Design for all senses

Dr. Hans Peter Schlegelmilch

DESIGN FOR

ALL SENSES JULY 21-­‐22, 2014 ，SHANGHAI

"Our most precious moments of travel are taken home not through our luggage, not through our cameras… but through our senses".

by Anita MendiraEa

‘Wake Up Smell The Bacon’ from the Oscar Mayer InsPtute

CLASSIC 5 SENSES

TOUCH

SEE

TASTE

SMELL

HEAR

In so many ways our senses are our largest, deepest built-in suitcases.

Five magic ways of literally taking in a place, a moment, a memory.

Within our senses are held some of our most precious memories of our travels and lives. Neatly and discreetly packed away into our cellular memory, our senses have captured split seconds of time from across the globe, and across our lives.

IDEA EMOTION

STIMULI

PERCEPTION

MEMORY

COGNITION ATTITUDE

We enjoy our sensory pleasure , they inform us , please us , guide us

but also somePmes warn us …

When there is a bad smell…

SECURITY Of Senses

Two Chemical Senses

TASTE & SMELL

We can even smell the right partner Unconsciously …

Odor solutions in our daily life

Scent , a powerful memory trigger

There are more than 1,000 types of odor receptor cells in the olfactory membrane.

olfactory nerve

the is located very close to the amygdala, the area of the brain that is connected to the experience of

emoPon as well as emoPonal memory.

In addiPon, the olfactory nerve is very close to the hippocampus, which is associated with

memory.

Scent, the Old Secret and Magic Language

The TradiPonal Fragrance Industry is Based on the Magic of Scent

Every Scent has a different Character

The Art of Scent 1889-­‐2012 is the first major museum exhibiPon to recognize scent as a major medium of arPsPc creaPon and fi_een arPsts who work in this medium.

Each scent was selected by curator Chandler Burr to reveal the evoluPon of aesthePcs in the medium or to illustrate major innovaPons in scent design. Among the innovaPons was the introducPon of synthePc raw materials, which appeared in the late nineteenth century. Before then, the creaPon of scents was limited to only natural ingredients; synthePcs transformed arPsanal products into works of art.

The exhibiPon focuses on twelve works made between 1889 and 2012, and will include Jicky, created by Aimé Guerlain in 1889; Ernest Beaux’s Chanel N° 5 from 1921; Jean-­‐Claude Ellena’s Osmanthe Yunnan from 2006; and Daniela Andrier’s UnBtled, created in 2010.

氣味圖書館 SCENT LIBRARY

FUTURE TRENDS

Life Recharging

E-­‐Health

AEenPon Economy

Self Central

Human Enhancement

Full Service

Smart Sensors

Clean Tech Eco City

Smart Search Web-­‐of-­‐Things

MEGA TRENDS

Swallowable Parfum® Live Lab

Swallowable Parfum® Live Lab looks 50 years into the future at a biologically enhanced fragrance that is sweated through the skin.

We all have a unique scent – pheromones secreted by our bodies that subliminally communicate our uniqueness to each other. We don’t o_en associate sweat or perspiraPon with pleasantness. We buy expensive perfumes and colognes to mask this, to enhance and beauPfy ourselves. But what if, in the future, we could personalise this, our very own scent that works with our bodies?

Lucy McRae’s Swallowable Parfum® Live Lab

tantalizingly brings this idea closer to reality. The purely speculaPve product is a “new cycle in evoluPon” set to “go beyond accessory [to] express uniqueness”. While the concept is set 50 years into the future, the Live Lab performance looks back into 2023 at the moment of this conceptual salon’s launch, when the scent is developed exclusively for one person.

What does SAFETY mean to us?

Is this enough?

HEALTH & WELLNESS are now becoming our SAFETY+

Issues & PotenPal Issues for

Health and Wellness

AIR PolluPon Issue

Harmful air pollution

Odor

Chemical Emission

With every breath we take, polluted air contributes to Respiratory Problems

Maslow’s Hierarchy of Needs

Scent Design

Emission & Odor SoluPons

See, Smell, Hear, Taste, Touch

Shop Using All Your Senses!

Abercrombie & Fitch

FIERCE is the signature scent that fills every A&F store.

“ Time for Deep Car Design ” - Chris Bangle CDN-­‐Interior MoPves China Conference 2014

The Scent of a Car

The Scent of a Brand …

BMW, adds “the scent of leather” in new cars.

A sensory experience that provided longevity to the iniPaPve while acPvaPng addiPonal markePng channels for BMW.

Bugaq is offering only 400 boEles of its limited ediPon perfume. The £2,395 PresPge EdiPon of the

super-­‐luxe scent comes in a crystal boEle encased in a 24-­‐carat gold-­‐plated sculpture, said to be inspired by the wing on the venerated Bugaq Type 57SC AtlanPc.

Apple, who can inspire the “perfume of a freshly opened pack of MacBook Pro”.

It was created just for an exhibiPon, but the buyers were already at the door!

Challenges & Chances Sensory Design New value CHALLENGE OF SCENSORY DESIGN

New Technology New Market

WHEN ‘Shopping using all your senses’ Age is coming…

We design for all your senses!