P.S.1 Contemporary Art Center | Museum of Modern Art affiliate
MARCLAY+THOMAS+EHRLICH +proposal
P.S. 1 Overview Current Situation Objectives for Proposal Budget Target Audience Timeline Brand Strategy Ideas & Process Deliverables Process Concluding Thoughts Notes
MARCLAY+THOMAS+EHRLICH
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overview MoMA PS1 is one of the oldest and largest non-profit contemporary art institutions in the United States. An exhibition space rather than a collecting institution, MoMA PS1 devotes its energy and resources to displaying the most experimental art in the world.
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current situation Despite the having, association with MOMA and other affiliates with art programs within the metropolitan area of NYC. PS.1 needs to rise their awareness to art lovers for maximum exposure. The implementation of a campaign or program for PS.1 would rise attendance and expand the target audience of PS.1 to a global level, similar to MoMa’s.
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objectives Implement a campaign/program for upcoming events in PS.1 Develop a mark to identify seasons for upcoming events. ex; Spring/ Summer 2010, Fall/Winter 2010. Implement, and Inform via animation for a wider exposure, and awareness. Going beyond print mediums.
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budget In order to properly accomidate all the needs and dynamics for the campaign/program. A estimated budget of $3,000.00 will be needed properly fund the implementation of the needed media elements. Including animation, and a mailer package. This mailer package will contain the animation used to rise awareness.
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target audience Young Adults and Adults The target audience as part of the proposal is aimed to reach the eye, and heart of all new and old art lovers. In order to maximize the effectiveness of the campaign/ program, ceasing of limitations is a must. Lets target the young and old.
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Week 1 - 5
Research and development of core image of PS.1 and MoMa **Includes,artist profile research, and contact**
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Week 6-8
Conceptual development of sketches, and program identification
Week 9-11
Implementation of Animation & mailer solution for the awarness of PS.1 and the Spring /Summer Event
brand strategy In order to capture a lasting image with the audience, a mark has been developed to voice the efforts of the campaign depending on the season. This brand mark will stand side by side with the already implemented PS.1 brand mark. The of colors and shapes represent each artists inspiration as well as icons and colors based on the season.
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deliverables
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CONCLUDING THOUGHTS
Based on all the information that was gathered within the research of P.S. 1 and MoMa, together this solution proves to be the most profitable. By including a system to expose P.S.1 via a mailing system, and an animation expands the horizons for success. As stated before the ultimate goal was to develop a differiation factor in creating awarness and providing maximum solutions.
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NOTES
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