Dr. Hans Peter Schlegelmilch
DESIGN FOR
ALL SENSES JULY 21-‐22, 2014 ，SHANGHAI
"Our most precious moments of travel are taken home not through our luggage, not through our cameras… but through our senses".
by Anita MendiraEa
‘Wake Up Smell The Bacon’ from the Oscar Mayer InsPtute
CLASSIC 5 SENSES
TOUCH
SEE
TASTE
SMELL
HEAR
In so many ways our senses are our largest, deepest built-in suitcases. Five magic ways of literally taking in a place, a moment, a memory. Within our senses are held some of our most precious memories of our travels and lives. Neatly and discreetly packed away into our cellular memory, our senses have captured split seconds of time from across the globe, and across our lives.
IDEA EMOTION
STIMULI
PERCEPTION
MEMORY
COGNITION ATTITUDE
We enjoy our sensory pleasure , they inform us , please us , guide us
but also somePmes warn us …
When there is a bad smell…
SECURITY Of Senses
Two Chemical Senses
TASTE & SMELL
We can even smell the right partner Unconsciously …
Odor solutions in our daily life
Scent , a powerful memory trigger
There are more than 1,000 types of odor receptor cells in the olfactory membrane.
olfactory nerve
the is located very close to the amygdala, the area of the brain that is connected to the experience of
emoPon as well as emoPonal memory. In addiPon, the olfactory nerve is very close to the hippocampus, which is associated with
memory.
Scent, the Old Secret and Magic Language
The TradiPonal Fragrance Industry is Based on the Magic of Scent
Every Scent has a different Character
The Art of Scent 1889-‐2012 is the first major museum exhibiPon to recognize scent as a major medium of arPsPc creaPon and fi_een arPsts who work in this medium.
Each scent was selected by curator Chandler Burr to reveal the evoluPon of aesthePcs in the medium or to illustrate major innovaPons in scent design. Among the innovaPons was the introducPon of synthePc raw materials, which appeared in the late nineteenth century. Before then, the creaPon of scents was limited to only natural ingredients; synthePcs transformed arPsanal products into works of art.
The exhibiPon focuses on twelve works made between 1889 and 2012, and will include Jicky, created by Aimé Guerlain in 1889; Ernest Beaux’s Chanel N° 5 from 1921; Jean-‐Claude Ellena’s Osmanthe Yunnan from 2006; and Daniela Andrier’s UnBtled, created in 2010.
氣味圖書館 SCENT LIBRARY
FUTURE TRENDS
Life Recharging
E-‐Health
AEenPon Economy
Self Central
Human Enhancement
Full Service
Smart Sensors
Clean Tech Eco City
Smart Search Web-‐of-‐Things
MEGA TRENDS
Swallowable Parfum® Live Lab
Swallowable Parfum® Live Lab looks 50 years into the future at a biologically enhanced fragrance that is sweated through the skin. We all have a unique scent – pheromones secreted by our bodies that subliminally communicate our uniqueness to each other. We don’t o_en associate sweat or perspiraPon with pleasantness. We buy expensive perfumes and colognes to mask this, to enhance and beauPfy ourselves. But what if, in the future, we could personalise this, our very own scent that works with our bodies?
Lucy McRae’s Swallowable Parfum® Live Lab
tantalizingly brings this idea closer to reality. The purely speculaPve product is a “new cycle in evoluPon” set to “go beyond accessory [to] express uniqueness”. While the concept is set 50 years into the future, the Live Lab performance looks back into 2023 at the moment of this conceptual salon’s launch, when the scent is developed exclusively for one person.
What does SAFETY mean to us?
Is this enough?
HEALTH & WELLNESS are now becoming our SAFETY+
Issues & PotenPal Issues for
Health and Wellness
AIR PolluPon Issue
Harmful air pollution
Odor
Chemical Emission
With every breath we take, polluted air contributes to Respiratory Problems
Maslow’s Hierarchy of Needs
Scent Design
Emission & Odor SoluPons
See, Smell, Hear, Taste, Touch
Shop Using All Your Senses!
Abercrombie & Fitch
FIERCE is the signature scent that fills every A&F store.
“ Time for Deep Car Design ” - Chris Bangle CDN-‐Interior MoPves China Conference 2014
The Scent of a Car
The Scent of a Brand …
BMW, adds “the scent of leather” in new cars.
A sensory experience that provided longevity to the iniPaPve while acPvaPng addiPonal markePng channels for BMW.
Bugaq is offering only 400 boEles of its limited ediPon perfume. The £2,395 PresPge EdiPon of the
super-‐luxe scent comes in a crystal boEle encased in a 24-‐carat gold-‐plated sculpture, said to be inspired by the wing on the venerated Bugaq Type 57SC AtlanPc.
Apple, who can inspire the “perfume of a freshly opened pack of MacBook Pro”. It was created just for an exhibiPon, but the buyers were already at the door!
Challenges & Chances Sensory Design New value CHALLENGE OF SCENSORY DESIGN
New Technology New Market
WHEN ‘Shopping using all your senses’ Age is coming…
We design for all your senses!