computer Lab Information PC Lab The Art Institute of Tampa 218 Food & Drinks are not allowed in any labs Schedule 227 Schedule Equipment Cage Equipment Cage Technology Support 227 223 The Art Institute of Tampa 223 Lecture Schedule 225 The Art Institute of Tampa 225 Lecture The Art Institute of Tampa Art Lab 231 Exit 226 The Art Institute of Tampa 226 Lecture 2121 Lecture South University 2126 Lecture South University

Sign Number

Description

Message

A2-A1-01 A2-A2-02 A2-A3-03 A2-A4-04 A2-B1-05 A2-B2-06 A2-B3-07 A2-A1-08 A2-B1-09 A2-B2-10 A2-A4-11 A2-A5-12 A2-A1-13 A2-A4-14 A2-B2-15 A2-A1-16 A2-B1-17 A2-B2-18 A2-A4-19 A2-A5-20 A2-A1-21 A2-A2-22 A2-A3-23 A2-A3-24 A2-B1-25 A2-B2-26 A2-B3-27 A2-A1-28 A2-A4-29 A2-B1-30 A2-B2-31 A2-A1-32 A2-A2-33 A2-A3-34 A2-A3-35 A2-B1-36 A2-B2-37 A2-A2-38 A2-A3-39 A2-A3-40 A2-B1-41 A2-B2-42 A2-A1-43 A2-A4-44 A2-A2-45 A2-B2-46 A2-A1-47 A2-A2-48 A2-A3-49 A2-A4-50 A2-B1-51 A2-B2-52 A2-B3-53 A2-A1-54 A2-A2-55 A2-A4-56 A2-B1-57 A2-B2-58 A2-D4-59 A2-A3-60 A2-A3-61 A2-A3-62 A2-D4-63 A2-A1-64 A2-A4-65

A1 Surface Mount A2 Surface Mount A3 Surface Mount A4 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics B3 Vinyl Graphics A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A1 Surface Mount A4 Surface Mount B2 Vinyl Graphics A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A1 Surface Mount A2 Surface Mount A3 Surface Mount A3 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics B3 Vinyl Graphics A1 Surface Mount A4 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A1 Surface Mount A2 Surface Mount A3 Surface Mount A3 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A2 Surface Mount A3 Surface Mount A3 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A1 Surface Mount A4 Surface Mount A2 Surface Mount B2 Vinyl Graphics A1 Surface Mount A2 Surface Mount A3 Surface Mount A4 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics B3 Vinyl Graphics A1 Surface Mount A2 Surface Mount A4 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics D4 Hazard A3 Surface Mount A3 Surface Mount A3 Surface Mount D4 Hazard A1 Surface Mount A4 Surface Mount

217 Schedule PC Lab Computer Lab Information The Art Institute of Tampa 217 Food & Drinks are not allowed in any labs 232 The Art Institute of Tampa 232 Art Lab 231 Blank 228 IT Department Equipment Cage 228 233 The Art Institute of Tampa 233 Art Lab Blank 216 Schedule Mac/PC Lab Computer Lab Information The Art Institute of Tampa 216 Food & Drinks are not allowed in any labs 234 Supply Store The Art Institute of Tampa 234 215 Schedule Computer Lab Information Mac/PC Lab The Art Institute of Tampa 215 229 Information Technology Supply Store Manager The Art Institute of Tampa 229 235 Lecture Blank 235 214 Schedule Computer Lab Information Open Computer Lab The Art Institute of Tampa 214 Food & Drinks are not allowed in any labs 213 Cutting Room Project RM The Art Institute of Tampa 213 Men Human Resources Student Affairs. Career Services (Left arrow) Room 213-234 (Right arrow) Room 241-245 (Left arrow) Women 210 Mechanical

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

Message List Section A3 Sign Number A3-A1-01 A3-B4-02

Description A1 Surface Mount B4 Vinyl Graphics

Message List Section B1

Sign Number B1-A1-01 B1-A4-02 B1-B8-03 B1-A1-04 B1-A3-05 B1-B8-06 B1-A1-07 B1-A3-08 B1-A3-09 B1-B9-10 B1-A1-11 B1-A4-12 B1-B8-13 B1-A11-14 B1-A8-15 B1-A9-16 B1-A11-17 B1-A11-18 B1-A10-19 B1-D4-20 B1-A1-21 B1-A4-22 B1-A1-23 B1-A4-24

Description A1 Surface Mount A4 Surface Mount B8 Vinyl Graphics A1 Surface Mount A3 Surface Mount B8 Vinyl Graphics A1 Surface Mount A3 Surface Mount A3 Surface Mount B9 Vinyl Graphics A1 Surface Mount A4 Surface Mount B8 Vinyl Graphics A11 Surface Mount A8 Surface Mount A9 Surface Mount A11 Surface Mount A11 Surface Mount A10 Surface Mount D4 Hazard A1 Surface Mount A4 Surface Mount A1 Surface Mount A4 Surface Mount

Message List Section B2 Sign Number B2-A1-01 B2-A4-02

12/18/2009

Description A1 Surface Mount A4 Surface Mount

Message 241 Academic Affairs & Student Affairs

Message 2120 Lecture South University 2127 Physiology lab South University 2113 Clinical Skills lab Nursing Faculty South University Emblem 2128 Science Lab South University Men Down arrow 2 250 (Left arrow) 275 (Right arrow) Women South University Exit 2542 PTA Lab 2540 Faculty

Message 2532 Seminar

13


Design Package Audit

Message Schedule Floor 2 (cont...)

Message List Section C1

Sign Number C1-A1-01 C1-A12-02 C1-A1-03 C1-A12-04

Description A1 Surface Mount A12 Surface Mount A1 Surface Mount A12 Surface Mount

Message List Section C2

Sign Number C2-A1-01 C2-A1-02 C2-A4-03 C2-A1-04 C2-A4-05 C2-D5-06 C2-A1-07 C2-A4-08 C2-A1-09 C2-A4-10 C2-A1-11 C2-A4-12 C2-A1-13 C2-A4-14 C2-A1-15 C2-A4-16

Description A1 Surface Mount A1 Surface Mount A4 Surface Mount A1 Surface Mount A4 Surface Mount D5 Hazard A1 Surface Mount A4 Surface Mount A1 Surface Mount A4 Surface Mount A1 Surface Mount A4 Surface Mount A1 Surface Mount A4 Surface Mount A1 Surface Mount A4 Surface Mount

Message List Section C3

Sign Number C3-A4-01 C3-A5-02

Juan Carlos Mora

Description A4 Surface Mount A5 Surface Mount

Message List Section C1

Message 2543 C. Evitt Phd, PT, GCS. Assitant Professors. Academic Coordinator of Clinical Education 2544 C. Kitterman, Dpt. Assistant Proffesor

Sign Number C1-A1-01 C1-A12-02 C1-A1-03 C1-A12-04

Description A1 Surface Mount A12 Surface Mount A1 Surface Mount A12 Surface Mount

Message List Section C2

Sign Number C2-A1-01 C2-A1-02 C2-A4-03 C2-A1-04 C2-A4-05 C2-D5-06 C2-A1-07 C2-A4-08 C2-A1-09 C2-A4-10 C2-A1-11 C2-A4-12 C2-A1-13 C2-A4-14 C2-A1-15 C2-A4-16

Message Up arrow 2533 2545-2549 2545 Lecture Exit 2546 Lecture 2533 Lecture 2547 Lecture 2548 Lecture 2549 Lecture

Description A1 Surface Mount A1 Surface Mount A4 Surface Mount A1 Surface Mount A4 Surface Mount D5 Hazard A1 Surface Mount A4 Surface Mount A1 Surface Mount A4 Surface Mount A1 Surface Mount A4 Surface Mount A1 Surface Mount A4 Surface Mount A1 Surface Mount A4 Surface Mount

Message List Section C3

Sign Number C3-A4-01 C3-A5-02

Description A4 Surface Mount A5 Surface Mount

Message 2543 C. Evitt Phd, PT, GCS. Assitant Professors. Academic Coordinator of Clinical Education 2544 C. Kitterman, Dpt. Assistant Proffesor Message Up arrow 2533 2545-2549 2545 Lecture Exit 2546 Lecture 2533 Lecture 2547 Lecture 2548 Lecture 2549 Lecture

Message Change Room Emergency. Exit Only. Door will lock behind you.

Message Change Room Emergency. Exit Only. Door will lock behind you.

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

15 14


Design Package Audit

Ethnography Study

Describe Human

After analyzing traffic flow and visitors to the building The Ethnography of both campuses varies from permanent staff and students, to temporary visitors .

Socities

The variations of both campuses entering and exiting the Building simultaneously involves Doctors, Students, and deliverymen. As well as first time visitors attending appointments at specific locations in the building.

Present

The traffic flow is high, without guidance to aid for Faster, quicker arrival to any location on campus.

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

15


Design Package Audit

Design Package Audit

Ethnography Study Traffic Flow Floor 1

Ethnography Study Traffic Flow Floor 2

STAIRS

EQUIPMENT CAGE

LIBRARY ADMINISTRATION

BOOKSTORE

STAIRS

GREEN ROOM

OPENLAB

GALLERY MAILROOM

ACADEMIC AFFAIRS

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

TUTORED CHEF STUDENT HOUSING

The Art Institute of Tampa

12/18/2009

17 16


Design Package Audit

Ethnography Study Traffic Flow Floor 2 South University Signage

Tampa Bay Park Complex sign Sleek design

The map to the left references the traffic flow in the parking lots for both schools. Also presented is the possible routes of navigation, for visitors to the campus building. Insufficient signage and wayfinding allows for guessing and additional research to understand the location.

HIMES AVE

SOUTH UNIVERSITY

Tampa Bay Park Complex sign Rounded ground design

AI OF TAMPA

GARAGE

MARTIN LUTHER KING JR. BLVD Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

17


Design Package Audit

Findings

Authoritve Proposal Conclusion

Juan Carlos Mora

After conducting with the research on signage, and wayfinding for 4401 Himes Avenue, it was established that a solid wayfinding system is necessary. In addition signage is need to properly communicate vital information, for easy visitor navigation. This proposal will provide as a solution with a series of essential elements to provide the adequate wayfinding solution. Value will now be presented in smaller numbers, for a greater presentation of individual signage in contrast to the current situation. Value will be diminshed to a minimal but communicate clearer to a refine the schools navigation.

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

19 18


Areas of Opportunity

STAIRS EQUIPMENT CAGE

LIBRARY

FLOOR 1

BOOKSTORE

ADMINISTRATION

Favorable

OPENLAB

STAIRS

GREEN ROOM

TUTORED CHEF

GALLERY MAILROOM

Opportunity

FLOOR 2

STUDENT HOUSING

ACADEMIC AFFAIRS

Situation

South University Signage

Tampa Bay Park Complex sign Sleek design

SOUTH UNIVERSITY

HIMES AVE

Areas of opportunity are at vast within the campus. Each cornerarea is a chance to revitalize the wayfinding system for all visitors within a new building. The provided maps illustrate and provide a glance at the traffic flow which as well contributes to why each point of opportunity is where it is located at.

EXTERIOR AI OF TAMPA

GARAGE

Tampa Bay Park Complex sign Rounded ground design

Art Institute of Tampa Traffic Flow South University Traffic Flow

MARTIN LUTHER KING JR. BLVD

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

19


Design Package Audit

Remedation Proposal

Suggested Proposal Performance

Juan Carlos Mora

In order to provide a well suggested wayfinding system that can control and guide any visitor, a unified strategy must be defined. Not only by color but also shapes within the wayfinding and signage system. In providing the best and correct alternative it is best to notice the brand of the Art Institute of Tampa, and its visitors. This will be marked as a intangable but also a tool to strengthen the wayfinding system.

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

21 20


Design Package Audit

Projected Situation

Refinment Situation Process

Juan Carlos Mora

The building witch onces provided for one schoolastic body, is now entirely addressed by the Art Institute of Tampa. This will allow for a larger improvement, and a more extensive wayfinding system. The Situation will be faced with a system based on 7 Different sign types that will be demonstrated within a exterior and interior spectrum. The main effort is to combine all signs by shapes, and colors.

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

All signs will be made for easier navigation, when entering and exiting any part of the building that is now, housing AI Students. In order for this to properly be communicated, a model of each sign has been developed to test its effectiveness.

The Art Institute of Tampa

12/18/2009

21


Design Package Audit

Proposed Wayfinding Solution

Expressed Wayfinding

In considering main objectives for the wayfinding it is important to comprehend its purpose. Wayfinding is the ability to lead and assist visitors within an area. The key element is to be able to communicate a mental map of the surrounding areas, and up coming turns. Maintaing clarity to all visitors is key.

The newly proposed system will be divided from an exterior and interior perspective within the campus. The expression of both as an arena for development is key to connecting both for the system. All this will be done to eliminate clutter and solve the issues of navigation for anyone in the building.

Program

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

23 22


Design Package Audit

Proposed Sign Types

5FT

The Art Institute of Tampa A branch of Miami International University of Art & Design

Exterior

The monument proposed will stand tall to form as a marker, of the Art Institute of Tampa, and its prescence within the Tampa Bay Park. The sign will indicate, the address, its purpose, and location. Depending from North, or Southern location points will be stated on the sign.

MAIN ENTRANCE 4401 N. Himes Avenue

Solutions 10FT

Interior

Juan Carlos Mora

An additional AI brand mark emblem will be included along with the Culinary school logo for the specific locations. North locations will contain standard AI brand mark, and Southern location will contain both standard AI brand mark and the Culinary Schools brand mark.

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

Monument Sign Sign #B3 1inch=5.8ft Plastic Material

23


Design Package Audit

Proposed Sign Types

Exterior To provide maximum exposure within directional wayfinding it is important to incorporate the key specifics. Proper Angles, navigation, visibility, and the ability to form a mental map in there minds to reach their destination.

Solutions Visitor Information 6FT

Interior

6ft

Parking

This will all be presented within a directional wayfinding monument will stand 6ft tall with a width of 10 inches. It will be provided on strategic areas around the parking lot to maximize easy navigation to the destination.

Art Institute Entrance Exit

10in

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

10in The Art Institute of Tampa

12/18/2009 External Navigation Sign #B2 1inch=5.8ft Plastic Coating . Metal Interior Box (Black Area)

25 24


Design Package Audit

Proposed Sign Types

10ft

Solutions Interior

10ft

THE PLACE TO START

Exterior

A branch of Miami International University of Art & Design

Place markers for important areas within a set location are to be strategicly implemented and applied for a successful wayfinding. The incorporation of area flags for the entrances, to either end of the campus will form as a marker to properly lead in all visitors. N ot only will this stand to provide as a stamp for entrances but also, enforce standards, and motivators to all visitors.

2ft

2ft

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

Flag Sign #B4 1inch=5.8ft Thick Vinil

25


Design Package Audit

Proposed Sign Types

A ppicture ure iss w wo wor worth orrth ort rt a thousand word words,, WELCOME but ut a visit visisit to The Thhee Art Ar A Institut mp mpa willl let ett you ou re rea real reall t to pursue pu ppurs ursue sue uee ann educat educati educatio education inn the hee crea creat creati creativ creativee and applied arts 76in

Exterior 48in

Solutions Interior 48in

Juan Carlos Mora

1st Impressions are the best. Welcoming all visitors is a must within a school/professional arena. This graphic will be available through a vinil sticker to be adhesive on front glass of the school.

4401 HIMES AVENUE MAIN ENTRANCE

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

On the adjacent side to the welcoming vinil will be an address label for easy awareness of the address.

12/18/2009 Welcome Sign Sign #C1 1inch=5.8ft Address Sign Sign #C3 1inch=5.8ft Vinyl Sticker

27 26


Design Package Audit

Proposed Sign Types

12in

12in

Exterior Solutions 88in

Interior

When entering the Art Institute of Tampa it is important to express key points, and create awareness to all visitors. At the same time affecting both floors, and not creating a issue for potential traffic within the building. To accommodate this a hanging signage system will be used. This will both benefit the upper portion of the building for any wayfinding, and visitors entering or for a fresh reminder. This sign will hang from the cieling 12in and drop 82in for maximum visiblity for first and second floor travelers. The sign will extend 99 inches wide to properly affect those transiting from any entrance, atrium or the main entrance.

99in

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

Directory Interior Sign #B1 1inch=5.8ft Plastic Plated Box

27


Design Package Audit

Proposed Sign Types

Exterior Solutions

Turns from corner to corner can disorientate any visitor as new things are being seen. To help with this issue a strategic design for particular corners has been proposed. This sign will not only pertain to visitors, but also assist all those that transit within the school.

15in 15in

Interior

It will provide as a wayfinding solution for a school with a blueprint containing many corners. Corners that can determine quick navigation, and the possibility of being unaware of the visitors surroundings.

18in 18in

Screw will only be penetrated half way from the thickness of the plastic plate. Penetration from either side is 4 3/4 from the edge of the edge.

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009 Internal Navigation Sign #A2 1inch=5.8ft Plastic Plates

29 28


Design Package Audit

Proposed Sign Types

2in 2in

32in

Exterior

12in

Solutions

80in 16in

Interior

Juan Carlos Mora

48in 48in

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

To properly stamp special areas, special sign treatments must be adequatly imposed. For classrooms a rounded rectangle will be used as a key shape to communicate room information, room numbers, and the appropriate schedules for each class. To the left corner the most important communicator, the room number will be available to be easily recognized for new visitor recognition

The Art Institute of Tampa

12/18/2009

Monument Sign Sign #C1 1inch=5.8ft Plastic Plates, (4) Metal Screws

29


Design Package Audit

Proposed Sign Types

2in2in Exterior

12in 12in

4in 4in

Solutions

As used in the monument the color will be red to vividly communicate the location of the room as a marker. Such locations where these signs will be used in are among the Library, Administrative Office, Gallery, Administrative Affairs, Tutored Chef, Student Housing, Green Room, and the book store.

Interior 70in 70in

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

EQUIPMENT CAGE

As the Ai Of tampa has key specific rooms apart from every classroom it is important to make all visitors, and fellow transitors within the building aware of these rooms. To properly communicate this overhead flag signs will be availble in close proximity to to each rooms door. Attached in similar fashion as in the monument, and classroom signage will be a circular shape to express a symbol to connect with the designated area. This use of symbol both facilitates the search for that room, and gives the room more importance, enough to make a symbol associated with it.

The Art Institute of Tampa

12/18/2009 Special Location Sign #A3 1inch=5.8ft Plastic Plates w/ metal clamp

31 30


Design Package Audit

Proposed Sign Types

As the Art Institute of Tampa is a school for developing and rising artists, a more motivated attitude is needed to affect the students. Colors could affect the performance for a more colorful, and ethusiastic feel ,but that would go against the structure of the Art Institute. A more simple, moving, and inovated feel is need to grasp the look and feel of how the Art Institute of Tampa perfoms. Using a flow of lines within all hallways to connect with signage will provided a sense of follow to every direction the flowing design take you.

Exterior Solutions Interior

The use of the lines, enforces students to move forward, and follows to connect the entire school with itself. Using vast amounts of color within the environment could allow for a different taste, but using brand colors and keeping them consistant with the wayfinding connects everything closer.

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

Vinyl Sticker Sign #C2 1inch=5.8ft Vinyl

31


Design Package Audit

Examples in Environment

Exterior Solutions Interior

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009 Monument Sign Sign #B3 1inch=5.8ft

33 32


Design Package Audit

Examples in Environment

Exterior Solutions Interior

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

External Navigation Sign #B2 1inch=5.8ft

33


Design Package Audit

Examples in Environment

Exterior Solutions Interior

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009 Flag Sign #B4 1inch=5.8ft

35 34


Design Package Audit

Examples in Environment

Exterior Solutions Interior

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

Welcome Sign Sign #C1 1inch=5.8ft Address Sign Sign #C3 1inch=5.8ft

35


Design Package Audit

Examples in Environment

Exterior Solutions Interior

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009 Internal Navigation Sign #A2 1inch=5.8ft

37 36


Design Package Audit

Examples in Environment

Exterior Solutions Interior

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

Internal Navigation Sign #A2 1inch=5.8ft

37


Design Package Audit

Examples in Environment

Exterior Solutions Interior

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009 Internal Navigation Sign #B2 1inch=5.8ft

39 38


Design Package Audit

Examples in Environment

Exterior Solutions Interior

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

Classroom Sign Sign #A1 1inch=5.8ft

39


Design Package Audit

Examples in Environment

Exterior Solutions Interior

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009 Special Room Sign #A3 1inch=5.8ft

41 40


Design Package Audit

Examples in Environment

Exterior Solutions Interior

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

Vinil Sign #C2 1inch=5.8ft

41


Design Package Audit

Impact to Current Situation

Equity Redesign Reinforcement

Juan Carlos Mora

Upon the completion and implementation of the new wayfinding system, a stronger feel will be felt within the corridors and hallways of the Art Institute of Tampa. The building will feel impacted as well as the transit for students and visitors from location to location. To ensure the success a implemented red vinyl will be placed in the on all plains in the building to help reinforce all aspeacts of the new signage system.

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The expansion of the brand within the building will provide more enthusiasm to all the staff, and present a better appreance to the school. A well presented design school with bare walls could never cause impact. With the suggested design for the environment, continuity and a strong image will all be hand in hand to provide the ideal wayfinding strategy that will not only provide for visitors but another factor of professionalism, and Art Institute pride.

The Art Institute of Tampa

12/18/2009

43 42


Design Package Audit

Summary

Significant EGD Conclusion

Juan Carlos Mora

Proposing the best wayfinding strategy involves understanding there was an issue. To that issue there is the design. To that design, is the solution. Opening design and Wayfinding within one building all cover, Signage, placemaking, and the interpretive value of the signage. Creating a distinct image for a site, begins with the intangables. Color, brand, and direction.

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

When developing a system, mental maps should be created and delivered for all corners, to make the system a success. Environmental Graphic Design, becomes a resource, to variouse professions within a wide spectrum. From architecture, landscape, interior, and industrial design. Key factors of each profession made for the development of they wayfinding system for the Art Institute of Of Tampa.

The Art Institute of Tampa

12/18/2009

43


Design Package Audit

Appendices

New Sign Type List Typography Photography Contact

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

45 44


Design Package Audit

Appendices New Sign Type List

Sign Family A -Surface Mount

B-Monument

C-Vinyl Sticker

Juan Carlos Mora

Sign Type A1 Surface Mount

Description 12"x16" Size Wall Mounted, Class Room sign, Red/White

A2 Surface Mount

15"x18" Size Wall Mounted, Interior Navigation, Red

A3 Surface Mount

4"x12" Size Wall Mounted, Special Room, Red/Black

Sign Type B1 Monument

Description 88"x92" Size Interior Monument, Plastic Plate Sign, Red/White

B2 Monument

6’x1’ Size Exterior, Visitor Information Board, Plastic Board Sign, Red/White

B3 Monument

10’x5’ Size Exterior, AI Main Entrance, Plastic Board Sign, Red/White

B4 Monument

10’x2’ Size Exterior, Ai Flag, Thick Vinyl, Red/White

Sign Type C1 Vinyl Sticker

Description 48”x18” Size Glass Sticker, Welcome, Vinyl, Red/White

C2 Vinyl

Height 18” Size Interior Wall Decor, Red/White

C3 Vinyl Sticker

48”x18" Size Glass Sticker, Address, Vinyl , Red/White

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

45


Design Package Audit

Appendices Typography

Primary Type Myriad Pro Condensed

abcdefghijklmnopqrstuvwxqz ABCDEFGHIJKLMNOPQRSTUVWXQZ

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

Secondary Type Myriad Pro Bold Condensed ABCDEFGHIJKLMNOPQRSTUVWXQZ abcdefghijklmnopqrstuvwxqz

The Art Institute of Tampa

12/18/2009

47 46


Design Package Audit

Appendices Photography

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

47


Design Package Audit

Appendices Photography

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

49 48


Design Package Audit

Appendices Photography

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

49


Design Package Audit

Appendices Photography

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

51 50


Design Package Audit

Appendices Contact

Juan Carlos Mora 813.965.3550 JNCARLOSMOR@GMAIL.COM JUANCARLOSMORA.NET

Juan Carlos Mora

Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation

The Art Institute of Tampa

12/18/2009

51


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